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The Problem with Perception: Why Marketers Must Rely on Data to Make Decisions

According to Nielsen’s Annual Marketing Report, which surveyed over 350 marketers globally, organizations often base their investments in digital marketing and advertising on perceived value, even when the effectiveness of those investments cannot be readily verified. But with their brands’ reputations and sales on the line, why do so many marketing departments pour resources into tactics they don’t have the data to justify? To illustrate, when asked to rank the most effective paid digital media channels, surveyed…

Retailers Double Down on Investments to Optimize the Surge in Online Consumer Buying

Leading brands like Levi’s, Chico’s, Big Lots Stores, Dennis Kirk, Signature Hardware, Brady Corporation, Schwan’s, PVH Corp, Calvin Klein, Boston Proper, DoMyOwn, KegWorks, Bike Bandit and Mercola Health Resources added to the roster signal growth across verticals Reflektion, the world’s leading AI-powered personalization platform for the retail industry, saw continued growth over the past two quarters by adding 12 new companies as customers. A diverse set of brands — spanning apparel, action sport, auto, health, and…

Informatica Showcases Industry’s Most Comprehensive Solution for Data Governance and Privacy Across Analytics

Informatica to Highlight AI-Powered Capabilities to Deliver Trusted Data for Data Democratization and Business Value at Free Virtual Summit on July 14 Informatica, the enterprise cloud data management leader, will showcase the metadata-driven intelligence and automation of the industry's most comprehensive solution for data analytics and privacy governance at its Intelligent Data Summit for Data Governance and Privacy, the final summit in the company's free CLAIREview virtual summer event series. Informatica's data…

As Brands Continue to Navigate Change, 43% of Consumers Say Digital Ads Should be Personalized

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty; Study also reveals social platforms win on personalization Innovid, the only independent advertising and analytics platform built for television, announced the findings of a commissioned study on consumer preferences for personalized advertising amid COVID-19. More than 1,000 US adults were polled online for the study in July 2020. Innovid’s research study, 2020 Consumer Attitudes on Personalized…

Google Cloud Helps Power More Personalized Experience For Procter & Gamble Consumers

Google Cloud’s suite of machine learning and analytics solutions help drive decisions, provide connected experiences and advice Google Cloud announced that The Procter & Gamble Company has selected its data analytics and AI technology to enable more personalized experiences for consumers. Through this new collaboration, P&G will now be able to leverage consumer and media data to innovate product experiences and enrich the shopping journey for existing and new consumers. Marketing Technology News: BlueConic…

CommerceIQ Launches Industry’s First Advertising Managed Service Enabling Consumer Brands

New Omni-Channel Managed Service Provides Full-Funnel Advertising Optimization For Amazon; Beta Trials Initiated for Instacart and other Retailers Hundreds of Leading Consumer Brands Including Brawny, Quilted Northern, Black+Decker, Remington and Greenworks Use CommerceIQ Advertising to Accelerate Market Share Growth and Achieve Up to 40% Incremental Sales and 20% Improvement in Profitability CommerceIQ, the leader in Ecommerce Channel Optimization, launched a fully managed omni-channel advertising service powered by…

Revuze Launches Powerful Consumer Opinion Analyzer Tool Delivering Actionable Insights

Revuze, The Global leader in market research, launches an AI-driven consumer opinion analyzer tool to optimize web pages and digital ad campaigns by understanding consumer language and sentiment for better optimization of the product listing. The AI will identify trending keywords and analyze consumer sentiment towards those keywords and decide which keywords are best used to describe products for maximum ROI. Marketing Technology News: Weyland Tech Engages The Benchmark Company to Explore Strategic Alternatives…

Parrot Analytics Launches Individual Licensed Product To Democratize Access To Global TV & Streaming Data

TV360 Monitor surfaces global content trends and exclusive reports across 100+ platforms in 38 markets Parrot Analytics, the worldwide leader in TV content demand data and analytics, has launched TV360, a brand-new data analytics platform suited for individual users to the largest international media corporations in the world. TV360 brings together a myriad of TV content analytics and exclusive deep-dive reports and insights. The platform is available on a subscription model that puts data-driven buying and selling…

User-Generated Content on Instagram More Likely to Influence Consumers

When asked to compare user-generated versus branded social media content from popular brands such as Netflix, Aerie, and Starbucks, people are more likely to prefer user-generated content on Instagram, while branded content is more popular on YouTube and Twitter Consumers tend to prefer user-generated content (UGC) on Instagram over other social media platforms, according to a new survey from Visual Objects, a visual guide to finding and hiring the best creative firms. When asked to compare screenshots of a brand's UGC…

