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Salespanel Launches Low-Cost B2B Facebook Advertising Software to Help Companies Engage

Salespanel's newly launched advertising solution helps B2B businesses qualify their visitors in real-time and run highly targeted advertising on low-cost, high-engagement platforms like Facebook and Instagram  B2B marketing software Salespanel launches an advertising feature to help customers market to their business clients and properly engage them through the crisis, as people now spend more time on Facebook. Facebook advertising is usually more appropriate for general consumers (B2C), but Salespanel's feature makes it…

Acronis Lauded by Frost & Sullivan for its Breakthrough Integrated Data Protection

Acronis Cyber Protect's integration of backup, disaster recovery, anti-malware, and management features creates capabilities that are not available in competing solutions Based on its recent analysis of the North American data protection market, Frost & Sullivan recognizes Acronis with the 2020 North American New Product Innovation Award for Acronis Cyber Protect, the first integrated cyber protection product – combining data protection, cybersecurity and management capabilities. Acronis Cyber Protect combines data…

Mindful Chef Selects the Vonage Contact Center to Transform Customer Experience

 Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced that healthy recipe box company, Mindful Chef, has chosen the Vonage Contact Center to better serve its customer-base following a 452 percent increase in customers. With more than 123,000 customers, Mindful Chef delivers pre-portioned ingredients and fresh meat, fish and produce sustainably sourced from small award-winning British farms. Mindful Chef enables customers to cook nutritious meals in…

RingCentral Announces RingCentral Cloud PBX for Microsoft Teams with Direct Routing Integration

Broadens Microsoft Teams integrations to empower users to be more productive RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, today announced RingCentral Cloud PBX™ for Microsoft Teams enabling Direct Routing integration. With RingCentral Cloud PBX for Microsoft Teams users will have access to more robust cloud PBX capabilities without ever having to leave the Teams interface on mobile, web, and desktop. RingCentral also provides broader…

One Identity Privileged Access Management Solutions Recognized as an Overall Leader

Company earns top marks from analyst firm on product capabilities when evaluated against competitors in the market, most notably for ease of use and scalability One Identity, a proven leader in identity-centered security, today announced this is the company’s 2nd second consecutive year being named an Overall Leader for its Privileged Access Management solutions in KuppingerCole’s 2020 Leadership Compass for Privileged Access Management (PAM) report.  This recognition follows One Identity’s recent placement as an Overall…

Earth Class Mail Launches New Pricing to Offer Customers Even More Value, Welcomes New Leadership

Online service for accessing postal mail announces updated pricing, delivers more value to its customers and welcomes a new leadership team Earth Class Mail, an online service for accessing postal mail, announced updated pricing to deliver more value to its customers and welcomed a new leadership team. Over 50,000 individuals and businesses have used Earth Class Mail to reduce the burden of managing paper mail. “Earth Class Mail has given us enhanced control and security of our postal mail,” said Jay Ackerman,…

An Unattractive Marketing Strategy That Matters The Most During the Pandemic

Ad spend is tumbling globally with advertisers pulling back on budgets since Coronavirus hit. In the UK, the majority of marketers (86%) were delaying or reviewing marketing campaigns at the start of April, which was an increase from just 55% three weeks earlier. A recent Nielsen study of the US market shows marked changes in consumer behavior, even before the official lockdown, with more going online to avoid shopping centers and malls. However, marketers must take steps now to ensure that they remain relevant…

Splashtop Releases New Remote Support Integration with Jira

Jira technicians can now remotely access/support/control their end-user's computers using the Splashtop On-Demand Support (SOS) service Splashtop Inc., the worldwide leader in remote access, collaboration, and remote support solutions, has partnered with Atlassian to bring Splashtop's On-Demand Support technology to the Jira platform. Splashtop On-Demand Support is a solution optimized for IT Support and Helpdesks looking for a fast and user-friendly remote support solution, with high performance and robust security.…

Kibo Delivers Scalable Performance Through 800% Surge in Demand for AMMEX PPE

Medical glove manufacturer seamlessly served current and new clients through COVID-19 Kibo, a leader in cloud commerce, successfully scaled ecommerce operations by 800% during a surge in COVID-19-related demand for AMMEX, a seller and distributor of medical and industrial grade disposable gloves. AMMEX had no online ecommerce just two years ago, and has worked with Kibo to implement a flexible ecommerce solution for current and new clients that could easily adapt to changes in demand. That plan was tested to the extreme…

Retarus MailEDI Streamlines Ordering Processes for Purchasers

New service increases ordering processing capabilities with B and C suppliers With its new Retarus MailEDI service, cloud service provider Retarus offers purchasers a digital communication solution which facilitates the automation of order confirmations received from smaller suppliers. Thanks to interactive ordering emails and responses which are digitally processed into formats compatible with their respective ERP systems, companies maintain full control over their orders. The Retarus flat pricing model allows companies…

