The Influencer Marketing space has grown exponentially in recent years. This should come as no surprise, given the potent combination …
Painful Customer Support Experiences Bring 52% of American Consumers to Tears and Profanity
Genesys survey highlights cultural differences as U.S., China and India show highest rate of frustration while seeking help More than …
LoopMe Bolsters Executive Leadership with Strategic Additions to its Data Advisory Board and Management Team
Enhances Digital Video Expertise with Former Disney Executive Wanda Young to Data Advisory Board and Ad Tech Specialist Rachel Conforti …
Research Data Suggests 84% of Customers Are Looking to Email Marketers For Their Holiday Discounts
New Survey Findings Conducted by SubjectLine.Com Unveil Consumer Preferences Towards Email Marketing and Its Effectiveness This Holiday Season SubjectLine.com, a …
AWS Announces New Analytics Capabilities to Help Customers Embrace Data at Scale
Amazon Redshift RA3 Instances Let Customers Scale Compute and Storage Separately and Deliver 3x Better Performance Than Other Cloud Data …
How Brands Can Successfully Marry Data Analytics with the Human Touch to Improve CX
Nearly half of U.S. employees say their company has embedded AI into their standard business processes, and more than half …
Black Friday Brick-and-Mortar Sales Up 4.2% According to SpendTrend Data
Black Friday shopping at physical stores saw a 4.2% increase in sales compared to 2018, according to First Data Insights. …
The Rise of First-Party Data: Why Quality Matters Over Quantity
For years, digital marketers have paid hand over fist in the digital gold rush for data. Instead of a tangible …
TruFactor Intelligence-as-a-Service Now Available on AWS Data Exchange, Powering AI and Machine Learning At-Scale
At re:Invent, TruFactor, debuts 40+ offerings as a Launch Partner for AWS Data Exchange, making consumer intelligence easily accessible to …
Data Privacy as the New User Experience
In this age of big data and hyper-personalization, companies are putting their best foot forward when it comes to targeting …
Quandl Unveils E-Commerce Intelligence Dataset
New, proprietary dataset tracks product-level e-commerce sales of 800 international brands Nasdaq’s Quandl, a leading alternative data provider, launched the …
Out with the New, in with the Old: Nostalgia’s Increasing Role in Content, Personalization, and Consumer Choice
In a digital world where consumers can have nearly every novelty, we’re seeing something old and familiar to catch their …
How Long Will Brands Subsidize the Failed Transformations of Legacy Data Businesses?
In 2019, brands are spending unprecedented amounts of money on data, and that’s because the promise of true people-based Marketing …
Where’s My Data? Approaching Marketing Automation in the Era of GDPR
The adoption of Marketing Automation technologies continues to be one of the fastest-growing Marketing trends today. In fact, according to …
New IAPP and TrustArc Report Reveals a Majority of Companies Are Embracing a Single Global Data Protection Strategy
Survey Explores Differences in Data and Privacy Practices Based on Company Size, Location, Sector and Geographic Reach TrustArc, the leader …
Mobivity Launches Personalized Offers and Promotions Platform to Consumers across All Print and Digital Marketing Channels
Mobivity Holdings Corp., creators of the award-winning customer personalization platform, Recurrency, announced the launch of its Omnichannel Offers and Promotions Management …
D/CAL And Apollo Form Strategic Alliance To Make Big Data Culturally Relevant
D/CAL, a strategic creative agency co-founded by Tony Hawk, and Apollo Program, a consumer intelligence software company based in New York City, …
Study Shows Phone Scammers Weaponize Your Stolen Data This Holiday Season
Over 15 Percent of U.S. Consumers Received Personalized Scam Calls by Someone Impersonating a Business or Charity First Orion, a …
Data Meets Design as Adastra Launches Proboston North America
Acquisition and launch of Prague firm broadens Adastra’s data capabilities through design-thinking and user experience Adastra Group, a global leader …
Dreamforce Update: Optimizely for Salesforce Data and Attribution Application Arrives
For a very long time, CMOs had to rely on disparate Marketing Attribution and Optimization techniques to understand how various …