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New Avionos Data Reveals the Need for Seamless On and Offline Commerce Experiences Citing 69% of B2B Buyers Unable to Complete Purchases…

The report breaks down the evolving B2B commerce landscape, and how salespeople and technology can most effectively work together to counter the effects of market uncertainty Avionos, which designs and implements digital commerce and marketing solutions, releases its third annual B2B report, “Turning B2B Salespeople Into Strategic Advisors.” The report proves that B2B salespeople aren’t going anywhere, despite Forrester arguing in 2017 that the B2B salesperson would be displaced by technology by 2020. Marketing Technology…

Introducing Ideal Telework System for Businesses Looking for an On-Site, Unified Communication Platform

Brekeke UC helps build a secure telework system for employees working remotely Brekeke Software announced that it has made updates and improvements to Brekeke UC to respond to demands for a reliable telework system. Brekeke UC is a communication platform that allows users to collaborate in real-time while they are located remotely. Telework continues to play a significant role during this emergency situation, as the coronavirus continues to spread worldwide. Brekeke UC is a unified communication software that allows…

Aparavi Announces its Data Intelligence and Automation Platform

Organizations will have the chance to join the Aparavi Early Access Program to influence the evolution of THE Platform that is transforming how companies deal with data chaos, risk, and opportunity Aparavi, a leader in data intelligence and automation software and services, invites customers and partners to gain early access to the Aparavi Data Intelligence and Automation Platform release. Members of Aparavi’s Early Access Program (EAP) gain exclusive access to the game-changing SaaS platform before being generally…

InterSystems Releases New Version of InterSystems IRIS Data Platform

Latest version of market-leading data platform software makes it even easier to develop and deploy real-time, machine learning-enabled applications that bridge data and application silos InterSystems, a creative data technology provider dedicated to helping customers solve the most critical scalability, interoperability, and speed problems, announced the availability of the latest version of the InterSystems IRIS™ data platform. This is the third major release of InterSystems IRIS, the company's flagship data platform…

Informatica Launches New Intelligence and Automation Innovations Across the Intelligent Data Platform

New Innovations Designed to Accelerate Customer Initiatives Across Cloud Data Warehousing and Data Lakes, Master Data Management, and Data Governance and Privacy Informatica, the enterprise cloud data management leader, announced it has updated its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE  engine, with the industry's most advanced intelligence and automation capabilities, enabling enterprises to accelerate cloud analytics modernization, drive better customer experiences, and properly govern…

Q-nomy Presents a Suite of Solutions to Help Customer Service Operations During the Coronavirus Crisis

Q-nomy’s omnichannel customer journey management solutions address the challenges of providing personal customer service at a time when face-to-face interactions need to be minimized Q-nomy Inc., a leading global provider of omnichannel customer journey and customer experience optimization solutions, is presenting a full suite of software applications designed to enable personal customer service despite the limitations of social distancing. Q-nomy’s flagship product Q-Flow is a robust software platform that handles B2C…

Panda Security Expands Global Partner Program and Improves Customer Management with Full-Service Web Console

Program Offers Unmatched IT Security and Business Growth Benefits for Current and Future Partners Panda Security, a world leader in advanced cybersecurity solutions and services, announced its updated partner program designed to support partners who want to invest and grow their business beyond legacy endpoint protection. The Panda Partner Program responds and adapts to the needs of their partners by providing the best cloud security technology on the market and tailoring their technology to the specific business model of…

UWL Introduces WorldScope: Intuitive Supply Chain Data Management

Bringing shippers clarity around what matters most throughout a shipment's lifecycle UWL, a top 25 American-owned NVOCC and leading provider of Global 3PL services, launches WorldScope, a propriety supply chain data management platform built upon industry-leading logistics software, CargoWise. WorldScope gives shippers an upgraded, easy-to-use platform for accessing real-time shipment data that can be uniquely tailored to business requirements. Marketing Technology News: Validic Announces Real-Time, Remote Symptom…

Neo4j BI Connector Brings the Power of Graph Databases to the World’s Most Popular Data Discovery Tools

Market Leading Graph Database First to Seamlessly Integrate with the Most Pervasive Business Intelligence Platforms Neo4j, the leader in graph technology, announced the Neo4j BI Connector, the first enterprise-ready driver to bring graph data to the Business Intelligence (BI) market. The Neo4j BI Connector presents live graph datasets for analysis within popular BI technologies such as Tableau, Looker, TIBCO Spotfire, Oracle Analytics Cloud, MicroStrategy and more. Marketing Technology News: IDTechEx Research on…

LeanData Named Leading Vendor for One of ‘Highest Impact’ Technologies in Sales and Marketing Tech Stack

Lead-to-Account Matching and Routing among the most impactful technologies for go-to-market leaders at high-growth companies, says TOPO Research LeanData, the leading provider of Revenue Operations solutions, was named the leading vendor for Lead-to-Account Matching and Routing in TOPO Research’s annual sales and marketing technology reports. Additionally, the go-to-market leaders polled by TOPO rated Lead-to-Account Matching and Routing among the technologies that deliver the greatest business impact and user…

