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PMG Launches Marketing Intelligence Platform — Meet Alli

Alli, PMG's Marketing Intelligence Platform, Combines the Power of Humans and Technology to Give Marketers a Single View of Their Data in Order to Provide More Personalized Experiences to Their Customers PMG, a global, independent digital company introduced Alli, the company’s proprietary marketing intelligence platform that unifies advertisers’ data from disparate systems, providing immediate business insights and actions at scale. PMG introduces Alli, the company’s proprietary marketing intelligence platform that…

Global Sports Entertainment Leader Topgolf Selects InMoment to Tap into Next Level of Customer & Employee Experience Intelligence

Topgolf drives fun & engaging experiences to a global community of over 13 million consumers & 15,000 employees; expects to continue its innovation of world-class in-person and digital experiences via InMoment’s feedback approach Topgolf has selected InMoment, the leading cloud-based experience intelligence platform, to provide the rapidly growing company with the ability to better understand its unique and multifaceted human experience from both a customer experience (CX) and employee experience (EX)…

Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online

New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content they advertise on Harris Poll and DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the results of a new study showing that the majority of consumers online say it is important that a brand advertises on content that is safe, accurate and trustworthy. The research indicates that the majority of consumers online: are…

Study Shows Two-Thirds of Consumers Prepared to Flee to Brands Offering Superior Service

Study of More Than 34,000 Consumers Across 18 Countries Highlights How a Hybrid Workforce Is Key to Meeting Customer Expectations in an ‘Always-On’ Era of Service and in Continuing to Honor Consumers’ Need for the Human Factor Two-thirds of consumers recently surveyed said they are more likely to switch to brands that provide the best experience or service – underscoring the importance of providing exceptional service and the ultimate cost to those companies that fail – customer defection. “The customer experience…

Connekt Rebrands as Connekt Technologies to Reflect Artificial Intelligence and Advanced TV Capabilities

Company growth continues with the appointment of former Hulu and Condé Nast executive Steve DeMain as SVP, National Sales and TV Partnerships Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced that it is rebranding to Connekt Technologies. The change reflects the company’s AI-driven technologies that power the millions of smart TV ads, content and commerce experiences for its partners, which include LG, Audi, Eli Lilly, Papa John’s, ABC and others. Connekt…

IBM Celebrates Women Business Pioneers In Artificial Intelligence

Forty Recipients from Fifteen Different Countries Honored at Inaugural AI Women Leadership Event Hosted by IBM In New York CityGlobal Event Recognizes AI Achievements to Advance Their Companies Innovation and GrowthDiverse Industries Represented, Including Energy, Financial Services, Telecommunications, Insurance and Public Sector IBM announced the first recipients and list of global women leaders and pioneers in AI for business. The list recognizes and celebrates women across a variety of industries and geographies for…

Experience the New Dimensions of Behavioral Intelligence

Contentsquare Helps Brands Grow Revenue and Loyalty Through Exclusive Behavioral Insights Powered by Salesforce Commerce Cloud Recent Marketing trends would reveal the impact of Behavioral Intelligence on Customer Acquisition for B2C brands. Marketing and e-commerce teams are leveraging Behavioral Intelligence to reach Gen Z customers who respond to Personalized campaigns better. If you are planning to outpace the competition with MarTech stack for Behavioral Analytics, here is an update for you. Contentsquare has announced…

IBM Debuts Self-Service AI-Powered Ad Experience to Enable Conversations Between Brands and Consumers

Watson Ads Builder Can Bring the Power of DIY Conversational Design to Brands IBM announced the launch of Watson Ads Builder, a self-service advertising solution that harnesses artificial intelligence (AI) designed to empower creative agencies and developers to help them build engaging, one-on-one conversations between brands and consumers across any digital property. Watson Ads Builder is designed to enable agencies and developers to ingest and understand a brand's information and create…

They Are Young, Primed to Buy and Virtually Ignored Tapping the $3.5 Trillion Multicultural Consumer Market for Treasure

Multicultural customers are the fastest growing segment of the US population. So why do many US corporations continue to either ignore, misread, fumble or just give lip service in their attempts to get this important demographic representing 38 percent of the country and $3.5 trillion in buying power — one quarter of the country's buying power — to purchase their products?  In her new book, The $3.5 Trillion Advantage: A Marketer's Guide to Revenue Growth in Today's America. Terry Soto, lays out why the current methods for…

Selligent Marketing Cloud Unveils Consumer Information Management Tool for Privacy Regulation Preparedness

Global B2C marketing automation company Selligent Marketing Cloud (Selligent) announced the launch of a first-of-its-kind Consumer Information Management tool that provides brands with a self-service interface to support consumer privacy regulations. Available to Selligent Marketing Cloud clients, the tool makes it easy for clients to adhere to consumers’ data privacy requests from collection or removal of personal information to unsubscribing to communications all in a few clicks. Currently supporting brands for General…

