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MediaSmack Announces a New Direction in Leadership

As CEO, Co-Founder Zach Thompson Will Oversee the Growth and Strategic Vision of MediaSmack, While COO Amanda Snowden Takes Over as President MediaSmack, a legal marketing company based in Austin, announced a change in leadership. Zach Thompson and Brian Meikle co-founded the firm in 2013 and led the company together as Co-Presidents for the first years of the business’s growth. Now, Brian is taking a step back from the company; as of July 1, 2018, Zach will transition into being the sole CEO of MediaSmack. “I am…

Freshworks Reaches $100 Million in Annual Recurring Revenue, Unveils Freshworks 360

Momentum Reflects Increasing Market Demand for Cloud-First, Easy-To-Use Integrated Customer Engagement Suite Freshworks, a global leader in customer engagement software, announced that it has reached a revenue milestone by crossing $100 million in annual recurring revenue, led by its flagship support product Freshdesk (Customer Support Software) and continued rapid growth with its Freshservice (IT Service Management Software) and Freshsales (CRM Software) products over the last several quarters. This…

Invoca Named a Strong Performer in AI-Fueled Speech Analytics Providers Report by Independent Research Firm

Invoca Earned a Differentiated Rating in the Real-Time Speech Analytics, Business Insights, and Product Roadmap Criteria Invoca, the call intelligence company, announced that Forrester Research identified the company as a strong performer in The Forrester New Wave: AI-Fueled Speech Analytics Solutions, Q2 2018 report. The report reveals that AI is broadening the number of non-traditional use cases for speech analytics, including marketing optimization, emotion or effort detection, or real-time conversation guidance.…

Five Inconvenient Truths of Multi-Touch Attribution (MTA)

After several years of development and heightened industry expectations, the MTA bubble is bursting before our eyes. With the sun-setting of Convertro by Oath, the internalization of Adometry by Google 360, and the recent purchase (and likely absorption) of Visual IQ by Nielsen, the once big three of MTA have now all but disappeared. Why? On the surface, these large media networks saw a chance to bring in-house a technology to enhance and optimize ad-spend within their own programmatic platforms, but the truth is that MTA…

IBM Is Helping Wimbledon “Prepare for Greatness” in 2018

AI Pervasive Throughout the Organisation Driving Fan Engagement & Business Efficiency IBM and The All England Lawn Tennis Club (AELTC), recently unveiled new AI technologies for The Championships 2018, marking the next phase in the AELTC's journey, cementing digital as the gateway to their brand with unique data insights and AI solutions to drive fan engagement and business efficiency. In 2018, Wimbledon and IBM will put AI to work to change the way fans perceive and enjoy the game of tennis. By delivering unique…

TechBytes with John Whitmore, Head of Data Strategy, TiVo

John Whitmore Head of Data, TiVo Appointment viewing has now caught the advertiser's fancy. Addressing TV viewership with programmatic advertising is the new trend. We spoke to John Whitmore, Head of Data at TiVo, to understand the nuances of this trend. Tell us about your role at TiVo and the team/technology you handle. I manage the data strategy and products that TiVo builds from its anonymized raw, set-top box TV Viewership Data, as well as the team and partnerships that monetize these TV data products in the…

New Study Finds Women Are Leading a Trend of Opt-In Advertising

Women Comprise 55% of People Who Engage with Opt-In or “Value Exchange” Video Ads, and Women Generate a Video Completion Rate That Surpasses Men for All Video Lengths A study conducted by mobile video advertising platform Jun Group found that value exchange advertising continues to be an industry-leading placement, and female audiences are leading the trend. With value exchange advertising units, consumers opt-in to unlock entertainment, points, or other digital content for engaging with a brand advertisement. Value…

Dynamic Language Recognized with World-Class Customer Service Rating

Dynamic Language's Interpreting Services Achieved a Net Promoter Score Placing them in the "Excellent" Category. Dynamic Language recently attained a Net Promoter Score (NPS) of +71, an indication of the high esteem that customers have for the business. This achievement puts Dynamic in the "world class" category. The score was based on results from our semi-annual translation client satisfaction survey. The new score puts Dynamic Language on the same satisfaction level as giant corporations like Apple and Costco.…

NICE Nexidia Recognized as a Leader in AI-Fueled Speech Analytics Solutions Report

NICE Nexidia's Advanced Analytics Solution Powered by Ai Is Recognized for the Value Delivered to Customers and Accuracy NICE announced that Forrester Research has ranked NICE Nexidia as a 'Leader' in its 'The Forrester New Wave: AI-Fueled Speech Analytics Solutions, Q2 2018' report. Of the ten criteria analyzed by the analyst firm, NICE Nexidia achieved a designation of 'Differentiated' in six criteria, namely language models, conversational analytics, business insights, tooling and ease of use, product road map and…

Clarabridge Cited as a Strong Performer in AI-Fueled Speech Analytics

Report States That Clarabridge Is “on a Tear” Citing Impressive Machine Learning Capabilities Clarabridge Inc., the leading provider of Customer Experience Management (CEM) solutions for the world’s top brands, announced that it has been named a Strong Performer in the Forrester Research, Inc. June 2018 report, The Forrester New Wave: AI-Fueled Speech Analytics Solutions, Q2 2018. According to Forrester, “Clarabridge is on a tear. A relative newcomer to speech analytics, Clarabridge has grown its speech analytics and…

