D/CAL, a strategic creative agency co-founded by Tony Hawk, and Apollo Program, a consumer intelligence software company based in New York City, announce a partnership aimed at offering powerful, industry-exclusive behavioral insights and creative services to brands. The partnership combines qualitative, street-level insights from D/CAL's industry-first Cultural Advisory Board (CAB) with Apollo's quantitative ability to assess real consumer behavior at the intersection of content, consumption and media, at scale. "In my…

Guided Workflows Boost User Productivity by Automating Salesforce Tasks and Simplifying Access to Cloud, Hybrid and On-Premises Data Informatica, the enterprise cloud data management leader, announced the launch of Informatica Salesforce Guides for Hybrid Data Access at Dreamforce 2019, held this week in San Francisco. The guides provide a simple workflow experience that helps users automate Salesforce tasks and gain real-time interactive access to Salesforce cloud data and on-premises data, eliminating complex…

Global study reveals retailers are missing out on $200m in revenue through failing to improve their customer experience (CX) dunnhumby released The Future of Retail Revenues Must Be Data Led, a November 2019 commissioned study conducted by Forrester Consulting that found 85% of grocery retailers globally lack the capabilities, technology, people and processes to use insights to monetise their data and drive customer experience in the $5.9 trillion worldwide grocery retail market. Despite the apparent barriers, the…

Users Gain Access to Verified Intent Data That Helps Generate Powerful Market Intelligence and Customer Insights, as Well as Access to the Full Functionality of the Company's InsightBase True Influence®, the technology leader of intent-based marketing and demand generation solutions, announced its IntentBase®  intent data feed that provides B2B marketer, data and IT with the identification of meaningful intent signals that represent real opportunities to engage and connect with a target audience. "Quality intent data…

Independent study highlights the challenges of bringing together different data types to create a unified customer profile Despite all the hype around customer data platforms (CDPs), a new study conducted by Forrester Consulting and commissioned by Oracle found that brands are struggling to create a unified view of customers. The November 2019 study, "Getting Customer Data Management Right," which includes insights from 337 marketing and advertising professionals in North America and Europe, found that brands want to unify…

Embeddable SQL Database Offers Improved Performance and Reliability via Flexible Storage Allocation Embarcadero (a division of Idera, Inc.), a provider of cross-platform application developer productivity tools, announced InterBase 2020, the latest release of its flagship database management system including support for tablespaces. “It is a simple, long-term choice for both enterprises and VARs that want a secure, relational database management system with many features that make it ideal for embedded use cases.”…

Databricks, the leader in unified data analytics, announced API integration with AWS Data Exchange, a new service that makes it easy for millions of Amazon Web Services (AWS) customers to securely find, subscribe to, and use third-party data in the cloud. By integrating the AWS Data Exchange into Databricks Unified Data Analytics Platform, organizations can rapidly combine their internal data with third-party data sets from data providers and seamlessly perform data science and advanced analytics to gain deeper insights. In…

Launches Tableau Blueprint to Help Businesses Build a Data Culture Across Their Organization Tableau Software, the leading analytics platform, kicks off Tableau Conference 2019 in Las Vegas, bringing together its largest group of global customers, partners and data enthusiasts ever to harness and celebrate data’s transformative power. The conference kicks off with a can’t-miss keynote address from Tableau CEO Adam Selipsky featuring Tableau Blueprint, an innovative methodology that helps companies create a data culture…

The Growing Focus on Direct-to-Consumer (D2C) Experiences Are Potentially Driving a Renewed Affinity for Brands Yotpo, the leading eCommerce marketing platform, released its annual brand loyalty survey examining American consumers' sentiment towards brands, and the role of rewards programs in harnessing and cultivating that loyalty. "This year's data showing continued strong brand loyalty among consumers supports the idea of a brand renaissance, the same phenomenon fueling the rise of direct-to-consumer and growth of the…

Businesses Now Able to Access PlaceIQ’s Visit Stream Data Through AWS Marketplace PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced the company’s data is now available in AWS Data Exchange, a new service that makes it easy for millions of Amazon Web Services (AWS) customers to securely find, subscribe to, and use third-party data in the cloud. Now, any business can subscribe to PlaceIQ’s aggregated location-based insights to understand consumer foot traffic and…

