Fireside Chat with Lee Auerbach

Lee Auerbach talks about the dynamic elements driving B2B sales revenue model at Chatmeter. Know My Team Chatmeter’s sales team is around 20-strong. As most salespeople, money is the main motivator, but a large part of talent retention falls on office culture, achievement recognition, and growth. We have a small team, but the dynamic revolves around bonuses, commission, and office celebrations, whereas long-term sales are focused on promotions and seniority (and bragging rights). Tech-savvy teams I’d rate the team…

$150 Million Deal… Gannett Acquires PPC Giant WordStream

WordStream's Acquisition Marks An Exciting Chapter in Local Search Marketing and PPC Ecosystem  Gannett, the owner of USA Today, has officially announced WordStream's acquisition. The deal will cost Gannett $150 million, and it would enable the American media company to fortify their digital transformation journey. WordStream, founded by marketing influencer Larry Kim in 2007, is widely recognized as a leading provider of cloud-based SaaS solutions for local and regional businesses and agencies. The Online advertising…

Streaming Video Alliance Welcomes Google as a New Member

Alliance Gathers at Viacom's Headquarters Recently in New York City for Annual Meeting The Streaming Video Alliance (the Alliance), an industry forum solving challenges to improve the video experience, recently announced that Google has joined as its newest member. At an event hosted by principal member Viacom, Alliance members gathered at the company's headquarters in the heart of Times Square. "Viacom is pleased to host the Streaming Video Alliance face-to-face meeting, where we can continue collaborating with the…

Nex Cubed Announces Two New Board Members

Ken Denman is an Entrepreneur, Board Member, Investor, and Serial CEO of Technology Companies, While Duncan Logan is the Founder and CEO of Rocketspace Nex Cubed, an innovation platform that empowers entrepreneurs to bring new technologies to market, helps rising companies scale and provides paths to liquidity, welcomed Ken Denman and Duncan Logan to its Board of Directors. "We are honored to have Denman and Logan join the Nex Cubed Board," said Marlon Evans, CEO of Nex Cubed. "Their breadth of experience, leadership,…

Channel and Sales Enablement Software Provider, Mindmatrix Launches Salesforce Community Add-ons

The Integration Adds Value to Salesforce Community by Bringing Mindmatrix Channel Enablement Tools to the Salesforce Community Portal Making It More Powerful Pittsburgh-based channel and sales enablement service provider, Mindmatrix introduces Salesforce Community add-ons that bring the Mindmatrix channel enablement tools to the Salesforce Community Portal, making it more powerful. The integration brings Mindmatrix channel and sales enablement software platform’s key modules such as playbook, training and…

Moving from Media Monitoring to Industry Intelligence

Media monitoring reports often contain a wealth of information that can help companies navigate fast-changing landscape and spot both opportunities and issues on the horizon. Unfortunately, these insights tends to stay buried in the inbox of the PR and communications department and business decision makers lose out on a valuable source of information. So how can communications professionals - both in-house and agency - elevate their insights to the C-Suite to the point that they affect business decisions? The biggest…

Criteo’s Global Commerce Review Highlights Mobile-First Psyche of Customers

Results Reveal that On-the-Go Omnishoppers Lead to Highest Lifetime Sales Value, Along With Driving Higher Conversion Rates and In-App Sales on Mobile vs. Shopping Apps Criteo, a commerce marketing company, has disclosed its Global Commerce Review conducted for Q1 2018. The report analyzes purchase and browsing data from more than 5000 retailers spread across 80 countries. The outcome indicates that present-day shoppers opt for purchases on-the-go, and they are active across every browsing environment. Jonathan Opdyke,…

TechBytes with Somrat Niyogi, VP Business Development, Clari

Somrat Niyogi VP Business Development, Clari  Clari scooped a major funding round this year, raising $35 million in financing led by Tenaya Capital. Following the funding round in March, the AI for Sales company is offering customers tools that take sales forecasting and leverage AI to add data-driven approaches to refine sales leads. To dive deeper into the core tenets driving Clari’s AI for Sales technology and the immediate roadmap for the Clari product marketing team, we spoke to Somrat Niyogi, VP Business…

Optimove Acquires DynamicMail Business to Expand Email Capabilities

The Acquisition of DynamicMail Strengthens Optimove's Existing Email Capabilities and Provides Advanced Email Solutions for Smart Marketing Teams Optimove, the maker of Relationship Marketing Hub, has acquired DynamicMail business from PowerInbox. PowerInbox is a leader in email real-time personalization and dynamic subscriber engagement. PowerInbox's email components enable additional highly engaging content, such as video, countdown timers, store locators, and carousels. Read More: Award-Winning Data Science Startup…

MuleSoft Announces Titan, the Next Major Release of Anypoint Platform to Build Secure, Multi-Cloud Application Networks

Latest Release Strengthens Application Networks with New Runtime, Advanced Security and Monitoring Capabilities, and Flexible Multi-Cloud Deployment Model MuleSoft, a provider of the leading platform for building application networks, announced Titan, the latest release of Anypoint Platform that features new capabilities to easily deploy, secure and monitor composite applications across cloud environments. Anypoint Platform unlocks the power of API-led connectivity, allowing organizations to connect apps, data and devices…

Madison Logic Partners with Marketo to Help B2B Marketers Quickly Convert Target Accounts

