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MarTech Interview with Rob Carpenter, Founder and CEO at Valyant AI

"Artificial intelligence is going to completely transform the working world in much the same way as computers did three decades ago." Could you let us know your journey into technology? What inspired you to start Valyant? I have always been interested in technology and actually Founded a custom Software Development company, AppIt Ventures, before launching Valyant AI. The inspiration behind starting Valyant came simply from a place of wanting to solve a problem in an industry that needed a lot of help. I saw an opportunity…

90 Percent Of Gen Z Tired Of How Negative And Divided Our Country Is Around Important Issues, According To Research By Porter Novelli/Cone

Marked increases in Gen Z's belief companies must address hot-button issues like gun control and LGBTQ+ rights Nearly nine-in-10 (87%) of Gen Zers are worried for the environment and the planet, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study. The study, surveying Americans ages 14-22, examines this emerging generation's expectations of and attitudes toward company involvement in social and environmental issues – and the actions they are willing to take to positively impact topics they care about. "The…

Resonate’s State of the Consumer Report Reveals New Insights into 4 Intriguing Customer Segments

New Report from Leading Consumer Intelligence Platform Explores Purchase Motivations of Consumers That Extend Beyond Marketing Messages Resonate, the leading provider of A.I.-driven consumer intelligence for marketers, released its latest State of the Consumer Report, which examines four distinct audience segments that collectively represent the major underlying influences behind today’s consumer purchases. Specifically, the research breaks down the motivations driving activist shoppers, personal values shoppers,…

New Research Finds The Salesforce Economy Will Create More than $1 Trillion in New Business Revenues and 4.2 Million Jobs between 2019 and…

Salesforce ecosystem is on track to become nearly six times larger than Salesforce itself by 2024, earning $5.80 for every dollar Salesforce makes Salesforce, the global leader in CRM, announced new research from IDC that finds Salesforce and its ecosystem of partners will create 4.2 million new jobs and $1.2 trillion in new business revenues worldwide between 2019 and 2024. The research also finds Salesforce is driving massive gains for its partner ecosystem, which will see $5.80 in gains for every $1 Salesforce makes by…

Consistency is Key to Customer Experience

In the pre-digital era, customer experience was fairly linear. Customers would enter a store, chat face-to-face with the clerk, perhaps ask a few questions then make their purchase. If the retailer was particularly ahead of the curve, perhaps it would also include a follow-up phone call, but that was roughly the full extent of the relationship. Today, retail brands exist far beyond the in-store experience, from social media to email touchpoints and e-commerce sites. It’s an incredible opportunity to raise product…

Ubiquity Unveils New Visual Identity During Unprecedented Expansion

New Brand Identity Exemplifies Partnership Approach, Attracting Marquee Clients Across Fintech, Healthcare, Ecommerce and Retail Ubiquity, a customer experience-driven outsourcing specialist, launched a new brand identity and website amid record growth in revenue and new clients. Dedicated to becoming an extension of client brands, Ubiquity's momentum is driven by existing clients tapping the company for additional services and a significant increase in new clients, including financial services innovators, healthcare…

WiFi Dreaming: App Publishers Amend Privacy Practices

The Digital Advertising Accountability Program released the results of two reviews of popular mobile apps that allowed ad tech companies to collect device and behavioral data from their users without first meeting industry privacy standards. Both companies, WiFi Map LLC and Ipnos Software Inc., eagerly adopted the Accountability Program's recommendations and came into compliance with the Digital Advertising Alliance's Self-Regulatory Principles. The BBB National Programs' Accountability Program examines popular mobile…

Viant Enhances Programmatic Pharmaceutical Offering with New Data Partnerships

Launches new whitepaper “Programmatic for Pharma Marketers” to help navigate the digital landscape Viant, a Meredith Corporation people-based advertising technology company, announced an enhanced offering for pharmaceutical marketers. The enhanced platform provides accuracy and dependability when marketers execute both direct to consumer (DTC) and healthcare provider (HCP) campaigns. The widespread availability of online resources for both consumers and healthcare providers have created both new challenges and…

TechBytes with George Corugedo, CTO and Co-Founder at RedPoint

Could you tell us about your role and the team/technology you handle at RedPoint Global? As one of the Founders of RedPoint Global and the Chief Technology Officer, I have the opportunity to help materialize a vision of empowering marketers with a technology platform that defragments the world they work in. Every day marketers are mired in the logistical challenges of mastering data, deriving insights and precise execution. These are simple ideas in theory but hard to achieve in a world where every vendor wants to…

Pega Achieves HITRUST CSF Certification to Manage Risk, Improve Security Posture, and Meet Compliance Requirements

HITRUST CSF Certification Further Demonstrates Compliance with the Highest Industry Standards for Pega Healthcare and Life Sciences Clients Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced Pega Cloud has earned certified status for information security by HITRUST. This demonstrates Pega meets some of the industry's toughest information protection requirements for sensitive information accessed or stored on the cloud, giving an added level of data…

