Wochit and Kaltura Join Forces in a Multifaceted Partnership

Wochit joins Kaltura's Video Technology Marketplace to offer its Video Creation Capabilities to Kaltura Customers. Kaltura VPaaS has been chosen by Wochit to complement Wochit Inside, Wochit's embedded video creation solution for marketplaces and other platforms Wochit, the leading cloud video creation platform, announced its partnership with Kaltura today. Wochit Studio is now accessible for all Kaltura customers via the Kaltura MediaSpace video portal and Kaltura Application Framework products. Wochit's agile and…

MarTech Interview with Carolyn Corda, Chief Marketing Officer at ADARA

"I consider data and technology to be necessary for Advanced Marketing to work, and Advanced Marketing must work for brands to stay relevant" What led you to create this research for travel marketers? We wanted to shed light on how travel brands are advancing their capabilities to deliver customer engagement and personalization. Over the past several years, many brands have invested in various digital engagement technologies to upgrade their ability to tailor guest interactions. Sky-rocketing consumer expectations and…

Cubic Partners With Paragon Vitamins to Advertise Within Its Loyalty-Based Advertising Service

Cubic Transportation Systems Offers Brands Access to Untapped Environment to Reach Engaged, Captive Audience Cubic Corporation announced its Cubic Transportation Systems (CTS) business division is partnering with Paragon Vitamins, a subscription-based supplier of personalized supplements, to advertise within Cubic Interactive, its advertising and loyalty rewards platform for public transportation. Cubic Interactive allows brands to place advertisements within a transit agency’s mobile traveler app and/or on physical…

Influencers vs Advertising: How Has Consumer Mindset Changed the Way We Buy?

Our screens are filled every day with an array of adverts tempting us to spend, spend, spend – but in an era when consumers value more personal experience, is the power of the traditional paid ad coming to an end? With thousands of retailers competing to advertise their products on almost every platform we view, it’s natural that they are looking for new ways to get their messages across. And that’s where the power of influencers comes in. Current trends show a shift in the consumer mindset, with people wanting to feel…

Wego Partners With WebEngage to Power Their Mobile User Engagement

The Partnership AIMS to Enhance the Mobile App User Experience and Engagement Wego, the largest online travel marketplace in the Middle East and North Africa ( MENA), has partnered with WebEngage to leverage omnichannel marketing automation to enhance its mobile app’s user engagement. By partnering with WebEngage, Wego aims to deliver hyper-personalized, highly-contextual messages to their multi-million strong user base across channels like mobile push notifications, in-app messages & emails. Marketing Technology…

FreshLime Announces Public REST API to Power Thousands of Partner and Customer Integrations

FreshLime, the leading Customer Connection Platform for small businesses, announced its public REST API, a move that will enable thousands of CRM, POS, and Field Management systems to integrate directly with FreshLime. With all the tasks a small business owner juggles from day-to-day, knowing when to connect with their customers with the right message is overwhelming. The FreshLime Customer Connection Platform was specifically designed to plug directly into a small business' existing customer software—enabling these…

Bay Area Scientific Analytics Company Unveils Academic Impact Analytics and Networking Platform for Scientists and Researchers: Impactio

Impactio, Inc. recently announced the launch of the world's first academic impact analytics and networking platform to provide both researchers and scientists with free tools needed to enhance their careers. Impactio empowers users with professional networking, academic CV profiling and automatic research impact analytics based on traditional citation metrics, journal ranking and alternative web impact metrics. Registered members of the scientific community can get free visualized impact reports attached directly on their…

TechBytes with Vinayak Nair, VP Research Ops and Custom Analytics at Verto Analytics

Tell us about your role and the team/technology you handle at Verto Analytics. I am our Head of Custom Research, responsible for delivering high-quality data and insights to our clients, some of which like Google are among the biggest technology companies in the world. I am responsible for using our data assets, methodology, panels, to create insights and research to answer our customers’ business questions. Why are B2B Marketing teams steadily moving toward Applied Data Science for Sales and Marketing initiatives?…

Personalization, Customization, Configuration: An Intro for E-commerce Marketers

In 2015, Deloitte predicted the rise of made-to-order mass personalization. Its research showed that brands that offer personalization opportunities – and do it well – can expect an ROI on Marketing spend of 500 to 800 percent. In the four years since then, brands interested in enjoying such ROI have faced two major problems: first, one of definitions. While Deloitte writes about “Personalization,” what the study describes is a blend of personalization, customization, and configuration. The difference between these is…

Moving from Vendor to Strategic Partner: Success Starts with Your CRO Platform

Sales organizations are perpetually searching for competitive differentiation. Companies must first generate compelling reasons for their customers to make an initial purchase. Then, they must quickly establish their status as a strategic partner so they are the first point-of-contact for any related products or services purchased in the future. The goal is to interweave your organization in your clients’ circle of trust and be recognized as a “mission-critical” strategic partner. However, each customer relationship…

