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RollWorks Joins the HubSpot App Marketplace

RollWorks Account-Based Platform with bi-directional HubSpot integration now available starting at $975 per month to help ambitious marketers prioritize and engage the accounts that matter to them RollWorks, a division of NextRoll, Inc., is now listed in the HubSpot App Marketplace. The integration allows joint customers to connect HubSpot’s prebuilt and segmented account-based-marketing (ABM) audience lists to the RollWorks Account-Based Platform. From there, they can execute targeted digital ad campaigns that leverage…

Turbo Systems Hires Former Looker CMO Jen Grant as CEO

Turbo Systems, a three-year old, no-code mobile app startup, announced it has brought on industry veteran Jen Grant to be CEO. Grant, who was previously vice president of marketing at Box and chief marketing officer at Elastic and Looker,  brings more than 15 years of tech company experience to the young startup. She says that when Looker got acquired by Google last June for $2.6 billion, she began looking for her next opportunity. She had done a stint with Google as a product manager earlier in her career and was…

Otter.ai Releases Secure, Live Interactive Transcripts to Support Remote Work and Distance Learning

Otter.ai Live Video Meeting Notes Available First to Otter for Teams and Zoom Subscribers - Additional Video Collaboration Integrations Coming Otter.ai introduced the availability of Live Video Meeting Notes, which enables participants to open a secure, live interactive transcript directly from a video conference, or after a meeting. Otter.ai Live Video Meeting Notes enables users to access some of the same real-time features available in Otter Voice Meeting Notes, launched directly from a video conferencing platform.…

Mobivity Works with SONIC Drive-In to Create Record-Setting Response with Rich Communications Services (RCS) Mobile Messaging

RCS Pilot Campaign with SONIC® Drive-In Proves Effectiveness with Significant Lift in App Downloads and Registrations without Incentives Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend, announced the results of SONIC Drive-In’s pilot campaign using Google’s RCS Business Messaging. Using Mobivity’s Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…

Contentsquare Platform Innovations Reveal Biggest Opportunities to Grow Digital Results

Contentsquare the leading experience analytics provider, launched new solutions to make sophisticated data-driven decisions more accessible to the digital teams companies rely on for survival and growth. The new Merchandising, Insights and Troubleshooting solutions provide visual analysis and granular recommendations based on the fullest set of variables influencing digital consumer behavior including content, UX, performance, product, and competitive pricing. According to Contentsquare's 2020 Digital Experience…

Automation Anywhere Bot Slashes Flight Cancellation Processing Times from 20 Minutes to 3 Minutes

RPA solution helps airlines and hospitality industry manage customer demand amid COVID-19 Automation Anywhere, a global leader in Robotic Process Automation (RPA), announced a new AI-powered bot to help airlines and hotels speed the processing of an unprecedented number of customer cancellations due to the coronavirus (COVID-19.) Travel has quickly come to a standstill, as international borders closed, flights were grounded, and social distancing measures took effect. COVID-19 has had a significant impact on the…

ActiveCampaign Launches a Digital Customer Experience Automation (CXA) Education Series

After completing 185 in-person training sessions in 74 cities across 16 countries, ActiveCampaign is expanding its Study Halls to a digital format that will teach companies how to drive business growth through better customer experiences ActiveCampaign, the leader in Customer Experience Automation (CXA), today announces the launch of a digital version of their popular in-person CXA Study Hall series. The in-person series, which launched in 2018, has been attended by over 5000 businesses in 74 cities across 16 countries,…

AODocs Introduces COVID-19 Customer Care Program to Help Companies Meet OSHA Reporting Requirements

Content Services Platform Provider Offers New Crisis Outreach App to Help Companies Easily Track Employee Illness and Injury AODocs, one of the fastest-growing content services platform providers, announced the immediate availability of its COVID-19 Crisis Outreach App. This new AODocs tool helps companies comply with their obligation to report work-related illnesses as required by the Occupational Safety and Health Administration (OSHA) in the U.S. as well as by government agencies in many other countries. In light of the…

Comstar Technologies and 8×8 Announce Enhanced Strategic VAR Channel Partnership to Enable Companies and Organizations to Move to Cloud…

8x8, Inc., a leading integrated cloud communications platform, and Comstar Technologies, a full service Technology Firm, today announced an enhanced strategic value added reseller (VAR) channel partnership in which Comstar is offering 8x8 cloud communications, video collaboration and contact center solutions through its nationwide footprint of direct and indirect sales channels. “We are thrilled to expand our partnership with an industry standard bearer and Gartner UCaaS Magic Quadrant Leader to enable our clients’ cloud…

2020 is the Year of Fintech Apps As Economic Uncertainty Reigns, Says New Report from Liftoff and App Annie

