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        Predictions Series: Top 10 Trends in Digital Advertising in 2020
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        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
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        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
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        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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Search Results for: Native advertising

Bidtellect’s Answer for Growing Advertiser Demand is Major Infrastructure Environment Overhaul
Content

Bidtellect’s Answer for Growing Advertiser Demand is Major Infrastructure Environment Overhaul

The Massive Investment Triples Infrastructure Capacity and Diversifies Performance Capabilities to Support Accelerating Advertiser Demand Bidtellect, the leading native demand-side …

PRNewswireJune 11, 2019, 1:30 pmJune 11, 2019 0 438
MultiVu Launches Digital Marketing Suite
E-Commerce and Mobile Commerce, Mobile Marketing

MultiVu Launches Digital Marketing Suite

In the ever-changing digital landscape, it can be a challenging task for a brand to find ways to engage with …

PRNewswireJune 7, 2019, 3:44 pmJune 7, 2019 1 803
Nativo’s Next Generation Ad Server and Monetization Platform Gains Wide Adoption with Premium Publishers
Native & Programmatic Advertising

Nativo’s Next Generation Ad Server and Monetization Platform Gains Wide Adoption with Premium Publishers

Premium Publishers Including the Globe and Mail, Tribune Publishing, Lonely Planet and the Philadelphia Inquirer Choose Nativo to Accelerate Their …

PRNewswireMay 28, 2019, 6:13 pmMay 28, 2019 1 1278
Interviews

MarTech Interview with Declan Kennedy, CEO, StitcherAds

"If you’re not thinking about how to use AI to solve for core customer needs, you are losing your competitiveness." …
Sudipto GhoshMay 14, 2019, 3:18 pmMay 14, 2019 0 2261
Khoros Launches Ads Capabilities to Provide A Combined View of Paid and Organic Social Media
Social Media Marketing

Khoros Launches Ads Capabilities to Provide A Combined View of Paid and Organic Social Media

Khoros Provides Enterprise Companies with a Holistic View of Paid and Organic Social Media to Drive Business Value Through Seamless …

MTS Staff WriterApril 25, 2019, 6:41 pmApril 25, 2019 0 986
MarTech Interview with Justin Choi, President & CEO, Nativo
Interviews

MarTech Interview with Justin Choi, President and CEO, Nativo

"As our industry has gotten more automated, we’ve actually seen creativity being sacrificed rather than enhanced — and that’s not …
Viraj TApril 12, 2019, 2:30 pmApril 12, 2019 0 2758
Outbrain Completes Acquisition of Ligatus and Announces New Executive Leadership Team for Europe
Native & Programmatic Advertising

Outbrain Completes Acquisition of Ligatus and Announces New Executive Leadership Team for Europe

Outbrain, the world’s leading discovery and native advertising platform on the open web, announced the completion of the acquisition of …

PRNewswireApril 2, 2019, 5:29 pmApril 2, 2019 1 716
MarTech Interview with Chris Ingham Brooke, Founder & CEO, Pub Ocean
Interviews

MarTech Interview with Chris Ingham Brooke, Founder and CEO, Pub Ocean

"If you can’t measure it, you can’t manage it — you need the tools to be able to measure how …
Sudipto GhoshApril 1, 2019, 2:30 pmApril 1, 2019 0 2506
Suzy Says: Consumers Are More Likely To Learn About Healthy Food Trends From Social Media Than News Sources
Social Media Platforms

Suzy Says: Consumers Are More Likely To Learn About Healthy Food Trends From Social Media Than News Sources

Twenty Percent of Non-Healthy Survey Respondents and 17 Percent of Healthy Respondents Said They Are Most Likely to Hear About …

MTS Staff WriterMarch 21, 2019, 10:02 pmMarch 21, 2019 0 1726
Mintel Comperemedia Forms Strategic Partnership with Marketing Intelligence Platform Pathmatics
Analytics, Email Marketing

Mintel Comperemedia Forms Strategic Partnership with Marketing Intelligence Platform Pathmatics

Following its investment in Santa Monica-based marketing intelligence platform Pathmatics, Mintel Comperemedia now leverages advanced marketing analytics for digital channels …

