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IGN Installs the Yappa Video Commenting Tool Ahead of its Digital “Summer of Gaming” Event

Marking the First Time Attendees of a Major Global Gaming Event Have Been Able to Connect by Leaving Audio and Video Comments Yappa World Inc. is proud to announce that IGN, a world leader in games and entertainment media, installed the Yappa commenting tool across all English-language editions of IGN.com globally ahead of its first-ever global "Summer of Gaming" digital event, which kicks off today. IGN's content-rich "Summer of Gaming" experience safely brings the games community together throughout June 2020 as this…

Comscore Maintains Dedication to European Video Measurement with Extended Partnerships

With the renewal of key partnerships in Italy and Sweden, the company reaffirms its desire to direct its activities in the region towards TV and video audience measurements Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced the extension of two key partnerships in Europe, increasing its focus on TV and Video measurement for the region. Marketing Technology News: Grammarly Launches Style Guides to Help Businesses Improve Consistency in Communications In Italy,…

Lifesize Unveils New Intelligent, Hands-Free Video Meeting Experience with Alexa for Business Integration

Alexa voice commands on Lifesize meeting room systems allow customers to collaborate more efficiently and safely, enabling seamless work-from-anywhere options Lifesize, a global innovator of immersive enterprise communication solutions, announced a new native integration with the Alexa for Business intelligent assistant from Amazon Web Services (AWS), empowering Lifesize customers to tap into a wide range of productivity-enhancing, voice-activated controls via their existing Lifesize meeting room systems, without…

Neustar Brings Identity to Customer Data Platforms to Improve Customer Experience & Marketing Performance

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market. Quaero will leverage Neustar’s integrated technology and verified people-based data to improve the quality and accuracy of its clients’ customer data, both on- and offline. This first-of-its-kind…

AVer Announces Certified Video Collaboration Solutions for Microsoft

AVer Information Inc., an award-winning provider of video conferencing solutions, announced a collaboration focused on creating video conferencing technologies that work seamlessly with Microsoft software. AVer Video Collaboration Solutions for Microsoft will be a complete line of AVer USB video conferencing products developed and certified with Microsoft Teams in mind. These AVer products will feature HD cameras, professional-grade speakers, far-field microphones, and will easily connect to any Windows 10 PC via a single…

Forrester: The Time Is Now For CX And Marketing Professionals To Transform Customer Experience

New Research To Be Unveiled At CX North America 2020 Will Help Organizations Recalibrate Customer Experience To Address Changing Customer Needs Unprecedented levels of market uncertainty paired with new guidelines on how to serve customers during the pandemic are forcing brands to reimagine their interactions with customers. Aspects of customer experience (CX) that were integral to a brand experience before the pandemic are no longer valid and need to be revisited. To help brands transform their customer experiences to…

More Video Publishers Join Wurl’s Free Advertising Marketplace, the Largest Cross-Platform Service of its Kind

AdPool increases yield and fill rates at no additional cost for Wurl Network partners  Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), today announced that it has added 30 new AdPool customers since late 2019. In that time, AdPool has increased fill rates for users by as much as 50%. AdPool, the world's largest cross-platform advertising service for Connected TV ("CTV"), enables video producers to sell and backfill their CTV ad inventory to thousands of…

Teleos Media Integrates Zixi As Part of Their Innovative Video Distribution Network

Joint solution for the delivery of broadcast-quality, low latency live video at the highest bitrate  Zixi, the industry leader for enabling dependable, live broadcast-quality video over any IP network, today announced a technology partnership with Teleos Media which has integrated the award-winning Zixi Software-Defined Video Platform into their Video Distribution Network (VDN), providing a joint solution that enables continuous uninterrupted streaming video content in the highest fidelity, thus delivering a flawless…

PanTerra Announces Streams Update – Enhances Security and Expands Collaboration, Video, and Remote User Features

PanTerra Networks, a leading provider of unified cloud services for mid-market enterprises, announced today significant updates to its Streams service, improving the collaboration and remote user experience as well as security. The Streams video conferencing service, called ConnectMe, provides secure video conferencing and screensharing services with added controls for both moderator and participants, which includes features such as full session recording with unlimited SmartBox cloud storage as well as local storage…