5G, AR and Frictionless Commerce; Nielsen Illuminates Future of Retail and Consumer Packaged Goods

Nielsen reveals tech levers fueling such clients as P&G, envisions transformative retail and CPG change at the Gartner IT Symposium/Xpo Nielsen announced its predictions for 2020 and the decade ahead from Gartner IT Symposium/Xpo. Built on the most holistic and predictive view of consumer purchasing habits, Nielsen anticipates that 2020 will represent an inflection point for trust and transparency, 5G and time to purchase in the U.S. retail and consumer landscape. Nielsen's forward-looking vision is fueled by the…

Business Leaders to Yield Better Results with Oracle DB Business Intelligence

A typical business leader is not simply an entrepreneur, but someone who is more confident, intelligent, and inventive to perform insightful business leading. An ideal business leader can launch a new enterprise and further invest their time and energy to establish it. In addition to these, they possess exceptional talent in inspiring people. A business leader needs to be a good communicator too who can share factual and logical information to others. Business leaders are also responsible for implementing business…

TechBytes with James Litton, CEO and Co-Founder at Identity Automation

Could you tell us about your journey? What led you to start Identity Automation? I’ve worked in IT throughout my professional career. I previously worked for big companies like Coca-Cola, Veritas Software, Symantec, and Cray. My Co-founder Troy Moreland proposed the idea of starting our own identity and access management (IAM) consulting company in the early 2000s, which was the genesis of Identity Automation. When we initially started the company in 2004, we helped customers implement other IAM providers’ solutions,…

MarTech Interview with Ashley Casovan, Executive Director at AI Global

"Since AI tools transcend both domain and region, applying ethical standards becomes incredibly tricky." Could you tell us about your journey in technology and how you started in this space? I have an unconventional background compared to most in the tech industry. While it’s not what I originally set out to do, my curiosity continues to lead me to the intersection of innovative technology and its impact on society. I started with a career in Politics and went to school for Political Science and Economics. Having grown…

ElectrifAi, Global Leader in Practical AI and ML, Appoints Female Executives to Leadership Positions

Saroj Venkatesh, Xian Sun and Nancy Hornberger Join Electrifai's Leadership Team, Solidifying the Company's Commitment to Gender Equality  ElectrifAi, a global leader in the development of innovative and practical Artificial Intelligence (Ai) and Machine Learning (ML) products, is pleased to announce the appointment of Ms. Saroj Venkatesh as Head of India, Ms. Xian Sun as Head of China and Ms. Nancy Hornberger as Executive Vice President and Co-Head of Healthcare to its leadership team. Together, these three professionals…

Talkdesk Supports Cognosante Contact Center Operations for 2,400+ Agents

Talkdesk Cloud Cures On-Premises Condition for Cognosante to Transform the Health Care System Through Technology Solutions Talkdesk, Inc., the cloud contact center for innovative enterprises, announced Cognosante selected Talkdesk to power its customer service operations. As a leader in technology solutions for health and social services programs, Cognosante is on a mission to transform the healthcare system by providing technology solutions and business process outsourcing to federal, state and local government health…

OmniSci Debuts ‘OmniSci for Good,’ Making Accelerated Analytics Accessible for Social Benefit

New Program Offers Qualifying Non-Commercial Entities Free License to Full OmniSci Platform, Plus Development Support OmniSci, the pioneer in accelerated analytics, at Converge 2019 announced the debut of OmniSci for Good, a program that provides non-profit organizations and researchers with free access to the powerful OmniSci analytics platform. The goal of OmniSci for Good is to support those using advanced data analytics to make a difference in the world. OmniSci's accelerated analytics platform allows users to create…

Hackathons Foster a Culture of Connectivity

Hackathons are all the rage these days. The term “hack” is overused and the term Hackathon has been used to describe actual Hackathon events as well as sprints in an Agile environment. We know that the most innovative ideas are a result of collaboration, not just the idea of one single person. Hackathons foster a culture of collaboration by bringing together great minds to create new products. If you’re at the point when you’re questioning the value of a Hackathon, let me expand on the cultural and organzial benefits.…

Rakuten In Store Network Fuels GasBuddy’s Card-Linked Rewards Program

Drivers will be able to earn free gas just from making purchases at their favorite stores thanks to a strategic partnership between performance advertising platform Rakuten In Store Network and the leading money-saving fuel app GasBuddy. Rakuten In Store Network will provide offers to GasBuddy's card-linked rewards program, significantly expanding GasBuddy's free gas offers. GasBuddy users currently earn GasBack, free money for gas, when shopping online. Through this new partnership, drivers can earn GasBack, which is…

TechBytes with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy Director

Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing world for over a decade now so technology has always been intertwined with my roles. My fascination and curiosity towards psychological drivers behind online interactions and what lies beneath surface-level consumer-brand engagement date back to my undergraduate years. Following a few years in the field of strategy in the agency world, my interest and involvement in data and consumer research grew. I soon…