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Domo Ranked #1 Vendor in Dresner Advisory Services’ 2020 Self-Service Business Intelligence Market Study

Domo leads pack of 13 vendors in 9th annual market assessment Domo, provider of the Domo Business Cloud, announced that it has once again topped the list of business intelligence (BI) vendors in the Dresner Advisory Services’ 2020 Self-Service Business Intelligence Market Study. Marketing Technology News: K League 1 to Deliver Season Opener Live to Social Media Using Grabyo In its ninth edition, the Dresner Advisory Services’ report examined end user deployments and trends around self-service business intelligence (BI).…

New Research Revealed At Forrester’s SiriusDecisions Summit 2020 Shows Coronavirus Pandemic Is Accelerating Modern B2B Buying Behavior

Environmental factors are forcing a reliance on digital interactions, with 42% of B2B purchases now being made online Rapidly evolving environmental factors due to the coronavirus pandemic are driving profound changes in the behaviors of B2B buyers. This poses a risk to all B2B organizations unless they adapt quickly and pivot their strategy to be more customer-centric and digital. To lead by example, Forrester transformed its flagship Summit 2020 into a four-day virtual event, which concluded earlier today. Attendance…

Regalix Nytro Named 2020 Hot Vendor in Sales Enablement by Aragon Research

Regalix, a leader in sales enablement and revenue operations, has been named a 2020 Hot Vendor in Sales Enablement by Aragon Research. Aragon Research defines Hot Vendors as those delivering emerging, innovative or disruptive technologies, expanding capabilities or influencing what is expected of solutions in their respective category. Regalix Nytro is at the forefront of next generation technology and is pushing the boundaries of machine learning and artificial intelligence as it relates to sales enablement and sales…

OpenText Named a Leader in IDC MarketScape for Customer Communications Management

Exstream digitally connects enterprises to their customers in times of social distancing OpenText announced that it has been named a  Leader in the IDC MarketScape Worldwide Customer Communications Management 2020 Vendor Assessment. OpenText Exstream is recognized for its out-of-the-box deep integrations to enterprise business applications, broad partner ecosystem, mature capabilities, and support for compliance regulations. "The requirement for communication with customers has been unprecedented. The right technology…

UM’s Global “Consumer Demand Forecaster” Model Helps Marketers Predict Consumer Demand Levels through COVID-19 Crisis

Machine Learning Model Uses Advanced Analytics to Forecast Consumer Behavior across 10 Categories and 15 Countries First Report on Automotive, Insurance and Food Delivery Suggests Greater Rebound in U.S. vs U.K. across Adversely Impacted Categories UM, the global marketing and media agency network of IPG Mediabrands, released the Consumer Demand Forecaster, its proprietary machine learning model that predicts the rise and fall of consumer demand in various markets amidst the COVID-19 crisis. The accompanying series of…

Revenue Grid Named a 2020 “Hot Vendor” in Sales Enablement by Aragon Research

Aragon Research selects Revenue Grid among four vendors who are making a difference in the sales enablement market Revenue Grid, a leading Salesforce-native customer engagement toolset that helps sales leaders achieve repeatable revenue, was identified today by Aragon Research as one of its 2020 Hot Vendors in Sales Enablement. Aragon noted Revenue Grid’s ability to enable salespeople to drive consistent and measurable results through each stage of the sales pipeline. According to Aragon research: “In a new era of remote…

SaltStack Research Finds Automation and Alignment are Vital to SecOps Success

SaltStack®, the creators of intelligent automation for security operations and IT teams, today released the findings of its inaugural research survey, The State of XOps Report, Q2 2020. The survey revealed that organizations using software to help IT and InfoSec teams collaborate and align are three times more confident in the effectiveness of their information security efforts. Despite the obvious security benefits of improving team alignment, 54 percent of InfoSec leaders say they communicate effectively with IT…

Avionos Offers Salesforce Development and Marketing Support Through New Avionos Operate Service

Avionos Operate gives clients 24x7 digital support with a team of Salesforce platform experts to accelerate business outcomes Avionos, which designs and implements digital commerce and marketing solutions, recently announced the launch of its new Avionos Operate service, a virtual, digital service offering that provides 24x7x365 support for Salesforce solutions development and integrated marketing operations. Avionos Operate ensures risk remediation, business continuity, stability, and growth for organizations, which is…

