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Higher Logic Expands Executive Suite with New Chief Customer Officer and Chief Marketing Officer

Kevin Alansky and Daniel Reese to Focus on Driving Meaningful Engagement and Delivering Exceptional Customer Experiences Higher Logic, the leader in cloud-based customer and member engagement platforms, announced the appointment of Daniel Reese as chief customer officer, and Kevin Alansky, software technology marketing veteran, as chief marketing officer. The new hires are a testament to Higher Logic's rapid growth, serving associations and software organizations worldwide, and Alansky and Reese will play an integral role…

Lightricks Releases BoostApps Suite to Empower Solopreneurs and Small Businesses to Achieve Superior Results from Social Media Marketing

Lightricks Survey Finds 72 Percent of Solopreneurs and SMBs Don't Feel Their Current Online Marketing Strategy Is Effective, Expands with Three Apps to Specifically Serve Small Businesses and Brands Lightricks, a leading developer of subscription-based content creation tools, announced today the release of BoostApps, a suite of mobile tools for small businesses and brands to effectively engage consumers in ways that boost their bottom lines. Unlike content creation apps that focus solely on graphic design, BoostApps are…

MiQ Announces New Suite of Analytics Solutions to Generate Insights and Drive Real Business Growth

Incremental Lift, the First Solution Available Within the MiQ Measure Suite, Will Help Make Measurement More Actionable and Intuitive Through Incrementality and Optimization MiQ, the leader in Marketing Intelligence and connected programmatic solutions, has announced the launch of its new suite of analytics products, Measure. Drawing on MiQ’s existing analytics solutions, leveraging data science as a service model, the Measure product suite has been designed to help marketers define the metrics that matter in order to…

Cheetah Digital Unveils Customer Engagement Suite at Signals 19

The Customer Engagement Suite Enables Marketers to Drive Revenue, Build Lasting Customer Relationships, and Deliver a Unique Value Exchange Throughout the Entire Customer Lifecycle Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announced the debut of its Customer Engagement Suite at Signals 19. The Customer Engagement Suite enables marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies, all based on a foundational data layer, the…

AIA Worldwide Grows Its Software Suite with TalentBrew CRM Launch

AIA Worldwide, a global leader in talent acquisition technologies, has introduced the TalentBrew CRM (Candidate Relationship Management) to further enhance its TalentBrew recruitment marketing platform. The new CRM provides a central access point for recruitment, candidate management and communication efforts, leveraging target audience data and profiles across multiple strategies and systems. Powered by AIA's proprietary network intelligence and machine learning, TalentBrew CRM helps recruiters effectively identify and…

TMP Worldwide Grows Its Software Suite with TalentBrew CRM Launch

TMP Worldwide, a global leader in talent acquisition technologies, has introduced the TalentBrew CRM (Candidate Relationship Management) to further enhance its TalentBrew recruitment marketing platform. The new CRM provides a central access point for recruitment, candidate management and communication efforts, leveraging target audience data and profiles across multiple strategies and systems. Powered by TMP's proprietary network intelligence and machine learning, TalentBrew CRM helps recruiters effectively identify and…

Netsuite Expands Commitment to Nonprofits

The NetSuite Social Impact Program Helps More Than 1,500 Nonprofits Change the World SuiteConnect -- To help nonprofits and social enterprises across the world accelerate their missions, Oracle NetSuite continues to expand the NetSuite Social Impact program. Since introducing the program in 2006, NetSuite has helped more than 1,500 nonprofits and donated more than $100 million in software. To increase its impact and help nonprofits of any size spend more of their time and resources on changing the world, NetSuite has…

Hootsuite Expands LinkedIn Integration to Help Businesses Maximize Impact

Customers can promote organic LinkedIn Pages posts as Sponsored Content directly from the Hootsuite dashboard to reach a larger audience of professionals Hootsuite, the leader in social media management, announced a deeper collaboration with LinkedIn Marketing Solutions. The collaboration will provide customers with the ability to promote LinkedIn Pages content directly within the Hootsuite dashboard. The added capabilities will help customers save time, reach new audiences, gain quality leads, and ensure their return on ad…

Infosys Announces the Launch of the Live Enterprise Suite

Helps Incumbent Enterprises to Accelerate Their Digital Innovation Journey Infosys, a global leader in next-generation digital services and consulting, unveiled the Infosys Live Enterprise Suite, a comprehensive set of platforms, solutions and digital services that help incumbent enterprises to accelerate their digital innovation journey. The Live Enterprise Suite enables organizations to drive process agility, deliver customer delight and enhance ecosystem value – all in real time. The Infosys Live Enterprise Suite…

ReadyCloud Suite & Liquid Web Team Up to Make it Easy to Migrate to WooCommerce & Take Your Data with You

ReadyCloud has teamed up with Liquid Web to offer a sweet end of summer deal: Save 50% off Liquid Web’s reliable hosting and also save 50% off the ReadyCloud Suite for the first 90 days when you bundle both services during this limited-time promotion. ReadyCloud is a CRM, Shipping, Returns and Email Marketing suite built for Ecommerce. It’s an essential tool for any online retailer that’s considering a switch to WooCommerce or Magento 2. Marketing Technology News: Panasonic Launches ClearConnect™ To Help Restaurants…

Say Hello to Chatly: TMG Worldwide and WeChatify Relaunch as an All-in-One Suite for WeChat Management

TMG Worldwide, a SaaS company that is redefining how global brands do business on WeChat, announced its official rebrand to Chatly. The comprehensive rebrand signifies a repositioning of the company's focus as the core SaaS product, WeChatify, has been completely redesigned, expanding beyond marketing to enable end-to-end management of a brand's entire WeChat strategy including marketing, service, sales, and commerce. While still retaining many of its original features, the newest version of the Chatly software offers a…

Client-Side Auction vs Server-Side Auction: Which Is More Suited for Video Advertising?

