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Interview with Malcolm Cox, Chief Marketing Officer at Grapeshot

"In the era of big data science, the art of asking smart questions is ever more important. Clarity on the purpose of the task is the best preparation."On Contextual Targeting Technology MTS: Tell us a little bit about your role at Grapeshot and how you got here. My role is to be the voice of the customer in the decision-making process. My aim is to understand their challenges so that we can identify opportunities for Grapeshot, articulating what we do in a simple, transparent way. I've spent thirty years in Marketing.…

Mobile Data Exchange ‘adsquare’ Opens First Office in the US; Move in Tandem with Its DSP Expansion Plans

The leading mobile data exchange platform – adsquare has officially moved into the US, opening its first office in New York. The news was confirmed through a blog post published by adsquare’s Berlin-based Marketing Manager Alexandrina Hadzhiyska. The expansion will allow adsquare to forge US-centric DSP integration solutions in the near future. Read Also: Sizmek Announces Centralized DMP Integration to Enrich Programmatic Ad Inventories “The United States are the most advanced market and mobile data already plays a…

Interview with Apurva Kumar, CEO – LotaData

"To build great teams, prioritize EQ over IQ"On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) We are data nerds. We honestly did not set out to start a martech company. We set out to analyze data to understand how people interact with the real world. This led to the birth of “People Intelligence”, a whole new genre of martech that leverages mobile location to get insights about people. My core team has deep experience in…

Choozle Lands $2.4 Million A-1 Funding; Achieves 3X Growth in 2016

Choozle, the Denver, Colorado-based real-time programmatic advertising platform, announced itself as the fastest growing self-service digital marketing and advertising company. In one year, its revenue has tripled, contributed largely by continued innovation in its core product offering.  Choozle also landed additional A-1 funding of $2.4 million from its investors in 2017. It adds to the $4.6 million Choozle raised in 2015, led by Great Oaks Venture Capital and other existing investors. Choozle has raised $8.6 million so…