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Intercept Music Adds Online Retail Commerce to Accelerate and Expand Revenue Streams

Intercept Music, Inc., wholly owned subsidiary of Sanwire Corporation, has added customized online retail stores to the independent artists and bands enrolled in its Intercept Plus enhanced services program.  Each artist can opt for a turnkey, customized storefront stocked with branded merchandise, with Intercept gaining a share of gross revenue. Marketing Technology News: Pega Appoints Hayden Stafford as President of Global Client Engagement Now, Intercept’s cohort of artists within the Intercept Plus program gain a…

All-New Pega Academy Helps Clients and Partners Accelerate In-Demand Pega Skills Growth

New Mission-based learning approach offers environment created to increase high-value skills to meet digital transformation needs Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced the launch of its all-new Pega Academy to help clients and partners more rapidly gain and advance Pega software skills. From complete novices to advanced Lead System Architects, anyone can easily learn, expand, and refresh valuable Pega skills to help their organizations…

FayeBSG Releases Twilio Integration for Sugar Messaging the Leading SMS Messaging Application for SugarCRM

Faye Business Systems Group Releases Twilio Cloud Communications Integration for Sugar Messaging Version 2.5, Twilio and SugarCRM customers can now send and receive texts from within the Sugar platform Faye Business Systems Group has announced version 2.5 of Sugar Messaging, the leading CRM Text Messaging Application, which allows Sugar users around the world to send and receive SMS and MMS texts with the Sugar platform. Marketing Technology News: As Wildfire Risk Increases, New PSAs Urge Americans to Recreate Safely…

Avtex Acquires CPI Assets

Avtex, a customer experience (CX) consulting and technology company, announced the acquisition of assets of Communications Products, Inc. (CPI), an Indiana-based provider of contact center and communication solutions. Specifically, Avtex has entered into agreement to purchase CPI’s portfolio of Genesys customers. CPI has been successfully implementing and integrating advanced, mission-critical interaction and data analytics solutions for over three decades. As a long-term partner of Genesys, the global leader in cloud…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from GroundTruth, SpotX, Tinuiti, Centro, and AdInMo. GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. , the Search Experience Cloud company, to create customized location-based mobile advertising campaigns…

TechBytes with Ben Houston, Founder and CTO at Threekit

Hi Ben, it was a productive quarter for most tech companies until COVID-19 broke loose. Tell us about your company’s attitude in dealing with the situation. When COVID-19 started getting serious in early March, there was massive fear in the overall retail market, and everything seemed to freeze for about two weeks. Because shopping behavior changed so quickly, it was important for retail technology companies like ourselves to adjust to this shift. As a startup, we were able to adapt quickly. We moved up our new product…

Majority of Marketers Say Account-Based Marketing Is a Crucial Priority, Yet Many Still Struggle

Research commissioned by Folloze, Campaign Stars and Terminus Reveals that Transforming the Martech Stack to Deliver Personalization Is Key to Eliminating Roadblocks to ABM for Most Companies Folloze, provider of the world’s leading Personalized B2B Marketing Platform, today announced the results of the second annual “State of ABM” survey, created to understand where companies are on their Account-based Marketing (ABM) journey. Folloze partnered with Campaign Stars, Terminus and Canam Research to survey close to 300…

TechBytes with Jeremy Van Ek, COO at American Marketing Association

Hi Jeremy, tell us about your role/team you handle at AMA. What inspired you to join the company? As Chief Operations Officer at the American Marketing Association, my primary responsibility is the execution, enablement, and development of all Finance, Operations, and Technology within the organization. I was inspired to join the AMA because of the mission of the organization to be a thought leader and coach to marketers. Prior to the AMA, I was the Chief Financial Officer at Trisect. I bring more than 15 years of…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Genesys (Customer Service), Brainito (Marketing Automation), GroundTruth (Location Data), Oracle (Email Marketing), CampTek (Chatbot). Genesys Survey Finds Nearly 50% of Consumers Feel Companies Lack Empathy When Delivering Customer Service It’s a more efficient but somewhat impersonal world when it comes to customer service, according to a new survey sponsored by Genesys®, the global…

GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns

Proprietary mapping technology utilizes location targeting to drive customers to specific businesses GroundTruth, the leading location technology company, announced a new partnership and integration with Yext, Inc., the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. With this integration, customers can manage their listings within the Yext platform and utilize GroundTruth's proprietary Blueprints™ mapping technology to identify…

GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns

Proprietary mapping technology utilizes location targeting to drive customers to specific businesses GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. , the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. With this integration, customers can manage their listings within the Yext platform and utilize GroundTruth's proprietary Blueprints™ mapping technology to…

