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Teads Now Connects Advertisers to 88 Percent of Gen Z and Millennial Consumers According to Comscore

Teads and Bustle Digital Group Sign Exclusive Partnership Expanding Teads Reach in US Teads, The Global Media Platform, announced it signed an exclusive partnership with Bustle Digital Group (BDG) expanding its reach to 88 percent of consumers across the Generation Z and Millennial age groups in the US according to ComScore. Under the partnership, Teads will enable BDG to increase incremental ad revenue from video and viewable display across mobile and desktop. BDG is the leading digital media company publishing…

Keys to Success in the New Data Economy

Every day there are hundreds of chances to engage with customers digitally. But research into data-driven marketing maturity by Boston Consulting Group (BCG) and Google finds only two percent of businesses use insights and technology to create useful, relevant experiences at multiple moments across the purchase journey. We are now at a tipping point where data can drive strategy and creative. Where we can use data to better understand what we say, how we say it and to whom we say it to. Understanding the relationship of…

Microsoft Announces a $1.1 Billion Investment Plan to Drive Digital Transformation in Country Including Its First Cloud Datacenter Region

The investment plan will provide cloud services from local datacenters to contribute to the development of the country, a robust education and skilling program to support employability for hundreds of thousands of youth, projects applying AI to benefit the society, and an Advisory Board with important CEOs as some of the first initiatives over the next five years Microsoft announces continued progress on its plan “Innovate for Mexico», to contribute to the development of the country. The main pillar of the plan is focused…

Lytics Integration to Google Cloud BigQuery Breaks Down the Barriers to Collecting and Analyzing Customer Data at Scale

Lytics customers can easily access and analyze massive amounts of data in Google Cloud’s secure, scalable data warehouse environment Lytics, the real-time Customer Data Platform (CDP), announced today a built-in integration with Google Cloud BigQuery that will allow Lytics customers to move massive amounts of customer and raw data into Google’s cloud-based data warehouse environment for real-time analytics. Marketers now have a fast, simple way to aggregate data from a wide variety of sources and stage it in a secure,…

Reltio Connected Customer 360 Marks Milestone for Cloud Data Management Innovator

Company that Modernized Master Data Management Focuses on Connected Customer Data for the Experience Economy, Exceeding Capabilities of Legacy Competitors Reltio, an award-winning software as a service (SaaS) company at the heart of helping innovative Global 2000 companies win in the experience economy, started the new year with a new go-to-market (GTM) strategy to begin its next chapter of growth. The company is uniquely positioned to meet the growing business requirements for connected customer data in the experience…

RingLead DataExchange Grows with the Addition of Ten Key Data Vendors

Ringlead the leading provider of data management solutions for CRMs and MAPs, based in New York ads a powerful new set of partners to their DataExchange RingLead, the leading provider of data management solutions for CRMs and MAPs, announced the addition of a handful of new partners to The DataExchange, the industry's leading data buying marketplace. This latest group of partners consists of ZoomInfo Powered by DiscoverOrg, Crunchbase, 180 by Two, Clearbit, People Data Labs, DemandMatrix, Inside View,…

Ralph Andretta Begins Tenure As Alliance Data President And Chief Executive Officer

Andretta will lead Alliance Data and joins the Company's Board of Directors; Initial 100 Days Focused on Listening, Assessing Full Enterprise Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced that veteran global financial executive Ralph Andretta has begun his tenure as Alliance Data President and Chief Executive Officer.  Mr. Andretta was appointed president and CEO in November 2019, with an effective date of February 3, 2020.  Andretta succeeds Charles…

Parks Associates: Only 38% of Consumers Feel Appreciated by Their Insurance Company

Consumer research study addresses impact of smart home devices and incentives on insurance choice New consumer research from Parks Associates finds only 38% of insurance customers feel rewarded for their loyalty, while 36% feel their loyalty to their insurance company goes unrewarded. The research firm announced its findings from a new study, Transforming Home Insurance and Creating Consumer Value, showing that loyalty rewards, including new products, can drive some consumers to switch providers. Nearly 40% of consumers…

Amazon Beats Currys and Argos to Gain Biggest Share of Google’s Page One Searches for Consumer Electronics

New Searchmetrics study highlights importance of video and YouTube when consumers search for information on consumer electronics. It also reveals UK retailers of consumer tech may not be doing enough to satisfy informational searches Amazon.co.uk is the most visible website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics. YouTube.com takes second place, ahead of both Currys.co.uk and …

Databricks Named a Leader in Gartner Magic Quadrant for Data Science and Machine Learning Platforms

Recognition Acknowledges Databricks’ Ability to Execute and Completeness of Vision for Third Year in a Row Databricks, the leader in unified data analytics, has been named by Gartner as a Leader in the 2020 Magic Quadrant for Data Science and Machine Learning Platforms. Databricks’ Unified Data Analytics Platform allows organizations access to all of their big data and traditional data for business intelligence and machine learning on one platform. On its journey to help data teams solve the world’s toughest problems,…

