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Rakuten Marketing Powers Programmatic Prospecting Ad Solution with New Artificial Intelligence and Machine Learning Technology

Predictive AI Helps Brands Discover New, Previously Untapped Customers Who Are Ready to Buy Rakuten Marketing has released a new edition of its high-performing programmatic Prospecting product, taking online advertising to an all new level of performance by connecting brands with relevant, in-market audiences they wouldn't have otherwise found. This new, market-leading edition of Rakuten Marketing Prospecting is powered by proprietary artificial intelligence (AI) and machine learning (ML) technology, and unique Rakuten…

Influential Selects 5WPR as AOR to Elevate Brand Awareness and Put a Spotlight on Sophisticated Technology in Crowded Digital Marketing…

5W Public Relations, one of the 10 largest independently owned PR firms in the US, has been named PR Agency of Record for Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson Developer Partner. Influential is the only digital marketing platform backed by IBM Watson, helping clients to connect and leverage relationships with the best social media influencers for its brand. In just 6 months, 5W has positioned Influential as a major player in the crowded digital marketing space by…

Isobar Bolsters Global Exec Team with Chief Client, Marketing and Technology Officer Roles

Sue McCusker, Caroline Dean and Vikalp Tandon Promoted Isobar, a global digital agency, has elevated Sue McCusker to Chief Client Officer, Caroline Dean to Chief Marketing Officer and Vikalp Tandon to Chief Technology Officer with immediate effect. The three executives have been critical to establishing Isobar as a global, market-leading business and have been promoted to continue to drive Isobar’s position as an agency that delivers experience-led transformation through the creative use of digital. All three will…

Cendyn is Europe’s Leading Hotel CRM Technology Provider & Data Driven Marketing Agency 2018 as voted by prestigious World Travel…

Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, has been voted as Europe's Leading Hotel CRM Technology Provider and Europe's Data Driven Marketing Agency, 2018. The prestigious World Travel Awards recognizes companies, organizations, and brands that push the boundaries of industry excellence. "We are truly honored to have won these awards," said Charles Deyo, CEO & President at Cendyn. "The hospitality landscape is constantly evolving, so it is wonderful to see how…

Epsilon Named a Leader for Email Marketing Services by Independent Research Firm; Recognized for Unmatched Balance of Strong Technology and…

Epsilon Agility Harmony Highest Ranked in the Current Offering Category with the Highest Scores Possible in the Artificial Intelligence, Collaboration, Corporate Governance and Compliance, Security and Services Criteria Epsilon, a global leader in creating connections between people and brands, announced that it was named a Leader in the June 2018 report "The Forrester Wave: Email Marketing Service Providers, Q2 2018" by Forrester Research, Inc., which evaluated Epsilon's Agility Harmony digital messaging…

AcuityAds and Geoscape are Founding Partners of Portada’s Exclusive new Council System of Powerful Marketing, Technology and Media…

Reveals Members of Sports, Travel, Brand, and Agency Boards, as Well as C-Level Executives in Council of the Americas; Introduces Founding Partners Portada, the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas, officially launched its exclusive Council System of senior brand marketing, agency and media executives. AcuityAds and Geoscape are the exclusives founding partners of Portada's brand new…

Quotient Technology To Acquire Influencer Marketing Firm Ahalogy

Influencer Marketing Firm Expands Quotient’s Data-Driven Media Offerings, Driving Sales Through Social Media for Top CPG Brands Quotient Technology Inc, announced it has signed a definitive agreement to acquire Ahalogy, a leading influencer marketing firm that delivers premium content across social media channels for consumer packaged goods (CPG) brands. The acquisition enhances Quotient’s performance media solutions for CPGs and retailers, adding social media expertise and a roster of proven influencers. Influencer…

Marketing Tech Hub Firm CEO Robert Gryn Joins Forbes Technology Council

Forbes Technology Council Is an Invitation-Only Community for World-Class CIOs, CTOs and Technology Executives Codewise, a leading provider of ad exchange and ad measurement and optimization platforms, recognized by the Financial Times as the 2nd fastest growing company in Europe, announced that its CEO and founder Robert Gryn has been accepted into the Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs and technology executives. Gryn joins other Forbes Technology Council members, who…

MRP to Showcase the Effect of Predictive Analytics on Marketing Strategy at SiriusDecisions 2017 Technology Exchange

Executives Will Discuss Ways To Operationalize Predictive That Improve Sales And Marketing Efforts MRP, a global predictive intelligence and customer acquisition company, will present case studies on its predictive analytics and account-based marketing services and how they help B2B companies align their sales and marketing approaches into one specific strategy at the SiriusDecisions 2017 Technology Exchange on October 31 in Austin, Texas. "We are looking forward to partnering with SiriusDecisions to…

