Interview with Dan Ushman, CEO, Concurra

"The most difficult part when leveraging analytics can be knowing what to change and what to leave alone; what to remove and what to add. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a web optimization platform? I’m a ‘lifelong digital marketer’ and the founder and CEO of Concurra. The idea for Concurra came about while I was running a marketing organization at another company that I co-founded, SingleHop. One of my jobs was to maintain and grow the conversion…

The Modern Salesperson

When asked to think of an individual making a living off the sales profession, many people still imagine a man in a suit hitting the streets, demoing products and charming customers. But this is no longer the case--the modern salesperson isn’t pounding the pavement or flipping through their Rolodexes for specific contacts. They are instead people with diverse backgrounds sitting in front of a computer screen, more responsive and able to make efficient lead conversions faster than ever before. From prospecting to closing…

Vlipsy Raises $1.3 Million in Seed Funding, Graduates Techstars Atlanta Accelerator

Ohio Startup Enhances GIFs by Adding Sound, Attracting Skype and Viber as Early Partners Fresh off graduation from Techstars Atlanta, Canton-based startup Vlipsy has announced $1.3 million in seed funding from multiple investors—including JumpStart Inc., North Coast Angel Fund, Impact Angel Fund and Cox Enterprises—as well as early distribution partnerships with Skype and Viber. Vlipsy offers users short, conversational video clips to share in their online communication—similar to the way sites like…

TechBytes with Rajit Joseph, VP Product, People.ai

Rajit Joseph VP Product, People.ai Marketing and sales teams continue to find themselves skirting through the challenges of leveraging automation technologies to their fullest potential. Often considered as the ‘Black box” of the business, sales conversations powered by Artificial Intelligence (AI) has a significant impact on the performance of sales teams. In May, predictive intelligence platform for sales, People.ai raised $7 Million Series A funding. We interviewed Rajit Joseph, VP Product, People.ai to dive deeper…

Interview with Hagai Shechter, CEO, Fraudlogix

"Transparency needs to become the norm so that marketers know where their ads are being served and to what type of traffic." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an online advertising fraud detection company? I’ve been working in the online space since the late 90s. Previously, I owned a company that sold digital products through affiliates and marketing partners and we were hit with online fraud. It turned out that some of our marketing partners were…

Interview with Doug Bewsher, CEO at Leadspace

"I think that the change in user interactions is going to fundamentally change our way of interacting with one another."On Marketing Technology MTS: Tell us a bit about your role at Leadspace and how you got here. After holding the position of CMO at many companies, including Salesforce.com and Skype, I am now CEO at Leadspace - helping marketers be more effective, in contrast to being one myself! Having lived and breathed B2B Marketing for so long, and seeing how people actually use Sales and Marketing Automation,…

Microsoft’s Cognitive Services Is Now Available on Gupshup’s InterBot

Developers can tap into Microsoft Cognitive Services Intelligent APIs like computer vision, text sentiment analysis, and Bing image recognition on InterBot Bot and chat company, Gupshup, has made Microsoft Cognitive Services available for InterBot, its bot-to-bot communications channel. Developers can now incorporate the intelligent capabilities of Cognitive Services to build bots for Microsoft Teams, Skype, and Skype for Business, Cortana and more. The move will bring computer vision, text sentiment analysis, and Bing…

Choozle Strengthens Technology Stack with Hire of John Schnipkoweit – Its First CTO

Choozle, a programmatic advertising platform that connects marketers with big data insights and real-time bidding across display, social, mobile and video, today announced the hire of its first Chief Technology Officer, John Schnipkoweit, to provide strategic direction and leadership for all technical aspects of Choozle; with a focus on scaling for market expansion and new products, as it relates to engineering, architecture and partnerships. Prior to joining Choozle, Schnipkoweit has founded multiple technology…

Interview with Cameron Avery, CEO at Elastic Grid

"I’ve always liked American writer Elbert Hubbard’s saying, “Don’t take life too seriously. You’ll never get out of it alive. “…I’ve had a lot of great advice, but this one always makes me smile."MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a MarTech company) I’m the CEO and founder of Elastic Grid. We started life more than 16 years ago as Elastic Digital, a creative agency for large B2B IT Vendors (Symantec, VMware, NetApp etc.) in Sydney, Australia. The inspiration to…

Interview with Andrew Humber, Vice President of Marketing – Webscale

"Embrace positive change! As marketing professionals, the concept of trial and error is, or should be, baked into your DNA."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’ve been neck deep in tech for more than 20 years, and wouldn’t have it any other way. I started out at a small marketing and PR agency in London back in 1996. After a move in-house, I ended up spending 10 years at NVIDIA working with, and learning from, probably the best technology marketing people in the…

Interview with Christopher Dean, CEO – Swrve

""On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’ve been the CEO of Swrve for 3 years. I was recruited to Swrve by its two founders to take Swrve to the next level by bringing my go-to-market expertise to what was an engineering lead culture. I was the Chief Revenue Officer of Urban Airship (and the Chief Strategy Officer of Skype) before I joined Swrve and knew that the market was large and growing and could see that Swrve…

Interview with Anthony Reynolds, CEO – Altify

"Be Fearless. A mentor early in my career told me that I could tackle anything I set my mind to and that perseverance would always win."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I began as CEO for Altify in February of this year. Before joining, I evaluated Altify for five months and examined all aspects of the operation. Over that period, I became was deeply impressed by the passion of the Altify people. I also fell in love with the company’s vision to create the best…