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Merkle’s Customer Engagement Report Finds 86% of Marketers Have Defined Budgets

Q4 2019 Report Identifies Opportunities for Marketers to Improve Personalization Efforts Merkle, a leading technology-enabled, data-driven performance marketing agency, has released the newest addition to its quarterly report centered around customer relationship management. The Q4 2019 Customer Engagement Report features original research and insights into how marketers can use data to achieve personalization. The report highlights results from Merkle’s survey of more than 200 marketers at major North American brands…

Portada Announces New Insights Report for US Hispanic Engagement

Portada Insights Reports Are Tools That Help Navigate Different Disciplines of Marketing for Both Brand Marketers and Marketing Service Suppliers. Portada's New Report, 'How Brands Engage U.S. Hispanics: New Segmentation Approaches', Sheds Light on How Brand Marketers Can Better Reach This Multicultural Segment Portada has released the results of ongoing research about how to engage U.S. Hispanic consumers in a new insights report titled How Brands Engage U.S. Hispanics: New Segmentation Approaches. This series of…

New StoneShot Research Reveals Factors Driving Event Engagement and Attendance

StoneShot’s 2019 Event Marketing Report offers in-depth analysis on email campaigns for marketers looking to boost specific event registration, attendance, and leads StoneShot, an automated email marketing and event management platform for financial marketers, recently announced their latest research published in StoneShot’s “2019 State of Financial Services Report.” This edition, which focuses on events, compiles StoneShot’s proprietary research and analysis of over 3,000 events and 21,000 event campaigns sent from their…

Gartner Names Modus in its List of Top Sales Engagement Platforms

Modus among 11 vendors to be included in 2019 Gartner Market Guide for Sales Engagement Platforms Gartner, the world’s leading research and advisory company, named Modus to its Market Guide for Sales Engagement Platforms. Modus is among 11 vendors to be named in this industry list. The Gartner Market Guide for Sales Engagement Platforms is used by marketing leaders to identify providers that can bridge the gap between their team and sales, especially within sales processes and the buyer journey. Marketing Technology…

Five9 Announces Five9 Einstein Engagement Bot on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Five9 Customers Can Now Benefit from the five9 Einstein Engagement Bot Five9, Inc., announced it has launched the Five9 Einstein Engagement Bot on Salesforce AppExchange, empowering enterprise contact centers to engage customers with intelligent, compelling interactions. This integration enables Einstein Bot to engage with the customer, determine the intent of their need, provide quick answers or, if necessary, intelligently escalate to a chat or a phone call back from an agent. In the case of escalation, the full context…

Motorola Solutions Expanded Software Suite Delivers New Broadband PTT Streaming Video, Community Engagement and Cloud-Based Records…

Next-Generation Technologies Leverage the Cloud to Help Agencies Improve Collaboration and Maximize Data Insights Motorola Solutions announced an expanded set of cloud-based software and video capabilities for the public safety community. These include WAVE push-to-talk (PTT) streaming video, a new service that allows users to push live video to individuals, groups or dispatchers, CommandCentral Community, a next-generation community engagement solution designed to optimize information sharing between agencies and the…

Why B2B Brands Need Customer Reviews and Omnichannel Engagement

Omnichannel customer engagement and customer review management are table stakes for B2C brands that want to win and keep customers. Now they’re becoming important for B2B companies, too. That’s because B2B decision-makers are bringing purchasing habits from their consumer lives to work—and they’re changing the way B2B Marketing works in the process. These B2B decision-makers often study customer reviews, just as consumers do. And their experiences with consumer brands have raised their expectations for consistent,…

Showpad Recognized in 2019 Gartner Market Guide for Sales Engagement Platforms

Leading research and advisory firm Gartner names Showpad as a Representative Vendor Showpad, the leading sales enablement solution, has been included among 14 total vendors in the August 2019 Gartner "Market Guide for Sales Engagement Platforms." According to the report, “sales engagement platforms have emerged as a viable option for organizations aiming to implement a holistic sales enablement program. Sales engagement vendors’ platforms largely focus on one or more of the three core areas of sales enablement…

Consumer Mobile Usage Report Reveals Text Messaging Has Six Times the Engagement of Email

Survey Conducted by EZ Texting Reviewed the Mobile Preferences of More Than 1,000 Consumers EZ Texting, the leader in SMS marketing software for business, released its inaugural report, ‘2019 Mobile Usage Report: How Consumers Are Really Texting,’ revealing texting has 6X the engagement of email among consumers. The report reveals just how often certain segments of the population are interacting with their mobile devices in comparison to other channels. The research conducted by EZ Texting reveals that texts maintain an…

TechBytes with Ryan Lester, Senior Director of Customer Engagement Technologies at LogMeIn

Tell us about your role and the team/technology you handle at LogMeIn. I am the Senior Director of Customer Engagement Technologies at LogMeIn. This role gives me the opportunity to work on both our Bold360 Product strategy and roadmap while improving the experiences we deliver to our current, and potential future, customers each day. I have the unique advantage of working every day on delivering a better CX while also working closely with our product team to build solutions that help our customers create a differentiated…

