AccuWeather, Flexibits Partnership Brings Innovation, Readiness to Users’ Calendars

Exclusive collaboration combines Flexibits's state-of-the-art app technology with AccuWeather's superior forecasts, optimizing user experience by adding essential weather insights to the new Fantastical calendar app Global weather and digital media leader AccuWeather is pleased to announce an exclusive partnership with Flexibits, an innovative company that creates award-winning productivity tools to provide users with digital calendars in the iOS and Mac ecosystem. This partnership integrates AccuWeather's weather…

Arm Treasure Data Commended by Frost & Sullivan for Excellence in the Customer Data Platforms Market

Arm Treasure Data CDP Enables Customers to Securely Unify Their Data for Driving More Personalized Customer Experiences Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm® Treasure Data™ with the 2019 Global Company of the Year, Award. In 2018, the UK-based, Arm acquired the California-based CDP provider, Treasure Data, and subsequently rebranded as Arm Treasure Data. Its powerful CDP enables marketers to gain insights and provides the foundation for…

MarTech Interview with Ross McCray, Co-Founder and CEO at VideoAmp

"Going forward it’s important that companies are able to strike a balance between putting consumers first and using data in the right way." Journey into Tech  Hi Ross, tell us about your role and journey into Technology. What inspired you to take up the role at VideoAmp? Technology has been a part of my life for as long as I can remember, ever since I was a kid I’ve been fascinated by computers. I’ve always had this natural curiosity and longing to figure out how things work. I remember as an eight year old kid, I’d see…

Home ASAP Projects Facebook Dynamic Ads for Real Estate Will Dominate the Marketing Landscape in 2020, Lowering Lead Costs by Up to 54%

Home ASAP LLC, a company known for providing cost-effective, Facebook-centric marketing services to agents, projects that Dynamic Ads for Real Estate will dominate the real estate marketing landscape in 2020, citing the ad type's success versus its predecessors and increased adoption by agents and brokers. Home ASAP's premier agent marketing solution, TurnKey Suite, has launched over 100,000 agent ad campaigns since 2016 and saw Dynamic Ads outperforming single Listing Lead Ads by up to 54% in…

DataGrail Finds Americans Expect Privacy Controls, 4 out of 5 People Want a Privacy Law to Protect Personal Data

73% of people would pay more to online services companies to ensure they did not sell or use their data for marketing, while 77% would stop shopping at their favorite retailer altogether if the retailer did not keep their personal data safe As state houses and Congress rush to consider new consumer privacy legislation in 2020, DataGrail, a privacy management company, conducted nationwide research that shows Americans expect more control over their personal information online, and are concerned with how businesses use the…

Xignite Now Available in AWS Data Exchange

Provides Easy Access to End-of-Day and Historical Stock Price Data Xignite, Inc. announced their financial data APIs  are now available in AWS Data Exchange, a new service that makes it easy for millions of Amazon Web Services (AWS) customers to securely find, subscribe to, and use third-party data in the cloud. Xignite is providing AWS Data Exchange customers with end-of-day and historical equities and ETFs trading on North American exchanges: In addition to closing prices, the data includes open, high, low, volume, and…

MarTech Interview with Alexey Orap, CEO at YouScan

"As AI starts to play a crucial role in data intelligence products, every technology vendor should pay attention to this trend" Company Insights Tell us about your journey into Marketing Technology. What inspired you to start a Social Media analytics SaaS company? I've graduated from the Faculty of Computer Science at Kyiv National University. I started my career in the tech industry by the time the internet revolution was in full swing - end of 90's - and all my jobs were in the tech sector since then. So technology is…

Pinpoint Predictive Thinkalike Targeting – Beta Program

Pinpoint Predictive announced the launch of its Thinkalike® Targeting Beta Program, a service that enables Facebook advertisers to improve the targeting and performance of their Custom Audience campaigns. Beta Program participants will receive a free audience analysis and campaign targeting insights, either via the Pinpoint customer success team, or directly via the Shopper Personality app on Shopify. Thinkalike® Targeting Beta Program enables Facebook advertisers to improve the targeting and…

App Annie Unveils the State of Mobile for 2020 in a New Report

The Global Leader in Mobile Data and Analytics Expects Mobile Spend to Top $380 Billion App Annie, the mobile data and analytics company helping brands and publishers win on mobile, released The State of Mobile 2020 report. This annual appraisal provides insight into mobile's expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Key findings in this report: Mobile Creates Company Value: Mobile-focused companies, including Uber and Alibaba,…

