Banner Before Header

SugarCRM Launches Sugar Integrate, a Cloud-Based Integration Platform to Eliminate Data Silos and Help Companies Achieve a Seamless View of…

SugarCRM Inc. the company that helps organizations deliver exceptional customer experiences, announced the launch of Sugar Integrate, to help companies more easily and efficiently integrate with more than 200 business applications. Sugar Integrate increases the effectiveness of Sugar’s time-aware CX platform for CRM, marketing automation, and customer service, delivering unmatched customer experience throughout every stage of the customer lifecycle. “A critical aspect for companies competing in the CX market is the quality…

6 Hot Retail Trends for 2020

Nowadays, consumers expect to access and buy products and services at anytime and anywhere. They switch easily from smartphone to tablet to desktop multiple times in a day, engaging with brands through emails, social media, online chat and customer service. Staying up on consumer behaviors and current trends is a must for today’s marketer. Here are six trends you should know about to help you develop and evolve a winning strategy: Subscription Model A 2016 Hitwise Retail 500 study reported that visits to subscription…

Apptopia and Braze Release State of Streaming Industry Report

With 2020 Poised to Be a Breakout Year for Streaming, Report Analyzes How New and Existing Can Be Successful in Evolving Market Conditions Apptopia, a market leader in mobile app intelligence, and Braze, a comprehensive customer engagement platform, today announced key findings from a joint report titled "2020: The Year of Streaming," analyzing the state of the streaming industry, as streaming is poised for a breakout year in 2020. Disney+ demonstrated that new streaming services can enter a crowded market and be…

Okta Announces Major Updates to the Okta Partner Connect Program

Okta, Inc., the leading independent provider of identity for the enterprise, at Oktane20 Live announced major updates and additions to its successful Okta Partner Connect program to propel partner sales growth in the new fiscal year. The new program offerings are designed to give partners additional resources along with deep Okta knowledge to run full sales cycles and solve complex customer challenges. “We have made critical updates to our program because as partners continue to play a bigger role in our business, it’s…

vidREACH Announces vidREACH Individual to Serve Small Businesses with Personalized Video Communication

Leading video email platform introduces individual offering to enhance video email communication methods vidREACH, the leading video email platform, announces vidREACH Individual, a video email solution serving small businesses and individuals focused on personalized video email communication methods. vidREACH Individual provides quick and easy video email opportunities for enhanced human-to-human connections straight from a phone or email. Marketing Technology News: Ceros Launches MarkUp, A Visual Commenting And…

Cognizant to Acquire Lev to Expand Digital Marketing Expertise

Specialist in Salesforce Marketing Cloud Helps CMOs Gain Insight, Automate and Personalize Customer Engagement to Drive Revenue Cognizant announced it has entered into an agreement to acquire Lev, a privately-held, digital marketing consultancy in the U.S.  Lev helps businesses simplify and modernize their marketing campaigns using Salesforce Marketing Cloud to provide data-driven insight and personalization across the customer journey, and ultimately drive revenue. The acquisition will further expand Cognizant's…

How Brands Can Rebuild Consumer Trust in AdTech

The end of the Wild West of Digital Advertising is near: data is the new black gold, and advertising has been mining it recklessly. That can't go on. While the glory days of data harvesting were great for AdTech, they were less great for Advertising. Data breaches, Cambridge Analytica, and "stalker ads" that overuse targeting has all helped to undermine consumers’ trust. Back in April 2019, Kantar’s ‘Dimension’ study showed 54% of UK consumers objected to being targeted based on their past online activity (a figure I…

Majesco’s New Research Report Highlights Digital Transformation by Industry Leaders with a New Era of Core Systems, Next Gen…

Savvy leading insurers are transforming the business to better serve customers, launch new, innovative products, expand market reach with new channels and optimize operations with technology that ultimately reshapes business with new core, next-gen technologies and ecosystems Majesco, a global leader of cloud insurance software solutions for insurance business transformation, announced the release of Insurance Digital Transformation: A New Era of Core Systems, Next Gen Technologies and Ecosystems, a complementary report…

#Relater 2020: MarTech Interview with Jeff Titterton, CMO at Zendesk

“The biggest challenge for any CMO today is that our role has fundamentally changed and evolved. We're no longer brand storytellers devoted solely to Outbound Marketing. We’re now stewards of the entire customer experience from awareness and acquisition to engagement and retention.” From majoring in English to leading some of the most prolific Marketing and Sales teams in the Subscription economy, could you walk us through your journey to becoming Zendesk CMO? I started my career as a Writer and Editor working in…

