Banner Before Header

Voicify, LLC Receives Second Round of Funding from Multiple Investors

Voicify, a voice experience platform company, announced it has completed a $2 million round of funding from several leading early-stage investors. This is Voicify's second round of financing. Participation in the round included both new and returning investors. With this investment, Voicify will continue to advance the platform and expand its team to meet the significant interest from the market. Jeff McMahon, Chief Executive Officer of Voicify said, "The response from the investment community was overwhelming.  We were…

Netcore Acquires Quinto.AI, an AI Chatbot Start-Up in an All IP and Talent Deal

Netcore Solutions, a Global Marketing technology company, has acquired Quinto.ai, an AI chatbot start-up. With the IP and talent acquisition, Netcore gets access to Quinto's conversational AI-powered chatbot engine and its employees. Quinto’s co-founder Hrishikesh Rajpathak also joins Netcore as Chief Data Scientist and will lead its Machine Learning and Conversation Analytics initiatives. Hrishikesh comes with over 12 years of experience in Machine Learning, Deep Learning and Natural Language Processing(NLP) technologies.…

TechBytes with Bradley Metrock, Executive Producer, The Alexa Conference

From a marketing standpoint, what were the important takeaways from The 2019 Alexa Conference? The emergence of the car as the next frontier for Voice-first technology is arguably the most important takeaway from the event. Around 77 million people in America use Voice Assistants or other Voice Tech in the car versus 45 million in the home. Automakers are moving quickly to incorporate Alexa, Google Assistant, or even technology like SoundHound's Houndify Voice Assistant (used in Mercedes, Hyundai, Kia, and other…

MarTech Interview with Jaime Punishill, CMO, Lionbridge

"Our customers are not segments, archetypes or the sum of their latest actions. They are real people and we need to understand both their commonalities and their differences." Tell us about your role and journey into MarTech and AdTech. What inspired you to join Lionbridge? After earning my degree from Stanford, I supported brand strategy, innovation, product design and digital transformations at several financial services organizations. I am fortunate enough to have spent the past two decades in change management. That’s…

Yext Collaborates with Adobe to Drive Website Discovery

Customers Can Now Leverage Yext to Increase Discoverability of the Facts About Them in Their Adobe-Powered Properties Yext, Inc., the leader in Digital Knowledge Management (DKM), announced a new collaboration with Adobe. Yext has launched four integrations with the Adobe Experience Cloud to easily connect Yext knowledge to properties and assets created and managed with Adobe. These integrations will enable businesses to use their brand data stored in Yext across websites, mobile apps, email systems, and the Internet of…

Roku Devices Can Now Interact with Amazon Alexa

Roku, Inc. announced that Roku devices are now compatible with Amazon Alexa-enabled devices through the new Roku skill for Alexa. Roku streaming player and Roku TV owners in the US can now control their Roku devices using Alexa. The new voice control compatibility further expands the flexibility and choice for how consumers control their Roku devices and get to their entertainment quickly. “Consumers often have multiple voice ecosystems in their homes. By allowing our customers to choose Alexa, in addition to Roku voice…

Frost & Sullivan Recognizes LivePerson Conversational Commerce and AI Offerings for Financial Services with “Global Customer Value…

Unique, End-To-End Approach to Conversational Commerce and AI Creates a “Seamless Experience,” Says Leading Industry Analyst Firm Following a review of conversational artificial intelligence (AI) in the financial services space, Frost & Sullivan awarded its 2018 Global Customer Value Leadership Award to LivePerson, in recognition of its unique, end-to-end approach to deploying conversational commerce and AI in brand-to-consumer communication. Some notable conclusions from Frost & Sullivan, which led them to…

The Battle of Experience: How to Win on Today’s High Street

The Chief Executive of the BRC, Helen Dickinson, recently stated, "The retail industry is undergoing a profound change” in response to industry employment figures. The stats reveal an estimated 70,000 jobs were lost last year due to a slowdown in consumer spending and the increasing cost of running a retail business. Of course, it can’t be ignored that 2018 was a challenging year for the high street. However, it’s simply not true that selling online is the only way to win in retail today. In fact, the in-store experience…

Tech Trend Implications for B2B Marketers in 2019

B2B marketers spend a great deal of time trying to read between the industry headlines. Scores of buzzwords come and go. A few stick around and become meaningful additions to the marketing toolset. But even when consumer brands embrace a given tool for the long haul, B2B marketers are often left wondering, “Yes, but is it really useful for me?” Let’s take a look at some of the words and phrases that took marketing by storm in 2018 and break down the implications for B2B marketers going into 2019: Voice Search In…

How Sales and Marketing is Changing with AI and Machine Learning

Between 2011 and 2018, We Saw Tremendous Growth in the Number of AI and ML Technologies and Their Integration into Marketing, Sales and Customer Service As we inch closer to the end of a phenomenal decade of digital transformation, global businesses are bracing themselves for the next wave of AI and Machine Learning. For most, it’s time to go back to the drawing board to evaluate, strategize and fortify the future by leveraging new technologies. B2B companies that have leveraged AI in sales realized call-time…