Media Rating Council (MRC) Accreditation Granted To Nielsen’s National And Enhanced Local TV Ratings Services

Accreditation extends to NPM and all LPM markets, plus 19 Set Meter markets leveraging PPM data and Viewer Assignment methodology Nielsen announced today that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC).* This marks a significant achievement for Nielsen because these services now include Portable People Meter (PPM) measurement, which Nielsen began incorporating as part of its…

Lanistar Challenges the Banking Status Quo with Streamlined Onboarding, Powered by Jumio

Jumio’s identity verification solutions will help UK fintech challenger vet new customers, meet compliance mandates and fight online fraud Jumio, the leading provider of AI-powered end-to-end identity verification and authentication solutions, announced a partnership with Lanistar as the fintech challenger prepares to launch its new polymorphic debit card later this year, designed to help customers streamline their money via new technology and open banking. Founded in 2019 and based in Hammersmith, London, Lanistar…

NetWise Complements Executive Team With Industry Veteran, Pat O’Brien

NetWise, the provider of the industry's most powerful B2B Audience Data and proprietary B2B2C ID Graph, announced the appointment of Pat O'Brien as Executive Vice President, Strategy & Business Development. Pat is an accomplished data industry veteran having held executive positions as Chief Revenue Officer at Zylotech, Senior VP-Audience Solutions at Dun & Bradstreet, VP-Digital Solutions at NetProspex, and VP-Business and Channel Development at Bizo (prior to its acquisition by LinkedIn). He brings 20+ years of…

New Comscore Research Examines the Future of Privacy-Safe Measurement

Whitepaper explores Comscore's current and future initiatives for leading the industry into a cookieless environment In an increasingly data privacy-driven world, marketers are challenged to ensure the success of their campaigns while respecting consumers' privacy and maintaining consumer trust. Against this changing privacy backdrop, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce the release of its 2020 "Future of Measurement in a Cookieless World"…

Mindful Chef Selects the Vonage Contact Center to Transform Customer Experience

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation,  announced that healthy recipe box company, Mindful Chef, has chosen the Vonage Contact Center to better serve its customer-base following a 452 percent increase in customers. With more than 123,000 customers, Mindful Chef delivers pre-portioned ingredients and fresh meat, fish and produce sustainably sourced from small award-winning British farms. Mindful Chef enables customers to cook nutritious meals in under 30…

Pure Storage Recognized as a Leader in Enterprise Flash Array Storage and Object Storage Categories

FlashArray and FlashBlade Earn Top Rated Awards From TrustRadius Pure Storage, the IT pioneer that delivers storage as a service in a multicloud world, announced that TrustRadius has recognized both FlashArrayTM and FlashBladeTM as 2020 Top Rated Award winners. With a combined average trScore of 9/10 and more than 350 verified customer reviews and ratings, FlashArray won in the Enterprise Flash Array Storage category and FlashBlade won in the Object Storage category. Marketing Technology News: Zoom Hires Jason Lee as…

Brightcove Launches Industry-Leading Virtual Event Experiences Solution

New solution includes customizable, immersive, live, and always-on video experiences to help brands pivot physical events to virtual Brightcove Inc., the world’s leading video technology platform, announced Brightcove Virtual Event Experiences, a solution that allows organizations to deliver high-quality virtual events featuring bold, interactive experiences. Responding to a crucial market need, Brightcove Virtual Event Experiences enables organizations to host events with market-leading video technology to engage with…

How Do We Deal with the Challenges of Attribution? Keep it Real and Keep it Actionable

As martech professionals, we share a strident pursuit of the perfect attribution formula, which has arguably become one of the most united quests in all of modern marketing. At the same time, we certainly can acknowledge its limitations. Discussions during the AttributionCouncil working group at I-COM Global surfaced the consensus that, even as the industry pursues or provides guidance on “mastery,” the perpetually increasing complexity of media platforms and KPIs can make the mission to achieve precise attribution feel…

Version 4.1 Of Appinium’s All-In-One Salesforce App Gets Major Admin Updates

Salesforce users who want real-time sales enablement, marketing, learning, and customer-service data - all in one place - now have even more tools and functionality The only suite of native Salesforce marketing and sales-enablement apps designed to drive behavior by correlating data to results is getting a significant update. Version 4.1 adds tools that make it even easier for admins to create effective learning content, streamline scheduling, and manage teams more effectively. It also includes new video capabilities and…

Introducing Salesforce Anywhere: Technology Enabling the All-Digital, Work-From-Anywhere World

Now every organization can sell, service, market and collaborate from anywhere TRAILHEADX -- While companies, governments and organizations are slowly returning to their offices, the COVID-19 pandemic has changed the future of work forever. In fact, nearly 70 percent of people believe the pandemic will permanently change the nature of work and more than 50 percent say that flexible work locations are very important to them. An all-digital, work-from-anywhere world is becoming the new normal. That's why Salesforce, the…