Adams Street Partners and Sapphire Ventures Lead $40 Million Investment in Punchh to Power Digital Transformation of Brick-and-Mortar Retail

The investment will accelerate the development of Punchh's customer AI technologies while optimizing its solutions for new retail verticals Punchh, the leader in customer marketing solutions for physical retailers, announced it has raised $40 million in a Series C funding round led by Adams Street Partners and Sapphire Ventures, with AllianceBernstein also participating in the round. The new funding will be used to further augment Punchh's AI capabilities as it expands into new verticals such as convenience stores and other…

MarTech Interview with Todd Goldman, VP of Marketing at Infoworks

"Volume of data is important, but it is more important to be able to add new analytics use cases quickly" Could you tell us about your journey into Marketing Technologies and how you started at Infoworks? I was trained as Engineer years ago but was curious about how the product feature sets were defined so I moved into Product Management. I liked talking to customers and doing public speaking so I moved into Product Marketing and from there, things just evolved as I moved into more executive-level positions. I joined…

Popwallet Raises $4 Million for Mobile Wallet Marketing Automation

Popwallet, the world's only mobile wallet marketing automation platform, announced Series Seed funding of $4 million led by Stout Street Capital. Additional investors include Loeb.nyc, 3Lines Venture Capital, IrishAngels, Cultivation Capital, MATH Venture Partners, Entrepreneurs Roundtable Accelerator, and angels from the marketing technology community. The Popwallet platform enables brand marketers to deliver personalized and connected experiences to people through mobile wallets like Apple Wallet and Google Pay. These…

Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider to Internet Retailer’s Top 1000 Retailers

Kenshoo Earns the Top Position in Both Categories for the Sixth Consecutive Year Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Internet Retailer’s 2020 Leading Vendors to the Top 1000 report for the sixth consecutive year. The Internet Retailer ranking of top solution providers offers a roadmap for retailers searching for the ecommerce technologies and services most preferred by the Top 1000 merchants. Vendor rankings are…

New Rakuten Marketing Research Reveals APAC Consumer Intentions Ahead of the Holidays

Leading digital advertising business Rakuten Marketing has announced the launch of its new 2019 Consumer Holiday Shopping Research, delving into the planned spending habits of consumers ahead of this year’s holiday season. The research surveyed 2000 consumers across four key APAC markets including Australia, South Korea, China and Singapore with the findings revealing a number of key trends that will help marketers plan for this holiday season. Consumers are officially in holiday shopping mode. When asked to describe their…

Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance

For the Sixth Consecutive Year, Video Investment Is up and 94% of Companies Say Videos Are Valuable in Their Daily Marketing Mix. Vidyard, the leading video platform for business, has partnered with Heinz Marketing on an original research report to better understand the power that video has within the increasingly noisy, digital world. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they…

DoubleVerify Acquires Ad-Juster, the Leading Data Platform for Digital Publishers

Combination creates powerful data platform across sell-side & buy-side ecosystem DoubleVerify ("DV"), the leading independent platform for digital media measurement and analytics, announced the acquisition of  Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to optimize their ad revenues across comprehensive direct and programmatic sales channels. Most large digital publishers rely on multiple marketing…

Salesforce Named a Leader in Enterprise Marketing Software Suites by Independent Research Firm

Salesforce, the global leader in CRM, announced Forrester Research has positioned Salesforce as a leader in its report, The Forrester Wave: Enterprise Marketing Software Suites, Q3 2019. Salesforce Marketing Cloud received the highest possible scores in the criteria of artificial intelligence, customer experience capabilities, consumer privacy, product vision, partner ecosystem and services and support. Marketing Technology News: Shadowfencing Redefines Proximity Targeting for Leading Brands Across the US Salesforce…

Evergage Named a Leader Among Digital Intelligence Platforms by Independent Research Firm

Evergage's Platform Is Designed to Identify, Understand and Engage with Customers on a One-to-One Basis Across Channels - with Report Noting That 'Evergage's All-in-One Approach Delivers Customer Centricity' Evergage, The 1-to-1 Platform company, announced that Forrester Research, a leading global research and advisory firm, has ranked Evergage a Leader in its new report "The Forrester Wave: Digital Intelligence Platforms, Q4 2019." Evaluating "the nine most significant" providers, the report notes that "Evergage's…

The 5 Best Online Tools for Boosting a Brand’s Digital Presence

In today’s digital age, being online (in some way or another) is the best way to reach your customers. Yes, print ads and listings in the Yellow Pages can still be useful for some ventures, but people are getting online to research new brands and products more often than ever before. Building a strong online presence is a great way to find the customers you want. However, this also means your competition is right there with you. If every business is online, how do you stand out? Here are my best tips for boosting your…

TTEC and LivePerson Form Strategic Partnership to Fuel AI-Powered Digital Transformation for Enterprises

