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TechBytes with Rebecca Stone, Vice President, Marketing, LiveRamp

Rebecca Stone Vice President, Marketing, LiveRamp LiveRamp's presentation at Ad Week focused on the new Data Transparency Label. In this context, we spoke to Rebecca Stone, Vice President, Marketing, LiveRamp, to understand the goal of the project and their position on data privacy.Your presentation at Ad Week focused on the new Data Transparency Label. What is the goal of this project? In the current landscape, there aren’t enough tools available that enable marketers to see “what’s inside” the data segments they…

Talkdesk Launches Cloud Contact Center Future At Opentalk18

AI-Infused Talkdesk iQ Showcased for the First Time at the Customer Experience Event of the Year Talkdesk, the enterprise contact center platform, announced significant platform enhancements and new products to drive the future of customer experience. During his keynote address at Opentalk18, Tiago Paiva, CEO of Talkdesk, launched Talkdesk iQ, which combines several new products and features powered by the company’s proprietary approach to artificial intelligence. The company also announced its $10 million Talkdesk…

TechBytes with Aimee Irwin, Vice President, Strategy, Experian

Aimee Irwin Vice President, Strategy at Experian People consume and absorb information through more devices and channels than ever before, including social media, mobile, television, email, and desktop. In this context, we spoke to Aimee Irwin, Vice President of Strategy at Experian, to understand how she sees trends in identity management becoming the crux of any online marketing campaign. Tell us about your role at Experian and the team/technology you handle. As Vice President of Strategy, my role is to guide…

Screen6 Launches idSync – The Industry’s First Server-to-Server ID Syncing Solution for Optimal Match Rates

The New Data Syncing Technology Between Vendors and Siloed Datasets Today, Screen6, the leading provider of cross-device identity management, announced the launch of idSync, a new data syncing technology that precisely matches IDs between multiple datasets offline. idSync is not reliant on traditional cookie syncing to connect datasets but instead operates independently between platforms to support device matching and ID resolution for optimal match rates. idSync is powered by Screen6’s best-in-class technology, as proven…

8×8 Launches Team Messaging Solution to Help Enterprises Deliver Better Customer Experiences at Scale

Integrated into 8x8 X Series, Team Messaging Features Automated Deployment Capabilities, Public and Private Rooms, and Interoperability with 23 Third-Party Team Messaging Platforms, Including Slack 8x8, Inc., a leading communications provider of cloud voice, video, collaboration and contact center solutions for over a million users worldwide, announced that Team Messaging is integrated into the 8x8 X Series solution, creating the industry’s most comprehensive cloud based communications application, with voice, video,…

Interview with Jeff Fagel, SVP, Marketing, Epsilon and Conversant

"Growth comes from being the best in the business in identity, personalization and optimization through machine learning, with a clear line of sight to drive measurable outcomes."Tell us about your role and journey into technology. How did you arrive at Epsilon and Conversant? I lead the Epsilon and Conversant marketing team responsible for building a clear and ownable market leadership position. My team partners work closely with our Product and Sales teams to accelerate go-to-market clarity, confidence and revenue. I…

TechBytes with Dan Rosenberg, Chief Marketing & Strategy Officer, MediaMath

Dan Rosenberg Chief Marketing & Strategy Officer at MediaMath MediaMath recently published the report, "The State of Consumer-First and Omnichannel Marketing," in partnership with Econsultancy. We spoke to Dan Rosenberg, Chief Marketing & Strategic Officer, MediaMath, to understand why CMOs should read the report and how it will help them build or buy a technology stack.Tell us about your role at MediaMath and the team/technology you handle. I oversee the Marketing and Strategy functions for MediaMath. I…

LiveRamp and Thunder Experience Cloud Announce Partnership to Enable Omnichannel, People-Based Measurement and Personalization

Thunder Experience Cloud and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a partnership to enable people-based marketing in three key areas: targeting, measurement, and personalization. The partnership provides marketers with a more holistic view of their customers by giving them the ability to track ad exposure and conversion across devices directly to people-based IDs in a privacy-conscious manner, rather than relying on less accurate identifiers such as Cookie IDs or…

JoTo PR Reveals Value of Disruptive Public Relations in B2B Marketing Podcast

As digital media continues to gain on traditional channels—consumption of online news rose from 38% to 43% last year, while television fell from 57% to 50%—and as the total number of media outlets continues to grow, brands are challenged by widely dispersed audiences and negative stories that spread faster than ever. To help business-to-business (B2B) executives navigate today's shifting and often-volatile media landscape, Karla Jo Helms of JoTo PR strapped on her boots and forayed into the quagmire in a recent If You Market…

Immersive Technology Has Arrived: AR and VR Set to Become Mainstream in Business Operations in the Next 3 Years