Valassis Real-time Insights Inform Marketing Strategies Amid COVID-19

Proprietary Solution Draws Rich Consumer Behavior Data on Media Consumption and Interests Valassis, the leader in marketing technology and consumer engagement, released impactful insights from its proprietary Valassis Consumer Graph, aimed at arming marketers with findings that can help them be there for consumers in relevant and timely ways during the COVID-19 global health crisis. As a result of increased work from home and social distancing, many consumers are engaging with more content online and shifting their…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ASAPP (Customer Experience), Freshworks (CRM), SDL (Content), KMS Lighthouse (Customer Experience Management), Deloitte (Process Automation). AI in CX Management: ASAPP Scoops $185 Million Funding to Secure CX Innovations AI in Customer Experience: ASAPP Scoops $185 Million Funding to Secure CX Innovations. Leading AI research firm, ASAPP is taking rapid strides in the field of…

8×8 Cloud Business Phone System Launched In UK SME Market

8x8 Express Will Enable the UK’s Five Million Micro-businesses to Set Up a Business Number in Minutes, Complete with Secure Video Meetings and Team Chat 8x8, Inc., a leading integrated cloud communications platform provider, today announced the availability of 8x8 Express in the UK. 8x8 Express offers a complete business phone system, enabling the UK's five million micro-businesses to set up a professional cloud communications system in minutes with no additional support required. With a readily available…

Marchex Named The Leader in Conversational Intelligence by Independent Research Firm

Marchex Conversational AI named the industry leader in converting first party data to optimize customer experience and business outcomes Marchex, a leading conversational analytics company that connects the voice of the customer to your business, announced that Opus Research has named Marchex as the leading Conversational Intelligence solution provider in its newly released Conversational Intelligence Intelliview research report. The report reveals which providers of tools, services and platforms have most successfully…

Exponea Launches “New Normal” Framework to Help Marketers Deliver Growth Post-Pandemic

Designed specifically for retail and e-commerce, the framework assesses readiness and response capabilities for a rapidly changing, volatile market; delivers next steps and resources for business survival Exponea, the global market-leading Customer Data and Experience Platform (CDXP), launched its "New Normal" framework in response to COVID-19. The framework includes a comprehensive self-assessment exercise, placement on the New Normal Ecommerce Quadrant, and a tailored step-by-step guide to improving a company's position…

Juniper Research: Number of Voice Assistant Devices in Use to Overtake World Population by 2024, Reaching 8.4bn, Led by Smartphones

Voice-interactive devices in use to double by 2024 A new report from Juniper Research has found that consumers will interact with voice assistants on over 8.4 billion devices by 2024; overtaking the world’s population and growing 113% compared to the 4.2 billion devices expected to be in use by year end 2020. Despite this, monetisation of the voice assistants themselves remains a challenge. “Ingrained habits of how devices are used will restrict opportunities for voice assistants and voice commerce” Need for…

Merkle’s Q1 2020 Digital Marketing Report Reveals Initial COVID-19 Impacts on Search, Social, and Display Ad Spend Across Major Platforms

Amazon YoY Growth surged at 118% for Sponsored Brands; Google Records Weak Growth for Search Ad Spend Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q1 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within paid and organic search, paid social, and display ad spend. The report provides insights into year-over-year (YoY) growth for Amazon, Google, Facebook, Instagram, and YouTube, and illustrates the impacts…

Glia Recognized in Gartner Report “Market Guide for Digital Customer Service and Support Technologies”

Glia, a leader in enterprise Digital Customer Service solutions, announced that it has been named in Gartner's recent report, The 2020 Gartner Market Guide for Digital Customer Service and Support Technologies as a Representative Vendor for providing Digital Customer Service and Support Technologies solutions. With current world events changing the way all business is conducted, enterprises need tools to quickly address situations where both customers and service representatives are working remotely, and customers are…

LeanData Unveils New Go-to-Market Analytics Solution to Help Unleash Greater Revenue-Generating Potential in B2B

LeanData Engagement offers actionable insights into customer and prospect engagement for more aligned and impactful ABM strategy across sales and marketing Leading Revenue Operations solutions provider LeanData introduced LeanData Engagement, a new analytics offering in the company's comprehensive portfolio of go-to-market orchestration and automation solutions. Built upon the market's most sophisticated Lead-to-Account Matching technology, LeanData Engagement allows marketers to forge greater alignment with their sales…

Eyeota and YouGov Expand Partnership into Seven New Markets

YouGov audiences now available in France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced the expansion of its data partnership with YouGov PLC, a leading international research data and analytics group, headquartered in London. Eyeota now enables activation of audiences built on YouGov data in France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia. Marketers in the United States, the…

Four Marketing Automation Solutions Every SMB Should Have in 2020

Marketing Automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of Marketing Automation tools that many are unaware of and have the ability to help SMBs reach customers in a timely and effective way. In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their Marketing plan with a strategic mindset.   Marketing Automation not only provides important opportunities…