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SITO Mobile Launches New Performance Guarantee

New Offering Empowers Marketers to Execute Media Buys Based on Business Results SITO Mobile, Ltd. the Consumer Behavior and Location Sciences company, announced the introduction of the SITO Performance Guarantee. This new assurance provides marketers with a risk-free offering to leverage SITO’s superior location data, ad serving technology and managed services to execute media buys based on quantifiable performance metrics that go beyond impression-based CPM. With the new assurance guarantee, SITO will develop, plan and…

Bentley Systems Introduces Mixed Reality App for Infrastructure Construction Projects Using Microsoft HoloLens 2 at Mobile World Congress…

Bentley's SYNCHRO XR Brings the Benefits of Mixed Reality to Users in the Architecture, Engineering, and Construction (AEC) Industry Bentley Systems, Incorporated, the leading global provider of comprehensive software solutions for advancing the design, construction, and operations of infrastructure, presented SYNCHRO XR, its app for immersively visualizing 4D construction digital twins with the new Microsoft HoloLens 2, which Microsoft announced during a press conference at Mobile World Congress in Barcelona.…

Funnel Receives $8 Million Growth Equity Investment, Led by Oxx

Funding Allows Company to Double Down on Growth Oxx, the growth capital firm focussed on B2B software companies, is pleased to announce that it has led an $8 million growth equity investment in Stockholm-based Funnel, a software company delivering automated data collection and transformation software to advertising and marketing business users. Existing investors, including Balderton, Industrifonden and Zobito also participated in the round. The investment will help Funnel to continue its rapid growth and continue to…

Sideqik Raises $5 Million Series A To Drive Innovation In Influencer Marketing Platform

Coca-Cola, Universal Music, Virgin Voyages, Under Armour, Procter & Gamble among Brands Leveraging AI-Powered Influencer Marketing and Engagement Platform Sideqik, the influencer marketing and social engagement platform whose mission is to help brands authentically engage with their customers and the people they trust, announced it has raised $5 million in its Series A round, bringing their total funding to $6.5 million. Jackson Square Ventures led the round with participation from Fuqua Capital, Tom Noonan – …

MarTech Interview with Neil Morris, CEO and Founder, Grand Visual and QDOT

"As a global medium, DOOH requires a global delivery system to accelerate its adoption as a dynamic, data-driven and scalable medium with seamless workflows." Tell us about your role and how you got here. Grand Visual launched in 2005 and was the first production company specializing in digital OOH creative at the time. It was the same year that the first run of digital escalator panels was installed on the London Underground and the potential of this fantastic digital canvas was just starting to make its mark in London…

90 Seconds Closes US $20 Million Series B with SIG, AirTree and Sequoia India to Grow the Global Video Creation Platform

90 Seconds Has Paid out $64 Million to Creators on the Platform 90 Seconds, the global video creation platform, just announced it has raised US$20 million (S$27.1 million) in a Series B funding round from new and existing investors including SIG, Airtree Ventures, Sequoia India, Qualgro Venture Capital, Atami Capital, and Right Click Capital. The fund raise will be used to increase automation and intelligence to personalise brands’ experience on the platform in order to scale video creation. It will also allow 90…

Lytics Raises $35 Million to Extend Leadership Position in Customer Data Platform Market

JMI Equity-Led Investment to Accelerate Strategic Growth Initiatives in Product Development and Customer Success, and Expand Lytics’ Team Lytics, the leading Customer Data Platform for marketers, announced the closing of a $35 million Series C investment round. The round was led by JMI Equity, a growth equity firm focused on investing in leading software companies, with participation from current investors Comcast Ventures, Two Sigma Ventures, Rembrandt Venture Partners and Voyager Capital. This investment will…

Qlik to Acquire Attunity to Expand Enterprise Data Management and Enable Real-Time Analytics

Attunity's Market-Leading Data Integration and Data Management Solutions Combined with Qlik's Market-Leading Analytics Platform Unlocks the Value of Data Qlik a leader in data analytics, and Attunity Ltd., a leading provider of data integration and big data management software solutions, announced that the two companies signed a definitive agreement under which Qlik will acquire Attunity. Under the terms of the agreement, Qlik will acquire all outstanding ordinary shares of Attunity for a total value of approximately $560…

Dr. Barry Po Promoted to Chief Product Officer of Universal mCloud

Bolsters mCloud's Ability to Bring AI-Powered Products and Services to Market Universal mCloud Corp., a leading provider of Artificial Intelligence and Analytics and IoT-connected asset care technology, is pleased to announce the promotion of Dr. Barry Po to Chief Product Officer, reporting to the CEO. Effective immediately, Dr. Po will lead mCloud's product management and marketing functions. Dr. Po joined mCloud in 2018 by way of mCloud's acquisition of NGRAIN (Canada) Corporation. As part of NGRAIN's senior…

Why Context is The New King in Marketing

We are living in a world where consumers are switching off ads in droves and more than a quarter are turning on ad blockers. As a result, one of the original forms of targeted marketing technology is experiencing a rebirth. Contextual marketing, which fine-tunes marketing content and campaigns to a customer’s situational context, is on the rise. With traditional forms of marketing falling by the wayside due to poor performance and bad user experiences, and with increasing regulation on data privacy like GDPR, brands are…

