How Artificial Intelligence Is Regulating Live Video Streams

Video streaming is everywhere. We all have a camera in our pockets, and nearly anyone can live video chat with minimal barriers to entry. Today, the ability to connect to anyone in the world through video is easier than ever — and it will only get easier as technology advances. One emerging trend in the video space is live-streaming, or streaming video simultaneously captured and broadcast in real-time. But live video has a dangerous downside: the lack of control. There’s no “oops” button when live-streaming — anything…

Evergage Recognized in Gartner Market Guide for Account-Based Marketing Platforms

Evergage's Real-Time Personalization and Customer Data Platform Identifies, Engages and Better Converts Visitors from Target Accounts - Powering and Improving ABM Programs Evergage, The 1-to-1 Platform company, announced its inclusion as a Representative Vendor in Gartner's Market Guide for Account-Based Marketing Platforms (report available to Gartner subscribers). Gartner defines account-based marketing (ABM) as "a go-to-market strategy that builds on traditional B2B lead and relationship management practices. In…

Intrado Digital Media Introduces Podcast Monitoring and Reporting Through its Notified Platform

Newest Notified Feature Lets PR and Marketing Professionals Effectively Search, Monitor and Measure Podcasts for Brand Mentions and Media Exposure Intrado, a global leader in technology-enabled services, announced the addition of podcast monitoring to Notified, the first end-to-end communications workflow automation platform. Together with print, online news and social media, Notified’s listening, measurement and alert capabilities now include the ability to monitor podcasts from around the world. Public relations and…

Artificial Intelligence in Restaurant Business

Artificial Intelligence (AI) has paved a new way for innovations that have transcended any other technology’s impact on society. Influencing and becoming a critical aspect of many industries, AI has become an important asset to possess. The restaurant business is no stranger to AI either. AI for restaurant business has seen a huge surge in terms of demand and necessity in the past decade. The implementation of AI for businesses has shown strongly about how big of a positive impact AI can provide. Following the suit,…

Politics Over Price: 84% of Consumers Consider Company Ethics and Values Before Making a Purchase

Advertising on Digital Platforms like Email and Social Media Regarded as Less Trustworthy Than Traditional Platforms More than eight in ten consumers consider a business’ ethics and values before they make a purchase, reveals a new consumer survey. Environmental responsibility, supporting worker’s rights, and ending animal testing are the three most important business ethics in the 2020s.     The research, conducted by telecommunications company TollFreeForwarding.com, asked 2,000 American consumers about how …

Studio Center Produces the 757 Branding Campaign Announcement Video

Studio Center assisted in creating a video that explains the need for a region-wide pride-building effort that will unite our region's 17 jurisdictions and 1.7 million people around the one thing that we all agree on – we are the 757.  The video captures the sentiments of CEOs, University Presidents, community leaders, and young people across the region. In the video, each person shares a short, but important thought. When tied together, these independent messages present a seamless charge to our entire community – let's…

AdTheorent’s Dining Trends Report Examines Role of Mobile in the Dining Journey, Visitation Drivers as well as Payment, Menu and AI…

The AdTheorent/Harris Poll Consumer Survey Data Shows 70% of Consumers Use Their Mobile Device During QSR/FCR Food Purchasing Journey; Mobile Ads are Top Visitation Drivers AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, announced the results of AdTheorent's Dining Trends Report, based on research conducted online by The Harris Poll on behalf of AdTheorent among over 2,000 U.S. adults. The AdTheorent-commissioned research…

General Motors Offers SiriusXM with 360L on Nearly 1 Million Vehicles

Next-generation in-vehicle listening experience combines satellite and streaming to deliver more channels, on-demand audio and better personalization General Motors is bringing a new way to listen to music, sports and talk shows to nearly 1 million Chevrolet, Buick, GMC and Cadillac owners with SiriusXM with 360L. Available on select 2020 model year vehicles, the rollout is the broadest integration by any automaker of SiriusXM's next generation listening experience. SiriusXM with 360L represents the future of in-vehicle…

Petco Selects TCS Optumera™ to Drive its Intelligent Merchandising Strategy

Tata Consultancy Services' Merchandise Optimization Suite to Help Petco Localize and Right-size Store Spaces and Curate Shopper-centric Omni-channel Experiences Tata Consultancy Services (TCS), a leading global IT services, consulting, and business solutions organization, has been selected by Petco, America's leading pet specialty retailer, to deploy TCS Optumera™, an AI-powered merchandise optimization suite. TCS Optumera leverages the power of AI and machine learning to localize and right-size store spaces, curate…

The Best CX Metric Déjà Vu

Having seen a number of articles/heard a resurgence of opinions recently arguing for/against different CX metrics yet again, it’s time to clear my throat and assertively scream once more. The best CX metric is that which best explains the customer behaviors you are trying to motivate and the business outcomes you want to drive. This isn’t mere metric agnosticism. I’m not shrugging my shoulders and saying it doesn’t matter or I don’t care what metric is used. It’s empiricism. The best metric can only be determined by…