3 Ways That IoT Technology Will Change The Future of Marketing

Content fuels the engine of modern-day marketing and driven by a focused sales strategy. The purpose of marketing is to deliver a valuable message to the right customer, at the right time, so they have a higher likelihood to purchase a given product or service. As companies continue to find ways to make their marketing dollars more efficient and increase their marketing efforts, many businesses are looking to networking and algorithms to drive their future marketing strategies. As the online environment becomes faster,…

Developing Customer References for Technology Marketing: Some Things Have Changed While Others Remain the Same

Things Remain the Same If you hold a marketing or PR title for a technology company, no doubt you have been challenged with finding customers who will go on the record to support a corporate marketing or sales initiative. The validation of a customer using your solution -- and better yet, customers who can talk about a return on investment based on your product/service -- is likely the most powerful and compelling content for any PR, marketing or sales opportunity. (1) Customer testimonials (as we began calling them in the…

Interview with Rohit Prabhakar, Head of Digital Marketing & Technology – McKesson

"AI, for me, is still very premature. Even the best products in the market, most AI vendors are unable to answer my questions."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I started my career in IT as a software engineer, I’ve been a web developer, an architect, a team lead to program manager. I then moved to doing sales for a Fortune 500 firm for 2 years in the Bay area which I really enjoyed. I then moved to product management where I was introduced to marketing, and now…

Why You Need to Allocate Marketing Spend to the Post-Purchase Experience

Acquiring new customers is hard - after months of work setting up Marketing campaigns, optimizing websites, re-targeting, and personalizing, it can be painful to see a customer initiate a return. But a return doesn't have to mean a lost sale or an unhappy customer. Returns are a common part of the post-purchase experience, which is an increasingly crucial element of the customer journey. From the point of a customer return, to packaging and speed of shipment, even to what an order tracking page looks like - it’s far too…

OutSystems Appoints Robson Grieve as Chief Marketing Officer

OutSystems, the global leader in low-code application development, has appointed Robson Grieve as Chief Marketing Officer, reporting to Paulo Rosado, OutSystems Founder and Chief Executive Officer. OutSystems has appointed Robson Grieve as Chief Marketing Officer. Grieve will have responsibility for OutSystems marketing strategy, including product, brand, demand generation, communications, technology alliances, and overall go-to-market strategy to support OutSystems rapid growth. Marketing Technology News: …

MarTech Interview with Nicole Silver, VP of Marketing at Button

"If you’re not getting sick of telling your company’s story, you’re either not telling it consistently or not telling it often enough." Journey Into Tech You went from working on Capitol Hill to leading some of the most forward-thinking B2B Marketing technology companies. Could you walk us through your journey to leading Marketing at Button? Sure, first of all, thank you so much for having me, and I hope you and the MarTech Series Team are all staying safe and healthy. Especially during this time of uncertainty, I…

Epicor Software Corporation Announces Hire of New Chief Marketing Officer

Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, today announced the hiring of a new Chief Marketing Officer, Paul Stoddart. In his new role, Stoddart is responsible for overseeing Epicor’s global marketing strategy, including corporate marketing, field marketing, and teleprospecting. “Paul brings a perfect mix of organizational leadership, client service experience and digital expertise that we’re looking for to significantly increase the effectiveness of…

SIIA Announces Business Technology Finalists for 2020 CODiE Awards

150 business technology products recognized in peer-reviewed awards program In celebration of the 35th anniversary of the SIIA CODiE Awards, the Software & Information Industry Association (SIIA) today announced the 150 business technology finalists. These finalists were selected by judges from a pool of 577 entries and represent the most innovative and impactful applications and products from software developers, content, media, online learning services and related technologies. The 2020 CODiE Award program…

OneSignal Named a WordPress VIP Gold Technology Partner

WordPress VIP, the leading provider of enterprise WordPress, has added OneSignal to its prestigious Technology Partnership program. Already used by WordPress VIP clients like Heavy, Global News, and USAToday, OneSignal joins a small group of enterprise technology companies serving VIP clients. The market-leading web customer engagement platform and a leading WordPress plugin for push notifications now include support for WordPress VIP. As the experts in enterprise WordPress, WordPress VIP provides a fully managed…

Business Warrior Offers Free Marketing and Advertising Software to Small Businesses During Coronavirus Outbreak

Now more than ever, Business Warrior recognizes that small businesses need guidance and support. As a result, the company announced today that effective immediately, it will offer free, one-year access to its Business Warrior software in light of the current coronavirus (COVID-19) outbreak and its negative impact on small business sales. The company is also unveiling new Business Warrior technology that will enable millions of small business owners to identify and leverage free advertising opportunities. Marketing…

Springbot Launches Integration with Zapier to Help eCommerce Retailers Improve Marketing Efficiency and Automate Data Import

Merchants Able to Bring Valuable Subscriber Data from Thousands of Apps into Marketing Automation Platform Springbot, a leading data-driven marketing platform for eCommerce businesses, has announced a new integration with Zapier, enabling retailers to import data from thousands of applications into the Springbot platform. "In every marketing department today, there are numerous tools that are running independent of each other and collecting various data sets. It's the nature of martech and despite the rise of…