Intelligent Engagement Platform unlocks the power of personalisation for every marketer – no data science degree needed NGDATA announces a …
Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online
New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content …
Four Ways To Measure The Always-On Consumer
Marketers are constantly dealing with the challenges of a digital world. The growing number of digital channels, devices, and platforms …
Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey
Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. …
Study Shows Two-Thirds of Consumers Prepared to Flee to Brands Offering Superior Service
Study of More Than 34,000 Consumers Across 18 Countries Highlights How a Hybrid Workforce Is Key to Meeting Customer Expectations …
Acxiom Continues to Expand Global Data Offerings and Digital Capabilities
Strengthens Industry-Leading Global Data Capabilities in Global Markets Acxiom, the data and technology foundation for the world’s best marketers, announced …
FormAssembly’s New $10 Million Series A Funding Aimed at Helping Organizations Safely Navigate Data Collection in an Age of Regulation
FormAssembly, the leading enterprise data collection platform, announced today that it has secured $10 million in Series A funding from …
Benefitfocus June Software Release Unveils Tools and Functionality to Automate Benefits & Delivers Insights to Improve Consumers’ Lives Across Platform and Mobile App
New “smart moments” features build consumer confidence in their benefit decisions Benefitfocus, Inc., a leading cloud-based benefits management platform and …
Consumer Demand for Personalisation and Tech Advances Drives Innovation in Entertainment and Media Industry
Now it’s getting personal. According to PwC’s Global Entertainment & Media Outlook 2019–2023, consumers are embracing the expanding opportunities to …
US Consumer Survey: Physicians Using Mobile Apps Seen as a Major Differentiator Amongst US Patients
New SOTI Survey Finds Patients More Likely to Visit Their Doctor by Booking Appointments Using Mobile Technology With the number …
Domo IoT Cloud Now Integrates with Zendesk Data Platform to Deliver Better Customer Service
As part of this partnership, Domo and Zendesk launched the Zendesk Customer Success for IoT App, an application built on …
If First-Party Data Is the High Ground, Customer Experience Is the Escalator
You can’t advertise your way into first-party data superiority. So, you better have a customer experience strategy if you expect …
Live Data Is Now The Lifeblood For Telco Value Creation
CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest Report The global data …
Actifio Announces Global Alliance with Tata Consultancy Services to Provide Multi-Cloud Copy Data Management Solutions for Data-Driven Enterprises
Successful Outcomes in Global Enterprises Promise Strong Alliance Actifio, the pioneer of copy data management software, announced a global alliance …
SRAX and The ALS Association Give BIGtoken Users a New Way to Donate Real Money with Their Data Earnings
Social Reality, Inc., a digital marketing and consumer data management technology company, announces that BIGtoken users will have the option …
IBM Infuses Db2 with AI to Bring Data Science and Database Management Under One Platform
Db2Version 11.5 Adds Drivers for Leading AI Languages to Help Ease AI App Dev with Db2 IBM announced a major …
Braze Partners with Snowflake to Provide Customers with Improved Data Agility and Customer Engagement Benchmarks
Marketers Can Now Join Multiple Data Sources into a Single Source via Snowflake Secure Data Sharing for Real-Time, Scalable, and …
FormAssembly’s New $10 Million Series A Funding Aimed at Helping Organizations Safely Navigate Data Collection in an Age of Regulation
FormAssembly, the leading enterprise data collection platform, announced that it has secured $10 million in Series A funding from New …
Experience Management Leader Medallia to Acquire Behavioral Analytics Startup Cooladata
Acquisition Enables Acceleration of Medallia’s Predictive Journey Capability Medallia, Inc., the global leader in customer experience management, announced it has …
IBM Debuts Self-Service AI-Powered Ad Experience to Enable Conversations Between Brands and Consumers
Watson Ads Builder Can Bring the Power of DIY Conversational Design to Brands IBM announced the launch of Watson Ads …