DISH Activates the Google Assistant on Hopper Receivers; Debuts New Google-Branded Voice Remote

Access the Assistant Using Dish Voice Remote; No Additional Devices Required DISH began rolling out a software update on the company's Hopper family receivers that allows customers to access the Google Assistant via the DISH voice remote at no additional cost. Customers can use the DISH voice remote to ask the Assistant questions related to what they're watching, as well as receive weather updates, find nearby restaurants, view photos on the screen, control smart home devices and more. These new capabilities build on the…

Advertising or Experience? What Facebook’s Latest Patent Means for Brands

Facebook’s recent move to patent imaging technology that detects brands, such as alcoholic drinks and snacks, in users’ photos before then turning these into adverts for other users to see should give all marketers a reason to pause for thought. Specifically, it’s time to consider how exactly they want their customers and prospects to feel when they encounter their services or products online. Are evermore seemingly ‘annoying’ or ‘creepy’ adverts really the right investment? And, if so, what does that say about their…

MarTech Interview with Jaime Romero, Vice President of Global ABM at MRP

"Truly personalized target account engagement starts with real-time insights and is realized when you trigger coordinated actions across delivery channels. " Tell us about your role and journey into Marketing Technology. What inspired you to join MRP? I’m currently a Global Head of Marketing and Delivery at MRP. On one side, I am responsible for all Marketing activities globally, from brand to demand, and on the other, I am responsible for global delivery of all Client Software and Marketing Services execution. This is…

Streaming Wars; Lion King beats Rise of Skywalker Ahead of Disney+ launch

New research of 5,507 consumers aged 16-64 by GlobalWebIndex reveals ahead of a series of highly anticipated Disney feature films, including Star Wars and Frozen II, that The Lion King tops the UK’s list as the film over a third (37%) are excited to see. Top 3 upcoming Disney films people are excited to watch in the UK. Disney Film % of all respondents in the UK excited to see said film The Lion King 37% Frozen II 25% Star Wars Rise of Skywalker 24% Conducted in the US and UK, the research…

Domo Releases Seventh Annual “Data Never Sleeps” Infographic

The latest numbers show that data creation won’t slow down anytime soon Domo released its “Data Never Sleeps 7.0” infographic, a special look at online consumer behavior that showcases the amount data generated every minute across high-traffic platforms and applications like Instagram, Twitter, Google, Netflix and more. Introduced in 2013, “Data Never Sleeps” is a quick glimpse into the volume, velocity and variety of data generated and distributed over the internet. According to reports, the internet reaches 56.1% of the…

Why Companies Should Embrace AI to Engage with – Not Market to – Their Customers

Today, we're at an inflection point in how we engage with customers to better meet their needs. According to a PwC report, 73% of all people point to customer experience as an important factor in their purchasing decisions. Yet only half of the U.S. consumers say companies are meeting their expectations. In this experience-driven economy, companies who understand the meaning behind customers’ needs, listen and learn in every interaction, and consistently create engaging and personal experiences, will win. Companies should…

Lightico Raises $14.5 Million in Funding to Remove Complexity From Customer-Facing Business Processes

The company streamlines customer transactions will use the new investment to accelerate global adoption of its next generation platform for digital customer interactions Lightico, the pioneer of the next generation platform for digital customer interactions, announced a $14.5 million investment by Mangrove Capital Partners, a venture capital firm whose portfolio includes major tech companies laike Skype, WalkMe and Wix. Also participating are Crescendo Venture Partners and early-stage investors lool ventures and Spinach…

Salesforce Joins New Continuous Delivery Foundation As Premier Member

Global CRM Leader Joins Community Committed to Growing Ecosystem of CD/CI Tools and Methodologies The Continuous Delivery Foundation (CDF), the vendor-neutral home for many of the fastest-growing projects for continuous delivery, announced that Salesforce has joined the CDF as a premier member. Salesforce joins other CDF premier members such as Cloudbees, IBM, Google, CapitalOne, CircleCI, jFrog, Huawei, and Netflix working together to make continuous delivery tools and processes as accessible and reliable as possible…

Salesforce Joins New Continuous Delivery Foundation As Premier Member

Global CRM Leader Joins Community Committed to Growing Ecosystem of CD/CI Tools and Methodologies The Continuous Delivery Foundation (CDF), the vendor-neutral home for many of the fastest-growing projects for continuous delivery, announced that Salesforce has joined the CDF as a premier member. Salesforce joins other CDF premier members such as Cloudbees, IBM, Google, CapitalOne, CircleCI, jFrog, Huawei, and Netflix working together to make continuous delivery tools and processes as accessible and reliable as possible…

It’s Time to Stamp AI’s Authority on Every Online Advertising Campaign

Online advertisements are becoming increasingly hyper-targeted with the rise of social media. Social media platforms such as Facebook, Twitter, Youtube and others are gaining traction and targeting the users by implementing latest technology AI. For instance, Facebook being the leading social media platform has started working with advertisers with the ideology of quality content and targeting to reach the right users and this has been driving the market. AI can analyze huge sets of data about how consumers interact with…