Amperity and Snowflake Data Marketplace Partner To Power Smooth Connections

Two cloud-based data powerhouses strengthen partnership to accelerate brands' analytics, app development, and reporting on customer data Amperity, the leading customer data and identity platform, announced a partnership with Snowflake, the cloud data platform. The partnership will bolster the versatility of Amperity's Customer 360 by leveraging Snowflake's single, integrated platform to easily transform and analyze all of their data. Through the partnership, Amperity becomes the latest company to join the Snowflake Data …

FreedomPay Unifies Commerce Data Into Actionable Business Intelligence

Merchants now have access to consumer centric digital insights to drive profit and growth in a world of commerce without borders FreedomPay, the global leader in Next Level Commerce, introduces an industry-leading business intelligence solution that transforms digital strategy and consumer experience for merchants globally. Through BI, merchants can leverage commerce data to analyze sales performance across all selling systems, and contextualize purchase patterns all within unique, customized consumer segments. By…

Narrative’s Data Streaming Platform Adds TransUnion Marketing Data Assets

Brands and Marketers Gain Seamless Access to TransUnion’s Validated Attributes and Audiences on the Narrative Platform to More Precisely Understand Their Consumers To make it easier to run more targeted and precise marketing campaigns cost-effectively across multiple channels, Narrative, the enterprise data streaming company, announced they are partnering with TransUnion to enable access to TransUnion’s rich consumer attributes and audiences via Narrative’s data streaming platform. “With the tremendous growth in the use of…

Survey: Households with Children Dominate Consumer Tech Purchases, Especially Through OTT

Ninety percent of households with children at home subscribe to at least one OTT service New consumer research from Parks Associates finds households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. Households with Children: Dominant Tech Purchasers finds 38% of US broadband households with children plan to buy a smart video doorbell over the next 12 months, compared to 14% of households without children. Ninety percent of…

Nielsen Launches Audience Planner Solution For Efficient Integration of First-Party Data

New Product Enables Marketers to Easily Link Their Data with Nielsen Data for Efficient Media Planning and Data-Driven Linear Campaigns Nielsen, a global measurement and data analytics company, launched Nielsen Audience Planner, an always-on solution that enables first-party audience segments to efficiently flow across systems to serve the various stages of the media planning and buying process. The new product offers marketers the opportunity to reach their most important consumers by performing blind-matches between…

ATTOM Data Solutions Acquires Home Junction

Acquired Data Elements Include Proprietary School Attendance Area Boundaries, Neighborhood Boundaries and Additional Datasets; Acquisition Further Solidifies ATTOM's Position as The One-Stop Shop for Comprehensive Property Data ATTOM Data Solutions, curator of the nation's premier property database, announced it has acquired Home Junction Inc., a real estate data technology company that specializes in building high quality geographic boundary datasets for neighborhoods, school attendance zones, subdivisions and more.…

Retailers Get Ready: Survey Shows COVID-19 Impact Hasn’t Disrupted Consumer Holiday Shopping Plans

Ecommerce demand during pandemic already exceeds 2019 peak levels, digitally savvy retailers are well positioned Radial, the leader in omnichannel commerce technology and operations, today announced the results of a consumer insights study which surveyed 1,000+ consumers across the United States to determine their holiday shopping plans. Radial uncovered that despite the impact of COVID-19, shoppers do not plan to significantly change their holiday spend compared to 2019. However, the data did reveal a stronger preference…

Return of the Postal Service: The Best Ways to Communicate with Consumers Right Now

People are hearing about COVID-19 from all directions – their friends and family, social media, the news media and more. They are confused about the ever-evolving healthcare guidance from spokespeople in the news and know they cannot believe everything they hear. This presents a unique opportunity for healthcare organizations and employers to step in and be their trusted source of information – for all types of health and wellbeing information, including COVID-related updates. Consumers are eager for new information about…

TrustArc And BigID Deliver Automated Data Discovery And Privacy Program Management

TrustArc, the leader in data privacy management and automation, and BigID, the leader in data discovery and intelligence for privacy, protection and perspective, announced a partnership to help organizations uncover, classify, understand, and protect personal and sensitive data for ongoing privacy compliance. “Data is a company’s most vital asset. Maintaining data privacy reduces the risk businesses incur while simultaneously unlocking the business value of that data,” said Michael Lin, SVP product and engineering of…

Informatica Acquires Compact Solutions to Extend Industry Leading Enterprise Data Catalog

Acquisition strengthens Informatica's catalog of catalogs with the broadest metadata connectivity in support of analytics, data governance and privacy, customer experience, and data warehouse modernization initiatives Informatica, the enterprise cloud data management leader, today announced it has acquired Compact Solutions LLC to bring expanded metadata management to the Informatica Intelligent Data Platform™, powered by the CLAIRE AI engine. The acquisition strengthens Informatica's current leadership in metadata-driven…