MarTech Interview with Reeve Benaron, Executive Chairman and CEO at AUDIENCEX
"Thanks to advancement in AI, the aspiration of delivering the right message to the right person at the right time …
TechBytes with Susan Borst, VP of Mobile at IAB
How should B2B Marketers work with AdTech platforms to boost ABM outreach? The key to effective partnerships with AdTech platforms …
TechBytes with Nickolas Rekeda, CMO at MGID
Tell us about your role and journey into Marketing Technology. What inspired you to join MGID? As Chief Marketing Officer …
Outbrain Announces Strategic Global Partnership with Evolve Media
Evolve Media will implement Outbrain’s Smartfeed and Audience Development Suite to drive consumer engagement & revenue initiatives Outbrain, the world’s …
MGID Adds Sellers.json and Support for OpenRTB SupplyChain Object to Drive Increased Trust and Transparency
MGID becomes one of the first platforms to adopt the new IAB Tech Lab solutions to provide greater confidence in …
Anzu and CHEQ Launch First Ad-Verification Solution for 3D Video Gaming
Turner, Part of Warner Media Group, Will Lead the Beta-Testing of the New Services, Providing 3D Viewability Measurement, Ad-Fraud Prevention, …
TripleLift and KPEX Announce Partnership
World’s largest in-feed native ad exchange combines forces with New Zealand’s premium media consortium TripleLift, the world’s largest native advertising …
Bidtellect’s Answer for Growing Advertiser Demand is Major Infrastructure Environment Overhaul
The Massive Investment Triples Infrastructure Capacity and Diversifies Performance Capabilities to Support Accelerating Advertiser Demand Bidtellect, the leading native demand-side …
MultiVu Launches Digital Marketing Suite
In the ever-changing digital landscape, it can be a challenging task for a brand to find ways to engage with …
Nativo’s Next Generation Ad Server and Monetization Platform Gains Wide Adoption with Premium Publishers
Premium Publishers Including the Globe and Mail, Tribune Publishing, Lonely Planet and the Philadelphia Inquirer Choose Nativo to Accelerate Their …
MarTech Interview with Declan Kennedy, CEO, StitcherAds
"If you’re not thinking about how to use AI to solve for core customer needs, you are losing your competitiveness." …
Khoros Launches Ads Capabilities to Provide A Combined View of Paid and Organic Social Media
Khoros Provides Enterprise Companies with a Holistic View of Paid and Organic Social Media to Drive Business Value Through Seamless …
MarTech Interview with Justin Choi, President and CEO, Nativo
"As our industry has gotten more automated, we’ve actually seen creativity being sacrificed rather than enhanced — and that’s not …
Outbrain Completes Acquisition of Ligatus and Announces New Executive Leadership Team for Europe
Outbrain, the world’s leading discovery and native advertising platform on the open web, announced the completion of the acquisition of …
MarTech Interview with Chris Ingham Brooke, Founder and CEO, Pub Ocean
"If you can’t measure it, you can’t manage it — you need the tools to be able to measure how …
Suzy Says: Consumers Are More Likely To Learn About Healthy Food Trends From Social Media Than News Sources
Twenty Percent of Non-Healthy Survey Respondents and 17 Percent of Healthy Respondents Said They Are Most Likely to Hear About …
Mintel Comperemedia Forms Strategic Partnership with Marketing Intelligence Platform Pathmatics
Following its investment in Santa Monica-based marketing intelligence platform Pathmatics, Mintel Comperemedia now leverages advanced marketing analytics for digital channels …
Women in the UK Are Leading the World in Viewing and Creating Inspiring Content on YouTube
To Mark International Women’s Day, YouTube Explores the Modern Woman’s Usage on the Platform and Reveals the Content They’re Really …
Boeing Acquires Foreflight; Brings Data Analytics and Visualization to Aviation Industry
Boeing completed the acquisition of ForeFlight, a leading provider of innovative mobile and web-based aviation applications. ForeFlight has partnered with …
GigaSpaces Announces InsightEdge Data Lake Accelerator, AnalyticsXtreme, for Faster, Smarter, Real-Time Analytics
With 100x Faster Access to Data Lakes, AnalyticsXtreme Accelerates Machine Learning on Real-Time and Historical Data for Smarter Insights with …