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VIZIO Selects Cinedigm’s Matchpoint Blueprint™ App Platform as a Preferred App Development Partner for VIZIO Smartcast

Popular Cinedigm Channels CONtv, Dove Channel, Docurama, Bambu & Comedy Dynamics will Launch as First Matchpoint Blueprint™ Apps on VIZIO Smartcast Cinedigm  announced that VIZIO has selected Cinedigm’s Matchpoint Blueprint as a preferred development platform to provide video streaming apps across VIZIO SmartCast TVs. The offering will open the door for premium content partners to quickly bring new applications and programming to the VIZIO SmartCast platform, and provide access to diverse programming that appeals to…

DemandLab Launches a New Marketing Resource Center Powered by Uberflip

Demandlab, a Technology-Focused Marketing Consultancy, Has Launched a Digital Marketing Resource Center Built With Uberflip, the World's Leading Content Experience Platform DemandLab has re-launched its resource center on the Uberflip content experience platform. The resource center features insights and best practices on key topics of interest, including marketing technology, content marketing, marketing data, and marketing operations. Founded in 2009, DemandLab helps B2B organizations create customer-centric demand…

GoDaddy Acquires Over to Help Everyday Entrepreneurs Easily Create Engaging Visual Content Online

Award-Winning Over App Has More Than One Million Monthly Active Users; Increases Online and Social Engagement with Stunning Branded Content Creation GoDaddy Inc., the company that empowers everyday entrepreneurs, announced it has entered into a definitive agreement to acquire Over, the company behind the popular Over app that helps entrepreneurs and small businesses grow their brands by easily creating impactful visual content for any platform online. Financial details of the transaction were not disclosed. The Over app…

Skuid Hires New CRO to Lead Global Sales Expansion

Former CEO of SpringCM appointed to Skuid board Skuid, the revolutionary UX customization toolkit, announced it has hired Rob Consoli as its chief revenue officer. Consoli will spearhead all global revenue generation activities, including field sales, inside sales and pre-sales engineering, to accelerate Skuid’s next stage of growth. Additionally, Skuid welcomes software veteran Dan Dal Degan as the new executive chairman of its board of directors. Marketing Technology News: Minute Media Acquires FanSided from Meredith…

Universal Messaging Platform ‘Front’ Raises $59 Million in Series C Funding

Multi-channel communications and messaging platform Front has raised $59 million in their Series C funding round! This Martech Funding was led by Sequoia Capital, in partnership with some of the biggest leaders in the future of workspace. Founded in 2013, the SF-based startup has raised close to $140 million in 6 funding rounds. The Series B funding in January 2018 was their biggest raise-- $66 million, led by Sequoia Capital. Front Co-Founder and CEO Mathilde Collin announced the Series C funding details in her…

Connecting With Customers on the Ground Is Not yet Dead

As our lives become busier and online shopping continues to disrupt the traditional retail sector, you only have to look at the decline of our high streets to know that there is a revolution going on in the way that we shop. In the last year, household names such as Boots, Debenhams and House of Fraser have all been affected by store closures and job losses. But there could be light at the end of the tunnel for big brands trying to reconnect with their customers on the ground, according to retail expert Robert Lockyer, CEO…

A Sensible Approach to MarTech Choices

You’ve probably read somewhere the tongue-in-cheek definition of insanity that states, “Insanity: doing the same thing over and over and expecting different results.” It may not be Merriam-Webster’s definition, but it’s essentially the reason that MarTech solutions exist: to provide marketers new ways to achieve results and set realistic expectations for growth. Under that basic assumption, one can argue that MarTech solutions deliver sanity to the Marketing function. However, the sheer volume of MarTech solutions…

Vyond Unveils Video Showcase Resource for Customers

Customer Videos, Templates, and Testimonials Help Make Vyond Even Easier to Use Vyond, the world leader in enterprise video animation software, announced a new showcase page on their website featuring customer videos, templates, and testimonials in an effort to make video creation even faster and easier. Learning any new tool can be difficult, and Vyond actively listened to its engaged customer base and strong community to provide the tools needed to enable customers to get started quickly. "Even though Vyond is a much…

Facebook Ads Versus Facebook Boost: The Marketer’s Guide

Though it’s hard to keep up with Facebook’s constantly changing algorithm that determines how and why content shows up in users’ feeds, the social media giant remains the go-to platform for multi-location businesses to connect with customers on the local level. And why not? Facebook’s family of services (Facebook, WhatsApp, Instagram, and Messenger) boasts a whopping 2.45 billion-plus worldwide active users. An estimated 79 percent of the US population is on Facebook—74 percent of those log in every day, and two out of…

TechBytes with Vinayak Nair, VP Research Ops and Custom Analytics at Verto Analytics

Tell us about your role and the team/technology you handle at Verto Analytics. I am our Head of Custom Research, responsible for delivering high-quality data and insights to our clients, some of which like Google are among the biggest technology companies in the world. I am responsible for using our data assets, methodology, panels, to create insights and research to answer our customers’ business questions. Why are B2B Marketing teams steadily moving toward Applied Data Science for Sales and Marketing initiatives?…

