Raydiant’s New Consumer Behavior Report Highlights the Importance of Retailers Creating In-Store Experiences

Digital signage and in-store experience solutions provider Raydiant has released the findings from their State of Consumer Behavior Report 2020. The report surveyed 1,000 US consumers on Jan. 19, 2020 with a goal of better understanding the evolving habits, preferences, and behaviors of consumers shopping both online and offline. Marketing Technology News: BlackBerry Secures the Modern Workforce with New Digital Workplace Raydiant Bobby Marhamat, CEO of Raydiant said: "The findings confirm our…

Dathena Opens US Headquarters, Bringing AI Data Protection to US Enterprises

Deep-Tech Innovator Delivers Cost-Effective Data Security for Global Businesses Dathena, the leader in AI-powered data-protection and privacy-management for global enterprises, today announced the official opening of its U.S. headquarters, located in the Financial District of Lower Manhattan in New York City. With offices in Singapore, Thailand, France, Switzerland, and now the United States, Dathena’s global growth positions the tech leader to capitalize on the rapid evolution of the $120 billion data protection market.…

Zappix Expands Visual IVR Services as Part of 2020 Release

The Leader in Visual IVR and On-Demand Customer Service Solutions Has Revolutionized CX Again With Expanded Capabilities and Integrations for 2020 Zappix, the leader in Visual IVR and On-Demand Customer Service Solutions, has revolutionized CX again with an expanded suite of capabilities and integrations for its flagship customer experience platform. Improvements to its proprietary automation system, major updates to the already powerful Zappix Studio platform, and other updates continue bringing more benefits to and…

PlayMaker Health Announces Leadership Reorganization to Advance Corporate Strategy

Senior Leadership Changes Position the Post-Acute Growth and Business Intelligence Platform for Continued Growth PlayMaker Health, the industry-leading post-acute growth and business intelligence platform, announced a strategic reorganization that will better position the Company to capitalize on the rapidly-evolving post-acute healthcare landscape while also optimizing the value of the platform for its hundreds of provider clients nationwide. John Griscavage has served as CEO at PlayMaker since 2014. In his new role as…

New Dealer.com Digital Storefront Solutions Deliver Competitive Edge for Dealers at 2020 NADA

Dealer.com, a leading automotive industry end-to-end digital marketing solution, announces new enhancements to its digital storefront during the runway to the 2020 NADA Show. The company's latest offering harnesses Cox Automotive data – the largest collection of automotive shopping behavior insights available – to ensure dealers have the tools necessary to deliver unrivaled consumer experiences, forging the shortest and most personalized path to customer engagement and dealership growth. With brands from all categories…

Nielsen Brandbank and SKU Ninja + WhyteSpyder Launch Strategic Alliance

Agreement Strengthens Nielsen Brandbank's Ability to Combine Best-In-Class Product Content With Rich Media to Improve Consumer Engagement and Informed Purchasing Decisions Nielsen Brandbank, the world's largest provider of digital product content for eCommerce websites, mobile shopping apps, merchandising, and marketing, has formed a strategic alliance with industry-leading rich content experts, SKU Ninja + WhyteSpyder to extend the Nielsen Brandbank Connect offering. The global alliance strengthens Nielsen Brandbank's…

Intertrust and Friend MTS Extend Partnership to Fight Video Streaming Piracy

Intertrust's ExpressPlay Offers Award-Winning Friend MTS Anti-Piracy and Watermarking Technology Services to Protect Live OTT Streaming and Broadcast Delivery Intertrust, a pioneer in Digital Rights Management (DRM) technology, and Friend MTS, a leading global provider of content protection services, announced an extended  partnership agreement that enhances Intertrust's ExpressPlay content protection platform with cutting-edge Friend MTS anti-piracy and watermarking technology services. Now, an additional layer of…

Laying the Foundations for Successful Online Personalization

Rising to the Challenge Personalization is an increasingly important tool for marketers, with Forbes predicting it will be a top marketing trend in 2020. With 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience, it is clear that users favor personalized content over traditional. So, why isn’t every brand using it? The truth is that many companies simply don’t know-how. More than half of marketers (59%) agree that they find it difficult to personalize…

NetMotion Partners with Identity Automation to Streamline the Mobile User Experience

Identity Automation, provider of RapidIdentity, the most complete Identity and Access Management (IAM) platform on the market, announced that it has joined the NetMotion partner program to provide mobile workers the industry's most comprehensive identity, access, and connectivity solution available. Combining each company's unique perspective of the mobile worker's user experience, the partnership gives users an end-to-end solution that delivers the ultimate in identity and access management, while maintaining a resilient…

MarTech Interview with Angie Mistretta, CMO at AppDynamics

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Journey into Tech Hi Angie, tell us about your role and journey into Technology. What inspired you to take up the role at AppDynamics? I started in Tech Marketing early in my career. Moving from Telecom to Video conferencing and then Cisco (via the Tandberg acquisition). The move to AppDynamics was a great next step. I wanted to work in a high growth business…

