Vibes Unveils Conversational Analytics, The Industry’s First Natural Language Processing Solution

New AI Analytics Solution Enables Brands to Extract Actionable Consumer Insights Vibes, a mobile marketing leader, announced Conversational Analytics, the industry's first Natural Language Processing (NLP) solution. Conversational Analytics further enables the Vibes Platform to extract deep consumer insights from the unstructured messaging content in its high volume of data and messages. The solution is a new capability within Vibes Advanced Analytics which together will help marketers see which mobile experiences provide…

Singular Announces Global-First Cross-Device, Cross-Platform ROI Analytics

Marketing Intelligence Platform Releases the First Ever Cross-Device and Cross-Platform Measurement of Marketing Return on Investment Singular, the Marketing Intelligence Platform for growth marketers, is announcing the first cross-device and cross-platform ROI analytics solution. Most marketers can't connect global marketing efforts with customer/user acquisition and sales results across platforms and devices. They advertise over a wide range of publishers, platforms, and devices, and prospective customers engage with…

Sisense Recognized in Magic Quadrant for Analytics and Business Intelligence Platforms

Sisense Improves Position on the Ability to Execute Axis in the Visionaries Quadrant Compared to the Previous Year Sisense, disrupting the BI market by simplifying business analytics for complex data, announced that it has been recognized as a Visionary in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms report for 2019. Building on the momentum from last year, Sisense received recognition for its completeness of vision, and was positioned among the highest Visionary vendors on the 'ability…

Pub Ocean Introduces Industry-First Real-Time Revenue Analytics Platform for Digital Publishers

Real-time Revenue Driven Solution, LiveYield, Arms Publishers with Powerful Analytics to Drive Increased Profitability Through Ad Revenue Pub Ocean, a technology company that provides digital publishers with products to make them more profitable, launched a new, industry-first real-time revenue analytics platform for publishers, LiveYield. The platform is the first and only solution that arms publishers with the same level of sophisticated revenue-generating intelligence as advertisers. LiveYield collects and…

HYP3R Brings the Power of Its Location Marketing Cloud to Adobe Audience Manager for Leaders in Travel, Retail

HYP3R becomes a Business Partner in the Adobe Exchange Partner Program HYP3R announced that it has integrated with Adobe Audience Manager, part of Adobe Experience Cloud, to help marketers acquire and engage with customers based on their current and historical location data. Joint customers will be able to leverage HYP3R's unique dataset of high-value consumers in travel and retail. Mutual customers of Adobe Experience Cloud and HYP3R include Marriott International, 24 Hour Fitness and Caesars Entertainment. "We work…

Inpixon and Aislelabs to Market and Resell Complementary Location Positioning Solutions

Complementary Solutions Enable Both Companies to Meet Wider Range of Customer Needs, From Guest Wi-Fi Marketing to Cybersecurity Inpixon, a leading indoor positioning and data analytics company, announced it has entered into a two-way reseller arrangement with Aislelabs, a leading provider of Wi-Fi location-based marketing and analytics solutions. Inpixon plans to market and resell Aislelabs Flow and Connect products to Inpixon customers and prospects. Aislelabs will market and resell Inpixon Indoor Positioning Analytics…

Cardinal Path Launches Marketing Analytics Buyer’s Guide 2019

9 Marketing Analytics Solutions with Proven Business Impact, Start at $20k Cardinal Path, a leading marketing analytics consulting firm, has released the Marketing Analytics Buyer’s Guide 2019, a shortlist of solutions that have delivered significant business value for Fortune 1000 clients. The carefully curated list of solutions arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the business as optimized consumer journeys become the cornerstone of…

Codewise Launches the Industry’s First Ad Analytics Platform with Embedded Ad Fraud Detection

Digital Marketers Can Now Detect Ad Fraud and Measure, Manage and Optimize Ads Operations All in One Place, Achieving Unprecedented ROI Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, announced that it has enriched its Voluum ad tracking platform with an Anti-Fraud Kit, becoming the only advertising analytics platform that includes a comprehensive solution for…

Former Burson-Marsteller and Blue State Digital Executive Thomas Gensemer Joins BlueLabs Analytics as CEO

"Gensemer Returns to the Intersection of Business and Politics with New Role" BlueLabs Analytics, Inc., a leading provider of data analytics services and influencer management tools for corporations, government agencies and political organizations, has tapped Thomas Gensemer, the former Chief Strategy Officer at Burson-Marsteller, as its Chief Executive Officer. Gensemer brings a successful track record as an entrepreneur to BlueLabs, having served as longtime Managing Partner of Blue State Digital, from 2005 until…

Pyramid Analytics Appoints Peter Vomocil as New VP of Marketing

Vomocil Brings over 15 Years of Experience Driving Growth for Organizations Across a Variety of Industries Pyramid Analytics, a leading global provider of platform-agnostic enterprise analytics software, announced Peter Vomocil as its new global VP of Marketing. "We are excited to welcome Peter to the Pyramid Analytics team," said Omri Kohl, co-founder and CEO of Pyramid Analytics. "His experience at other tech companies and in executive leadership roles will enable him to effectively support growth generation …