Recommendations Are the New Dashboards

With the growth of Business Intelligence (BI) and Analytics, dashboards are now pervasive and considered commonplace in the modern enterprise. We see them visualizing information for every type of organization, across every industry. They are embedded in websites, and they even (on occasion) make cameos in movies. Despite its ubiquity, the day of the dashboard as a static, stand-alone technology is quickly coming to an end. On the continuum between minds and machines, they are overly reliant on human inputs and are…

New Research: How Brands Can Connect on OTT and CTV

More people than ever are cutting the cord—53 million to be exact—with another 16.8 million considering it over the next three months, according to new research from Resonate’s customer intelligence platform. These consumers are using over-the-top (OTT) platforms instead, which provide access to TV shows and movies via the internet through services like Netflix and Hulu, without the need for a traditional cable subscription. Connected TV (CTV) is a subset of OTT in which content is only viewable on a TV (Roku, Apple TV,…

Cannes Lions and Ketchum Announce Winners of 2019 Young Marketers Lions Competition

Belgium's Dilan Sakar of PVH Benelux and Noëmie Haverhals of Avail NV won the Gold Lion in the 10th-annual Young Marketers Lions Competition at the Cannes Lions Festival of Creativity for their campaign "#GiveHerACupOfLetters". Sponsored by global communications consultancy Ketchum, this year's competition challenged 26 teams of young, in-house marketers from around the world to develop a creative campaign for a product or service that would benefit Room to Read, a global nonprofit focused on ending child illiteracy. The…

TechBytes with Mark Onisk, Chief Content Officer at Skillsoft

Tell us about your role and journey into research. How did you arrive at Skillsoft? I came to Skillsoft through acquisition just over 7 years ago. During my time in the Ed Tech space, I’ve worked primarily in Product Development and R&D roles. Much of my tenure has been designing and developing Digital Learning models that improve retention, efficacy, and ROI. These have ranged from developing simulation and capstone activities for IT professionals and developers, building business scenario simulations and conducting…

MarTech Interview with Michael Dickerson, Chief Executive Officer at ClickDimensions

"As the leader of a technology company, it’s easy to get caught up in the benefits of AI, but it’s also essential to acknowledge the importance of the things that only humans can achieve." Tell us about your role and journey into Marketing Technology. My first company was a licensed apparel company that sold apparel with the licensed marks of colleges and pro sports teams. For a variety of reasons, we wound up buying the source code for a telemarketing system that we converted into a system to manage customer interactions…

The Sports Streaming Tipping Point: Four Lessons for Future Success

Live sport is a big business. Of all the industry innovations in recent years, OTT streaming has undoubtedly had the most significant impact on its status quo and put the greatest number of cats amongst the pigeons in terms of how much time and mind space (not to mention column inches) has been dedicated to addressing it. More consumers are now sports streaming than ever before. And with the rise of online-only providers like DAZN bringing new competition for existing market players, this has ushered in new expectations…

Connekt Rebrands as Connekt Technologies to Reflect Artificial Intelligence and Advanced TV Capabilities

Company growth continues with the appointment of former Hulu and Condé Nast executive Steve DeMain as SVP, National Sales and TV Partnerships Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced that it is rebranding to Connekt Technologies. The change reflects the company’s AI-driven technologies that power the millions of smart TV ads, content and commerce experiences for its partners, which include LG, Audi, Eli Lilly, Papa John’s, ABC and others. Connekt…

Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends

TV Advertising is no longer what it used to be a few years ago. Today, it's a dynamic ecosystem bubbling with hot new Digital TV Advertising and Analytics innovations. Next-gen TV advertising companies are completely revolutionizing the whole AdTech landscape. In our recent chats and events, we witnessed TV analytics market climbing new heights and setting unprecedented benchmarks in building a clear, real-time view of the viewer's journey. Continuing our mission to put the latest trends in AdTech and…

TechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX

Tell us about your role and the team/technology you handle at OpenX. I serve as OpenX’s Chief Brand and Communications Officer. OpenX is the world’s largest independent advertising exchange and the first people-based Marketing platform built for the open web. My team leads the organization’s brand positioning and marketing as well as all of our market research efforts designed to help brands and publishers effectively navigate the constantly evolving Digital Advertising landscape. How different is the global Digital…

Accelerated Growth Sees Amazon Crowned 2019’s BrandZ Top 100 Most Valuable Global Brand

Consumer Technology Brands Pass the $1 Trillion Brand Value Mark With little sign of a slowdown in growth, Amazon has become the world's most valuable brand, according to the 2019 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar at the New York Stock Exchange. Amazon's smart acquisitions, that have led to new revenue streams, excellent customer service provision and its ability to stay ahead of its competitors by offering a diverse eco-system of products and services, have allowed Amazon to…