Showpad Strengthens Global Sales Team With Three New Leadership Appointments

Sales Leaders Will Be Responsible for Further Establishing Sales Enablement in Key Markets, Scaling Showpad’s Revenue and Driving Global Growth Global sales enablement leader Showpad announces the appointment of three sales leaders who together will be responsible for driving the company’s continued global growth in 2020. Dustin Deno joins the Showpad team as VP North American Sales and Hendrik Isebaert and Jim Preston have been promoted to SVP of Worldwide Revenue and VP EMEA Sales, respectively. In their roles, Deno,…

Amdocs Partners with Orange Spain to Transform Time-to-Market and Customer Relationships Across its Multiple Brands

Orange Spain Chooses amdocsONE For Faster Innovation and Agile Operations Amdocs, a leading provider of software and services to communications and media companies, announced that Orange Spain has chosen Amdocs’ digital portfolio to drive new services and revenue in the digital economy. The project encompasses a large-scale IT and business transformation, including a multi-year contract with managed services, the managed upgrade of tens of legacy systems, and technology provided by multiple partners. Amdocs’ open and…

Canadian CFOs Lead Digital Transformation, but Face Challenges Around Automation and AI, Sage Research Finds

Sage, a market leader in cloud business management solutions, released a report examining how Canadian senior financial professionals are navigating through the risks and opportunities of digital transformation. The study found that while CFOs who embrace emerging technologies and data strategy are better positioned to drive change and growth across their organizations, 74% of respondents consider “modernizing business processes with technology” to be one of their biggest challenges. The report, CFO 3.0 Digital…

Cognizant Acquires Code Zero, a Leading Consultancy for Cloud-Based Configure-Price-Quote and Billing Solutions

Acquisition Deepens Cognizant's Expertise in Salesforce Platform Advisory, Implementation and Managed Services Cognizant announced it has acquired Code Zero Consulting, a privately-held provider of consulting and implementation services for cloud-based Configure-Price-Quote (CPQ) and billing solutions.  The acquisition further strengthens Cognizant's cloud solutions portfolio and Salesforce CPQ and billing capabilities. Financial details were not disclosed. Founded in 2016, Atlanta, Ga.-based Code Zero specializes in…

Perficient to Demonstrate AI-Powered Customer Intelligence Strategies at MicroStrategy World

Perficient, Inc. , the leading digital transformation consulting firm serving Global 2000 and other large enterprise customers throughout North America, announced that it will demonstrate its business intelligence (BI) expertise at MicroStrategy World 2020, taking place Feb. 4-6 at the Universal Orlando Resort in Orlando, Florida. Today’s consumers are increasingly depending on brands to engage with them directly, challenging businesses to transform their customer relationship strategy from an informative approach to one…

Global Survey Reveals 85% of PR Practitioners Are Missing out on Effective PR Tools and Techniques

80% of PR Corporate Positioning for Senior Executives Globally Is Not Driven by Social Media Analytics Key areas where PR professionals can unlock a competitive advantage in 2020 have been highlighted in new research released. Leading social listening and analytics platform, Talkwalker, joined forces with global market research and data analytics firm, YouGov, to gather data from 3,700 marketing and communications professionals based in Europe, USA, Africa, Asia-Pacific, Latin America and the Middle East to release new…

Braze Hires Former Cognizant Executive as CFO, Google Executive to Join Board of Directors

Isabelle Winkles to Lead the Company's Global Finance Function in New Role; Tara Walpert Levy to Bring Relevant Enterprise Industry Experience to Board of Directors Braze, the comprehensive customer engagement platform, announced the appointments of Isabelle Winkles as Chief Financial Officer (CFO) and Tara Walpert Levy to its board of directors. "After recently crossing the $100M ARR milestone, with our eyes firmly on the future, we are excited to welcome these two fantastic leaders to our team," said Bill Magnuson,…

Pega Makes Low-Code App Development Faster And Easier With New Pega Express Methodology Built Right Into Pega Platform

Innovative approach uses design thinking to deliver powerful apps in a matter of weeks Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, today announced Pega Express – a new low-code software development methodology seamlessly integrated within Pega Platform.  This industry-first methodology guides users step by step to quickly design and deploy Minimum Lovable Products (MLPs) and evolve and extend them into the future. Marketing Technology News: Hmmm, So Google…

Is In-Game Advertising the Next Big Thing in AdTech?

Back in 2008, Barack Obama (then Senator) achieved a sort of firsts when his presidential campaign ads appeared in the popular EA game Burnout Paradise on Xbox 360. A billboard message inside the game encouraged players to register to vote. Obama realized back then what many brands are taking note of today: young audiences of 18 to 34-year-olds — which represent the core gamer group — are getting harder to reach via traditional advertising mediums such as television, and are instead spending a considerable amount of time…

Predictions Series: A Year of Change for the Telecoms Industry in 2020

Communications Service Providers’ priorities shift as customer engagement comes to the fore Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, anticipates shifting priorities for Communications Service Providers (CSPs) in 2020. With Mobile World Congress, the industry’s largest annual gathering of key decision-makers happening this month in Barcelona, Evolving Systems’ leaders attending the event expect a number of pressing issues to be discussed. Marketing Technology News: Hmmm, So…