TechBytes with Adi Kuruganti, GM, Community Cloud and SVP, Products B2B Commerce at Salesforce

Could you tell us about your journey in technology and how you started at Salesforce? When I was in business school at the Kellogg School of Management, I discovered that I loved solving real-world problems and I wanted to apply my background in engineering to solving them. Since joining Salesforce 14 years ago, I’ve been taking new products to market across the entire Salesforce platform to help our customers grow their businesses. I worked on Sales Cloud and our launch of partner relationship management (PRM). Then, I…

MoEngage Partners with Bigbasket to Drive-Up Metrics for Its App Business

MoEngage Will Utilize Its Intelligent Customer Engagement Platform to Scale Personalized Messaging and Deliver Value Rapidly to Bigbasket’s Customers MoEngage, the intelligent customer engagement platform recently announced its partnership with bigbasket, India's largest online supermarket. The partnership will help enhance customer retention and loyalty for bigbasket through MoEngage’s omni-channel communication platform. MoEngage will further bigbasket’s focus on retention and help deliver hyper-personalized offers,…

Tiger Pistol Furthers Investments, Outlines Goals for Data and Analytics

Focus on Surfacing Unique Customer Insights and Building New Features Around Data Science Backed Recommendations To align with its efforts to better collect, present, and utilize data to show the real value of social advertising, Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced a series of data engineering hires to accelerate the continued evolution of the company's data and analytics capabilities. "As the advertising technology landscape becomes more…

Digital Transformation: Move Fast, Get Technology Out of Your Way

Your CMS should empower your content team to work without learning new processes or involving IT Enough was enough. Rubbermaid Commercial Products’ (RCP) Marketing team was done fighting its Content Management System (CMS) in their attempts to add, manage and distribute thousands of SKUs across hundreds of distribution partners, each with different requirements. The daily battle managing its CMS and product data – critical to sustaining business growth – meant products were not coming to market as quickly as needed,…

Informatica Launches Industry-first Data Management Innovations: AI-driven Catalog of Catalogs, Data Marketplace, and Data Quality Cloud

New Solutions Enable Enterprises to Discover All Their Data; One-Stop-Shop for Accessing Enterprise Data; and Intelligent, Scalable Data Quality Via iPaaS Informatica, the enterprise cloud data management leader, announced extensive updates across its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE engine, enabling enterprises with leading data management solutions. The industry-first innovations include the launch of Informatica's Catalog of Catalogs, Data Marketplace, and the industry's first Data…

The Circling Sharks of Deep Learning — Three Mistakes to Avoid

The popular TV show, Shark Tank, has a familiar formula. Business owners pitch their ideas to a panel of judges known as “sharks,” who have the option to invest in the company or turn the offer down. Some amazing products have launched on Shark Tank, but for every success, there are multiple failures. Many ridiculous ideas have crashed and burned — like the Ionic Ear, Bluetooth headphones that are surgically implanted into your ears. That’s just entertaining TV. The heartbreak comes when contestants use their pitch to…

Resulticks Holiday Retail Report: Three out of Five Shoppers Check Prices Online While Shopping In-Store

Study commissioned by real-time omnichannel marketing automation leader reinforces importance of omnichannel shopping experience driven by personalization and convenience Resulticks, the world's fastest growing real-time conversation marketing solutions provider, released an insightful research report titled "Evolving the Customer Experience", analyzing U.S. consumer holiday shopping behaviors across brick-and-mortar and online retailers. Despite the focus in recent years on online shopping, the report reinforces the…

Kindred App Raises £2 Million in Seed Capital to Transform Influencer Marketing Landscape

Quintessentially founder’s new app Kindred gives back to conscious consumers with every transaction Kindred, a new platform that digitises word-of-mouth recommendations on social media, has raised £2.25 million in seed capital investment and has a £35 million valuation pre-revenue. Board investors are Richard Laxer, ex-President of GE Capital, and Dan Bricken, ex-International President of Wells Fargo M&A. Kindred, which launched in October, creates new direct sales for brands, enabling them to build brand…

MoEngage is the Highest Overall Rated Vendor in the 2019 Gartner “Voice of the Customer” Report for Mobile Marketing Platforms

MoEngage Also the Top-Rated Vendor for Service, Support, Evaluation, and Contracting. 90% of Reviewers Say They Are Willing to Recommend MoEngage to Others MoEngage, an intelligent customer engagement platform, announced that it has received the highest overall ratings in the 2019 Gartner Voice of the Customer for Mobile Marketing Platforms Report. On a scale of 1 to 5, the company has received the highest overall rating of 4.6, among all the vendors featured in the report. The company has also received the highest…

SugarCRM Reimagines the Future of Customer Experience

Groundbreaking Management of Time-Aware Data Allows Businesses to Rewind the Past and Forecast the Future to Better Engage with Customers SugarCRM Inc.®, the company that helps organizations deliver exceptional customer experiences, is driving the future of the industry as the only vendor providing customers a complete view of their data, both historical and forward-looking with its time-aware customer experience (CX) platform. The time-aware foundation is one-of-a-kind, recording, storing and making available all the…