Park Group Expands Its Multi-channel Marketing and Analytics Capabilities With the BlueVenn Marketing Hub

Park Group Will Use the Advanced Analytics and Marketing Automation Capabilities of BlueVenn for Targeted, Multi-Channel Marketing Park Group plc, the UK's leading multi-retailer redemption product provider to corporate and consumer markets, has selected the BlueVenn Marketing Hub to enhance its multi-channel marketing and real-time personalisation capabilities. The investment in BlueVenn technology will empower the marketing team at Park Group to provide a personalised customer experience across channels and devices…

NAVER and LG Electronics Agree on Joint R&D for Robotics to Apply NAVER LABS’ Location & Mobility Platform “xDM” to LG’s Guide…

Integration of xDM With LG’s Guide Robot Represents Blueprint for Wider Cooperation Between NAVER and LG NAVER announced an agreement with LG Electronics (LG) to cooperate on R&D to apply NAVER LABS’ integrated location and mobility platform “xDM” (eXtended Definition & Dimension Map) to LG’s Guide Robot. The partnership between NAVER LABS — which is developing numerous future technologies, including indoor autonomous mapping robot M1 and Hybrid HD Map — and LG Electronics was initiated during CES 2019.…

Engagement Labs Analytics About Value of Consumer Conversations Published in MIT Sloan Management Review

Analytics Shows That Both Online and Offline Consumer Conversations Drive Purchase Decisions but Require Separate Marketing Strategies Engagement Labs Inc., an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, announces that a new analysis by the Company is published in MIT Sloan Management Review. The MIT Sloan article titled "Deriving Value From Conversations About Your Brand," is based on analytics conducted and authored by three executives of Engagement Labs in…

Data Decisions Group Acquires Reach Analytics

Data Decisions Group, a leading provider of data, research and marketing services, announced their acquisition of Reach Analytics, a predictive marketing technology startup in Silicon Valley. Data Decisions Group can now score a national prospect database in 6 minutes and produce an increase in customer acquisition results of 4-7X. Marketers have an increasingly urgent need for 'Smart Data' to drive better decisions.  Many traditional predictive methods exist, but they are too slow while machine learning tools do…

AdColony Partners with Lifesight to Bring Industry-Leading Mobile Video and Location Intelligence to Advertisers in Asia-Pacific

Partnership Highlights Much-Anticipated Solution for Targeting Transparency and Results Measurability for Mobile Ads That Provide True Value for Advertisers Across Key Verticals AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The…

Frost & Sullivan Recognizes Mapbox for Its Highly Impactful Platform for Mapping and Live Location

Mapbox Equips Developers with Compelling Tools to Deliver Innovative Applications to Businesses and Consumers Based on its recent analysis of the North American mapping and live location market, Frost & Sullivan recognizes Mapbox as the 2019 North American Platform of the Year for furnishing a truly developer-centric live location platform. Leveraging continuously refreshed real-time geolocation and telemetry data inputs from approximately nearly half billion monthly active users, the Mapbox live location platform…

Data Analytics Adding Value for US Enterprises

ISG Provider Lens Report Evaluates 50 US Providers That Help Organizations Make Sense of Their Data and Monetize It US businesses are increasingly adopting new data analytics tools, including business intelligence-as-a-service and machine learning-as-a-service, to leverage and monetize their information, according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm. The ISG Provider Lens Data Analytics Services & Solutions 2019 Report for the US…

Catalina Taps IBM Analytics to Aid in Digital Transformation

IBM announced that Catalina, the market leader in shopper intelligence and personalized digital media, has adopted the IBM Integrated Analytics System (IIAS) as a key pillar of its expanding analytics program to help provide its clients increasingly more relevant shopper insights. Catalina, the pioneer of personalized digital marketing, has been helping consumer packaged goods (CPG) brands and retailers turn shoppers into buyers with targeted marketing solutions driven by data analytics since 1983. The company is…

How to Use Heat Maps Analytics to Enhance Your Onsite SEO

You often see heat maps displayed in most places these days. Basically, you can find them anywhere there's data to display — weather reports, real estate sites, and in this case, a company's landing page or website. Have you ever wondered why? Apart from displaying large volumes of data for more comprehensibility, heat maps provide a great way to see through data to trends and understand what to do next. And nowadays, heat maps are great for representing complex statistical data. As most people know, heat maps use…

Accountability Program Bolsters Consumer Choice About Persistent ID, Location Use for Targeted Advertising

The Online Interest-Based Advertising Accountability Program, an independent enforcer of the Digital Advertising Alliance’s self-regulatory Principles, released the results of inquiries into two advertising technology companies. The companies, Kiip and VRTCAL, updated their privacy disclosures and consumer opt-out tools to ensure that they met the requirements of industry best practices for interest-based advertising. “Making opt-out tools easy to use and ensuring they are clearly described are essential components of the…