Yesterday, LinkedIn announced the launch of their new sync-with-CRM data feature. This new feature is called Data Validation. This will help current Salesforce CRM and Microsoft 365 customers to connect their Sales Navigator with the rest of the B2B Sales stack. In short, LinkedIn Sales Navigator will become CRM’s best friend. What is LinkedIn's Data Validation? Sales Navigator's Data Validation feature links LinkedIn data to your existing CRM, enabling B2B Sales teams to identify pipeline quality and validate the…

New service makes it easy for AWS customers to find, subscribe to, and use third-party data in the cloud Amazon Web Services (AWS), an Amazon.com company, announced AWS Data Exchange, a new service that makes it easy for millions of AWS customers to securely find, subscribe to, and use third-party data in the cloud. Qualified data providers include category-leading brands such as Reuters, who curate data from over 2.2 million unique news stories per year in multiple languages; Change Healthcare, who process and anonymize…

CEO Presents at the Largest and Most Prestigious Meeting of the It Environment in Poland with the Polish Banking Sector. Anonos, the data enablement and privacy rights management technology platform provider, announced on behalf of strategic technology partners, Hitachi Europe & Hitachi Vantara, that Gary LaFever will speak on ethical data monetization in the GDPR era at IT@BANK 2019 – the largest and most prestigious meeting of the IT environment in Poland with the Polish banking sector. Each year, the IT@BANK…

Tealium's latest innovation provides customers with a private cloud providing increased security and data privacy Tealium, the trusted leader in real-time customer data orchestration, announces today the launch of Tealium Private Cloud, the first private cloud solution for customer data infrastructure and customer data platform technology.  With Tealium Private Cloud, organizations can begin to use trusted and comprehensive customer data while continuing to comply with data privacy and regulatory rules like HIPAA.…

ThoughtTrace, the leader in AI-Powered, domain-specific Contract Intelligence is proud to partner with Tableau, the leading analytics and integration platform, to advance digital transformation initiatives through new data-driven insights with unstructured data. In today's data-driven world, people need the power of many sources of data at their fingertips to gain and sustain a competitive advantage. ThoughtTrace is challenging the way people think about unstructured data, and transforming how it is used in the overall…

New Connector Accelerates how Tableau Users Visualize, Explore and Analyze Massive Amounts of Data to Find Game-Changing Business Insights Kyvos Insights, a leading cloud and big data analytics company, announced that Tableau Software released a native connector to its self-service analytics solution with Tableau 2019.4. This is a big step in Kyvos and Tableau's partnership to deliver instant insights at massive scale as the new Kyvos connector for Tableau optimizes speed and connects directly to modern data platforms.…

Consumers Seek Regulatory Solutions, Are Taking Action to Protect Themselves Consumer concerns about the security and privacy of personal data are driving behavioral change and putting brand reputation at risk, according to a study released today. Fifty-five percent of Americans report feeling worse about data breaches in the last 12 months, and 49% say they feel worse about the privacy of their personal data. The 2019 Social Permission and Technology study, conducted by global communications consultancy Ketchum, found…

Investment Supercharges Existing Rapid Organic Growth and Signals 2020 Expansion Plans Transitiv, the open platform to unify, understand, and activate customer data, announced it has closed a $1.7 Million seed investment.  The oversubscribed round was led by Vocap Investment Partners.  Transitiv has already seen explosive organic growth in the latter half of 2019, with revenue and customer contract acquisition nearly tripling results for the first half of the year. The Company will use the funds to support broader market…

Zomaron, a leading Canadian fintech firm, and DataCandy, a Montreal-based software company, have joined forces and will rebrand under the Paystone name, effective today. As part of the acquisition, Paystone will retain the award-winning DataCandy gift card and loyalty platform and establish its Montreal office as the company’s second headquarters. “We are committed to becoming a trailblazer in the payment and software sector, and this is just the beginning. Maintaining an acquisitive mindset is key for our product roadmap…

Consumers are starting to understand the value of their digital data, and it’s time for brands to step up and be the good guys of privacy and data rights. The average citizen is becoming aware that their digital identity is used for targeted advertising. They are beginning to understand the value exchange between the companies collecting their data and the companies buying their data. They’re also realizing, after high-profile data breaches and data misuse like Cambridge Analytica, that they’re not in control of that…