Banner Before Header

5 Reasons Why Social Media Influencers are the Future of Digital Marketing

Whether you’re scrolling past pop-up advertisements on a smartphone app, clicking through promoted products on your Amazon account, or laughing at cheesy late night infomercials; branded content touches almost every area of your everyday life. In a world where connectivity is a prerequisite for both personal and professional success, marketing is impossible to escape, and modern consumers are bombarded with ads daily. In the face of constant media barrage, people are simply tuning out the noise and focusing on their…

How to Beat Amazon in the War for Consumer Conversations and Retail Dominance

What Retailers like Target, Macy’s and Kohl’s are Doing Right in the War Against Amazon for Consumer Conversations and Retail Dominance; According to an Analysis by Engagement Labs on Word of Mouth and Social Media Conversations, Several Retailers Are Outperforming Amazon Amazon’s impact on the retail industry is undeniable – each and every retailer now competes with the e-Commerce giant. And, rightfully so, according to Engagement Labs, Amazon dominates consumer conversations and is the focus of more consumer talk than…

Digital Experience Data Reveals Customer Experience Isn’t Just for the Holidays

After the holidays wind down and the resolutions start, retailers look back at the crucial time of year that falls between the cyber deals of Thanksgiving and the shopping sprees of December. The first few months of the year can see a dip in sales, but the winners in retail know to use this time to examine what can be improved over the next year to build a better user experience and increase sales without taking a hit outside the holiday months. Nowadays, with numerous Black Fridays under our belts, we're familiar with…

Voysis Unveils ‘Voysis Commerce’ for Better Product Discovery and Customer Experience

Following Their Advances in Google’s Wavenet Technology, Company Launches Voysis Commerce to Make It Easy for Any Retailer or Brand to Stand Up Native Voice Experiences At an event in New York, Voysis, announced its new product, Voysis Commerce. The provider of Voice AI for search also released the findings of a research report that shows voice commerce and search is at a major inflection point for retailers and brands. Read More: MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow The launch of…

Navigating Facebook Advertising Landscape for the Holiday Season

While all channels are important for brands to consider during holiday marketing efforts, Facebook, in particular, has been a top performing option for many. However, competition for holiday spend is steep, so it’s in brands best interest to get to know the ins and outs of how to best optimize their Facebook holiday campaigns to not only achieve better ROI but also drive more online traffic. Mobile, Mobile, Mobile “Mobile-first” is our way of life. US consumers spend an average of over 3 hours on mobile and 50 minutes on…

Interview with Venkat Viswanathan, Chairman at LatentView

"I completely believe in team work and a people-driven culture. As a company, we have an extremely collaborative framework and this is the reason we are able to attract, grow and retain talent."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (What inspired you to start a martech company?) For the last 10 years, business analytics and its evolving applications across a variety of industries to create business impact has been my key focus area. It’s also the core of what we do…

Marketers and IT Pros Jointly Win with Launch of Sitecore Experience Platform 10 and Experience Commerce 10

New innovations, integrations and containerization deliver better omnichannel experiences in the new era, enabling faster action on customer data and insight Helping brands accelerate their digital transformations while enabling the experiences their customers want, Sitecore®, the global leader in digital experience management software, announces Sitecore Experience Platform™ (XP) 10 and Sitecore Experience Commerce™ (XC) 10. XP 10 is the leading digital experience platform to create efficiencies for both marketing and IT…

Amazon PPC Management Agency, Signalytics, Is Offering Its Software Services to Increase Conversion Rates

Amazon PPC Management Agency Increases Conversion Rate for FBA Sellers Signalytics, an Amazon PPC management agency, is increasing conversion rates for FBA sellers with its software service that provides e-commerce sellers with keyword ranking and advertising optimization. Since Amazon ranking is one of the most important factors in optimizing conversion rates and achieving successful selling on Amazon, the company works to discover what opportunities products can use for ranking dominance (PFR). "Our mission is to…

MarTech Interview with Jaron Waldman, CEO at Rakuten Ready

"We think the shift to mobile is here to stay. Brands who stay focused on being flexible with short-term plans and a longer-term differentiation strategy will succeed." Hi Jaron, please tell us about your role, your team and the technology at Rakuten Ready. I’m CEO at Rakuten Ready- that came about as part of having co-founded Curbside in 2013 along with former leaders of location innovation at Apple. In 2018 we joined the Rakuten family to accelerate our vision of predictive arrival technology on a global stage. In…

IBM and Influential Launch AI-enabled Social Targeting Solution To Help Brands Identify

IBM Expands Collaboration with Social Media Technology Platform Influential New Solution, "IBM Watson Advertising Social Targeting with Influential," Harnesses AI to Help Identify Influencers that Align with a Brand's Values and Voice IBM announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products…

Searchspring Signals Global Expansion with APAC Infrastructure Release

Infrastructure release will offer online retailers 25% faster search and merchandising speeds. Investment in dedicated customer-facing teams to quickly follow Searchspring, a provider of ecommerce search and merchandising technology, announced today its expansion into the Asia Pacific region with the deployment of APAC infrastructure in Sydney, Australia. On the back of its recent VP of Product hire and news of intentions to double its engineering team, this move doubles down on Searchspring’s aggressive investment in its…

What Is a Product Information Management (PIM) and Why Do You Need One Right Now?

