Evergage Named a Leader in Gartner’s First-Ever Magic Quadrant for Personalization Engines

Company Recognized for Completeness of Vision and Ability to Execute Evergage, The 1-to-1 Platform company, announced it has been named a Leader in Gartner’s first-ever “Magic Quadrant for Personalization Engines”. Placement in the Magic Quadrant recognizes completeness of vision and ability to execute. According to the Gartner report, “Leaders are vendors that demonstrate a solid understanding of the product capabilities and commitment to customer success that buyers demand in the current market. This is coupled with…

Episerver Named a Visionary in the 2018 Gartner Magic Quadrant for Personalization Engines

Company Positioned Furthest on the Completeness of Vision Axis Overall by the Leading Research and Advisory Firm Episerver, the company transforming digital experiences, announced its recognition as a Visionary in Gartner's 2018 "Magic Quadrant for Personalization Engines."  Gartner analyzed Episerver among 17 other vendors. The company was placed the furthest on the completeness of vision axis overall. The report, which is the first of its kind from Gartner, states that "marketing leaders can use this research to…

Dynamic Yield Named a Leader in Gartner Magic Quadrant for Personalization Engines

Positions Dynamic Yield as Highest in Ability to Execute & Furthest in its Completeness of Vision within Leaders Quadrant Dynamic Yield, the AI-powered omnichannel personalization engine, announced that it has been named a Leader in Gartner's 2018 Magic Quadrant for Personalization Engines. Dynamic Yield is positioned highest and furthest in the Leaders quadrant for its ability to execute as well as its completeness of vision. A complimentary copy of the report is available from Dynamic Yield. "We are thrilled to…

Qubit Announces New Integration with SAP Applications That Brings True Personalization to E-Commerce Businesses

Qubit’s Integration Will Allow Retailers Using SAP® Customer Experience to Increase Revenue by as Much as 6 Percent Qubit Digital has announced that Qubit 2.0 now integrates with SAP® applications, including SAP® Customer Experience. The Qubit Pro and Qubit Aura products, which allow e-commerce companies to create truly personalized experiences that can increase revenue by up to six percent, can now be seamlessly integrated with the cloud commerce platforms of existing SAP Hybris users. Read More: Follow That Puck:…

Website Versus Email Marketing: Who Owns Personalization of Your Brand?

The Ownership of Web Forms Within Websites Remains a Well-Acknowledged, yet Unsolved Issue Within Most Organizations, Finds a New Report on Email Marketing Intelligent personalization rules the roost in marketing automation campaigns, especially when you are dealing with emails. The email-blast era is nearing its logical end. To take its place, email marketers are exploring and adopting new-age personalization technologies with data-driven email marketing strategies. Web forms, most marketing teams would agree, are key to…

Liveclicker Scales New Heights in Adaptive Personalization Tools for Email Marketing Campaigns

Liveclicker Powers Next-Generation Email Experiences with Release of Adaptive Personalization Tools; New Suite of Capabilities Allows Marketers to Evolve Email Marketing Programs on the Fly with Continuous Testing, Behavioral Data, and Predictive Targeting To help email marketers remove all the roadblocks in their email marketing personalization campaigns, Liveclicker has announced the general release of a suite of Adaptive Personalization tools for its flagship product, RealTime Email. Marketing teams had always wished for…

Zone·tv Studio Introduces a Revolutionary AI-Powered Predictive Personalization Platform

Zone·Tv Studio Makes a ‘Spotify-Like’ Experience Possible for Any Television Channel Zone·tv™ is introducing a revolutionary, feature-rich suite of powerful video services under the zone·tv Studio brand, that enables completely new ways to engage and empower viewers through next-gen TV experiences. With zone·tv Studio content owners and video distributors (e.g. MVPDs, vMVPDs, traditional networks and new over-the-top networks) can now create self-branded, linear TV channels that can be personalized and customized by and…

Qubit Adds Integration with Salesforce Commerce Cloud for Refined E-Commerce Personalization

Integration with Qubit Will Allow Retailers to Achieve Customer Experience Goals, Enabling E-Commerce Businesses to Deliver Personalization at Scale Qubit, a leader in marketing personalization technology, announced their latest integration with Salesforce Commerce Cloud. Qubit’s new Salesforce Commerce Cloud cartridge automates the integration of Qubit’s data layer, enabling ecommerce companies to collect rich behavioral data on their customers and take their personalization efforts to the next level, leveraging Qubit’s…

Evergage Personalization Book Honored in 2018 PR World Awards

"One-to-One Personalization in the Age of Machine Learning" Dubbed a "Marketing Achievement of the Year" for Helping Companies Learn How to Deliver Individualized Experiences Across Digital Channels Evergage, The 1-to-1 Platform company, announced it is a winner in the 2018 PR World Awards. The company's acclaimed, full-length book, "One-to-One Personalization in the Age of Machine Learning," was recognized as a "Marketing Achievement of the Year" – honored as a first-of-its-kind resource for educating companies on how…