Simpli.fi Named a 2020 DMN Awards Finalist

Programmatic Advertising Platform Recognized for Providing Advertisers with Powerful Location-Based Advertising Suite Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company is a 2020 DMN Awards Finalist in the Mobile Marketing Company category for its innovative mobile targeting solution. DMN, the online resource for marketing data, strategy, and technology, presents awards to outstanding campaigns of the previous year, and to cutting edge marketing…

MarTech Interview with Rick Erwin, CEO at ALC

"Consumer and business data has become a critical ingredient in every form of Marketing and Advertising." Could you tell us about your role and journey that brought you to ALC? What inspired you to take up your current post? What lessons did you learn from your journey in Marketing Technology?  I’ve spent most of my career in the data space, in leadership roles at some of the world’s largest information companies. The past twenty years have seen incredible changes in the way data is applied to the Marketing discipline.…

“CRM Is Not Enough,” Say Leading Independent Software Companies

Over 200 Companies Unite to Launch the Platform of Independents, a Group Pledging to Liberate Data From the Limitations of Traditional CRM Suites and Allow Businesses to Build Customized Technology Stacks That Fit Their Needs In a declaration published in The Wall Street Journal, over 200 companies united to declare that Customer Relationship Management (CRM) systems are no longer enough for the digital era. The Platform of Independents is led by Segment and a group of nine other independent software companies, united…

US Foreclosure Activity Drops To 15-year Low In 2019

Foreclosure Starts Hit New Record Low Nationwide; Highest Foreclosure Rates in Metropolitan Statistical Areas Along East Coast ATTOM Data Solutions, curator of the nation's premier property database and first property data provider of Data-as-a-Service (DaaS), released its Year-End 2019 U.S. Foreclosure Market Report, which shows foreclosure filings— default notices, scheduled auctions and bank repossessions — were reported on 493,066 U.S. properties in 2019, down 21 percent from 2018 and down 83 percent from a peak of…

Totango Launches Dynamic Assignment for the Enterprise, Delivers Personalized, Precision Engagement to Maximize Customer Success

Totango, the leader in customer success for the enterprise, announced the introduction of Dynamic Assignment, a next-generation product innovation that enables enterprises to leverage a fluid pool of specialists to rapidly deliver the right expertise to the right person at precisely the right time. With Dynamic Assignment, enterprises can now dynamically allocate people based on fit, skill or availability, to work with customers on an as-needed basis, delivering the optimal level of personalization and customized engagement…

NetReputation Named World’s Leading Reputation Management Company by Newsweek

Newsweek Recently Named NetReputation as the Industry Leader of Reputation Management Companies in 2020 Thanks to an Ever-Growing Scope of Strategies and Solutions and an Extensive Track Record of Success. With over four billion people using the internet around the world, maintaining a positive online reputation has never held more importance. Businesses must manage their identities online to uphold a good standing with their customers; people must do the same to support relationships both personally and professionally.…

Brightcove Launches New Demand Generation Application, Brightcove Campaign

Brightcove Campaign offers engaging, video-driven marketing with insightful analytics to measure performance across industry benchmarks Brightcove Inc., the leading provider of cloud services for video, announced Brightcove Campaign, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks. Marketers can now generate, maintain, and optimize campaigns, and boost overall…

ReadSpeaker Launches VoiceLab to Unleash Branded Voice Solutions

The ReadSpeaker VoiceLab Is Designed to Empower Brands Worldwide to Better Engage Their Customers Using Voice Technology ReadSpeaker, the most trusted text-to-speech provider for global brands, launched the ReadSpeaker VoiceLab, a custom voice production unit that empowers brands from around the world to provide user-centric, expressive voice interfaces. Leveraging machine learning and offering multiple deployment options, the VoiceLab enables brands to create unique voice solutions that match their specific applications…

SAS Delivers Priceless Retail Planning Capabilities in the Hypercompetitive Age of Amazon

AI-fortified, cloud-ready SAS Intelligent Planning Suite enhances the customer experience for global retailers and consumer goods manufacturers NRF 109th NRF Big Show and EXPO – Recent enhancements to the SAS Intelligent Planning Suite have infused it with artificial intelligence (AI) and cloud agility to help companies localize assortments, optimize inventory, automate forecasting and maximize profits. Leading companies like Carrefour, Grupo Exito and Nestle rely on analytics leader SAS and its proven portfolio of software…

Jesta I.S. Inc. Announces the Launch of Its AI-Driven Advanced Analytics Platform

Jesta I.S. Inc., a global leader in integrated ERP solutions for wholesalers and omnichannel retailers, is excited to announce the launch of its latest Vision CRM powered by Snowflake and Tableau. The newest Vision CRM builds on Jesta’s industry-leading Analytics foundation and leverages AI-driven algorithms to provide businesses with holistic insights on its customers across all channels. “Data is the currency of the future,” said Arvind Gupta, President of Jesta I.S. “Vision CRM marries the immense power of the cloud…