Looking ahead to the future of programmatic advertising, server-side auctions hold the potential to disrupt how programmatic Video Advertising is traded today. In this article, we take a detailed look into both client-side and server-side auction mechanisms and observe how server-side auction offers more value to programmatic buyers when it comes to Video Advertising. Client-Side Auction In a Client-side header bidding entire auction is conducted on the user’s browser, thus it is also known as browser-side header bidding.…

vCita Expands its Business Management Suite with WiseStamp Email Marketing Tool Acquisition

vCita, the complete business management application, will be able to offer their customers an enhanced email marketing service after acquiring email marketing tool WiseStamp. The acquisition comes a few months after vCita received around $15 million in funding from capital investment group Forestay Capital. vCita is an application that focuses on all aspects of managing a business. It offers booking, payments, customer relationship management (CRM) and marketing as its four primary services, which are targeted at small…

4-Tell Personalization Achieves “Built for NetSuite” Status

New 4-Tell SuiteApp Meets the NetSuite SuiteCloud Platform Development Standards and Documented Best Practices 4-Tell, a data-driven personalization and predictive analytics company, announced that its 4-Tell Personalization SuiteApp has achieved "Built for NetSuite" status. The new SuiteApp, built using the Oracle NetSuite SuiteCloud Computing Platform, helps organizations build customer loyalty and increase revenue by quickly implementing product recommendations and conducting a predictive search on any NetSuite…

Kingland Increases Accuracy of Text Analytics Platform Suite for Unstructured Data

Continuous active learning improves the accuracy of identifying organizations, people and events in support of several client use cases Kingland announced enhancements to the Kingland Text Analytics Platform Suite, incorporating new administration menu options with deeper analysis and metrics for unstructured data sources and events. Improvements to Named Entity Recognition (NER) training increased the suite's accuracy to identify organizations and people, which are intuitively highlighted within documents, saving…

ReadyCloud CRM Rebrands to the ReadyCloud Suite, a CRM, Point-of-Sale, Email Marketing, Shipping & Returns Solution Built for Ecommerce

ReadyCloud CRM—an ecommerce suite built for consumer retention and growth—has officially rebranded to the ReadyCloud Suite in a move to showcase enterprise-level features for CRM, email marketing, point of sale, shipping, and returns. “We’re excited to announce that ReadyCloud CRM has officially rebranded to the ReadyCloud Suite,” commented Michael Lazar, an Executive at ReadyCloud Suite. “As a leader in cross-channel ecommerce CRM software, we’re on a mission to bring a suite of powerful tools to retailers nationwide…

New Certain Conferences Suite Enables Greater Business Results from Enterprise Events

Certain, the industry leader in enterprise event automation, announced its newly redesigned Certain Conferences solution. With this new platform, marketers and event planners can manage large-scale events and conferences with ease, ensuring their speakers and attendees have a seamless experience while automating workflow and capturing valuable data to improve event outcomes. Today’s largest conferences are naturally complex, expensive and highly visible. Marketers need to make a lasting impression on their conference…

68% of Aussie C-Suite Still Struggle to Prove ROI When Using Location Data in New Study

25% of Senior Marketing Leaders Still Don’t Know How to Apply Location-Based Data Blis, the global leader in real-world intelligence, has revealed that 68% of Australia’s marketing C-suite said that difficulty evidencing ROI is their main challenge when using location data, as part of a new global study into digital marketing preferences. The study also highlighted knowledge gaps within the Australian marketing community, with 25% of respondents stating that they do not know how to apply location data to their brand.…

The Social CTO: New Study from LAB and Immediate Future Reveals C-Suite Tech Buyers’ Psychological Motivations and True Social Media…

Research uncovers surprising insights into today’s CTO’s social habits and reveals how marketers can use consumer neuroscience and psychology techniques to engage with senior tech buyers B2CTO, a new study on the social media habits of senior IT and technology buyers has revealed that CTOs and CIOs over-index on the use of social when compared to their other C-suite colleagues. The study, which launches , was developed by LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and…

Socialbakers Named in 2019 Now Tech: Social Suites Report by Leading Independent Research Firm

Socialbakers, the leading unified marketing platform, announced that Forrester has included the company as one of the solutions in its Now Tech Social Suites, Q2 2019 Report. The report provides an overview of 17 social suites providers. Marketing Technology News: Blue Prism Collaborates with Microsoft to Deliver Free Cloud Trial on Azure The Socialbakers Suite drives growth by helping marketers to better understand their audience, create content audiences love, identify influencers audiences trust, and analyze content…