TTEC Holdings, Inc., a leading digital customer experience technology and services company focused on the design, implementation and delivery of transformative solutions for many of the world's most iconic and disruptive brands, and LivePerson, Inc., a global leader in conversational commerce solutions, announced a strategic partnership to redefine the customer experience with digital engagement, messaging, and AI-driven automation. The TTEC-LivePerson partnership brings together two customer experience pioneers to help…

MarTech Interview with Theresa McEndree, VP Marketing at Blackhawk Network

"Millennials are more likely to be engaged with new purchasing options, such as VR shopping and pop-up stores, than older generations." Could you tell us about your role and journey into Technology? It was a happy accident! I had a public relations internship in college at a firm that worked with really exciting early stage and growth companies on everything from foldable OLED displays to emerging FinTech. That became my first job, and since then I have worked with awesome companies that are changing the way people pay…

ERA Shields Boosts Digital Marketing Efforts with Adwerx

Program Automates Ads That Launch as Soon as Property Hits the Market ERA Shields Real Estate, one of the most established and respected real estate firms in Colorado Springs, launched a digital advertising program for their newly listed properties. The Adwerx Enterprise Automated Listing Advertising Program generates digital ads on properties as soon as they are listed. Adwerx ads are formatted for maximum efficiency and deliverability, displayed to a preselected target audience based on location and online browsing…

SharpenDB Collects and Converts Customer Data from Multiple Systems, Channels Into Easy-to-Read Charts, Tables and Columns to Maximize the…

Sharpen Technologies, developers of the agent-first contact center platform, announces the release of SharpenDB, cloud-native storage that allows users to digitally transform their data from multiple systems and channels into easy-to-read custom charts, tables and columns, optimizing the agent and customer care experience. In conjunction with Sharpen’s dynamic IVRs and easy-to-use tools, SharpenDB enables users to quickly access and analyze data, identify issues and cater to the customer all within a secure and accessible…

Why Your Business Needs a Digital Content Strategy

There was a time when a professional-looking website was the only digital asset a business needed to worry about. With that in place, a multi-location retail brand or restaurant could rest assured that when people found their business online, they would see a polished, controlled digital presence. Then came review sites and geo-specific content hubs like Yelp and TripAdvisor. As this gained traction, they started to rise to the top of search results for local businesses. Suddenly, every guest or customer was also a…

Airship Receives Highest Product Scores Across All Three Use Cases in Gartner’s Critical Capabilities for Mobile Marketing Platforms

Airship ranked highest in all MMP use cases: ‘Acquisition,’ ‘Engagement’ and ‘Retention’ Customer engagement company Airship announced that it received the highest Product Scores across all three Use Cases in Gartner’s 2019 Critical Capabilities for Mobile Marketing Platforms, including the Acquisition, Engagement and Retention Use Cases. A complimentary copy of the report is available “As younger generations continue to lead the way in mobile adoption and use,3 brands are tuning their marketing investments toward mobile…

Lotame Launches “Cartographer” New ID Solution to Power People-Based Marketing Campaigns

Lotame has announced the launch of Lotame Cartographer, a new people-based ID solution at the Lotame Ignite Americas Conference in New York City. Lotame is the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data. The powerful ID graph delivers complete, consistent, and privacy compliant data connections to power people-based marketing for global brands and publishers. At the time of this announcement,…

Teradata Unifies IT, Marketing, and Customer Intelligence into Single CDP; Launches Vantage CX

Teradata Pushes the CDP Ecosystem with New ML-based Martech Offerings — Vantage Customer Experience and Vantage Analyst Global provider of Cloud and RDBMS solutions, Teradata has leaped into the vastly disruptive ecosystem of Marketing Technologies. This week, the Cloud analytics company announced the commercial availability of a new customer data platform (CDP) and advanced analytics for the business analysts. The new CDP offerings include Vantage Customer Experience and Vantage Analyst. Known for delivering Pervasive…

SmartSoft Integrates Digital Element’s IP Geolocation Technology to Bolster Fraud-Prevention and Anti-Money Laundering Solutions in Latin…

Company Will Use IP Data to Help Protect Assets for More Than 100 Million Financial Accounts Throughout the LATAM Region Digital Element, the global geolocation data and services provider, announced today that SmartSoft will incorporate its NetAcuity IP datasets to enhance solutions developed for the prevention of fraud, money laundering and risk within the Latin American financial industry. “Significant fraud losses, large amounts of false positives, and serious adverse effects on customers’ experiences are the results…

E-Commerce Marketing Strategies: For 2019 and Beyond

“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” writes CEO Bedros Keuilian in Entrepreneur. “The barrier to entry to becoming an entrepreneur is literally the lowest it's ever been right now.” This is an incredible time to start and grow an e-commerce business. Unlike decades past, when companies required massive funding, ad budgets, and connections with major broadcast networks and magazines to spread the word about its products, the technology…