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MarTech Interview with Jeff Pigatto, VP And Global Head, Salesforce Practice at Saggezza

"America 2.0 is a more efficient digital economy that will produce clear winners and losers. Our goal is to help our clients accelerate their digital transformation journey, and ensure they land in the "winners" column." Hi, please tell us about your role and the team/technology at Saggezza. As the vice president of the salesforce practice at Saggezza, my role is to build and grow a world-class Salesforce advisory and implementation practice. Our mission is to help our clients do a better job of putting their customers…

SAS Commits to Achieving Net-Zero Carbon Emissions by 2050 as It Further Prioritizes Sustainability and Social Innovation

From sustainable workplace practices to connecting analytics and advocacy, analytics leader SAS has prioritized corporate citizenship and social innovation to help steer business decisions. As further evidence of its commitment to sustainability and support for the Paris Agreement and NC Clean Energy Plan, SAS is updating its climate strategy and environmental goals by committing to achieving net-zero carbon emissions by 2050. The company is joining the global movement of leading companies who are aligning their business…

OneTrust Expands OTT Capabilities to Help Publishers and Advertisers Capture and Communicate Consent

OneTrust PreferenceChoice OTT App Compliance supports OTT compliance with GDPR, CCPA, IAB TCF 2.0, and hundreds of other global privacy laws OneTrust announced expanded over-the-top (OTT) compliance capabilities, enabling publishers and advertisers to capture consent and preferences from within OTT applications and Connected TV (CTV) environments to support compliance with GDPR, CCPA, IAB TCF 2.0 and more. As companies build out their own OTT applications to meet consumer's increasing digital demand for streaming…

Introducing Kiosk: Raydiant’s New, Interactive Tool for Driving Customer Engagement

Kiosk enables businesses to provide engaging self-service touchscreen experiences tailored to each customer's unique needs Raydiant, the customer-rated #1 digital signage provider, has evolved their Experience Platform to include another exciting dimension of customer interactivity: Kiosk touch technology. Kiosk allows businesses to create and customize interactive touchscreen experiences tailored to their customer base. Marketing Technology News: Kingspan Moves to the Cloud with 8×8 to Support Global Growth and…

Google Cloud Delivers Enhancements to Looker that Optimize Performance and Accelerate Application Development

New improvements make it easier for companies to maximize data infrastructure investments, accelerate time-to-insight, and build, install and share data applications Looker, the business intelligence (BI) and analytics platform that is now part of Google Cloud, is helping customers augment their data experiences with enhancements in three key areas: modern business intelligence (BI), foundational optimization and performance improvements, and updated data and development tools. Included in this release is support for the…

KERV Launches Connected TV Product

KERV Interactive, the multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has launched a Connected TV product that can dynamically insert QR codes seamlessly into video assets. The CTV product enables brands and content creators to showcase specific products, offer relevant information, and provide contextual shopping opportunities. Marketing Technology News: Drift Expands Beyond Conversational Marketing https://vimeo.com/360629740 The QR…

Freshworks Doubles Omnichannel Customer Support ARR In H1 2020

Company growth continues as businesses look for better ways to engage customers Freshworks Inc., the customer engagement software company, announced its H1 2020 highlights, showcasing continued momentum during the pandemic. Freshworks’ Freshdesk Omnichannel product, which combines the power of customer support software with chat and telephony solutions, showed particular strength by doubling its ARR during the first half of 2020 — propelling the company further past the $200M ARR milestone announced earlier this year.…

Mediaocean Acquires Symsys To Expand European Operations

As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams  Mediaocean, the modern system of record for omnichannel advertising, announced today that it has expanded its European operations with the acquisition of Symsys, the leading Dutch media management software provider. Symsys is the leading media management software provider in the Netherlands handling campaign execution, including buying, invoicing, and reporting. The Netherlands is a major advertising market…

Lightspeed Capital Launches for U.S. Retail Customers

Global cloud commerce leader introduces a flexible financing product that will help SMBs scale-up in partnership with Stripe As the retail industry continues to adopt innovative solutions amidst the global pandemic, Lightspeed announces the initial availability of Lightspeed Capital, powered by Stripe. Through financing offers, this new product will help U.S.-based merchants with overall business growth, more specifically to buy inventory, invest in marketing, or manage cash flows. It is available for retailers using …

GoExpedi Names Noel Connolly Senior Vice President of Digital Strategy

Experienced energy executive appointed to drive digital operations for industry-leading e-commerce platform GoExpedi, an innovative e-commerce, supply chain and analytics company that is reinventing procurement for industrial and energy MRO (maintenance, repair and operations), announced Noel Connolly as Senior Vice President of Digital Strategy. Connolly is a highly strategic and results-driven professional with 25 years of comprehensive domestic and global expertise with companies like National Oilwell Varco (NOV),…