With global e-commerce sales projected to grow to $6.5 trillion in 2022, businesses are looking to gain a competitive edge and boost customer loyalty by providing enriched customer experiences; not only online but across all points of sale. Whilst 65% of e-commerce traffic in 2019 originated from mobile, it only accounted for 53% of sales - because most often, customers still prefer an in-store experience. In the UK, offering a Click & Collect service proves as a direct driver of sales, with 34% of retailers…

Assembly Acquires Refersion, a Leading Affiliate and Influencer Management Platform

Assembly's latest acquisition adds to its expanding family of e-commerce software products Assembly, an e-commerce technology company backed by Providence Strategic Growth ("PSG"), announced its acquisition of New York-based Refersion, the leading affiliate and influencer marketing platform. Refersion joins Assembly's growing family of e-commerce software companies, which includes Helium 10 and Order Metrics. Marketing Technology News: Digitalkites Signs up Saurabh Singh as the Data Protection Officer "We are…

Sky Partners with TVSquared to Show True Picture of TV Effectiveness

Innovative Tech Helps Advertisers Directly Track Linear, On-Demand and Addressable TV Campaigns to Online Visits and Performance Sky Media, the advertising sales arm of Sky, has announced its partnership with TVSquared, a global leader in TV attribution, to launch a market-leading direct web attribution tool across linear, on-demand and addressable TV advertising campaigns. Bringing together TV viewing and web tracking data, Sky Media provides its advertisers and brands with an unprecedented picture of how TV drives…

CloutMedia Marketing Highlights 5 Social Media Marketing Secrets You Need To Know

The majority of businesses around the world now use social media to bring in new customers, increase brand awareness, and stay in touch with past customers. But, few do it as effectively as they could. It is important to stand out from other brands through creative social media marketing to attract new customers, as well as maintaining existing ones. This article will take you through 5 secrets of social media marketing and how you can effectively use them to supercharge your online persona or business. 1. The Benefits…

Escalated.io Launches Anti-Malvertising Service To Stop Malicious Ads In Real Time

Escalated.io recently announced the launch of its latest subscription-based software solution intended to stop malicious online ads (malvertising). Malvertising is an insidious practice that delivers damaging digital payloads to end users, and has long been a problem for any company that touches advertising such as publishers, DSPs, SSPs, networks, and exchanges. Malvertising can result in reputation damage, rob companies of revenue-generating opportunities, sever the user experience, and taints the overall client-company…

Weyland’s Push Interactive Becomes Logiq

LogiqX Data Engine Generates Valuable Consumer Insights for Leading Enterprises and Brands Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce and fintech business enablement solutions, has renamed its fast-growing eCommerce-focused subsidiary from Push Interactive to Logiq. The new name reflects the evolution of Logiq from a direct-to-consumer eCommerce managed services company to a provider of data-driven consumer intelligence. The LogiqX™ data engine, powered by proprietary methodologies and AI…

Wrapify Releases First-of-Its-Kind OOH Measurement and Attribution Dashboard

Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, announced its newest update to its online dashboard, providing real-time access to its attribution and retargeting data for a moving OOH ad placement. "It is really exciting to see attribution technology persist across the OOH ecosystem,” said Udi Ledergor, CMO at Gong. “It helps demonstrate the value and ROI of OOH, which has always been a big challenge for marketers. It also helps bridge the gap between offline…

Applying a Resilient ‘Voucher Code’ to the Retail Industry of Tomorrow

Ongoing disruptions around the world have impacted economies everywhere. The Japan-APAC retail industry is no different. As countries across Japan and Asia-Pacific ease restrictions, it’s crucial that businesses realize changing consumer behaviors, sentiments, and beliefs, and introduce new strategies to connect more deeply with their customers. In Singapore, for example, safe distancing measures implemented by the government have driven an increase in online shopping activities, with two in five consumers indicating…

Acquia Launches New Open Digital Experience Platform

Marketing Cloud and Drupal Cloud Unify Data and Content to Provide a Powerful Solution for Building, Personalizing, and Orchestrating Multi-Experiences Digital experience company Acquia announced the launch of its new Acquia Open Digital Experience Platform (DXP). The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution that unlocks the value of data and content so organizations can rapidly create new digital experiences. Marketers and developers now have a single, easy-to-use…