New Research Reveals That Immersive Technology Delivers Better Efficiency, Productivity and Safety for Enterprises, and That Augmented, Rather Than Full Virtual, Reality Will Lead the Way for Business Operations A new report by the Capgemini Research Institute has revealed that enterprises are using augmented reality (AR) and virtual reality (VR) technologies to enhance their business operations. The report, "Augmented and Virtual Reality in Operations: A guide for investment" has found that 82 percent of companies…

Interview with John Dahl, CEO, Co-Founder at Mux

"For some online video platforms, the most profitable form of monetization isn't advertising - it's sponsored content. An interesting sponsored video is a lot more engaging than a traditional pre-roll ad." Tell us about your role and journey into technology. What inspired you to found Mux? I got into software accidentally. I actually studied philosophy in college and theology in graduate school and started doing some freelance programming when I needed a job, since the market for professional philosophers is a bit thin.…

Keeping up with Everyone’s Insatiable Appetite for Visual Content

The value of visual content cannot be understated. Our preference for all things visual is a bit of a no-brainer when you figure that our brains take less than a second to process them. Images paired with written information help boost recall by up to 65 percent, and a recent HubSpot survey revealed that 81 percent of respondents have been convinced to buy a product or service by watching a brand’s video. We know too that companies that use videos in their marketing have 27 percent higher clickthrough rate and 34 percent…

Mitel Introduces CCaaS Solution to Enable Businesses to Provide More Intelligent Customer Experiences

Launches MiCloud Engage Contact Center and Newest Version of MiCloud Flex Mitel is giving businesses more ways to keep up with ever-rising customer expectations through the introduction of MiCloud Engage Contact Center, a highly-insightful Contact Center-as-a-Service (CCaaS) platform, and the latest release of MiCloud Flex, a Mitel flagship UCaaS solution. Entirely over-the-top with no software or equipment to deploy, MiCloud Engage Contact Center works with any call control platform and integrates with a wide range of…

TechBytes with Neta Agmon, Director of Product, Cloudinary

Neta Agmon Director of Product, Cloudinary Video and visual storytelling are inter-connected and make personalization campaigns more effective. There are many vital components in delivering a flawless video experience across channels. Neta Agmon, Director of Product, Cloudinary, reveals more about Video Management and her team's work with Digital Asset Management.Tell us about your role at Cloudinary and the team and technology that you handle. I’m a director of product at Cloudinary, managing our newly launched…

Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution

Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of identity management solutions, and LiveRamp, an Acxiom company and the leading provider of omnichannel identity resolution, have signed an agreement that gives marketers the ability to better leverage identity resolution across the open web. This partnership solidifies Drawbridge as one of LiveRamp’s preferred partners for probabilistic identity to extend and enhance the extent…

10 Highly Valuable Keywords to Include in Every MarTech Blog

These Keywords for Any MarTech Blog Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and Events At MarTech Series, we churn out a significantly higher volume of content than other tech publications. In a high-octane industry as MarTech, making an impact on audiences is not an easy task, especially when we are dealing with readers that are already familiar with the latest trends in technology and people. The biggest challenge to building content is finding the right…

Nuxeo Announces Updates to Its Content Services Platform

Nuxeo 10.2 Includes Enhanced Annotation Capabilities, New Adobe CC Connector, Content Federation Improvements, and More Nuxeo, the leading cloud-native Content Services Platform, announced Fast Track 10.2, which includes several updates and adds new features to the core Nuxeo Platform. Nuxeo 10.2 adds enhanced capabilities for annotations, including the ability for users to annotate office documents, images, videos, PDFs, and AutoCAD documents for review/validation processes or for media enrichment. The latest release of…

TechBytes with Kevin Dean, President and General Manager, Experian

Kevin Dean President and General Manager, Experian In this interview, Kevin Dean, President and General Manager at Experian, explains the extent to which Product Innovation teams have managed to bridge the gap between UX and CX and how Experian delivers it to the customers.Tell us about your role at Experian and the team/technology you handle.  My role at Experian is to lead the vision and strategic direction of our Marketing Services division. We are committed to helping brand advertisers put consumers at the heart…

LiveRamp Partners with Inscape to Add Smart TV Data into Omnichannel Identity Platform

The Partnership Would Improve  Marketing Campaigns, Advertising Creative and More Accurately Target, Optimize and Segment Specific and Relevant Interactions Based on Smart TV Data Inscape, the leading provider of smart TV viewing data and LiveRamp®, an Acxiom® company, have announced a partnership to bring Smart TV data for omnichannel identity resolution. This would help to connect LiveRamp’s IdentityLinkTM ID with Inscape’s ACR-generated, glass level insights from nearly nine million smart TVs. Further, this will allow…

All You Need to Know About People-Based Marketing

People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a Cohesive Customer Experience Believe it or not, but the now popular term – People-Based Marketing – was introduced to the world by Facebook. Strange as the origin of the term may seem, it only highlights the importance of this approach in terms of behavioral marketing. People-Based Marketing, as the name suggests, is all about people. Your customers, their data, and their interaction with…