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Movember Leverages Marketing Tech Leader Swrve to Triple Mobile Customer Engagement

Intelligent Messaging, AI and Integration with Oracle Eloqua Delivers Connected Experiences Across Channels and Devices for Leading Global Organization Swrve, the global leader in intelligent customer engagement across devices, announced that the Movember Foundation, the leading global organization committed to changing the face of men's health has leveraged Swrve’s AI-enabled platform to improve the reach and advance the relevance of in-app and push messaging. These efforts have led to a 3x lift in engagement amongst…

Six Ways to Engage With Worldwide Audiences in 2019

SDL Study Recommendations Help Global Brands Unlock Value Across Their Content Supply Chain and Build Better Experiences for Customers SDL, a global leader in content creation, translation and delivery, outlines six recommendations for companies looking to unlock the strategic power of an intelligent content supply chain in 2019, giving them the ability to engage with anyone, anywhere, in their own language and device of choice. A November 2018 Forrester Consulting study, 'Today's Content Supply Chains Prevent…

La Redoute Selected Socialbakers to Increase Purchase Intention From Campaign by 40% With an Audience-First Social Strategy

Socialbakers’ Social Media Marketing Platform Helps Leading French Online Retailer Augment Customer Intention to Buy Socialbakers, the leading AI-powered social media marketing platform, announced that La Redoute, the leading French online retailer, has increased meaningful interactions with their customers by more than 74% and decreased their cost-per-click by 23% by using the Socialbakers platform to optimize their social investment. Socialbakers has helped La Redoute significantly increase purchase intent by giving…

4 Ways to Improve Customer Engagement Across All Channels

No matter what industry you’re in, you likely have this problem: capturing your audience’s attention for more than a few seconds. But beyond that, you also want to engage your customers. Get them feeling more invested in your brand. In an era where consumers are exposed to up to 10,000 brand messages a day, it’s become understandably difficult to elbow in for more than a nanosecond. So, how can you engage your customers no matter what the channel? The right technology, paired with savvy strategy, is all you need.…

Wibbitz Releases New Research on Millennial and Generation Z Audience Trends in Social Video

Wibbitz, the leading online video creation company, released the findings of its new research How to Reach Audiences with Social Video: From Millennials to Generation Z, revealing the difference in preferences, habits, and consumption of video on social media between the two most influential generations. Wibbitz surveyed more than 1,000 people between the ages of 18-22 (Generation Z) and 23-37 (Millennials), reporting that Generation Z is watching 3.4 hours of video each day while Millennials watch 2.5 hours. Both groups are…

Sprinklr’s Social Media Management Platform, Experience Cloud, Acclaimed by Frost & Sullivan for Helping Brands Improve Customer…

Sprinklr's Platform Analyzes Data and Bridges Data Silos Across Resource Management Systems, Helping Brands Optimize Their Digital Experience Management Strategy in the Social Ecosystem Based on its recent analysis of the North America social suites market, Frost & Sullivan recognizes Sprinklr, with the 2018 North America Customer Value Leadership Award for its full-spectrum social customer experience management platform, Experience Cloud. This social media suite supports brands and marketers to enhance the customer…

Vibes 2019 Prediction: Mobile Wallet Reigns Supreme as Customer Engagement Solution

Personalized Experiences via Mobile Wallets Will Drive Customer Loyalty, Resulting in More Conversations and Transactions Mobile wallet use by both brands and consumers will rise in 2019 due to the ability to create personalized experiences. In the retail environment, delivering the right messages on the right platform plays a crucial role in positively influencing a customer's overall shopping experience. Vibes, a mobile marketing leader, anticipates that in 2019, consumers across all industries will demand that messages…

6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program

We Sat Down with Our ACTIVATE Studio Team to Review Trends and Insights We Have Seen Over the Last Quarter Work with New and Different Influencers While there is still a level of hesitation when it comes to working with smaller, up and coming influencers, we are seeing brands place more trust in working with influencers beyond the top 1%. Beyond just looking for newbies, we also encourage marketers to think beyond their traditional vertical —  whether it be a beauty brand working with pet influencers, or fashion brand…

Forsman & Bodenfors New York Expands Engagement Offering by Hiring Kristin Maverick

Forsman & Bodenfors New York, world-renowned creative collective, announced the addition of Kristin Maverick as Director of Engagement. Maverick will work across the agency and its client roster to further incorporate content, social media and earned media into an integrated, interdisciplinary and collaborative system that spans existing strategy, creative and media disciplines. “Kristin has demonstrated throughout her career a keen ability to plan for and create effective social and content-driven marketing…

Informatica Unveils Industry’s First Data Hub Reference Architecture for Customer Engagement

Simplifies and Automates the Delivery of Trusted, Contextual, and Relevant Data with a Real-Time, Complete View of All Data Across All Channels Informatica, the enterprise cloud data management leader, announced the industry's first comprehensive data hub reference architecture for customer engagement. This modular, hybrid, microservices architecture leverages metadata-driven AI, powered by the CLAIRE™ engine, and scales for any volume, velocity and variety of data. The Informatica data hub reference architecture…

Renowned Positioning Expert Mark Levy to Keynote the 2019 Summit on Customer Engagement