TechBytes with Pegah Ebrahimi, COO at Cisco

Hi Pegah, please tell us about your journey in technology and how you started at Cisco. I was appointed as COO of Collaboration at Cisco over a year ago. But in many ways, my entire career has prepared me for this role. I’ve always had a love for technology and solving new problems in some form, given the exposure I got from going to a school like MIT that was leading the way in so many areas of technology. I started my career at Morgan Stanley as an analyst in Investment Banking, focused on strategic advice to technology…

Zixi To Stream Virtual Events And New Capabilities As Alternative To NAB

Thought Leadership and Innovations to Zixi's Software-Defined Video Platform to be Unveiled Zixi, the industry leader for enabling dependable, live broadcast-quality video over any IP network, announced that in the wake of the cancellation of the NAB Show 2020, the company will be conducting a two week virtual showcase.  This series of video meetings and webinars will present Zixi's latest innovations and announcements including industry discussions featuring partners and customers, demonstrations of partner integrations,…

MarTech Interview with Ian James, Founder and CEO at Silverbullet

"Businesses must start to think smarter and better in order to establish a sustainable, long-lasting Marketing future – especially when it comes to the use of customer data." Journey into Tech Hi Ian. Tell us about your journey into tech and how you started at Silverbullet. I first entered the world of Advertising and Technology firmly on the direct brand side, where I was the first Global Head of Digital for Bacardi, the world's largest privately held, family-owned spirits company. During my time with Bacardi, I…

EZ Texting Announces Text-to-Landline Service and iOS Mobile Application

SMS marketing leader EX Texting adds capabilities for businesses to send and receive personalized messages from landlines and mobile devices EZ Texting, the #1 SMS marketing software for business, announced two new ways for businesses to communicate via text messaging with their customers. New services include direct two-way business text messaging, which features an easy online self-service sign-up process to quickly convert your existing business phone number to send and receive text messages. Additionally, EZ Texting…

Introducing the AWeber Landing Page Builder

The AWeber Landing Page Builder helps small business owners quickly create visually-stunning landing pages for a variety of uses AWeber, a leading provider of powerfully-simple email marketing software for small businesses, introduced the AWeber Landing Page Builder. Seamlessly integrated with AWeber’s email marketing software, the AWeber Landing Page Builder enables small business owners to quickly create visually-stunning landing pages that drive engagement and get their business online regardless of their existing web…

Machine Learning is Your Secret Weapon for Customer Acquisition

Chad Ruff, Chief Technology Officer at Swiftpage If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine learning, however, can automate tasks and apply…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from HubSpot, SparkBeyond, Matter Communications, IMImobile, and iQor. HubSpot Brings New Functionality to Sales Hub and Updates Pricing to Make Powerful Software Accessible for Growing Teams HubSpot, a leading growth platform, announced multiple updates to its Sales Hub product, including a lower-priced Starter tier and improvements to its sales engagement tool, sequences, which is…

Hootsuite Takes Social Listening to a Whole New Level

Hootsuite unveils new social listening solution, Insights Powered by Brandwatch, with data aggregated from over 100 million social media platforms, blogs, and news sites Hootsuite, the global leader in social media management, unveiled its new listening solution Insights Powered by Brandwatch. The tool integrates directly into the Hootsuite dashboard, allowing businesses to elevate consumer intelligence by finding and analyzing the most pertinent and complex conversations surrounding their brand. The newly launched…

Best Tools to Connect with Gen Z on Instagram

As Generation Y grows older, a younger generation is now emerging into the workforce. Generation Z, or Gen Z, is anybody born from the mid-'90s to the mid-2000s, and they're the following age group to influence the buying process. By 2020, Gen Z is expected to account for 40% of entire customers. A study says "Age Z is one of the most impressive shopper powers in the market today. Their purchasing power is $44 billion and grows to $600 billion while considering the impact they have on their folks' spending. If you…

HubSpot Brings New Functionality to Sales Hub and Updates Pricing to Make Powerful Software Accessible for Growing Teams

The latest updates include a lower-priced Starter tier and improvements to HubSpot's sales engagement tool, sequences HubSpot, a leading growth platform, announced multiple updates to its Sales Hub product, including a lower-priced Starter tier and improvements to its sales engagement tool, sequences, which is available in the Professional and Enterprise tiers. Together, these enhancements are designed to give growing sales teams more powerful tools at a starting price they can afford. "We're dedicated to helping…