Targetable Donates Use of Its Powerful Local Marketing Platform to Help Crisis-Impacted Businesses Communicate with Customers

Targetable, the fast-growing local marketing platform for restaurants and other small businesses, is donating a free month of Facebook and Instagram of ad generation to help the industry weather closures, slowdowns and other challenges spawned by the COVID-19 pandemic. In a letter posted on the San Diego-based firm's website Friday, Targetable CEO Vladimir Edelman said the free access will enable harried entrepreneurs to create ads and build a media strategy that is right for the current business environment. Marketing…

Alation Named a 2020 Gartner Peer Insights Customers’ Choice for Metadata Management Solutions

Distinction is based on feedback and ratings from end-user professionals with experience purchasing, implementing, and using Alation Alation Inc, the leader in enterprise data catalogs, announced it has been named a 2020 Gartner Peer Insights Customers’ Choice for Metadata Management Solutions. The Gartner Peer Insights Customers’ Choice distinction is based on feedback and ratings from end-user professionals and is given to up to seven vendors that meet the criteria. For this distinction, vendors needed a minimum of…

Study: Data Security Is the New Table Stakes for a Positive Brand Experience

According to a new study released today by Infogroup, a leading provider of data and data-driven intelligence solutions, 80% of consumers say they're more concerned about privacy than they used to be — a tendency marketers ought to keep in mind. In its report, "How Different Generations Think About Their Data", Infogroup surveyed more than 1,000 consumers on their data privacy priorities. The survey showed that 65% of consumers consider it risky to give a company their personal information. Marketing Technology News:…

HCL Releases Unica V12.0: Announcing the New, Cloud Native Unica Platform

HCL Technologies, a leading global technology company, announced version 12.0, to be generally available in April 2020. the largest and most comprehensive update to the Unica platform ever. Features include: #UNICAisBACK – This is the most comprehensive upgrade to Unica yet – with over 200 enhancements, 25 new features, 90+ native reports, 500+ REST APIs, and a new UI/UX. Improved Experience – Modern, intuitive user experience; Manage offers and content across all channels with Centralized Offer Manager; Get…

Relational Junction Provides Instant Data Warehouses for SAP SaaS and On-Premise Applications

Relational Junction Releases Support for SAP HANA, Allowing SAP Customers to Create Instant Data Warehouses From SAP's Supported Database Platforms Sesame Software, the innovative leader in Enterprise Data Management, announced the support of  SAP HANA databases, enabling the creation and ongoing replication to an instant data warehouse for SAP Applications on Oracle, SQL Server, and now SAP's own HANA database. HANA is SAP's own in-memory relational database system. It is designed for both transactional and reporting…

365 Connect Assists Customers in Implementing Social Distancing With Digital Solutions in the Wake of COVID-19

365 Connect, a leading provider of award-winning digital marketing, leasing, and resident service platforms for the multifamily housing industry, announced the company is offering its messaging system at no additional costs to its customers. The platform enables the exchange of real-time text and email messages with prospects and residents to assist property managers in implementing social distancing in the wake of COVID-19. Marketing Technology News: Aternity Expands Executive Team With Seasoned Industry Leaders While the…

MaritzCX, An InMoment Company, Named an Employee Experience Management Platform Leader by Independent Research Firm

Recognized for Advanced Data Transformation capabilities and Ease of Use by customers MaritzCX, now an InMoment company, is pleased to announce its solution for Employee Experience (EX) Management was named a “Leader” in The Forrester New Wave: Employee EX Management Platforms For Large Enterprises, Q1 2020 Report. Forrester analysts recognized the company’s EX solution as being a mature EX offering with strong trend analysis capabilities and the ability to make useful recommendations. The report stated, “The solution…

RevTrax Waves Fees to Provide Free Data Services to Brands Impacted by the Worsening COVID-19 Situation

Offer Management Market Leader Launches Initiative in Support of Industries Struggling in the Face of the Coronavirus Outbreak RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, announced its plan to contribute to the fight against COVID-19 and the significant impact on retailers, travel and hospitality brands. RevTrax’s data services technology…

ViralGains’ New VoiceAlike Technology Brings the Voice of the Customer into Advertising at Massive Scale

Marketers drive 2-4x better advertising results using artificial intelligence to predict where customers are in their journey with a brand ViralGains, the leader in intelligent ad journey orchestration, announced the launch of its VoiceAlike artificial intelligence technology. ViralGains VoiceAlike™ technology leverages consumer interaction and proprietary artificial intelligence to help marketers maximize customer response to their advertisements. A major study by IPG Media Lab and MAGNA found that ViralGains ad journeys…

SaaS Platform Schedulicity Waives All Fees to Assist Small Businesses

Online scheduling platform, Schedulicity, announced Sunday that it will waive all fees for existing and new businesses for the next three months. The company, which provides online appointment booking and class scheduling, launched the initiative to support service-based businesses that are struggling in the face of the COVID-19 outbreak. As a SaaS platform that offers business tools for hairstylists, barbers, yoga instructors, and fitness studios, as well as massage therapists, facialists, and nail artists, Schedulicity…