Peepla Live streaming service will help marketers leverage on its unique location-based social functions and Professionally Generated Live Content for …
comScore Adds Facebook Demographic Metrics to vCE
comScore validated Campaign Essentials (vCE) will now include Demographic, Reach, Frequency and GRP Metrics for Facebook and Instagram Ads, in …
Stylebop.com Partners with Immerss.live to Promote Brands on Live Video
Stylebop.com will sell its 3000+ luxury brands on live video through Immerss’s over 3000 influencers with a reach of 2.2 …
Brandlive Unveils New Version of Omni-channel Live Video Platform for Brands and Retailers
Company unveils a slate of new platform features as it reaches a new milestone of powering over 6,000 live video …
Upland Joins Twilio Partner Program for Mobile Messaging Campaigns on Facebook Messenger
Via Twilio’s API integration, Upland will offer its Mobile Commons application to deliver automated campaigns via Facebook Messenger and SMS, seamlessly …
Facebook Partners with Meetrics to Help Advertisers and Publishers Strategize Omnichannel Campaigns More Effectively
As the year rolls ahead, the social media juggernaut – Facebook continues to make deeper penetrations into the European B2B …
Mavrck Report: Creating User-Generated Content About Your Brand is Key to Facebook Marketing Initiatives in 2017
Every marketer understands the impact of engaging customers on Facebook but lacks the inability to sustain interest through organic and …
Facebook MMM Portal Launched; Adds DoubleVerify as Partner to Attract Programmatic Ad Buying Platforms
Online advertisement publishers can now compare how their ad campaigns fare across channels with respect to Facebook. Facebook has announced …
Rubicon Project Partners with Tapad on Unified, Cross-Device Ad Campaign Delivery Solution
Rubicon Project, the leading online ad tech solutions provider, has announced a key partnership with cross-device marketing platform Tapad. The …
LiveIntent Partners with LiveRamp to Provide Competitive People-Based Marketing Capabilities
LiveIntent, the leading web-based brand advertising platform, has announced a market-centric partnership with omnichannel identity resolution platform LiveRampTM, an Acxiom® …
Facebook Priming up Mid-Roll Ads; To Share 55% Ad Sales Revenue with Publishers
Video advertising will flood Facebook very soon. 2017 will see the arrival of Facebook mid-roll ads. After Facebook introduced mid-video …
Facebook Copyright ID System To Curb Infringements and Fake News
If YouTube can do it, why can’t Facebook? Oh, wait! Facebook does request its users to take down copyrighted content …
Introducing LiveMessage: Salesforce.com’s 1:1 Conversational Solution for Service Teams
Salesforce.com is determined to take the leadership position in providing 1:1 personalized customer service solutions. The latest customer service messaging platform, …
Interview with Alexi Venneri, Co-Founder and CEO, Digital Air Strike
"To keep Digital Air Strike on top of technology and innovation, I employ three qualities: confidence, positivity and curiosity." Tell …
Forsman & Bodenfors New York Expands Engagement Offering by Hiring Kristin Maverick
Forsman & Bodenfors New York, world-renowned creative collective, announced the addition of Kristin Maverick as Director of Engagement. Maverick will …
7 Sure Shot Content Marketing Trends
Content marketing is a critical stage in your company’s advertising approach. In order to connect with your target audience, you …
The Best 3 Ways Your Business Can Utilize Hyperlocal Marketing
In this globalized age, where internationally recognized brands’ marketing efforts spread far and wide, it can seem like the new …
Zype Simplifies Complex Workflows for Improved Video Content Management, Distribution and Monetization
VidOps teams can connect with audiences when and where they want to view content — with the sophistication of the …
Interview with Arron Shepherd, Co-Founder and Chief Storyteller, The Goat Agency
"The most effective influencers have built their following slowly through creating amazing content that resonates with their engaged following." Tell …
Five Steps to Make Video Production Easier!
The year 2018 has bought about a revolution in the video production process for marketers. It’s no secret really; video …