Here & Now: Create Meaningful Marketing Moments with Location Intelligence

Location intelligence is an extremely powerful tool that helps brands craft precise targeting and creative media to drive meaningful, personalized marketing campaigns with massive ROI opportunities. Brands are using location intelligence to confidently tap into new markets and more effectively win over audiences through deeper consumer connections and messaging strategies derived from real-time data rather than supposition. Retailers—faced with stiff competition and disrupted by the rise of e-commerce—were early adopters…

Neustar and JCDecaux North America Partner to Bring Mobile Location Intelligence to Digital and Analog Out-of-Home Advertisers

Partnership Allows Brands, Publishers and Agencies to Plan, Target, Visualize and Segment Consumer Audiences Outside the Home Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands, and JCDecaux North America, Inc., the number one outdoor advertising company worldwide, announced a partnership to bring advanced mobile location intelligence to modern digital and analog Out-of-Home advertisers. Neustar’s…

Information Builders’ WebFOCUS Named a FrontRunner in Business Intelligence in Fourth Consecutive Report

End Users Identify Company as Industry Leader Based on Functionality and Customer Support Information Builders, a leader in business intelligence (BI), analytics and data management solutions, announced that its WebFOCUS BI and analytics platform was named a FrontRunner for Business Intelligence by Software Advice, based on end-user reviews and product data published across Gartner-owned digital properties Software Advice, Capterra, and GetApp. Designed to help organizations evaluate software products, Software Advice…

Invoca Named a Hot Vendor in Conversational Intelligence by Aragon Research

Invoca, an AI-powered call tracking and analytics company, has been named a "Hot Vendor in Conversational Intelligence for 2019" by Aragon Research. The report identifies solutions from the emerging conversational intelligence market that enable organizations to predict customer or prospect behavior by using AI-based voice analytics. Aragon Research recognizes noteworthy, visionary and innovative Hot Vendors in various markets such as conversational intelligence, sales engagement, customer journey mapping, intelligent…

Sisense and Periscope Data Merge, Delivering a Unified, End-to-End Data Science and Business Intelligence Platform

The Combined Company, with over $100 Million Arr, Offers the Most Powerful Business Intelligence Technology Available to Builders of Analytic Apps, Helping Democratize Data Insights for Everyone Sisense, the leader in empowering analytic builders to simplify complex data and provide insights to everyone, announced its merger with Periscope Data, the world's leading analytics platform for cloud data professionals. Sisense delivers deep expertise in mashing up disparate data sets, building and embedding analytic apps and…

Luokung Technology Corp. Announces to Acquire Artificial Intelligence Company

Luokung Technology Corp. (LKCO) ("Luokung" or the "Company"), a leading global spatial-temporal big-data technology company and a leading interactive location-based services company in China, announced that it has signed a stock purchase agreement to acquire 67.36% of Beijing BotBrain AI Technology Ltd and BOTBRAIN AI LIMITED (collectively "BotBrain "). The Company will invest RMB 20 million to BotBrain and will issue 804,162 ordinary shares at USD $7 per share to the former institution investors of BotBrain to obtain…

Factual Launches Measurement Intelligence to Track Real-World Conversions and Optimize Campaigns Across New and Emerging Digital Channels

New Product Follows More Than 400% Growth in Factual’s Current Measurement Offerings Factual, the location data company, announced Measurement Intelligence, a new product that helps brands, advertisers and agencies clearly access andunderstand campaign performance metrics and ROI using real-world visitation data through a self-service dashboard. Measurement Intelligence launches following a landmark year for the company, which raised $42 million in new funding and expanded its global presence, launching into the JAPAC…

Google Veterans Show Why Digital Intelligence is the New Funding Magnet

FullStory, the ground-breaking software company that is transforming how leading consumer brands and growing SaaS companies understand and improve digital customer experiences, has closed $32 million in Series C funding. In addition to continuing to scale sales and marketing, the Atlanta-based company plans to direct funding toward further evolving their digital experience analytics platform into a first-of-its-kind engine for digital intelligence. The Series C was led by Stripes, a new investor in FullStory and leading…

First-of-its-Kind Consumer Benefits Coverage Index Illustrates Benefits Spending Patterns Across US

New Index Provides Insights and Creates a Model to Help Consumers Better Understand and Prioritize Benefits Investments  Benefitfocus, Inc., a leading cloud-based benefits management platform and services provider, announced the release of the Consumer Benefits Coverage Index ("the Index"). The Index creates a model for evaluating how adequately a consumer is protected through the employer-based benefits they've purchased. The value of the Index lies not only in serving as a benchmark for consumers to compare their own…

Zaius Adds New Dimension to Customer Behavior Analytics Using Predictive Intelligence

Zaius, Recently Named 'Best CRM', Is Used by Global Brands to Connect Customer Data, Analyze for Targetted Segmentation, and Orchestrate Customer Interactions Zaius, the architect of Assisted Marketing, unveiled Zam, the data science-powered marketing assistant that supercharges the award-winning Zaius customer relationship management (CRM) platform. Zaius is the only CRM to provide the visibility of a Customer Data Platform, the cross-channel campaign functionality of a next-gen Email Service Provider, and the…