6sense Named a Leader in Account-Based Marketing Platforms

Independent research firm report states that 6sense “leads the pack with an expanding set of robust capabilities” 6sense, the leading Account Engagement Platform, announced that independent research firm Forrester cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report. In this evaluation, 6sense received the highest score in the current offering category as well as the highest score possible in the strategy category. 6sense was rated as differentiated in the account selection, design and…

Osmio Tackles Deep Fake Videos & Fake News

Videos, images, and news stories can now be digitally signed by their creator, letting anyone know exactly what individual is responsible for the content, and further that not a single pixel or comma has been changed since that content was created and published. "Digital signing of images, stories, videos and other content has always been possible," says Wes Kussmaul, who manages Osmio's Professional Licensing Department, "but until now readers and viewers had no way of knowing exactly who did the signing. Now, with…

Parks Associates: Subscription Model Dominates Consumer Entertainment Services, but Transactional Video is on the Rise

Parks Associates joins Vlocity, Salesforce, and Accenture for webinar on subscriber lifecycle management Parks Associates will join industry experts from Vlocity, Salesforce, and Accenture for the upcoming webinar discussion "Subscriber Lifecycle Management vs. Subscriber Billing" on June 11. The research firm's latest data from its Q1 2020 survey of 10,000 US broadband households shows overall video viewing grew by a dramatic 45% from Q3 2018 to Q1 2020, with a continued rise in transactional (TVOD) services. TVOD…

Act-On Software Debuts New Product Capabilities, Brand with Growth Marketing Focus

Company Reveals Enhanced Platform to Take Marketers Beyond Lead-Gen During Unprecedented Times Act-On Software, the leading growth marketing platform, introduced powerful new product enhancements to better serve modern marketers focused on growing their business, delivering exceptional brand experiences, and driving personalized product engagement. Marketing Technology News: Parks Associates: Disney+ and Apple TV+ Both See Success During First Six Months in the Market With these latest updates, Act-On is…

MarTech Video Interview with Travis Hockersmith – VIZIO

https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech firms to focus on improving their analytics and attribution techniques. Despite the fast rise of immersive ad tech models, including gaming and email channels, TV advertising is far from dead. While cord-cutting remains the biggest trend-changer in the industry, we continue to see adult audience maintaining their love-hate relationship with…

How to Use Marketing Technology to Drive Remote Sales

Even in the age of Amazon, a lot of business sales processes still rely on in-person visits, consultations, and demos. Or at least, they did up until a worldwide pandemic brought business travel to a screeching halt last month and left most sales teams working from home. So what does this mean for brands whose customers still want and need their products? It’s time to embrace technology that enables remote sales and the kind of work-from-anywhere collaboration that makes remote selling possible. Here, we’ll highlight…

KERV Showcases Best Practices for Interactive Video Campaigns

Bridging the Gap Between Performance & User Connection KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, partnered with AdWeek on Wednesday, May 27 to host a dynamic webinar in an effort to help viewers better understand how to utilize and strategize for interactive video campaigns. COO, Marika Roque, along with VP of Media & Client Strategy Bill Roberson, started by walking attendees through new data compiled on…

Whisper Chooses ‘State Of The Art’ Blackbird to Drive Sports Video Production

Blackbird plc, the developer and seller of the market-leading Blackbird cloud video editing platform, announced that Whisper, the sports and live event production specialist, has chosen Blackbird to drive major video production efficiencies for its clients. Co-founded by David Coulthard, Jake Humphrey and Sunil Patel, Whisper is a leading broadcast production company. Whisper specializes in the production of entertainment and sports content with a portfolio that includes Formula One, the Rugby World Cup, the Women's Six…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from LiveXLive (Entertainment), Button (E-Commerce and Mobile Commerce), Litmus (Marketing Clouds), AT&T (Customer Experience Management) and Datameer(Data Visualization). LiveXLive Releases New Unified Audio-Video Smart TV App Experience On Apple TV, Roku And Samsung TV, With Amazon Fire LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast…

BriefCam Announces Video Analytics Innovation for Contact Tracing, Physical Distancing

New capabilities to help prevent the spread of COVID-19 and support the safe and responsible re-opening across the globe BriefCam, the industry’s leading provider of Video Content Analytics and VIDEO SYNOPSIS® solutions, today announced significant new capabilities to its product portfolio with v5.6.1 of its innovative and extensible video content analytics platform. The new capabilities will help to prevent the spread of COVID-19 and support the safe and responsible re-opening across the globe. New features available in…