Alteryx Recognized As A Leader in Gartner 2020 Magic Quadrant For Data Science And Machine-Learning Platforms

Company Recognized in Seventh Consecutive Report Alteryx, Inc., revolutionizing business through data science and analytics, announced that it was once again named a Leader in Gartner's 2020 Magic Quadrant for Data Science and Machine-Learning Platforms1. Gartner also recognizes Alteryx as the leader with the highest ability to execute on its vision. Alteryx's fast growth is the result of its innovative, easy-to-use solutions that address the needs of a wide range of problem solvers, from citizen data scientists to…

The Telos Foundation Welcomes Unbiased, a Data Marketplace Designed to Combat Bias in Artificial Intelligence

Unbiased, a startup based in Goteborg, Sweden, has set a March 6 launch date for its new Data Marketplace that uses a combination of crowd-sourcing, blockchain, and artificial intelligence to enable a transparent collection of trustworthy data The artificial intelligence community has a problem; their data sources are riddled with bias. "We live in the era of AI, and data requirements are increasing rapidly. AI & Machine Learning have the potential to shape industries like Healthcare,…

Valassis Research Identifies Factors That Influence Consumer Shopping

Brands Need to Pivot Based on What Consumers Shop For; Insights Drive Purchase Intent Valassis, the leader in marketing technology and consumer engagement, shared additional insights from “The Future of How People Shop” research, delving into how consumer shopping behavior varies across categories. Based on responses from 1,000 U.S. consumers and conversations with industry leaders, the Valassis survey – conducted in partnership with Kantar – uncovers shopping behaviors, the triggers that influence consumers and the…

Domo Launches its Next Generation Appstore Including Third-Party Data Catalog from AWS Data Exchange

With New Enterprise Apps, One of the Industry’s Largest Collection of Data Connectors and an Expanding Partner Ecosystem, Domo Makes It Easy to Find and Build Solutions to Modernize Any Business Process Domo launched the next generation of the Domo Appstore including a new collaboration with Amazon Web Services (AWS) designed to help customers modernize any business process and get BI leverage at cloud scale in record time. Through Domo’s collaboration with AWS, customers will be able to access and integrate any data…

IAB “250 Brands to Watch” Identifies the Most Disruptive US Direct-to-Consumer Brands and Services

IAB has unveiled the most disruptive, influential DTC brands. More than 3,500 brands were analyzed before IAB narrowed the list to the most important 250 direct-to-consumer products. This year, for the first time ever, 100 service companies were added. "These brands epitomize the growing disruptor brand economy, representing the leading edge of business development across the U.S. and globally," says IAB CEO Randall Rothenberg. "We watch these brands because their business model, personalized relationships with consumers…

RevTrax Launches Privacy-Friendly Data Services to Help Brands Personalize Pricing & Promotion

Cutting-edge data science predicts purchase behavior while protecting consumer privacy RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational consumer brands, announced the launch of data services to help brands better understand consumer sensitivity to pricing and promotion. Using data science, RevTrax now offers its client partners the ability to leverage insights from billions of consumer engagement data…

VERB Launches Consumer-Facing Version of Its LEARN App for Market Leader Vasayo

VERB Technology Company, Inc., a leader in business-focused interactive video CRM, marketing, and sales enablement applications, announced a renewal and major expansion of its relationship with Vasayo, a leading provider of nutritional supplements. Vasayo provides high-quality nutritional products that are specially formulated to overcome many of the issues consumers tend to encounter in the supplement industry, such as those caused by dilution, problems with body absorption, and ingredient degradation. Through its…

Horizon Media Launches New Company, Night Market, a Dedicated Data Intelligence Commerce Business

Horizon Media Hires AI Leader Randy Browning as President to Lead Night Market Horizon Media, a leader in driving business-based outcomes for marketers, announced that it has launched a new data intelligence company, Night Market. Night Market is designed to provide brands with unique insights into consumer purchase behaviour within the walled gardens of Amazon, Google and Facebook, thus giving brands unprecedented control of the consumer e-purchase journey. Night Market will be led by a leading AI and data intelligence…

Enea Launches Cloud-Native 4G/5G Unified Data Manager

The Cloud-Native Unified Data Manager Builds on a Software-Defined Approach to Manage and Monetize Data Enea launched the Enea Unified Data Manager, a hardware-agnostic, cloud-native network function for 4G and 5G data management. The software performs the 3GPP functions of Unified Data Management (UDM) in 5G networks and interoperates with any Home Subscriber Server (HSS) in 4G. The solution is a critical component in multi-vendor and multi-generation network architectures. Operators, who initially focused on the…