Astute Names Mark Zablan as Chief Executive Officer

Astute continues momentum, adding a proven customer experience leader to its executive team Astute, Inc. ("Astute"), a leading end-to-end customer engagement platform, announced the appointment of Mark Zablan as Chief Executive Officer. Zablan has more than 25 years of experience in executive roles with high-growth SaaS cloud companies in the areas of digital marketing, content management, customer experience (CX), and data platforms. He brings with him a proven track record of success at B2B technology…

PPT Solutions Announces Kim Massey as VP of Enterprise Solutions

PPT Solutions, a premier provider of client-centric, performance-based Customer Experience and Business Optimization Solutions, announced the addition of Kim Massey as Vice President of Enterprise Solutions. A seasoned business development and client solutions veteran, her appointment will further bolster the organization's business transformation and consulting capabilities and play a pivotal role in delivering innovative solutions to the company's growing client portfolio. Marketing Technology News: Drift Expands Beyond…

Amidst 500% Growth in Demand for CTV Measurement, Survata Announces Enhanced Suite of CTV Measurement Capabilities

New “Targeting Verification” technology shows advertisers whether their ads reach the intended audience; expanded scale enables measurement of CTV campaigns of all sizes Survata, the leading intelligence platform for brand campaigns, announced the launch of an enhanced suite of CTV measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Survata Digital Network. These additions complement Survata’s industry-leading Brand Outcome cross-channel…

LiveXLive And Live From Out There Set Sights On Reinventing Digital Events

With Over 100 Shows Already Produced and Sold, Live From Out There and LiveXLive Continue to Announce New Shows including 'Vote Now', a live streaming event featuring The War On Drugs, Robin Pecknold (Fleet Foxes), Kam Franklin (The Suffers), Waxahatchee, Daniel Rossen & Christopher Bear (Grizzly Bear), Kyp Malone & Jaleel Bunton (TV on the Radio) and many more LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture, and leading 'Virtual…

IZEA Announces BrandGraph Pulse Integration with Microsoft Teams

 IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced the launch of BrandGraph® Pulse for Microsoft Teams. BrandGraph Pulse allows users to monitor the social media content mentioning any brand entity found in the platform. Powered by IZEA’s proprietary content classification engine and social content dataset, BrandGraph Pulse surfaces insights about brands and delivers daily or weekly activity digests directly to the user via a…

MerchantE Backs Exceptional Customer Experience with Boomtown Alliance

Digital Commerce Platform Provider Joins Forces with Innovative Customer Support Expert MerchantE, a leading end-to-end digital commerce platform, announces a strategic partnership with product support platform expert, Boomtown, that will greatly enhance its overall customer support experience. Leveraging Boomtown’s machine learning models, MerchantE will expand capabilities and efficiencies for its customer support team by providing more personalized support services that aid in selling, activating and supporting…

Impartner PRM for Microsoft Dynamics 365 Awarded as Global Product of the Year

Award latest in a string of recognition for the solution, which is specifically tailored for quick, easy integration with Microsoft Dynamics 365 CE The Business Intelligence Group named Impartner PRM for Microsoft Dynamics 365 Product of the Year in the 2020 Sales and Technology Marketing Awards program, also known as The Sammys. The Sammys honor global organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers. Marketing Technology News:…

Customer Experience Outsourcers Launch Intelligent and Self-service Options to Improve Business Outcomes

Outsourcers integrate advanced analytics, artificial intelligence, and machine learning to improve the customer journey and agent experience, finds Frost & Sullivan Frost & Sullivan's recent analysis, European Customer Experience Outsourcing Services Market, 2020, reveals that outsourcers are increasingly relying on advanced technologies to meet client requirements in the customer experience (CX) outsourcing services industry. The European market is mature and characterized by demands for specific languages,…

Messagepoint Expands into Asia-Pacific Region to Meet Growing Demand for Modernization and Content

Messagepoint is expanding its global presence into the Asia-Pacific (APAC) region with the establishment of a partnership with Customer Centrics International, an Australian consultancy that helps organizations deliver simplified, personalized, digitized customer communications. The move to expand into APAC highlights the demand Messagepoint sees in this region for modern customer communications solutions, particularly by organizations in heavily regulated industries, including financial services, insurance and healthcare.…

Fuze Appoints New General Counsel and Independent Board Members

New additions to leadership team to drive enterprise growth strategy Fuze, the leading cloud-based communications provider for the modern global enterprise, announced the appointment of John Milton to general counsel and the additions of David Baum and Jay Markley as independent board members. As general counsel, Milton will oversee legal affairs for Fuze, focusing on the company’s domestic and international growth and managing intellectual property, data privacy, compliance, and transactions. Baum and Markley will sit as…