Xcite Advertising Announces Rebranding, Changes Name to Xcite Automotive

Xcite Advertising Unveils New Name as Part of an Extensive Rebranding Initiative Xcite Advertising, an automotive industry leader in the digital experience and marketing services space, has today announced a complete rebranding and name change to Xcite Automotive. The Chicago-based marketing company is expanding its product offerings to the automotive industry through the recent acquisition of Car Studio Pros, which has enhanced the customer's car-buying journey for its car dealer clients. Xcite's rebranding effort is a…

Boutir and iClick form Strategic Partnership

Boutir benefits from iClick's 900+ million Chinese consumers' datasets Increases the technological sophistication of Boutir's ad marketing campaigns Empowers digital marketing solutions for SMEs on the Boutir platform Boutir, a social mobile commerce solutions provider and multi-channel commerce platform, announced today that it has entered into an agreement with iClick Interactive Asia Group Limited , whereby iClick will become a strategic partner of Boutir. With its commitment to helping SMEs develop business…

Seven Group Launches New Platform to Help Financial Advisors Level Up Marketing

Seven Group, a New York City-based marketing consultancy catering exclusively to financial advisors, unveiled its new digital platform to help advisors build their marketing efforts from the ground up. The platform provides a customized marketing road map along with necessary tools for advisors, including creative development, a library of effective investor content, progress tracking, and a digital training lab. Seven Group's goal is to help advisors engage clients and prospects by tailoring marketing tactics to the…

Acoustic Recognized as a Multichannel Marketing Hubs Leader by Gartner

Acoustic – the world’s largest independent marketing cloud - was recognized as a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for May 2020. This is the second recognition by Gartner for Acoustic, which was also positioned in Gartner’s Magic Quadrant as a Leader in September 2019 Magic Quadrant for CRM Lead Management. Marketing Technology News: Passageways Introduces Native Zoom Integration With OnBoard Acoustic was recognized among 19 vendors and named in the Leaders quadrant of the Multichannel…

MERGE Earns Sitecore Platinum Partner Status, Invitation to Sitecore Partner Advisory Council Group

Agency joins select group of Sitecore thought leaders and technical experts in global Platinum Partner Community MERGE, a premium creative, marketing and technology company, announced that it is a Sitecore Platinum Implementation Partner. This designation recognizes the company’s strategic alignment with Sitecore and its proven ability to deliver complex, end-to-end enterprise solutions that enable brands to transform digital experiences. Marketing Technology News: SpotX Teams Up With Pluto TV To Drive Its Video…

PepsiCo Launches New Direct-to-Consumer Offerings to Deliver Food & Beverage Products and Meet Increased Demand Amid Pandemic

As consumers increasingly turn online for their food and beverage needs during the COVID-19 pandemic, PepsiCo, Inc. today announced the launch of PantryShop.com and Snacks.com, two direct-to-consumer websites where shoppers can order an assortment of PepsiCo's trusted and loved food and beverage brands. "Over the last few years, PepsiCo has been working to be a faster, stronger, better company, one that is laser focused on meeting consumer needs and winning in the marketplace. Investing in eCommerce and digital…

IMImobile North America Delivers Messaging Solution to American Senior Communities to Help Keep Families Informed About COVID-19

Delivering proactive, relevant updates for more effective and meaningful communications during uncertain times Global cloud communications software and solutions provider IMImobile PLC, announced it has partnered with American Senior Communities (ASC) to help support its strategic approach for effectively communicating COVID-19 information to resident families and employees for nearly 90 facilities across Indiana. The IMImobile solution enables ASC to calm concerns and fears of families distanced from loved ones residing…

Vonage Launches Integration with ServiceNow

Vonage, a global business cloud communications leader, has announced the expansion of its Vonage Contact Center capabilities to include seamless integration with ServiceNow, the leading digital workflow company. Vonage Contact Center for ServiceNow enables businesses with contact centers that rely on customized agent, employee, and customer workflows to deliver great customer experiences and enhanced productivity. Now more than ever, enterprises are digitally transforming and more reliant on mission-critical customer…

Stamats Positions Its Audience Management/Solutions Platform for Growth Through Rebrand to Audativ

Stamats has enhanced the branding of its audience management database and solutions offering by renaming it Audativ. Previously named Stamats Data Management, the system has been in the market for more than a decade and enjoys a strong following with B2B publishers and other vertical markets. The new name positions Audativ to further distinguish itself in a competitive marketplace and sets the stage for expansion into new industries. A leader in customized research, marketing, fulfillment, intelligence, and audience…