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Accretive Media Launches New Programmatic Digital Out-of-Home Advertising Platform Bridging the Digital and Physical Worlds

From Displays to Devices, New Digital-Out-of-Home Platform Uses Rich Consumer Data to Power Intelligent Targeting and Measurement Across Out-of-Home Screens Accretive Media launches the first digital-out-of-home (DOOH) advertising platform fueled by people-based profile data. The new platform reaches targeted consumers on digital screens at nearly 100K venues across the United States ranging from ATMs to airports, restaurants, gyms, train and subway stations, malls, office buildings, universities and more. Leveraging the…

SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands

Advertisers Using SteelHouse Can Now Easily Reach Rapidly Growing CTV Audiences From the Same Platform as Digital Retargeting, Branding, and Prospecting Campaigns Leading AI-powered advertising suite provider, SteelHouse has announced that it is expanding its advertising capabilities to address the rapidly growing Connected TV (CTV) audience. According to a recent report, the Connected TV audience is predicted to reach over 195 million US viewers this year, or more than 60% of the US. New Addition to SteelHouse…

GDPR Will Drive A Coach And Horses Through The Online Advertising Ecosystem

Smartology Explores Digital Advertising Industry Trends For 2018 GDPR, advertiser-agency relationships, YouTube and programmatic native trading will all be in the spotlight in 2018 believes Smartology.  The contextual digital advertising company has the following insight for the year ahead: GDPR will change how companies sell to users GDPR will drive a coach and horses through the online marketing and advertising ecosystem, which has been too dependent on third party cookie based tracking to date. Effectively it…

TripleLift and AdRoll Partner to Help Brands Drive Successful Performance Through Native Ads

This Partnership Brings TripleLift's Premium Native Inventory and More Than 35,000 Premium Results-Oriented AdRoll Customers Together TripleLift, the industry's largest comScore ranked native advertising company, announced today a strategic partnership with AdRoll, the most widely-adopted independent performance marketing platform. This partnership brings TripleLift's premium native inventory and more than 35,000 premium results-oriented AdRoll customers together to offer new and effective advertising solutions for…

Are Creative Marketplaces and Dynamic Creative Optimization the Future of Online Advertising?

Machine learning and creative marketplaces are impacting the online advertising industry in noticeable ways. Facebook and Google are drastically changing the face of online advertising with machine learning algorithms that simplify the process of acquiring high-value users. They simplify user acquisition management by automatically optimizing placement, audience targeting, bids and budgets. Facebook’s Dynamic Creative allows advertisers to further automate creative testing workflow and performance by dynamically…

Global Advertising & Marketing Revenues Up 3.9% to 1.2T in 2017: PQ Media Report

Fueled by strong growth in smart technology marketing, videogame advertising and mobile coupons, as well as influencer marketing, content marketing and product placement According to PQ Media's new Global Advertising & Marketing Revenue Forecast 2017-21, global advertising & marketing revenues are expected to increase 3.9% to $1.225 trillion in 2017. Growth decelerated this year due to the absence of major political and sporting events, offset by strong growth in various digital & alternative media channels.…

MediaRadar Launches Innovative Prospecting & Advertising Intelligence Platform for Agencies

Debuts Its First-Ever Solution For Agencies, Giving Them What They Need To Win Business From New Prospects And Grow Opportunities With Existing Clients MediaRadar, the leading advertising intelligence company, announced a brand-new platform to support new business development within advertising and media-buying agencies. MediaRadar has traditionally been used by media companies and adtech businesses such as The Wall Street Journal, Time Inc, Business Insider, Madison Logic, and Nativo. This is the first offering from the…

The Secrets to Pharma’s Success in Mobile Advertising

The Challenge The tortoise of digital advertising might pull off yet another win. In 2017, the pharmaceutical industry has learned important lessons from early adopters and is now enjoying enviable success. By focusing on a mobile-first strategy, harnessing the power and sophistication of mobile apps, and utilizing only the best performing placements, pharma’s digital advertising strategy is paying dividends. The pharmaceutical industry is known for moving slowly due to regulations, policies, and oversight. The Food…

TabMo Appoints Henna Firdos as Ops Manager to Extend Support To Self-Serve Advertising Clients

TabMo, a leading programmatic mobile advertising company has recruited Henna Firdos for the new role of platform operations manager. Henna  was previously at location-based mobile advertising company – Blis. Before Blis, she worked at The Exchange Lab trading across multiple demand side platforms (DSPs). Read Also: TabMo Hires Daniel Read as Head of Trading and Platform Sales to Expand into Programmatic Market Firdos will provide training and technical support to TabMo’s UK-based self-serve customers. TabMo’s…

Mobile Advertising TechBytes with Changsu Lee and Benjamin Chen at Tapjoy

In May, Tapjoy, the provider of Maximum Impact Platform™ for mobile advertisers and app developers, announced a key partnership with an Oracle-owned digital ad search engine –Moat. The partnership provides Moat’s independent viewability and attention measurement for video ads on Tapjoy’s in-app inventory. We spoke to Changsu Lee, SVP, Platforms and Ben Chen SVP & GM, Developer Relations at Tapjoy to understand how rewarded advertising helps app developers keep users engaged longer. MTS: How does the Maximum Impact…