RichRelevance Launches Xen AI: The First Open AI for Experience Personalization

New Experience Browser and Key Product Innovations Provide Digital Business Leaders with Unprecedented AI Transparency, Extensibility & Control RichRelevance, the global leader in Experience Personalization, announced RichRelevance Xen AI™, the next generation of open and explainable artificial intelligence (AI) focused on experience personalization. The culmination of more than ten years of AI and machine learning innovation, Xen AI delivers several breakthrough capabilities that allow digital leaders to perfectly…

TechBytes with Jeff Cheal, Director, Personalization, Campaign and Analytics Strategy, Episerver

Jeff Cheal Director,Personalization, Campaign and Analytics Strategy, Episerver Content creation practices are under a constant pressure to perform and deliver to meet sales expectations. The biggest factor to achieve ROI is -- Content Personalization. Earlier this year, Episerver had announced the launch of Episerver Advance to help organizations deliver individualized content to visitors everywhere they digitally engage. To better understand how marketers can align their ducks to create 'content that turns head', we…

Localytics Launches a New Campaign Builder to Usher in the Next Era of Mobile Personalization

Localytics Enables Enterprise Marketers to Create Personalized, Multi-Step Campaigns That Are Triggered by User Behavior Across Channels Recently at Salesforce Connections, Localytics, the leading mobile engagement platform, announced a new Campaign Builder, built from the ground up to help enterprise marketers deliver a unique experience to each of their mobile users and build strong connective tissue between mobile and digital by factoring in user behavior across channels. The new Campaign Builder enables marketers to…

Customer Experience in the Age of GDPR: Privacy vs. Personalization

Moving beyond GDPR, privacy requirements will actually help to drive better customer experience as organizations will only be able to use relevant and up to date information to individualize customer experience. It will also require them to explain how individualization is made possible, and sell the value of it, creating better customer relationships based on transparency and trust. Compliance essentially boils down to organizations needing to gain a better understanding of what data they hold, why they hold it, how they…

Cendyn Integrates With Sitecore via Hedgehog to Elevate Real-time Marketing Personalization

Power Players in Hotel CRM, CXP & Digital Consultancy, Cendyn and Hedgehog Join Forces for AI-Fueled Marketing Automation That Dynamically Customizes Content and Pricing Based on Guest Intelligence Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, announced a new partnership with Hedgehog, a digital consultancy, to integrate Cendyn's eInsight customer relationship management (CRM) solution with the Sitecore Experience Platform (CXP) to deliver powerful personalized…

Clinch Partners with Tapad to Enable Video Personalization at Scale

Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey Clinch, a creative technology company that powers dynamic, personalized video, display, and social advertising, announced a partnership with Tapad, the company reinventing personalization for the modern marketer, to enable brands and marketers to personalize digital video campaigns across devices to create stronger consumer connections, increase engagement and return on ad…

Visitor Segmentation: The Key to Powerful Website Personalization

When it comes to B2B marketing, the most effective forms of communication are those that are targeted and personalized. This couldn’t be more true for a company’s website, yet many marketers are still missing the majority of their website visitors, especially those they don’t know. Did you know that 95% of your website visitors are anonymous? That’s a staggering number of potential customers you’re most likely not engaging with. However, what you do know (and here comes the good news) is that they are brand aware, they…

dotmailer Boosts Customer Personalization Through Nosto Integration

Nosto Email Personalization Widgets Allow Dotmailer Users to Deliver Experiences Tailored to Individual Customers, in Real Time and Across Any Device dotmailer, a leading marketing automation platform with omnichannel capabilities, has announced that a partnership with Nosto, a global ecommerce personalization solution, will allow brands to deliver a more personalized shopping experience. Using Nosto’s Email Personalization Widgets, dotmailer customers will be able to automatically tailor emails and newsletters in just…

GDPR is the Best Thing to Happen to Personalization

Embracing Consent and Privacy is the Best Way to Breathe New Life into Marketing After years of debate, infighting, and fear mongering, GDPR finally arrives in force on May 25. For many marketers, the path forward isn’t clear, and risk only seems to grow, given ensuing developments with ePrivacy, a pending ballot initiative in California, and a growing list of regulations appearing around the globe. Yet, the time has never been better to rethink how marketers approach privacy and personalization. It’s time to embrace…

Gartner Report Names Storybulbs as “Cool Vendor” in Personalization for 2018

Storybulbs Drives Customer Success through Personalized Videos Storybulbs, the company which helps brands engage and connect with customers using Personalized Videos, is proud to announce that it has been named as a “Cool Vendor” in the Gartner Cool Vendors 2018 Report. Gartner, a globally renowned research, and analysis firm has selected new Cool Vendors in key areas of technology and published a series of reports. The reports evaluate innovative and interesting vendors in digital marketing and commerce that are…

IRIS.TV Expands Advisory Board to Advance into Video Personalization

Leading Media Industry Executives Have Joined IRIS.TV's Pioneering Efforts to Advance Video Personalization and Programming The leading AI-powered video personalization and programming pioneer, IRIS.TV has announced the expansion of its Advisory Board. The board now comprises of a dynamic group of accomplished individuals in media and technology. Currently, IRIS.TV has a significant number of global customers that rely on the company’s video programming platform to keep their audiences watching.  Recommended Read: B2B…