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        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
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        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
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        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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Search Results for: consumer data

New Streaming TV Data Shows Significant Increase In Viewership And Quality As New Services Prepare To Launch
Technology, Video Advertising

New Streaming TV Data Shows Significant Increase In Viewership And Quality As New Services Prepare To Launch

Conviva’s Quarterly State of Streaming Report Reveals Why Streaming Ads Are (Still) Failing, How Fans are Watching the NFL and …

PRNewswireNovember 6, 2019, 10:54 amNovember 6, 2019 0 229
Olivier L'Abbé Joins Metadata.io as President to Lead Go-to-Market Efforts
B2B Data

Olivier L’Abbé Joins Metadata.io as President to Lead Go-to-Market Efforts

Metadata.io is building on the success of organic growth by adding serial MarTech GTM leader to accelerate growth and take …

MTS Staff WriterNovember 5, 2019, 9:58 pmNovember 5, 2019 0 370
It’s Time for AdTech to Get Serious About Data Quality
Guest Authors

It’s Time for AdTech to Get Serious About Data Quality

Everyone in tech is talking about Big Data. Recent decades have seen an enormous shift from data scarcity to overabundance, …

Olivier WellmannNovember 5, 2019, 9:00 pmNovember 4, 2019 0 514
Amperity Acquires Custora to Build Next-Gen Intelligent Customer Data Platform
Customer Data Platforms

Amperity Acquires Custora to Build Next-Gen Intelligent Customer Data Platform

Leading AI Martech company, Amperity has acquired Custora. With this acquisition, Amperity will now deliver a proven Customer 360 and …

MTS Staff WriterNovember 5, 2019, 8:48 pmNovember 5, 2019 0 262
Say It Now Drives One-To-One Conversations Between Brands and Consumers
Technology

Say It Now Drives One-To-One Conversations Between Brands and Consumers

Voice technology company expands services business with appointment of Ed French to newly-created role of commercial director Award-winning Say It …

MTS Staff WriterNovember 5, 2019, 7:50 pmNovember 5, 2019 0 186
Will Google’s Fitbit Acquisition for $2.1 Billion Chart New Territories in Connected Data Collection?
B2B Commerce

Will Google’s Fitbit Acquisition for $2.1 Billion Chart New Territories in Connected Data Collection?

Google on Friday announced that it entered into an agreement to acquire Fitbit, a leading wearables brand. The acquisition would …

MTS Staff WriterNovember 5, 2019, 7:05 pmNovember 5, 2019 0 170
Synchronization Is Key to Maximizing Marketing Data ROI
Guest Authors

Synchronization Is Key to Maximizing Marketing Data ROI

Data has forever changed the business world and the metrics by which employee performance at every level of the organization …

Mike ChristopherNovember 5, 2019, 10:00 amNovember 4, 2019 0 857
Why Brands Need to Own Their Technology and Data Assets
Guest Authors

Why Brands Need to Own Their Technology and Data Assets

As the media landscape continually changes and new privacy laws are introduced, understanding and taking action on your brand’s data …

Clint TassetNovember 4, 2019, 7:30 pmNovember 4, 2019 0 438
Use Data and Customer Experience to Make Your B2B Brand a Hit
Guest Authors

Use Data and Customer Experience to Make Your B2B Brand a Hit

All great brands have one thing in common: By reducing friction, they increase their customer’s velocity. And this is as …

Krish SailamNovember 1, 2019, 4:00 pmOctober 30, 2019 0 1001
Synchronoss and WeAre8 Partner to Leverage RCS-Enabled Messaging to Transform the Consumer-Brand Relationship
Mobile Marketing, Native & Programmatic Advertising

Synchronoss and WeAre8 Partner to Leverage RCS-Enabled Messaging to Transform the Consumer-Brand Relationship

New Collaboration Poised to Disrupt the Advertising and Marketing Industry by Delivering a Pristine Messaging Channel for Brands to Create …

PRNewswireNovember 1, 2019, 3:51 pmNovember 1, 2019 0 244
"Pet Parents" Are Shaking Up $75 Billion Pet Industry, New Data Shows
Native & Programmatic Advertising, Technology

