The Massive Investment Triples Infrastructure Capacity and Diversifies Performance Capabilities to Support Accelerating Advertiser Demand Bidtellect, the leading native demand-side …
MultiVu Launches Digital Marketing Suite
In the ever-changing digital landscape, it can be a challenging task for a brand to find ways to engage with …
Nativo’s Next Generation Ad Server and Monetization Platform Gains Wide Adoption with Premium Publishers
Premium Publishers Including the Globe and Mail, Tribune Publishing, Lonely Planet and the Philadelphia Inquirer Choose Nativo to Accelerate Their …
MarTech Interview with Declan Kennedy, CEO, StitcherAds
"If you’re not thinking about how to use AI to solve for core customer needs, you are losing your competitiveness." …
Khoros Launches Ads Capabilities to Provide A Combined View of Paid and Organic Social Media
Khoros Provides Enterprise Companies with a Holistic View of Paid and Organic Social Media to Drive Business Value Through Seamless …
MarTech Interview with Justin Choi, President and CEO, Nativo
"As our industry has gotten more automated, we’ve actually seen creativity being sacrificed rather than enhanced — and that’s not …
Outbrain Completes Acquisition of Ligatus and Announces New Executive Leadership Team for Europe
Outbrain, the world’s leading discovery and native advertising platform on the open web, announced the completion of the acquisition of …
MarTech Interview with Chris Ingham Brooke, Founder and CEO, Pub Ocean
"If you can’t measure it, you can’t manage it — you need the tools to be able to measure how …
Suzy Says: Consumers Are More Likely To Learn About Healthy Food Trends From Social Media Than News Sources
Twenty Percent of Non-Healthy Survey Respondents and 17 Percent of Healthy Respondents Said They Are Most Likely to Hear About …
Mintel Comperemedia Forms Strategic Partnership with Marketing Intelligence Platform Pathmatics
Following its investment in Santa Monica-based marketing intelligence platform Pathmatics, Mintel Comperemedia now leverages advanced marketing analytics for digital channels …
Women in the UK Are Leading the World in Viewing and Creating Inspiring Content on YouTube
To Mark International Women’s Day, YouTube Explores the Modern Woman’s Usage on the Platform and Reveals the Content They’re Really …
Boeing Acquires Foreflight; Brings Data Analytics and Visualization to Aviation Industry
Boeing completed the acquisition of ForeFlight, a leading provider of innovative mobile and web-based aviation applications. ForeFlight has partnered with …
GigaSpaces Announces InsightEdge Data Lake Accelerator, AnalyticsXtreme, for Faster, Smarter, Real-Time Analytics
With 100x Faster Access to Data Lakes, AnalyticsXtreme Accelerates Machine Learning on Real-Time and Historical Data for Smarter Insights with …
“RexVid” New Video Sharing App Launches
RexVid, a new video-sharing app designed to celebrate special occasions, launched March 1 and is available in the App Store and …
ADYOULIKE Verified by ABC to JICWEBS Brand Safety Principles
ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. …
Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads
The first recorded advertisement was a Song Dynasty-era copper printing plate for the Liu family Fine Needle Shop. Even then, …
Leading UK Publisher TI Media Selects Selligent Marketing Cloud to Power Digital Experiences for More Than 40 Publications
B2C marketing automation company Selligent Marketing Cloud announced that leading UK publisher TI Media has chosen the company to support …
Pub Ocean Partners with Prezna to Provide Revenue Attribution Tool for Publishers
LiveYield’s Ability to Connect Granular, Real-Time Revenue Data to Prezna’s Spend Data Provides a Real-Time Actionable P&L for Every Piece …
Contactually CRM Report States “Bucket Theory” to Better Manage Contacts
Analysis of User Behavior Provides Guidance on How Agents Can Successfully Manage Their Accounts Contactually, the real estate CRM of …
Oracle Data Cloud Announces New MRC Accreditation for Moat Analytics
Moat Analytics Earns MRC Recognition for Sophisticated Invalid Traffic Filtration and Detection in Mobile Apps Oracle Data Cloud announced that …