PRNewswireMarch 11, 2019, 4:45 pmMarch 11, 2019 0 1488
‘F the Stereotype’: Women in the UK Are Leading the World in Viewing and Creating Educational, Supportive and Inspiring Content on Youtube
Content, Social Media Platforms

Women in the UK Are Leading the World in Viewing and Creating Inspiring Content on YouTube

To Mark International Women’s Day, YouTube Explores the Modern Woman’s Usage on the Platform and Reveals the Content They’re Really …

PRNewswireMarch 8, 2019, 9:26 pmMarch 8, 2019 0 1667
Boeing Acquires Foreflight; Brings Data Analytics and Visualization to Aviation Industry
Analytics, B2B Commerce, Technology

Boeing Acquires Foreflight; Brings Data Analytics and Visualization to Aviation Industry

Boeing completed the acquisition of ForeFlight, a leading provider of innovative mobile and web-based aviation applications. ForeFlight has partnered with …

PRNewswireMarch 8, 2019, 9:25 pmMarch 8, 2019 0 1304
GigaSpaces Announces InsightEdge Data Lake Accelerator, AnalyticsXtreme, for Faster, Smarter, Real-Time Analytics
Analytics, Data Management Platforms

GigaSpaces Announces InsightEdge Data Lake Accelerator, AnalyticsXtreme, for Faster, Smarter, Real-Time Analytics

With 100x Faster Access to Data Lakes, AnalyticsXtreme Accelerates Machine Learning on Real-Time and Historical Data for Smarter Insights with …

PRNewswireMarch 8, 2019, 8:28 pmMarch 8, 2019 1 956
"RexVid" New Video Sharing App Launches
Video

“RexVid” New Video Sharing App Launches

RexVid, a new video-sharing app designed to celebrate special occasions, launched March 1 and is available in the App Store and …

PRNewswireMarch 8, 2019, 7:13 pmMarch 8, 2019 0 458
ADYOULIKE Verified by ABC to JICWEBS Brand Safety Principles
Brand Safety

ADYOULIKE Verified by ABC to JICWEBS Brand Safety Principles

ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  …

PRNewswireMarch 7, 2019, 7:47 pmMarch 7, 2019 0 686
Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads
Guest Authors

Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads

The first recorded advertisement was a Song Dynasty-era copper printing plate for the Liu family Fine Needle Shop. Even then, …

Will BraithwaiteMarch 7, 2019, 4:00 pmMarch 8, 2019 11 2951
Leading UK Publisher TI Media Selects Selligent Marketing Cloud to Power Digital Experiences for More Than 40 Publications
Marketing Clouds

Leading UK Publisher TI Media Selects Selligent Marketing Cloud to Power Digital Experiences for More Than 40 Publications

B2C marketing automation company Selligent Marketing Cloud announced that leading UK publisher TI Media has chosen the company to support …

MTS Staff WriterMarch 6, 2019, 9:04 pmMarch 6, 2019 0 972
Pub Ocean Partners with Prezna to Provide Revenue Attribution Tool for Publishers
Marketing Attribution, Native & Programmatic Advertising

Pub Ocean Partners with Prezna to Provide Revenue Attribution Tool for Publishers

LiveYield’s Ability to Connect Granular, Real-Time Revenue Data to Prezna’s Spend Data Provides a Real-Time Actionable P&L for Every Piece …

MTS Staff WriterMarch 6, 2019, 7:12 pmMarch 6, 2019 0 960
Contactually's 2018 State of Customer Relationship Management Report Reveals Best Practices for Real Estate Agents
CRM, Marketing Automation

Contactually CRM Report States “Bucket Theory” to Better Manage Contacts

Analysis of User Behavior Provides Guidance on How Agents Can Successfully Manage Their Accounts Contactually, the real estate CRM of …

PRNewswireMarch 6, 2019, 7:00 pmMarch 6, 2019 0 835
Oracle Data Cloud Announces New MRC Accreditation for Moat Analytics
Analytics, Mobile

Oracle Data Cloud Announces New MRC Accreditation for Moat Analytics

Moat Analytics Earns MRC Recognition for Sophisticated Invalid Traffic Filtration and Detection in Mobile Apps Oracle Data Cloud announced that …

PRNewswireMarch 1, 2019, 9:38 pmMarch 1, 2019 Comments Off on Oracle Data Cloud Announces New MRC Accreditation for Moat Analytics 1062

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