“Pet Parents” Are Shaking Up $75 Billion Pet Industry, New Data Shows

Leading Advertising Agency Bigeye Publishes Actionable Consumer Behavior Insights, Shedding Light on How Pets Influence Purchases, Devices, and Brand Appeal …

MTS Staff WriterNovember 1, 2019, 3:16 pmNovember 1, 2019 0 287
Trustpilot Launches First-Ever Consumer Advertising Campaign
Native & Programmatic Advertising

Trustpilot Launches First-Ever Consumer Advertising Campaign

“Be Heard” Rallies Consumers to Embrace Their Differences and Unite on the World’s Most Powerful Review Platform Trustpilot, the leading …

Business WireNovember 1, 2019, 3:15 pmNovember 1, 2019 0 272
Athena Launches First Business Intelligence Platform Amplified With Real-Time Adaptive Data Mining Engine
AI/ML, Data Visualization

Athena Launches First Business Intelligence Platform Amplified With Real-Time Adaptive Data Mining Engine

Athena L.L.C., a Santa Monica-based Business Intelligence (“BI”) venture, announced the launch of Athena, a next-generation BI and self-service data visualization …

PRNewswireNovember 1, 2019, 12:05 pmNovember 1, 2019 0 559
TIBCO Joins The Open Group Open Subsurface Data Universe™ Forum
Analytics, Data Visualization

TIBCO Joins The Open Group Open Subsurface Data Universe™ Forum

Membership Brings Analytical Expertise to Subsurface Community, Working to Drive Standards and Create a Central Data Repository of Earth’s Subsurface …

PRNewswireNovember 1, 2019, 11:35 amNovember 1, 2019 0 350
Creativity Without Data Is a Shot in the Dark
Guest Authors

Creativity Without Data Is a Shot in the Dark

Data and Creativity are often seen as conflicting concepts in the Marketing world; with a feeling that over-reliance on technology …

Alexander IgelsböckOctober 31, 2019, 9:00 pmOctober 31, 2019 0 626
Leveraging The Socio-Political Climate To Drive Deeper Connections With Hispanic Consumers
AI/ML

Revealing the Secrets To Drive Deeper Connections With Hispanic Consumers in the U.S.

Today more than ever, Hispanic consumers want brands to participate in solving societal issues and expect them to be present …

PRNewswireOctober 31, 2019, 3:46 pmOctober 31, 2019 0 181
SparkPost to Acquire eDataSource to Offer Industry's First Fully Integrated Email Sending and Analytics Platform
Analytics, Email Marketing

SparkPost to Acquire eDataSource to Offer Industry’s First Fully Integrated Email Sending and Analytics Platform

Combined Offering Delivers Transparency, Frictionless Ability to Leverage Analytics in Real-Time SparkPost, the world’s largest email sending platform, announced the …

PRNewswireOctober 30, 2019, 9:48 pmOctober 30, 2019 0 423
InfoSum launches Pioneering First-Party Data platform, Discovery
Data Management Platforms

InfoSum launches Pioneering First-Party Data platform, Discovery

Telegraph Media Group, Infectious Media and Immediate Media Sign up to Technology That Solves the ‘Cookie Problem’, Making Audiences ‘Discoverable’ …

MTS Staff WriterOctober 30, 2019, 6:07 pmOctober 30, 2019 0 312
Optimove Unveils Optidata, the Infrastructure for the Next Generation Realtime Customer Data Platform
Customer Data Platforms

Optimove Unveils Optidata, the Infrastructure for the Next Generation Realtime Customer Data Platform

Optidata Enables Realtime Access and Activation of All Customer Data by Seamlessly Combining Large-Scale Batch Processing with a State-Of-The-Art Event …

MTS Staff WriterOctober 30, 2019, 5:47 pmOctober 30, 2019 0 297
SAIC Wins $68 Million Contract With National Geospatial-Intelligence Agency to Deliver Apps and Data Content
Content

SAIC Wins $68 Million Contract With National Geospatial-Intelligence Agency to Deliver Apps and Data Content

The National Geospatial-Intelligence Agency has awarded the $68 million Zeus contract to Science Applications International Corp.. The Zeus acquisition is …

Business WireOctober 30, 2019, 3:05 pmOctober 30, 2019 0 344

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