Parks Associates: TV Sets Still Dominate Video Entertainment, Accounting for More Than 50% of all Video Consumed

New Consumer Research Analyzes Shifting Trends in Video Consumption and Expenditures New research from Parks Associates finds that TV sets still dominate home entertainment, accounting for over one-half of all video consumed by US broadband households each week. 360 View: Digital Media and Connected Consumers reveals consumers report spending on average nearly 20 hours per week watching video on a TV, compared to nearly four hours on a mobile phone. Consumers also increased the total amount of time spent watching video…

Alaska Airlines Harnesses Northern Lights Forecast Data for Bucket List Trip

Making New Year's travel resolutions more affordable through the power of science Chasing the Northern Lights is now within reach. Starting Jan. 13, flyers will have the opportunity to escape to the winter wonderland of Alaska for snowshoeing, cross-country skiing and, yes, a chance to see the Northern Lights. Using the University of Alaska Fairbanks Geophysical Institute's aurora forecast, Alaska Airlines is offering up to 35% off airfare for travel between the Lower 48 and Fairbanks and Anchorage through Feb. 12.…

Provana LLC Acquires TriVium Systems

Provana Acquires TriVium Systems, a Call Recording Solutions Provider, to Further Its Vision of Creating a Robust Ecosystem of Intelligent Solutions Designed to Drive Performance and Growth for Small-Medium Businesses and Networked Enterprises Provana, a leading provider of best-in-class solutions for contact centers, is proud to announce its acquisition of TriVium Systems. TriVium, an Oregon-based company, is a leading provider of call recording, reporting, and analytics solutions. Provana,…

Prediction Series: Interview with Anurag Kahol, CTO and Co-Founder at Bitglass

Hi Anurag. Tell us about the biggest disruptions that you see happening in 2020. We will see an increase in the number of M&A deals in 2020. In fact, 79 percent of respondents to Deloitte’s M&A trends 2019 report expect the number of deals they close to rise in the next 12 months – up from 70 percent last year. Consequently, companies need to learn from the headaches faced by Marriott in 2018 when it acquired Starwood and inherited a breach of guest data. Security needs to be a key component of any M&A…

MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America

"Brands need to reach the right audience, with the right message, through the right channel, at right time." Tell us about your role and journey into technology. What inspired you to take the role at Experian? The evolution of data and technology continues to play a significant role within the Advertising ecosystem. Brands want to have a more substantive relationship with their customers. As more and more people consume information and transact from different devices, brands need to cut through the noise and deliver…

Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach…

Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach…

Aislelabs and Dallas Mavericks Premiere Use Case and Testimonial Video

Aislelabs Inc., the Toronto-based technology company and leading provider of enterprise-grade guest Wi-Fi, location analytics, and Wi-Fi marketing platforms, is pleased to announce a new video in partnership with NBA team Dallas Mavericks. Aislelabs product suites have been deployed at American Airlines Center, enabling the Dallas Mavericks to engage with and understand their fan base through demographic and location-based data. This new use case video shows the amazing power Aislelabs…

Wochit and Kaltura Join Forces in a Multifaceted Partnership

Wochit joins Kaltura's Video Technology Marketplace to offer its Video Creation Capabilities to Kaltura Customers. Kaltura VPaaS has been chosen by Wochit to complement Wochit Inside, Wochit's embedded video creation solution for marketplaces and other platforms Wochit, the leading cloud video creation platform, announced its partnership with Kaltura today. Wochit Studio is now accessible for all Kaltura customers via the Kaltura MediaSpace video portal and Kaltura Application Framework products. Wochit's agile and…

MarTech Interview with Carolyn Corda, Chief Marketing Officer at ADARA

"I consider data and technology to be necessary for Advanced Marketing to work, and Advanced Marketing must work for brands to stay relevant" What led you to create this research for travel marketers? We wanted to shed light on how travel brands are advancing their capabilities to deliver customer engagement and personalization. Over the past several years, many brands have invested in various digital engagement technologies to upgrade their ability to tailor guest interactions. Sky-rocketing consumer expectations and…

Microsoft and Genesys Expand Partnership to Help Enterprises Seize the Power of the Cloud for Better Customer Experiences

Genesys Engage on Microsoft Azure Is a New Trusted and Secure Cloud Offering Built to Ease the Transition to the Cloud for Large Enterprises  Microsoft Corp. and Genesys have expanded their partnership to provide enterprises with a new cloud service for contact centers that enables them to deliver superior interactions for customers. With the omnichannel customer experience solution Genesys Engage™ running on Microsoft Azure, enterprises have the security and scalability they need to manage the complexities involved…