Ciena Introduces WaveLogic 5 to Fuel the Content Economy

Multiple Designs Include Programmable 800G and Footprint-Optimized Solutions to Tackle Network Scale, Cost and Efficiency Challenges from Edge to Core Ciena is extending its leadership in coherent optics with its latest WaveLogic technology that supports greater scale, programmability and intelligence from network edge to core. As cloud, IoT, video, 5G, Fiber Deep and edge computing continue to create unpredictability for network operators of all types, customer demand is increasing for coherent optical solutions…

The Digital Achievement Gap: Companies Struggle to Meet Customer Expectations

The Zendesk Customer Experience Trends Report 2019 Shows Large Divide Between Customer Experience Leaders and Laggards in Southeast Asia Zendesk, Inc. released The Zendesk Customer Experience Trends Report 2019 showing that companies of all sizes across industries and geographies lack the capabilities needed to keep up with ever-increasing customer expectations. The report is based on global survey results, focus groups, and the Zendesk Benchmark, an index of product usage data from 45,000 companies using Zendesk.…

PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment

The Programmatic-First SDK Offers App Developers Benefits of Header Bidding PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets. Consumers globally are increasingly interacting with media via mobile devices, and many brand advertisers are turning to in-app advertising to reach this highly-engaged…

MarTech Interview with Joshua March, Founder and CEO, Conversocial

"While the launch of the bot platforms in 2016 caused a lot of hype, we’re now starting to see brands figure out how to use the bot platforms to add real value for customers." Tell us about your role and journey into technology. What galvanized you to start Conversocial? I started my career by founding one of the first Facebook app development agencies in the world, back in 2007. Conversocial was initially a project of that agency, started in 2011 as a general social media management system that helped clients engage…

Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising

Visual Guide for 2019 Digital Media Planning Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying Trends of 2019 infographic. The exhibit outlines everything media buyers need to consider when planning media budgets for the year. In this infographic, Digilant has summarized all of the most important digital advertising trends for 2019 -- including voice marketing, shoppable ads and programmatic in-housing -- into one easy-to-read page. With the constant evolution of…

How AI Empowers Sales Teams to Thrive in the Field

Sales teams have traditionally relied on old school methods like pen and paper and end-of-the-week feedback sessions to document client visits and report important insights to managers. However, the digital era is changing the way people work and what they most value: time. According to a recent report on what millennials in the tech sector want from an employer, over 45% of respondents expect  digitization and connectivity will set the pace with more people opting for flexible working hours and workplace structures. In…

New Research Shows Marketers Are Caught in a Love-Hate Relationship with Social Media

OnBrand Magazine and Bynder’s Annual State of Branding Report Reveals the Trends, Challenges and Investments on the Minds of Marketing Professionals in 2019 OnBrand, a leading publication that features insights and opinions on the latest in branding and marketing, announced the release of the State of Branding Report 2019. The report, developed annually with Bynder, a global leader in digital asset management (DAM), aims to get inside the head of the modern marketer and reveal their biggest challenges for 2019, their…

Prediction Series 2019: Interview with Elizabeth Walton, VP Marketing, Yext

Tell us about your role at Yext and the team/technology you handle. I am the VP of Marketing at Yext. I’ve been with Yext for more than six years and have held nearly every role within the Marketing Department in that time. In my current role, I lead Demand Generation, Content, and Marketing Operations. I consider myself an entrepreneur first and a marketer second — I love the effect good marketing has on a company’s growth.  I joined the company in 2012 when we had just 75 employees, and today we have about 1000…

Voicify to Be a Silver Sponsor at the 2019 Alexa Conference in Chattanooga, Tennessee

Voicify, a voice experience platform provider, announced that they will be attending as a Silver Sponsor of The 2019 Alexa Conference, Jan. 15-17, 2019 in Chattanooga, TN. Jason Fields, Chief Strategy Officer of Voicify said, "We are honored to be a part of this year's Alexa Conference. The event brings together a vast group of great minds, all who share a similar passion for the future of voice technology. We're looking forward to gaining the value of interacting with some of the other market-leading companies, as well…

Morgan Stanley Chooses Yext Brain to Manage Financial Advisors’ Digital Knowledge

Yext Knowledge Engine to Enhance Financial Advisors' Digital Presence and Increase Prospecting Success Through Digital Knowledge Management Yext, Inc., the leader in Digital Knowledge Management (DKM), announced it has been selected by Morgan Stanley to put its financial advisors in control of the information about them across the web. Morgan Stanley will leverage the Yext platform to create and manage financial advisors' business pages and presence across maps, apps, search engines, voice assistants, and other…