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Octopai Announces Support of Tabular on Azure Analysis Services, Netezza and Vertica

Automated Data Lineage Capabilities Provide Organizations With Complete Visibility of the Data Flow Octopai, a leader in metadata management automation for BI & Analytics, announces that the company has added support for Tabular on Azure Analysis Services, IBM’s Netezza, Vertica, and has expanded its support of OLAP cubes to enable organizations to understand their complete data flow to get full control over their data assets through automated data lineage and discovery. With approximately 35% of enterprise reports…

Zeta Global Announces Chris Greiner as Chief Financial Officer

Executive hiring signals the marketing technology company's growth trajectory Zeta Global, a data and AI-powered marketing technology company that drives customer acquisition, retention and growth, announced that technology industry veteran, Chris Greiner, has joined the company as Chief Financial Officer (CFO). Greiner will oversee all finance and accounting functions, set financial strategy and play a key role in merger and acquisitions, business integration and business performance improvement. Marketing Technology…

MarTech Interview with Neha Sampat, CEO at Contentstack

"CMS products should be architected to take advantage of any and all AI as they become useful and emerge as best-in-class for a particular domain." What inspired your journey into technology? One of my life mantras is to “never be boring.” This is why I believe I didn’t find tech; tech found me. At university, I majored in French and Mass Communications. Outside of being a math and data nerd for most of my life, I didn’t really have any exposure to STEM and what STEM meant for me. I started my career in Public…

MarTech Interview with Scott Smyth, VP Sales at HG Insights

" Aim for the stars or you will shoot your foot off. I made this up but I use this to get my team to think about breaking barriers and stretching themselves to achieve new heights." Sales Background Tell us a bit about yourself and how you prepared for a career in selling Sales Technology? To avoid having to get a proper job while pursuing university studies, I started playing poker. Several months into playing online and live, I realized I had a knack for it and was making more money in one tournament that I could…

Inference Solutions Recognized as a Leading Platform for Self-Service

Inference Solutions, a global provider of Intelligent Virtual Agents (IVAs) for sales and service organizations, announced that Inference Studio 6.3 has earned a Gold Stevie Award for best new version of an IVR Solution. The 14th annual Stevie Awards for Sales & Customer Service were presented during a gala banquet on Friday, February 28, in Las Vegas, NV. Marketing Technology News: SheerID Expands Identity Marketing Platform with Worldwide Employment Verification The Stevie Awards for Sales & Customer Service…

Avtex Hires Kristine Hansen as Vice President of Sales

Hansen Will Focus on Delivering Extraordinary Experiences by Unifying Microsoft and Genesys Technology Avtex, a customer experience (CX) consulting and technology company, announced the hiring of Kristine Hansen as Vice President of Sales. Hansen, previously with companies such as Microsoft and IBM, recently concluded her role as a Senior Director at Genesys. In her new role, she will report to Avtex Chief Business Officer, Bryce Gibson. “I know firsthand how capable and successful Avtex has been at providing seamless,…

AudioEye Appoints Heath Thompson as Chief Executive Officer

The Board of Directors of AudioEye, Inc., an industry-leading software solution delivering website accessibility compliance to businesses of all sizes, has appointed Heath Thompson as its new Chief Executive Officer (CEO), effective March 23, 2020. Thompson assumes the role from Executive Chairman Carr Bettis, who had been serving in the chief executive role during the transition period and will continue to serve as Executive Chairman going forward. Thompson will primarily operate out of the Company's Atlanta offices,…

Ceros Announces Speakers for Experience Matters 2020

Industry Event Features Digital Marketing Experts, Creatives & Live Performers to Inspire Content Marketers to Create Experiential Content Ceros, an experiential content creation platform, announced the first round of digital marketing experts, creatives and live performers to be featured at Experience Matters in New York City, May 13 and 14, 2020. Marketing Technology News: CROSSMARK Leads Growth Transformation Experience Matters is a professional event designed to inspire, educate and empower forward-thinking…

ConvergeOne Names D. Robert Martin President, Field Organization

ConvergeOne, a leading global IT services provider of collaboration and digital infrastructure solutions, announced that D. Robert Martin, former Vice President, North America Sales at Red Hat, will join ConvergeOne as President, Field Organization, effective. Marketing Technology News: R2integrated Elevates Digital Stack by Appointing Michael Paige as Chief Technology Officer Martin brings more than 20 years of industry experience to ConvergeOne. Most recently, he led mid-market sales strategy and execution during his…

MarTech Interview with Cindy Zhou, CMO at LogRhythm

"We can get to personalization at scale through AI and ML, which can lead to better engagement with our customers and partners." Hi Cindy, tell us about your journey into Marketing and Sales technology. I’ve been in Marketing for longer than I want to admit and have held every role in Marketing — from Product Marketing to Corporate Marketing, and later Sales operations. I can genuinely say, “I’ve done that job!” The evolution of Marketing to a data-driven, revenue engine fueled the need to be a technologist. I love…