Interview with David Shadpour, CEO at Social Native

"To build great teams, prioritize EQ over IQ"On Marketing Technology MTS: Tell us about your role at Social Native and how you got here. I am the CEO at Social Native. My primary role is to ensure everyone on our team loves their job. We all have good and bad days, but when I think about every job I’ve had in my life, this is by far the best. That blessing carries with it the responsibility to ensure my team, investors, and clients, all love their experience with Social Native. How? Relentless tenacity and…

Immersive Ads – VR Format is the Next Big Thing of Advertising

YuMe Inc., a multi-screen video adtech company, released the latest infographic-report on consumer experience towards immersive ad formats. The report reveals the attitude of consumers towards immersive ads published on mobile Virtual Reality (VR), Augmented Reality (AR) and 360-degree video formats. The survey results highlight the fact that consumers are hyper-engaged and super-attentive with immersive advertising. Consumers who have experienced adtech like VR consider the format as a revolutionary platform to engage…

MarTech Interview with Itamar Benedy, Co-Founder and CEO at Anzu.io

"As AdTech grows, we will see an enhanced focus on not just placing an ad, but also knowing what is happening on the other side." Tell us about your Journey in Technology? What inspired you to start Anzu.io? Since I first dipped my feet into the AdTech industry, I was hooked. I saw in AdTech, a wide-open canvas for innovation and meaningful advancements. My mission was - and is - to create breakthrough products that have the power to change the way humans and advertisements interface with one another. A core…

PMG and Bidtellect Partner to Expand PMG’s Centralized Data Within Alli, PMG’s Marketing Intelligence Platform

With Bidtellect, PMG is doing more to consolidate data from disparate channels, giving customers one source of truth and the tools necessary to run better ad campaigns PMG, an independent digital company that is one of the fastest-growing in the global advertising industry,  announced a partnership with Bidtellect, a leading content distribution demand-side platform for native advertising. The partnership will seamlessly integrate Bidtellect’s capabilities and data into PMG’s marketing intelligence platform, Alli, giving…

PMG and Bidtellect Partner to Expand PMG’s Centralized Data Within Alli, PMG’s Marketing Intelligence Platform

With Bidtellect, Pmg Is Doing More to Consolidate Data From Disparate Channels, Giving Customers One Source of Truth and the Tools Necessary to Run Better Ad Campaigns PMG, an independent digital company that is one of the fastest-growing in the global advertising industry, today announced a partnership with Bidtellect, a leading content distribution demand-side platform for native advertising. The partnership will seamlessly integrate Bidtellect’s capabilities and data into PMG’s marketing intelligence platform, Alli,…

Outbrain Co-Authors New IAB Report on Short Term vs. Long Term Profitability

The Report Addresses How This Issue Impacts Revenue Strategies of Online Media Publishers and Their Advertising Goals Outbrain, the world's leading discovery and native advertising platform on the open web, announced today that it has partnered with the IAB, in collaboration with AdRizer and The E.W. Scripps Company, to introduce a best practices guide for publishers on Short Term vs. Long Term Profitability. The report addresses how publishers can find a healthy, audience-centric balance of both, without letting the…

MarTech Interview with Natalia Vasilyeva, VP of Marketing at Anzu.io

"Marketing Automation is critical to defining the funnel and building a communication plan for each of the customer touchpoints, as well as post-analysis." Tell us about your journey into Marketing Technology and how you started at Anzu.io? I have been involved with Anzu since the company’s early days. Having worked in the AdTech space before, I was inspired by Anzu’s mission to make advertising better, and could see the potential impact I could have as a marketer. I am super proud of the team and what we’ve accomplished…

TechBytes with Michael Badichi, Co-founder and CTO at Anzu.io

Tell us about your journey in Technology. What inspired you to start Anzu.io? I was always fascinated by technology and innovation, and had already begun programming by the age of 9! In my early years, I experimented with working in many areas of computing such as Reverse Engineering, Hacking, Computer Graphics, and Demo-making. Tasks that did not involve creativity and innovation seldom interested me—and this truth remains today! As the years went by, I had the chance to work in a wide range of technological fields and…

RevJet Announces 4th Consecutive Year of All-Time Record Revenue

SaaS Ad Experience Platform Leader Drives 220% Revenue Growth in 2019 RevJet, the only unified platform that simplifies digital ad experience management for Fortune 500 marketers and their agencies, announced its fourth consecutive year of all-time record company revenue, with 2019 revenue up 220% year over year. In 2019, leading Fortune 500 marketers continued to adopt and scale ad experience operations on RevJet across a wide range of industries, including retail, e-commerce, insurance, consumer packaged goods and…

Facebook Ads Versus Facebook Boost: The Marketer’s Guide

Though it’s hard to keep up with Facebook’s constantly changing algorithm that determines how and why content shows up in users’ feeds, the social media giant remains the go-to platform for multi-location businesses to connect with customers on the local level. And why not? Facebook’s family of services (Facebook, WhatsApp, Instagram, and Messenger) boasts a whopping 2.45 billion-plus worldwide active users. An estimated 79 percent of the US population is on Facebook—74 percent of those log in every day, and two out of…