XCHNG Brings New OnXCHNG Partners On Board To Transform The Digital Ad Ecosystem

Blockchain Protocol Adds Expert Industry Advisors Robert LePlae and Jonathan Lee Kochava Labs SEZC (Kochava), a research and development subsidiary of Kochava Inc., announces new strategic partners to OnXCHNG, the partnership program for the industry's open source blockchain framework for the digital advertising ecosystem, XCHNG. New OnXCHNG partners include supply-side network StormX Inc. (maker of the Storm app and Storm Token); exchange and mediation companies Yield Nexus, and Gamned; payment provider Qwil; data…

Unmetric Partners With Noggin to Provide Crisis Managers With Actionable Social Intelligence

Partnership Brings the Power of Brand-Focused Social Analytics to Noggin Crisis, an Industry-Leading Crisis Management Application Unmetric, an enterprise solution for branded content analysis and discovery, announced a partnership with Noggin, an enterprise resilience software company that provides risk, crisis, emergency, work safety, and incident management solutions. Hundreds of the world’s largest brands and digital agencies use Unmetric to access insights from the owned channels of over 100,000 qualified brands…

Canto Launches SaaS Solution in Europe

European Expansion Follows Unprecedented Growth in North America Canto, a leading provider of Digital Asset Management (DAM) software, recently announced the European launch of its Canto Software-as-a-Service (SaaS) solution. Following a successful debut in the Americas, with more than 400 SaaS customers to date, the company has expanded its sales and marketing operations in Berlin and Frankfurt to accelerate the adoption of Canto throughout Europe. “The unparalleled traction we’ve generated in the Americas with the…

stensul Announces $7 Million in Series A Funding to Transform the Way Email Marketers Work

Javelin Venture Partners Leads Funding Round with Arthur Ventures, First Round Capital, Uncork Capital, Lowercase Capital and Scott McCorkle stensul Inc., a technology company focused on transforming the way email marketers work, announced today that it has completed a $7 million Series A funding round. Javelin Venture Partners led the round, with participation from Arthur Ventures, First Round Capital, Uncork Capital, Lowercase Capital and Scott McCorkle (former President of ExactTarget and CEO of Salesforce Marketing…

Swrve Adds Roku to Its Suite of Streaming Video OTT Platforms

Streaming Video-on-Demand and OTT Service Providers Can Now Use Swrve to Drive Engagement, Revenue and Retention Across Mobile, Web and Apple tvOS, Android TV, Amazon Fire TV, and Roku Apps Swrve, the leader in cross-platform customer interaction for sales, marketing and operations, has added Roku to its list of supported over-the-top (OTT) Digital Media Streaming platforms. By doing so, Swrve now enables any brand looking to interact with customers on the Roku platform to do so as part of a multi-channel strategy focused…

TechBytes with Frank Palermo, Global Head of Digital Solutions, Virtusa

Frank Palermo SVP, Digital Solutions, Virtusa For the sake of an analogy, humans know more about the Black Holes today than they did in 2010. The same can be said for digital customer experience, which is now embedded in a Marketer's DNA. Marketing teams now measure their digital competency based on multiple factors, including User Experience (UX), Mobility, Customer Experience Management, Digital Analytics, Big Data, AI, Gamification, Cloud, the Internet of Things (IoT), and so on. To better understand how Virtusa…

An Annual Survey Isn’t Enough: Employee Engagement is the Bottom-Line

It is no secret that today’s workforce is increasingly hard to satisfy. The modern worker is no longer settling for a decent salary – they want good benefits, above-liveable pay, and especially moral and ethical standards that foster a safe and engaging work environment. These are not unreasonable demands, in fact, businesses should be supplying all the above. However, some companies still lag in pleasing their workforce, and in many cases, this is a result of not understanding the impact employees have on their bottom line.…

Cision Introduces New Social Influencer Discovery Capabilities

New Social Influencer Discovery Module Enables Communications Teams to Expand Relationships with Non-Media Influencers Cision announced a new Social Influencer Discovery module for Cision Communications Cloud® that enables comms pros to identify and develop relationships with social media influencers to gain earned media coverage on social channels. This feature makes Cision the first in the industry to offer a fully integrated comms platform that completely aligns both traditional media and dynamic social influencer…

Primer: What is Social Media Intelligence in 2018?

This Is a Primer on Social Media Intelligence and Its Role in a CMO’s Stack in 2018. Every social media network relies on certain metrics to measure their social media success. Each of these social media metrics plays a critical role in the modern marketing strategy. Global brands utilize social media marketing tools to engage their customers effectively, informing them about the products and services accurately and with better relevance. Companies not using social media analytics for their marketing campaigns find it…

LiveMe Launches Broadcaster Development Program to Invest in Independent Creators

LiveMe Is Recruiting Dozens of Independent Creators and Dedicating Significant Resources to Groom Aspiring Broadcasters into Primetime Talent Popular live broadcasting app LiveMe announced the launch of its Broadcaster Development Program to support and nurture emerging creators across all creative backgrounds and talents. As LiveMe's first major initiative to scout and develop undiscovered talent, the program aims to provide independent creators with extensive training and resources to break into the lucrative…