Syncsort Partners with Databricks to Make Mainframe Data Accessible for Cloud Analytics, Artificial Intelligence and Machine Learning

 The Partnership Enables Organizations to Build a Lakehouse by Ingesting Data Across the Enterprise into Delta Lake Syncsort announced it has partnered with Databricks to support cloud initiatives for critical mainframe and IBM i data. Enterprises can now leverage Syncsort Connect products to access, transform and deliver mainframe data to Delta Lake for advanced analytics, artificial intelligence (AI) and machine learning projects. “Liberate Legacy Data Sources with Syncsort and Databricks.” Organizations rely on…

Software Users Reveal Top Three Vendors in eCommerce Through SoftwareReviews

Oracle Commerce Cloud, Shopify Plus, and IBM Digital Commerce are named the 2020 eCommerce Data Quadrant Award Winners SoftwareReviews, a division of world-class IT research and consulting firm Info-Tech Research Group, announces the release of the 2020 eCommerce Data Quadrant Award based on real user reviews. The following three most popular vendors have received gold medals from their users for leading the way with a great customer experience: Oracle Commerce Cloud Shopify Plus IBM Digital Commerce…

Upland Software Announces New Executive Hires to Scale Key Go-To-Market Functions

New sales, marketing, and customer success leaders bring proven track record from high growth enterprise software organizations Upland Software, Inc., a leader in cloud-based enterprise work management software, announced the addition of three new executives to drive key go-to-market functions. Jim Rudden has joined Upland as executive vice president and chief marketing officer (CMO). Later this quarter, Virginia Miracle will join Upland as executive vice president and chief customer officer (CCO) along with Joseph…

MarTech Interview with Itamar Benedy, Co-Founder and CEO at Anzu.io

"As AdTech grows, we will see an enhanced focus on not just placing an ad, but also knowing what is happening on the other side." Tell us about your Journey in Technology? What inspired you to start Anzu.io? Since I first dipped my feet into the AdTech industry, I was hooked. I saw in AdTech, a wide-open canvas for innovation and meaningful advancements. My mission was - and is - to create breakthrough products that have the power to change the way humans and advertisements interface with one another. A core…

Following Record Growth Year, TripleLift Adds Chief Privacy Officer and Chief Marketing Officer

Julia Shullman joins from AppNexus as General Counsel & Chief Privacy Officer Jordan Bitterman joins from IBM as Chief Marketing Officer TripleLift, one of the fastest-growing ad tech companies in the world, announced the hire of Julia Shullman as General Counsel & Chief Privacy Officer, and Jordan Bitterman as Chief Marketing Officer. Both roles were created in response to a record growth year in 2019 when the company achieved ad spend of $300 million (USD) and hired more than 150 new employees. TripleLift’s…

TechBytes with Bryan Brown, CPO of Terminus

"Things like Machine Learning and Predictive Analytics help marketers more quickly and easily scale their account-based practice across their company." Hi Bryan. You come from a very diverse technical background. Tell us about your current role at Terminus and the team/technology you handle in the company. I joined Terminus back in 2016, to lead the product and engineering teams as we scaled our ABM product. On a very high level, I focus on building software that will lead the charge into account-centric B2B. The…

GlobalWebIndex Scales US Business with the Addition of Carrie Seifer as North America General Manager

Seifer brings a fresh perspective to the GlobalWebIndex executive team to help drive the next phase of regional growth GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, announces the appointment of Carrie Seifer as General Manager of the US region. Seifer will be responsible for continuing GlobalWebIndex’s US growth trajectory by leading business strategy, customer success, team performance and thought leadership priorities. Seifer brings a strong background in high-growth…

Exabeam Names Jeff Romano Chief Customer Success Officer

Exabeam, the Smarter SIEM™ company, announced the appointment of Jeff Romano to chief customer success officer. In his role, Romano will lead all post-sale customer service functions for Exabeam – including renewals, customer success, global support, professional services, education and partner enablement. Romano’s mission is to provide a seamless experience from onboarding through renewal and to ensure the customer sees immediate and ongoing value from the industry-leading Exabeam Security Management Platform (SMP).…

Druva Expands Presence in DACH Region

Extended Channel Program and New Regional Leadership to Support Growing Demand in European Market Druva, Inc., the leader in Cloud Data Protection and Management, announced it is answering the demand for an expanded presence in the DACH region, with the introduction of an extended channel program and new regional leader, Bernd Wachtler. “In today’s business world of exponential data growth and privacy regulations, like GDPR, robust data protection has become one of the most pressing concerns of every business in…

Aviso Names Former Top Salesforce Einstein Researcher As Chief Data Scientist

Company Also Taps Industry Veteran as Chief Customer Officer Aviso, the pioneer in AI-powered sales guidance and forecasting, announced the appointment of veteran artificial intelligence and machine learning researcher Joy Mustafi as Chief Scientist. The former Principal Researcher for Salesforce's Einstein platform will leverage his decades of experience to help Aviso customers accelerate deal-closing and expand revenue opportunities. Ranked as one of India's 10 top data scientists by Analytics India Magazine, Mustafi…