Khoros Provides Enterprise Companies with a Holistic View of Paid and Organic Social Media to Drive Business Value Through Seamless …
MarTech Interview with Justin Choi, President and CEO, Nativo
"As our industry has gotten more automated, we’ve actually seen creativity being sacrificed rather than enhanced — and that’s not …
Outbrain Completes Acquisition of Ligatus and Announces New Executive Leadership Team for Europe
Outbrain, the world’s leading discovery and native advertising platform on the open web, announced the completion of the acquisition of …
MarTech Interview with Chris Ingham Brooke, Founder and CEO, Pub Ocean
"If you can’t measure it, you can’t manage it — you need the tools to be able to measure how …
Suzy Says: Consumers Are More Likely To Learn About Healthy Food Trends From Social Media Than News Sources
Twenty Percent of Non-Healthy Survey Respondents and 17 Percent of Healthy Respondents Said They Are Most Likely to Hear About …
Mintel Comperemedia Forms Strategic Partnership with Marketing Intelligence Platform Pathmatics
Following its investment in Santa Monica-based marketing intelligence platform Pathmatics, Mintel Comperemedia now leverages advanced marketing analytics for digital channels …
Women in the UK Are Leading the World in Viewing and Creating Inspiring Content on YouTube
To Mark International Women’s Day, YouTube Explores the Modern Woman’s Usage on the Platform and Reveals the Content They’re Really …
Boeing Acquires Foreflight; Brings Data Analytics and Visualization to Aviation Industry
Boeing completed the acquisition of ForeFlight, a leading provider of innovative mobile and web-based aviation applications. ForeFlight has partnered with …
GigaSpaces Announces InsightEdge Data Lake Accelerator, AnalyticsXtreme, for Faster, Smarter, Real-Time Analytics
With 100x Faster Access to Data Lakes, AnalyticsXtreme Accelerates Machine Learning on Real-Time and Historical Data for Smarter Insights with …
“RexVid” New Video Sharing App Launches
RexVid, a new video-sharing app designed to celebrate special occasions, launched March 1 and is available in the App Store and …
ADYOULIKE Verified by ABC to JICWEBS Brand Safety Principles
ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. …
Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads
The first recorded advertisement was a Song Dynasty-era copper printing plate for the Liu family Fine Needle Shop. Even then, …
Leading UK Publisher TI Media Selects Selligent Marketing Cloud to Power Digital Experiences for More Than 40 Publications
B2C marketing automation company Selligent Marketing Cloud announced that leading UK publisher TI Media has chosen the company to support …
Pub Ocean Partners with Prezna to Provide Revenue Attribution Tool for Publishers
LiveYield’s Ability to Connect Granular, Real-Time Revenue Data to Prezna’s Spend Data Provides a Real-Time Actionable P&L for Every Piece …
Contactually CRM Report States “Bucket Theory” to Better Manage Contacts
Analysis of User Behavior Provides Guidance on How Agents Can Successfully Manage Their Accounts Contactually, the real estate CRM of …
Oracle Data Cloud Announces New MRC Accreditation for Moat Analytics
Moat Analytics Earns MRC Recognition for Sophisticated Invalid Traffic Filtration and Detection in Mobile Apps Oracle Data Cloud announced that …
Hyland Releases New Enterprise Search Federator for Onbase
Tool Makes Locating Key Information Across Enterprise Applications Simple, Straightforward and Quick Hyland, a leading content services provider, released the new …
aqfer Launches Marketplace, a Data Sharing Platform for Marketers
Share This and AirDXP Join as Inaugural Partners aqfer, the data-centric marketing architecture for next generation solutions, announced the launch …
New Revelation on Customized Mobile Websites and their Impact on Push Notification Campaigns
Study Defines New Metric, Subscriber Lifetime Value, as Key to Increasing the Impact of Push Notification Strategies Marfeel, an ad …
Local Media Consortium and Local Media Association Announce Applications Available for Facebook-Funded Branded Content Project
Project Will Help Local Media Expand and Improve Branded Content Programs Through Funding Grant The Local Media Consortium (LMC) and …