Pechanga Resort Casino Drives Automation and Visibility with Infor CloudSuite

Infor Cloud Solutions to Connect Siloed Applications and Reduce Manual Processes Infor, a global leader in business cloud software specialized by industry, announced that Pechanga Resort Casino entered into an agreement with Infinium Software Inc., an Infor company, expanding their long-term technology partnership. Pechanga, the largest resort/casino on the West Coast, chose Infor CloudSuite™ solutions to further integrate core business processes into a centralized location connected to the reservation department. The…

ZINFI Expands Its Channel Management Platform, Introducing Advanced Through-Channel Marketing Automation Applications

ZINFI’s Unified Channel Management SaaS Platform Expands Significantly with the Introduction of a Multi-Touch, Drag-and-Drop Campaign Canvass for Its Through-Channel Marketing Automation Applications ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced it has launched the newest version of its next-generation adaptive SaaS (aSaaS) platform, version 11. The new platform includes an advanced set of applications for its through-channel marketing…

Google’s Private Web Browsing Promise Takes Shape; Embrace a “Cookie-free” Economy by 2022

Apple Safari was the first browser to implement ITP. Firefox had also decided to block third-party cookies. Now, Google Chrome is expected to follow these browsers by rendering third-party cookies obsolete.  By 2023, Google Chrome will secure its web browsing technology, banning third-party cookies from accessing user's browsing history. There were speculations last year after Google announced its Privacy Sandbox initiative to develop a set of open standards for enhanced user privacy on the web. Google's monopoly on web…

SugarCRM Launches Renewals Console, a Game-Changer for Subscription-Based Businesses

Company Continues to Lead the Industry with Groundbreaking Innovations in Winter ‘20 Release SugarCRM Inc., the company that enables organizations to create customers for life, announced its Winter ‘20 release, showcasing a new renewals console, along with additional features designed to improve the lead funnel, increase renewal rates for recurring revenue models, and optimize first-response resolution rates inside customer support centers. “The Renewals Console can have an immediate impact on the bottom line, automating…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Adobe, Aptos, Inc., AccuWeather, Amazon Web Services, Inc, ExecVision and True Fit®. Adobe Announces Availability of Adobe Experience Manager as a Cloud Service Adobe unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. The industry’s most advanced cloud-native solution for digital experience management brings together rich out-of-box capabilities and…

Channable, the Universal Platform Accelerating Go-to-Market Strategies for Brands, Online Retailers and Agencies Debuts in the US

Company also Launches BigCommerce Integration and PPC Price Extension Functionality Channable a leading provider of retail solutions that optimize product and service go-to-market strategies and online advertising, announced the US debut of its Channable platform at NRF Vision 2020. Due to customer demand, the company also announced its BigCommerce integration and PPC Price Extension functionality. Marketing Technology News: RingCentral Named a November 2019 Gartner Peer Insights Customers’ Choice for Unified…

Adobe Announces Availability of Adobe Experience Manager as a Cloud Service

Adobe unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. The industry’s most advanced cloud-native solution for digital experience management brings together rich out-of-box capabilities and content customization options that marketers and developers demand, combined with SaaS-like agility. Brands can onboard and access the application in minutes—and go live with dynamic and personalized content and experiences in just a few weeks, not months as is industry standard today. In the…

NRF Vision 2020 Update: Channable Debuts in the US with New BigCommerce Integration

Channable has Launched BigCommerce Integration and PPC Price Extension Functionality at NRF Vision 2020  Today, Channable, a leading provider of retail solutions that optimize product and service go-to-market strategies and online advertising, announced the US debut of its Channable platform at NRF Vision 2020. Due to customer demand, the company also announced its BigCommerce integration and PPC Price Extension functionality. Read More: KWI Unveils New, Dynamic Improvements to Its POS Platform ... Channable Leveraging…

Pega Ranked a Category Leader in KYC Solutions by Chartis Research for Third Consecutive Year

Pega Named a Leading Industry Provider in Report From Notable Risk Technology Analyst Firm Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced that leading risk technology analyst firm Chartis Research has named Pega as a category leader for its Know Your Customer (KYC) offering in its latest report, Financial Crime Risk Management Systems: Know Your Customer, for the third year in a row. Chartis assessed Pega based on completeness of offering and…

Elo Showcases Unified Architecture for Points of Sale and Interactive Retail Technology Solutions at NRF 2020

Elo will feature the latest Retail Technology, along with its wide selection of interactive solutions for creating experiential shopper journeys in-store, at NRF 2020. Elo, a leading global provider of interactive retail solutions, announced exciting additions to its lineup of point-of-sale, self-service, BOPIS and in-store fulfillment solutions, including the new Windows-based EloPOS™ Pack compute platform and two additional display options for EloPOS systems. These additions provide Windows/Intel customers the same…