OneTrust Scales Customer Base More Than 400% to over 2,000, Doubles Headcount to 600 Employees and Is Awarded 16 Patents in 2018

Global Growth Fueled by New Regulations and Consumer Demands for Privacy Protection OneTrust, the largest and most widely used dedicated privacy management technology platform, announced year-over-year growth across product offerings, customers and employees. In 2018, OneTrust customers grew to surpass 2,000 worldwide. To meet this demand, OneTrust more than doubled global headcount to exceed 600. OneTrust’s international growth continued with expanded key offices in Atlanta, London, as well as a new local office in …

TechBytes with Andrew Park, VP, Customer Experience Strategy, InMoment

Tell us about your role at InMoment and the team/technology you handle. As InMoment's VP of CX Strategy, I’m responsible for designing, deploying, and consulting on CX programs for global Fortune 1000 companies. InMoment is a pioneer in experience intelligence, an advanced form of both Voice of Customer and Employee Experience technologies, which helps the world’s largest and most successful brands effectively manage what, where and when they engage in dynamic conversations. Our technology collects, integrates and…

Vibes Unveils Conversational Analytics, The Industry’s First Natural Language Processing Solution

New AI Analytics Solution Enables Brands to Extract Actionable Consumer Insights Vibes, a mobile marketing leader, announced Conversational Analytics, the industry's first Natural Language Processing (NLP) solution. Conversational Analytics further enables the Vibes Platform to extract deep consumer insights from the unstructured messaging content in its high volume of data and messages. The solution is a new capability within Vibes Advanced Analytics which together will help marketers see which mobile experiences provide…

Invoca Achieves 115% YoY Growth Fueled By Enterprise Customers in Telecommunications, Financial Services, and Healthcare

Fortune 500 Brands Select Invoca to Drive Revenue from Connecting Digital Marketing and Inbound Phone Calls Invoca, an AI-powered call tracking and analytics company, announced impressive business growth as more enterprise marketers uncover a new source of revenue from connecting digital marketing and inbound phone calls. In the second half of 2018, Invoca grew ACV (annual contract value) by 115% relative to the same period in 2017. And the company drove especially strong traction in the enterprise segment of the…

DealCloud and Preqin Announce Integration of Preqin Data into DealCloud DataCortex

The integration of Preqin’s alternative assets data into DealCloud’s DataCortex product will allow clients to identify and enrich investor data and manage fundraising more effectively DealCloud – a global technology leader for CRM and deal management in the capital markets – and alternative assets data provider Preqin announce a partnership to integrate Preqin’s data with DealCloud’s DataCortex product. “We believe that modern-day dealmakers, fund managers, and investor relations professionals deserve to have all of…

Rivetz and PeerStream Demonstrate Secure Blockchain Applications at Mobile World Congress/4YFN

Companies to Display Their Blockchain Offerings at Premiere Mobile Event Rivetz, a leader in decentralized cybersecurity, announced it will be joined by global internet solutions provider PeerStream, at their partner pavilion at 4YFN, the sister conference to Mobile World Congress in Barcelona. The companies will be demonstrating advanced mobile security for messaging and media streaming at Booth 116 in Hall 4YFN Montjuic Hall M8, from Feb. 25-28. PeerStream has been building innovative consumer apps for 20 years, with…

Singular Announces Global-First Cross-Device, Cross-Platform ROI Analytics

Marketing Intelligence Platform Releases the First Ever Cross-Device and Cross-Platform Measurement of Marketing Return on Investment Singular, the Marketing Intelligence Platform for growth marketers, is announcing the first cross-device and cross-platform ROI analytics solution. Most marketers can't connect global marketing efforts with customer/user acquisition and sales results across platforms and devices. They advertise over a wide range of publishers, platforms, and devices, and prospective customers engage with…

New Deloitte Machine Learning Model Helps Predict and Quantify the Social Impact of Corporate Investment

As companies are becoming increasingly focused on the social impact of their business operations, Deloitte has developed a new Social Impact Measurement Model (SIMM), pioneering a machine learning tool that forecasts the results of a large corporate investment – such as opening a new office or headquarters – on a community, across more than 75 social measures. With a high degree of accuracy, the model quantifies the social impact of an investment at the US county level for the four years following the investment, and sheds…

Voicea’s EVA Now Available on Microsoft AppSource

Voicea announced the availability of EVA on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Voicea created EVA, an enterprise voice assistant that helps customers capture what's important and connect those actions to the rest of the tools they work in. EVA joins meetings, takes notes, and identifies important moments and action items from meetings. EVA integrates with Microsoft Outlook and Skype for Business to create more action-oriented meeting experiences. "It's simple:…

MarTech Interview with Eric Mayhew, President, Fluency

"Regulations are likely to continue to become more restrictive to protect the consumer and the industry is going to have to adapt." Tell us about your role and journey into technology. What made you start Fluency? I was a mechanical engineering student at Clarkson University when I got my first computer. Knowing basically nothing about computers, after using it for about a day, I had broken it and I couldn’t get it to boot up. I was worried about how much it was going to cost me to fix it, so I started reading. I read…