Levy to Teach Customer Advocacy and Engagement Professionals How to Position and Communicate Their Role in Compelling Ways to Key Stakeholders in Sales, Marketing, and Senior Management The Center for Customer Engagement announced that top positioning expert, Mark Levy, will deliver the keynote address at the 2019 Summit on Customer Engagement.Now in its 15th year, the nation's longest-running customer advocacy and engagement conference will take place March 13-15, 2019 at the Hyatt Grand Regency in Burlingame, CA near…

Cashing out on your Audience Databases: Here’s Why your Online Viewers Really Matter

Video is the hottest buzzword in marketing today. As much as it is a means to distribute content, the audiences that video amasses on social media pose a highly rewarding opportunity for ‘social listening.'  More than 75% of all internet traffic today is video streaming, according to a recent CISCO report.  And all those video views provide brands with a treasure trove of consumer insights, through the data. This explains why more and more brands that understand data have jumped onto the online video bandwagon. But as…

Comscore Brings its Digital Audience Measurement to Include Snapchat Discover

The New Integration Will Grant Partners a Holistic Picture of Digital Audiences Across Owned-And-Operated and Distributed Channels Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a new partnership with Snap, Inc., to integrate Snapchat Discover traffic into Comscore’s digital audience measurement solutions. The inclusion of incremental Snapchat traffic represents another step forward in ensuring that Comscore provides the most comprehensive coverage of audience…

Future Chooses Selligent Marketing Cloud to Strengthen Customer Engagement

Selligent Marketing Cloud, the B2C Marketing Automation company, announced Future plc as a client. Future is a global multi-platform media company, creating over 200 print publications, apps, websites and events, in fields such as video games, technology, film, music and home. Selligent Marketing Cloud will enable Future to consolidate multiple data sources to create a 360-degree profile of its customers. The brand attracts about 57 million cross-platform visits each month, with 250,000 digital subscribers worldwide. Future…

Benchmark Study by Blueshift Finds That AI Marketing Increases Customer Engagement 7X and Revenue 3X

Report Analyzes 3.8 Billion Marketing Interactions to Demonstrate the ROI of AI-Powered Marketing Blueshift, the leading AI-Powered Customer Data Platform, announced the results of the first ever benchmark report analyzing the impact of AI-powered marketing campaigns. The study found that AI-powered campaigns increase customer engagement 7X and revenue 3X. While AI has received a lot of hype in recent years, its results have remained opaque. To separate real ROI from the hype, Blueshift analyzed 3.8B marketing…

Dynamic Signal Announces The DySiCares Grant Program Providing Nonprofits With Access to the Communication and Engagement Platform Used by…

Grant Program Makes It Possible to Connect, Engage and Activate Employees, Volunteers and Donors Supporting Nonprofits Dynamic Signal, the leading Employee Communication and Engagement Platform, announced the launch of the DySiCares Grant Program to provide three nonprofit entities with its mobile-first, technology platform to modernize, streamline, and measure employee and volunteer communication and engagement. This new grant is an expansion of Dynamic Signal’s internal Corporate Social Responsibility (CSR) program,…

RedPoint Global Launches Next Generation of the RedPoint Customer Engagement Hub

Redpoint Revolutionizes How Marketers Leverage Data and Analytics to Drive Personalized Engagement RedPoint Global, a top provider of customer data platform and customer engagement technology, announced the availability of the next generation of the RedPoint Customer Engagement Hub. The enhanced RedPoint Customer Engagement Hub provides a single point of control over data, decisions, and interactions, revolutionizing how marketers access data and analytics to drive personalized engagements across every interaction…

Semasio Heats Up Holiday Marketing with New Semantic Audiences

Semasio, the semantic custom audience company for digital marketers, launched a new solution for brands to maximize their advertising efficacy this holiday season. With Semasio’s new suite of Semantic Standard Behavioral Audiences, brands and agencies no longer need to waste tons of ad dollars competing for the same old stale segments this Black Friday and Cyber Monday. With more than $13 billion in sales expected for the two days combined, the battle for consumer attention will be red hot. Unfortunately, advertisers…

RingCentral Signs Definitive Agreement to Acquire Dimelo, a Leading Digital Customer Engagement Platform

Acquisition Will Accelerate Enterprise Transformation to Deliver Next-Generation Digital Customer Experiences RingCentral, Inc., a leading provider of global enterprise cloud communications and collaboration solutions, announced that it has entered into a definitive agreement to acquire Dimelo, a leading cloud-based digital customer engagement platform. Dimelo enables enterprises to manage all their digital customer interactions through a single platform. Dimelo is deployed by leading global organizations such as Allianz,…

Engagement Labs Inks Multi-Year Deal with Kantar’s Analytics Practice in UK, Unit of WPP

Kantar Taps Engagement Labs as Partner to Bring Innovative Social Intelligence and Analytics to UK Marketplace Engagement Labs Inc., the industry-leading data and analytics firm that specializes in social intelligence for leading brands and companies, has announced a new partnership with Kantar Analytics Practice, a unit of WPP, the £15 billion British advertising and public relations conglomerate. The partnership includes a multi-year licensing agreement for the exclusive rights to sell Engagement Labs' TotalSocial…