Conviva’s Quarterly State of Streaming Report Reveals Why Streaming Ads Are (Still) Failing, How Fans are Watching the NFL and …
Olivier L’Abbé Joins Metadata.io as President to Lead Go-to-Market Efforts
Metadata.io is building on the success of organic growth by adding serial MarTech GTM leader to accelerate growth and take …
It’s Time for AdTech to Get Serious About Data Quality
Everyone in tech is talking about Big Data. Recent decades have seen an enormous shift from data scarcity to overabundance, …
Amperity Acquires Custora to Build Next-Gen Intelligent Customer Data Platform
Leading AI Martech company, Amperity has acquired Custora. With this acquisition, Amperity will now deliver a proven Customer 360 and …
Say It Now Drives One-To-One Conversations Between Brands and Consumers
Voice technology company expands services business with appointment of Ed French to newly-created role of commercial director Award-winning Say It …
Will Google’s Fitbit Acquisition for $2.1 Billion Chart New Territories in Connected Data Collection?
Google on Friday announced that it entered into an agreement to acquire Fitbit, a leading wearables brand. The acquisition would …
Synchronization Is Key to Maximizing Marketing Data ROI
Data has forever changed the business world and the metrics by which employee performance at every level of the organization …
Why Brands Need to Own Their Technology and Data Assets
As the media landscape continually changes and new privacy laws are introduced, understanding and taking action on your brand’s data …
Use Data and Customer Experience to Make Your B2B Brand a Hit
All great brands have one thing in common: By reducing friction, they increase their customer’s velocity. And this is as …
Synchronoss and WeAre8 Partner to Leverage RCS-Enabled Messaging to Transform the Consumer-Brand Relationship
New Collaboration Poised to Disrupt the Advertising and Marketing Industry by Delivering a Pristine Messaging Channel for Brands to Create …
“Pet Parents” Are Shaking Up $75 Billion Pet Industry, New Data Shows
Leading Advertising Agency Bigeye Publishes Actionable Consumer Behavior Insights, Shedding Light on How Pets Influence Purchases, Devices, and Brand Appeal …
Trustpilot Launches First-Ever Consumer Advertising Campaign
“Be Heard” Rallies Consumers to Embrace Their Differences and Unite on the World’s Most Powerful Review Platform Trustpilot, the leading …
Athena Launches First Business Intelligence Platform Amplified With Real-Time Adaptive Data Mining Engine
Athena L.L.C., a Santa Monica-based Business Intelligence (“BI”) venture, announced the launch of Athena, a next-generation BI and self-service data visualization …
TIBCO Joins The Open Group Open Subsurface Data Universe™ Forum
Membership Brings Analytical Expertise to Subsurface Community, Working to Drive Standards and Create a Central Data Repository of Earth’s Subsurface …
Creativity Without Data Is a Shot in the Dark
Data and Creativity are often seen as conflicting concepts in the Marketing world; with a feeling that over-reliance on technology …
Revealing the Secrets To Drive Deeper Connections With Hispanic Consumers in the U.S.
Today more than ever, Hispanic consumers want brands to participate in solving societal issues and expect them to be present …
SparkPost to Acquire eDataSource to Offer Industry’s First Fully Integrated Email Sending and Analytics Platform
Combined Offering Delivers Transparency, Frictionless Ability to Leverage Analytics in Real-Time SparkPost, the world’s largest email sending platform, announced the …
InfoSum launches Pioneering First-Party Data platform, Discovery
Telegraph Media Group, Infectious Media and Immediate Media Sign up to Technology That Solves the ‘Cookie Problem’, Making Audiences ‘Discoverable’ …
Optimove Unveils Optidata, the Infrastructure for the Next Generation Realtime Customer Data Platform
Optidata Enables Realtime Access and Activation of All Customer Data by Seamlessly Combining Large-Scale Batch Processing with a State-Of-The-Art Event …
SAIC Wins $68 Million Contract With National Geospatial-Intelligence Agency to Deliver Apps and Data Content
The National Geospatial-Intelligence Agency has awarded the $68 million Zeus contract to Science Applications International Corp.. The Zeus acquisition is …