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Copper Announces Move to Google Cloud Platform; Expands Its Strategic Partnership with Google Cloud as a Google-Recommended CRM

Move to Google Cloud Platform Brings Scalability, Reliability and Security to Copper Customers and Supports Copper's Vision of Enhancing CRM with AI Capabilities Copper, the Google-recommended CRM for the digital workplace, announced its move to Google Cloud Platform (GCP) to better serve customers globally.  By modernizing its infrastructure with GCP, Copper is further solidifying its  commitment to leverage AI technology in CRM tools so employees can work smarter and more efficiently. In addition, this move to GCP…

Datarobot Acquires Data Collaboration Platform Cursor

Acquisition to Further Bolster Datarobot’s Data Management Capabilities, Making Data and AI Even More Accessible DataRobot, the leader in automated machine learning, announced that it has acquired Cursor, a San Francisco-based company that provides a data collaboration platform which helps organizations find, understand and use data more efficiently. “The Cursor technology and team are key pieces of the puzzle for DataRobot’s vision of an AI-driven world” After spending years at leading technology companies like…

Buzzoole Launches Fraud Detection Tool for Influencer Marketing Based on Opt-In First-Party Instagram Data

In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions. Based on opted-in first-party data collected from Instagram Business Accounts supplied by actual influencers and creators on Buzzoole’s platform, the technology will deliver to brands influencers who can guarantee real audiences, real engagements and real robust results. According to the eConsultancy survey 'Influencer Marketing…

MarTech Interview with John Common, CEO, Intelligent Demand

"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies on an account level, target account research and insights." What made you join Intelligent Demand? I founded Intelligent Demand on Jan 1, 2011. I did it because I saw a real need for a full-service agency that is purpose-built from the ground up to drive B2B revenue growth in modern, measurable, integrated, strategic and creative ways. I imagined an agency filled with smart, driven, kind, passionate…

Altify Powers the Post-CRM World with Customer Revenue Optimization (CRO)

Industry’s First Suite of Applications Enables Value Creation at Every Customer Touchpoint to Unlock and Maximize New Revenue Opportunities Altify, the pioneer and leader in Customer Revenue Optimization (CRO), announced a new category of enterprise selling which ensures that both companies and customers gain more value from their commercial relationships. CRO is the vision of the future of Business to Business (B2B) sales, supported by recent global research findings. CRO arose from the recognition that sales and…

Io-Tahoe Files Patent Applications For Its Smart Data Discovery And AI-Driven Data Catalog Solution

Patent Application Filing Covers Automated Solution for Capturing Data Semantics, Using Novel Signature Techniques Io-Tahoe, a pioneer in Smart Data Discovery and AI-Driven Data Catalog products, in its efforts to continue to transform the data discovery market,  announced it has recently filed three patent applications with the United States Patent and Trademark Office. The patent filings cover the generation of data signatures that accurately describe data in a human friendly form using advanced NLP (Natural Language…

Accenture Wins GLOMO Award for Virtual Reality Mobile Application

Training Tool for Child Welfare Caseworkers The Accenture Virtual Experience Solutions (AVEnueS) has won “Best Mobile VR or AR” at the GSMA GLOMO Awards 2019. The award was presented at MWC19 Barcelona yesterday. “Advances have brought VR to a point where it offers a new transformative way for citizen services organizations to help train caseworkers and other social workers to be more prepared and effective in the field.” AVEnueS, a solution created by Accenture Health & Public Service, in collaboration with…

Bentley Systems Introduces Mixed Reality App for Infrastructure Construction Projects Using Microsoft HoloLens 2 at Mobile World Congress…

Bentley's SYNCHRO XR Brings the Benefits of Mixed Reality to Users in the Architecture, Engineering, and Construction (AEC) Industry Bentley Systems, Incorporated, the leading global provider of comprehensive software solutions for advancing the design, construction, and operations of infrastructure, presented SYNCHRO XR, its app for immersively visualizing 4D construction digital twins with the new Microsoft HoloLens 2, which Microsoft announced during a press conference at Mobile World Congress in Barcelona.…

TapClicks Launches Report Studio Providing Marketers With Interactive Visual Reports and Presentations

Advanced Data Visualization Tools Deliver Sophisticated Graphical Analysis and Reporting Capabilities TapClicks, the global SaaS leader in marketing analytics, reporting, orders and workflow, announced the availability of the TapClicks Report Studio, a new suite of data visualization tools created specifically enable marketers, advertisers and client service teams to integrate interactive, data-driven graphics into reports and presentations. The TapClicks Report Studio brings new visual storytelling capabilities to the…

Stackla Survey Reveals Disconnect Between the Content Consumers Want & What Marketers Deliver

92% of Marketers Believe Most or All of the Content They Create Resonates as Authentic, yet 51% of Consumers Say Less Than Half of Brands Create Content That Resonates as Authentic Stackla, the world’s smartest visual content engine, released a new report, titled “Bridging the Gap: Consumer & Marketing Perspectives on Content in the Digital Age”. The study builds on Stackla’s 2017 consumer report, delving deeper into the types of content consumers create, reference and are influenced by across an array of buying…