Joint report showcases fintech app momentum in comparison to more traditional banking apps Liftoff, the leader in mobile app marketing and retargeting, released its second annual Mobile Finance Apps Report in partnership with mobile data and analytics platform App Annie. Globally, consumers accessed finance apps over one trillion times in 2019 and that trend is only likely to continue this year, as the COVID-19 pandemic spurs widespread economic uncertainty. This year’s report provides crucial insight into mobile finance…

UST Global and VSBLTY Announce Strategic Partnership to Revolutionize the Retail Sector

Collaboration to bring advanced digital display software solutions to retail clients VSBLTY Groupe Technologies Corp., a leading retail software technology company, announced that it has signed a global, multi-product strategic teaming agreement with UST Global, a leading digital transformation solutions company. The two technology companies are teaming up to assimilate their solutions and services for the fast-changing retail industry. In announcing the strategic partnership with UST Global, VSBLTY Co-founder and CEO,…

New Marketing Audit Highlights Disconnect Between Brands and Local Retailer Networks, Impacting Sales

Multi-location marketing company enabled by SaaS, PowerChord, evaluates more than 1,000 local retailer websites for global brands for sales optimization Brands rely heavily upon their network of independent, local retailers to drive high-consideration purchase decisions, yet many localized retailer websites lack the visual identity, product information and local purchase information to drive leads and increase revenue. Marketing Technology News: AtScale Enables Global Community to Make Better, Faster Decisions with…

Drift Launches Audiences to Instantly Turn Your Digital Marketing Efforts into a Revenue Machine

New product unifies sales and marketing data so you can engage in real-time conversations now, not later Drift, the leading conversational marketing platform, announced the launch of Drift Audiences. This is the first solution that unifies your sales and marketing data silos to reveal who is on your website and where, so you can engage in real-time conversations and unlock new revenue. “There are a lot of tools that can tell you who is on your website, and a lot of others that can give you a report that you can act on…

Older Consumers Conduct Significant Portions of Daily Life Online, Just Like Younger Ones, Finds New Survey by Boston Digital

Age Group Behaviors are More Similar Than Not in Today’s “Impulse Generation” – Even Before COVID 19 Boston Digital, a leading digital marketing agency, announced results of a new survey, “How Consumer Age Impacts Mobile Behavior.” Conducted prior to the US-wide surge of COVID 19, it found that online habits of older consumers are strikingly similar to younger generations: 60% of Generation Z and 59% of Boomers making online purchases often or very often; social media and shopping are everyone’s top choices for mobile…

Merkle Appoints Craig Dempster as Global CEO

Current CEO David Williams to focus on role as Global CEO CRM line of business for Dentsu Aegis Network Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Craig Dempster to global CEO, effective June 1, 2020. A Merkle veteran, Dempster has held the role of president of Merkle Americas since 2017, overseeing the organization’s many service lines, including customer relationship management (CRM), enterprise technology, data, analytics, performance media, user…

Business Intelligence Group Names Pipedrive a Winner of 2020 Excellence in Customer Service Awards

Business Intelligence Group has named Pipedrive a winner in the 2020 Excellence in Customer Service Awards. "Customer service is a total team effort in our entire company. I cannot thank our team members enough for their patience, compassion and mastery of our product suite," says Mara Vicente, Global Head of Customer Support at Pipedrive. "Our employees are called Customer Solutions Experts for a reason. Deep product knowledge empowers each skilled team member to be by the side of our customers – sales and marketing…

Waystar Launches Analytics and Business Intelligence Platform Ahead of Schedule

In light of COVID-19, Waystar releases new solutions to give healthcare organizations access to critical data insights and analysis Waystar, a leading provider of revenue cycle technology, today announced the launch of Waystar Analytics, an analytics and business intelligence module on the Waystar platform. To help healthcare organizations during COVID-19, Waystar fast-tracked the release of this new product, which provides the intelligence healthcare leaders need to make strategic, accurate and timely decisions in this…

Sinequa Creates an Open and Free Intelligent Insight Portal to Fight COVID-19

Company responds to White House call for technologies to support scientific researchers Sinequa, a leader in intelligent Enterprise Search, announced the creation of a scientific research repository and portal called COVID-19 Intelligent Insight to help in the fight against COVID-19. The free and open portal, built on Sinequa’s intelligent technology and expertise, was created to help professionals in science and medicine rapidly sift through and analyze the numerous and evolving research on COVID-19. The portal brings…

Search Discovery Launches Salesforce Einstein Discovery + Tableau Accelerator

Search Discovery, a data transformation company, launches an Einstein+Tableau Accelerator to help clients rapidly integrate Einstein Discovery Predictions and Prescriptions into their Tableau dashboards. This technology combines the best of both platforms and finally answers the question of when to use Tableau vs. Einstein. The solution: Use the strengths of both! Our Accelerator program demonstrates that the platforms' benefits aren't mutually exclusive. Instead, the platforms are "better together." Search Discovery's…