OneConnect Financial Technology Co., Ltd., a leading technology-as-a-service platform for financial institutions in China, launched Data Governance Solution, which is the …
Deltadna Launches ‘Advantage’ Ad Management Service Delivering Unrivalled Access to User-Level Data
New service gives F2P game makers total control of their ad strategy and the power to calculate true player LTV …
Skupos Becomes Largest C-Store Data Network in the United States
Skupos announced that its digital platform grew beyond 9,200 stores and is now the largest connected network of convenience stores …
Alliance Data Announces Leadership Changes Within LoyaltyOne Business
Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced the departure of executive vice …
Telenav Accelerates Its Connected-Car Media Strategy Through Strategic Transaction With Location-Based Marketing Leader InMarket
Telenav’s Thinknear Location-Based Ad Business to Become a Part of inMarket Telenav, Inc., a leading provider of connected-car and location-based …
Third-Party Nielsen Data Underscores the Advertising Power and Performance of the NTN Buzztime DOOH Network, Ranked #8 in North America in Impressions
NTN Buzztime, Inc. presented the findings from a third-party survey conducted in March 2019 by Nielsen On Location, which measures …
EdgeConneX Officially Opens its Buenos Aires Edge Data Center
EdgeConneX Newest Data Center Will Support Burgeoning Demand from Global Cloud, Content, and Network Service Providers Establishing a Local Presence …
Advertise Purple, Inc. Shares Data on Effectiveness of Affiliate-Only Business Strategy
How Advertise Purple differentiated themselves from a sea of marketing agencies, and, along with their clients, hit it big Advertise …
Customer Data Platform Industry Grew 71% in One Year; Will Reach $1 Billion Revenue in 2019
The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute‘s …
Harnessing Your Data: 3 Strategies Used by Hitachi Vantara to Holistically Measure ROI and Maximize Marketing Output
At Hitachi Vantara, our marketing team is over 250 strong and equipped with a significant budget that sprawls across the …
Agency or DIY? the Behind the Scenes Trade-Offs of Marketing Allocation
If you’re debating where to place your marketing, here’s what you need to consider. If you’re keeping tabs on how …
Nielsen And Quotient Technology Enter Strategic Partnership To Create New Industry Omni-Channel Data Set
New Agreement Delivers the Next Frontier of Seamless Measurement and Activation for Data-Driven Marketing Nielsen announced it has entered into …
SRAX Takes the Next Step in Giving People the Power to Own and Earn from Their Data – U.S. Currency and Gift Card Payments Now Live in BIGtoken
BIGtoken App Users Receive More Value and Choices from their Personal Data Earnings SRAX, a digital marketing and consumer data …
Parrot Analytics Partners With Spanish Data Company GECA To Gauge Content Trends And Uncover Sales Opportunities In New Markets
Parrot Analytics to Provide a Special Focus on Asian TV Markets Parrot Analytics, a leading data analytics company that specializes …
KickFire Announces Enhanced B2B Firmographic Data With The Latest Release of Its IP-to-Company API
KickFire, the leader in IP address intelligence and company identification technology, announces the latest release to its IP address-to-company API. …
InsideView Expands Its Data Platform to Support Wave of Former Data.com Customers
Targeting Intelligence Leader Announces Enhanced Data Matcher, Branch Data, and Data Diagnostics InsideView, the leader in targeting intelligence, announced a …
PopSockets Depends on Looker to Fuel Data-Driven Culture
Experiencing 70,000 Percent Growth Over a Three-Year Period, PopSockets Uses Looker and Snowflake to Operate Efficiently and Ensure Quality of …
IBM Study Shows Data Breach Costs on the Rise; Financial Impact Felt for Years
Breaches Pose Growing Risk for Small Businesses, Costing up to 5% of Annual Revenue IBM Security announced the results of …
Dods Group Plc Acquires Meritgroup Limited, a B2B Data and Technology Specialist
Dods Group Plc, the leading business intelligence, media and events company, announced that it has acquired Meritgroup Limited, a specialist …
Informa Engage and 180byTwo Collaborate to Make Intent-based B2B Data Available to Marketers
Leverages Informa’s Top Tier Brand Data to Identify Customers Deep in the Buying Cycle to Generate Better Engagement Informa Engage, …