Vonage Enables Ramco Systems to Offer AI-infused Customer Engagement on the WhatsApp Business Solution via Nexmo Messages API

Vonage, a global business cloud communications leader, announced that global enterprise software provider Ramco Systems is leveraging Nexmo, the Vonage API Platform to offer the Ramco CHIA virtual assistant to customers using the WhatsApp Business solution. In today's market, consumers crave the simplicity and convenience of interacting with businesses in the same way that they do with friends and family, and social channels like the WhatsApp Business solution make that possible. With more than 1.5 billion users globally,…

Blueshift’s Latest Release Integrates Next-Generation Mobile App Engagement Into Multi-Channel Journeys

Marketers Can Now Integrate Highly Personalized Mobile In-App Engagement Into a Customer's Cross-Channel Journey With Their Brand, Leveraging All the Predictive Capabilities of Blueshift Blueshift, the leading Customer Data Activation Platform, announced its latest in a string of innovations built for marketers by marketers: native in-app messages as an additional channel within its multi-channel campaign builder, and a next-generation message creation studio. The latter comes complete with a library of pre-built…

Webinfinity Addresses The Engagement Gap In Business Portals With Its Engagement Automation Engine

Webinfinity is formally launching its Engagement Automation Engine, redefining how business portals are developed, curated and experienced. Webinfinity's engine is purpose-built to drive engagement with less cost and faster time-to-engagement when compared with traditional approaches to business portals. "Traditionally, business portals lack the intelligent personalization across ecosystems of content, applications and relationships required for a partner, customer or employee…

Zendesk Introduces New Partner Program to Give Partners More Tools to Improve Customer Engagement

Flexible, Value-Based Program Rewards Partners for Contributions and Capabilities Zendesk, Inc. announced a new Zendesk Partner Program to provide the skills, tools, and support Zendesk’s global ecosystem of partners need to help their customers deliver a better customer experience. The program is designed to enable partners to build an industry-leading customer experience practice and rewards partners based on competencies and results with a comprehensive certification program and incentives. At the same time, the…

Terminus Unveils AI-Driven Account-Based Marketing Platform Updates to Transform Account Targeting and Engagement

New dynamic ad automation, native intent, and advanced conversion tracking features evolve account-based marketing to become the new B2B marketing standard Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced the release of its latest ABM platform update, which is focused on enabling B2B marketers to tie together more data sources, automate outreach more easily, and improve Terminus’ already best-in-breed account-based reporting capabilities. New features…

Online Marketing Agency, fishbat, Discusses 5 Ways To Increase Visibility And Engagement For B2B Businesses

In their ongoing efforts to help businesses achieve success in the digital sphere, online marketing agency, fishbat, discusses 5 ways to increase visibility and engagement for B2B businesses. Establish a presence on each social media platform. One of the ways to increase visibility and engagement online is with social media. Platforms including Facebook and Twitter see high volumes of activity, meaning that businesses should be active on them. Once social media accounts are created, businesses should build said accounts…

APPIX Officially Launches Incredible Broadcast Technology That Creates Immersive Experiences And Audience Engagement At Concerts And Events

APPIX, a revolutionary new audience engagement and lighting effects tool, recently got the chance to prove their expertise at creating memorable moments on The Mixtape Tour with New Kids On The Block, which saw the iconic 80’s and 90’s act reuniting in large-scale venues throughout North America. The tour included 55 concerts and grossed $53.2 million while selling over 662,000 tickets. New Kids On The Block founding member Donnie Wahlberg had this to say about APPIX: “Night after night, APPIX's innovation and creativity…

Telefónica Selects Swrve To Drive Customer Engagement

Swrve Selected as Premier Technology Partner for Telefónica, One of the World’s Largest Telecom Operators and Mobile Network Providers Swrve, the world leader in real-time, relevant customer engagement, announced that Telefónica, one of the largest telecommunication operators and mobile network providers in the world, has chosen Swrve to drive app adoption, engagement, and subscriber satisfaction. With this partnership, Telefónica will be able to reliably scale relevant, real time customer experiences to more than 350…

SalesLoft Recognized as a 2019 Top-Rated Sales Engagement Platform by TrustRadius

Unbiased user reviews show the software helps sales organizations deliver better buying experiences SalesLoft, provider of the #1 Sales Engagement Platform, announced that it has won Top Rated awards for both sales acceleration software and sales engagement platforms by TrustRadius, the most trusted B2B software review platform. “Salesloft has won Top Rated awards for both sales acceleration software and sales engagement platforms based directly on customer feedback,” said Megan Headley, VP of Research at TrustRadius.…

Connecting Behavior for More Meaningful Engagements

Millions of consumers visit websites every day, leaving a trail of behaviors related to their wants, needs, desires. These research behaviors include comparing brands to determine who can fulfill their needs, weighing relevant product offerings, or searching for the most competitive rates. As these consumers shop for major-life purchases (MLPs)—things like cars, homes, loans, insurance, or education—they invest even more energy to insure these big-ticket items are right for them. In doing so, most visit multiple websites…