Smart TV Addressability Expands with Nielsen’s New Advanced Video Advertising Group, Acquisition of Sorenson Media

Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising, that will focus on expanding and innovating addressable advertising for Smart TVs and beyond. To further accelerate this initiative, Nielsen has acquired Sorenson Media, a leading addressable TV technology provider that will help transform TV from a one-to-many to a one-to-one medium by powering addressable ad delivery and measurement. The Smart TV landscape has the potential to usher in a gold rush for marketers,…

Ciena Introduces WaveLogic 5 to Fuel the Content Economy

Multiple Designs Include Programmable 800G and Footprint-Optimized Solutions to Tackle Network Scale, Cost and Efficiency Challenges from Edge to Core Ciena is extending its leadership in coherent optics with its latest WaveLogic technology that supports greater scale, programmability and intelligence from network edge to core. As cloud, IoT, video, 5G, Fiber Deep and edge computing continue to create unpredictability for network operators of all types, customer demand is increasing for coherent optical solutions…

PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment

The Programmatic-First SDK Offers App Developers Benefits of Header Bidding PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets. Consumers globally are increasingly interacting with media via mobile devices, and many brand advertisers are turning to in-app advertising to reach this highly-engaged…

Vibes Unveils Conversational Analytics, The Industry’s First Natural Language Processing Solution

New AI Analytics Solution Enables Brands to Extract Actionable Consumer Insights Vibes, a mobile marketing leader, announced Conversational Analytics, the industry's first Natural Language Processing (NLP) solution. Conversational Analytics further enables the Vibes Platform to extract deep consumer insights from the unstructured messaging content in its high volume of data and messages. The solution is a new capability within Vibes Advanced Analytics which together will help marketers see which mobile experiences provide…

STUDY: Nearly Half of SMB Marketers Say Amazon’s Alexa Has More Marketing Potential Than Other Voice Assistants

Uberall Study Finds That SMBs Prefer Alexa over Google Assistant, Siri, Cortana Uberall, Inc., the location marketing solution for businesses competing to attract and win local brick-and-mortar customers, released a new study about how SMB (small- and medium-sized business) marketers feel about interactive voice technology. Interactive voice is the 2-way engagement that a consumer has with a voice assistant like Amazon Alexa, Google Assistant or Apple’s Siri. People can use these assistants in many different places like…

Data-Driven and AI-Powered Marketing in 2019 and Beyond

The world of marketing has been shifting to a data-driven discipline for many years. Marketing Automation and Account-Based Marketing (ABM) have had a massive impact on how marketers implement strategies and have created a quantifiable approach to measuring marketing impact. For the most part, these approaches have analyzed data “after the fact,” providing a snapshot, which enables marketing practitioners to make assessments and derive decisions for the future. However, the next wave of marketing transformation will shift…

TechBytes with Michael Kostow, SVP and GM, Salesforce Pardot

Tell us about your vision in ABM and the role it plays in current Marketing-Sales alignment. Sales and marketing is undergoing a dramatic change today, which is truly shaping the role that Account-Based Marketing (ABM) plays for both teams. Customers are more empowered than ever, and they expect the companies they engage with to be connected and transparent across every part of their business. In fact, 74% of business buyers say it’s very important for salespeople to be aware of marketing campaigns and offers in order…

AppsFlyer’s People-Based Attribution Provides New Insights Connecting the Consumer Journey Across Mobile and Beyond

People-Based Innovations Introduce New Cross-Device, Cross-Channel Intelligence and Dashboards to Measure and Connect Data Across Web, Apps and More AppsFlyer, the world leader in mobile attribution and marketing analytics, has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. Leveraging insights at scale from 8.4 billion of the world’s connected devices, AppsFlyer’s advances in…

QueBIT Recognized as the 2019 Top North American AI Business Partner

QueBIT Receives IBM’s 2019 Top North American AI Business Partner Award, Presented at IBM’s Think 2019 Conference Held at Moscone Center in San Francisco QueBIT Consulting, experts in analytics, was named IBM’s 2019 Top North American AI Business Partner, along with a second award as the 2018 Worldwide IBM PA Local #1 Re-Seller. These awards from IBM recognizes the Business Partner that distinguished itself in the past year across a broad range of different factors: outstanding growth and performance; marketing excellence;…

Serial Digital Entrepreneur Adam Ludwin, Joins the Board of Influencer in Preparation for Global Expansion

Digital Marketing Expert and Award Winning Entrepreneur Adam Ludwin, Has Joined SaaS Influencer Marketing Platform Influencer as a Director of the Board in Preparation for the Companies Rapid Expansion Growing by 450% YOY, and winning many leading global brands in the past year including Boohoo, Alibaba and Protein World, to name a few, Influencer is now looking to expand their offering within their platform, bringing new innovations that allow brands and creators to build deeper relationships, something that Co Founder…