Madison Logic to Help B2B Marketers Quickly Convert Target Accounts with a Comprehensive Global Account-Based Marketing Self-Serve Platform, ActivateABM™ Direct Madison Logic, the leading global Account-Based Marketing (ABM) platform has announced that ActivateABM Direct, the industry’s first global self-service account-based marketing platform, would be made available to select Marketo customers prior to its full release. Read More: LeanData Adds Muscle to Marketo Accelerate Ecosystem as a Strategic Partner At…

ProsperWorks Study Reveals the True State of CRMs in the Relationship Era

ProsperWorks Survey Shows that Business Relationships are Becoming More Complex Driven by Changes in Customer Adoption, Engagement, and Expectations, While CRM Innovation Languishes ProsperWorks, has announced a new study that measured the attitudes of sales and marketing professionals toward the state of customer management and the state of CRM innovation. The new report, titled, “The State of Customer Management in the Relationship Era,” shows that today’s digital workforce isn’t satisfied with the rate at which CRM…

SpotX Expands Horizon to Ensure Brand Safety by Filtering Out Fake News Content and Brand-Objectionable Categories 

SpotX Strengthens Partnership with zvelo Preventing SpotX’s Advertising Partners from Running Ads Alongside Fake News and Problematic Content Related to Terrorism, Cryptocurrency Mining, and More SpotX, the global video advertising and monetization platform, has announced new capabilities to strengthen brand safety across their video ad ecosystem. SpotX is increasing brand safety vetting through identification and categorization of fake news sources by integrating new advances from zvelo – one of SpotX’s trusted brand…

Marchex Institute Study Reveals Conversation Trends Across America 

Marchex Provides AI-Powered Speech Analytics Technology Not Only Automates Tasks like Call Transcription But Allows Businesses to Do a More Complex Sentiment Analysis of Inbound Phone Calls Marchex, a leading provider of call analytics that drives, measures, and converts the callers into customers, has released findings from a new speech pattern study based on more than 6.8 million calls placed by consumers to businesses across the United States. Marchex Institute insights reveal how conversation patterns vary and empower…

E-commerce Veteran, Kevin Rodgers, Tapped by PriceSpider as New Director of Sales

Former Google Exec Brings Over a Decade of Experience to Clients of Top Retail Tech Provider PriceSpider — an industry pioneer in creating advanced retail technology solutions for brand manufacturers and retailers—is proud to announce the recent onboarding of Kevin Rodgers as its new director of sales. After over 13 years of helping Google Inc. build and scale sales and operations teams across digital media and e-commerce, Rodgers will be stepping into his new role as PriceSpider’s demand among brand manufacturers…

Sage Business Cloud Customers to Benefit from Faster Invoicing with Extended Microsoft Integration

Simplifying Invoice Process for End-Customers with ‘One-Click’ Payment; Helping to Reduce the Burden of Late Payments for Sage Customers Sage, the market leader in cloud business management solutions announced its extended integration with Microsoft to deliver a swift, seamless payment experience from within the Outlook email application. With Microsoft Outlook accounting for over half of business email boxes, this new feature will enable Sage Business Cloud customers to get paid faster with no extra cost to their…

Senior Digital Transformation Executive Arkadiusz Seredyn Joins Synerise

Arkadiusz Seredyn Has Previously Held Various Senior Positions at SAS and Orange Arkadiusz Seredyn, formerly Executive of Digital at Orange, has joined Synerise, a technology company providing Next Generation Growth Cloud-based on an Artificial Intelligence. As the Executive Vice President & Chief Commercial Officer, Seredyn will be responsible for commercial strategy and developing paths to drive business growth and market share. Seredyn's responsibilities at Synerise will include ownership of the customer…

Nosto Honored with Magento Thought Leader Award at Imagine 2018

Nosto Also Secures Team “Excellence” Award with Its Agency Partner Guidance and Customer, Kate Somerville Skincare Nosto, a personalization platform for online retailers, received the Thought Leader award at the annual Magento Imagine conference. Renowned as one of the eCommerce industry’s top events, Imagine brings together leaders who are paving the way for the future of B2C and B2C commerce. The Magento Thought Leader award recognizes the leading solution and technology partners that have delivered the greatest impact…

Unbounce Launches Analyzer Integration Program for PPC Marketers

The Analyzer Integration Program Will Empower PPC Marketers To Determine Tactics That Can Help Increase Post-Click Conversion Rates Unbounce, a leading landing page and conversion marketing platform used by marketers and agencies,  announced a new Integration Program. The Analyzer Integration Program—is designed to help PPC marketers understand the effectiveness of their landing pages by incorporating with Advertising Technology platforms. This will also help insert Unbounce’s one-of-a-kind Landing Page Analyzer tool…

Acxiom and GSTV Partner to Measure Impact of Video Advertising

People-Based Measurement Solution Enables Advertisers to Evaluate Spend and Leverage Insights for Future Campaigns Acxiom has announced its partnership with GSTV to provide advertisers with the people-based measurement that will effectively quantify the impact of video advertising delivered through GSTV. Read More: How is The Location Data Landscape Shaping Up in 2018? The partnership leverages Acxiom’s leading analytics practice and identity resolution technologies to connect audiences and transaction data in a…