Algolia Acquires SeaUrchin.IO, Bringing Real-Time Search Analytics to 40B+ Queries a Month

Algolia 's Acquisition of SeaUrchin.IO, Adds Deep Search Insights Capabilities and Strengthens Algolia's New Query Analytics and Click Tracking Solutions Algolia, the leading hosted Search & Discovery solution for websites and mobile apps, announced that it has acquired the technology behind SeaUrchin.IO, one of the first platforms built solely to deliver real-time search insights for enterprises. The acquisition complements Algolia's new Search Analytics and Click Analytics solutions, which for the first time give…

MarTech Champions Pay Tribute to Stephen Hawking

I was six-years-old when the Comet Shoemaker-Levy broke apart and collided with Jupiter in 1994. That was my first brush with astrophysics and anything related to the Milky Way. That was the start of my curiosity about the Big Bang and space, and then I read Stephen Hawking's Life in the Universe. When I met him in 2001, during his visit to Mumbai (India), I realized what human brain is capable of thinking, and achieving for the entire mankind. As Katie Martell of On-Demand Marketing, put it, "Stephen was in many ways a…

Beachfront and White Ops Expand Partnership To Clean Up Connected TV Advertising

Beachfront Video Inventory for Connected TV Advertising Across Mobile, Desktop and CTVs is Backed By White Ops Beachfront, a leading independent video supply monetization company across Connected TV (CTV), desktop and mobile devices and White Ops, the global leader in bot detection and human verification on the Internet, are expanding their partnership to place an emphasis on ensuring clean, fraud-free Connected TV (CTV) video advertising inventory. Recommended Read: Five DIY Activities to Become a B2B Content Rockstar…

Cellebrite Arms Forensic Examiners with Unparalleled Access and Analysis of Digital Evidence

Cellebrite Introduces New Extraction Capabilities in UFED Ultimate, Allowing for Robust Examination from Key New Sources in a Single Environment, Complimentary Inclusion of Public Social Media Data via UFED Cloud Analyzer Cellebrite, the leading provider of digital intelligence solutions, has introduced a comprehensive upgrade to its portfolio of offerings to provide examiners with new capabilities that provide unrivaled access to evidence from locked or encrypted mobile devices via UFED Ultimate. In addition, by…

Ford, Toyota, and Chevrolet Earned The Top Three Spots in the L2 Digital IQ Index; Auto 2018 Report

Digital Benchmarking Firm L2 Inc Releases Its 6th Annual Digital IQ Index: Auto 2018 Report. The L2 report benchmarks the digital performance of 43 Auto brands operating in the US, with a specific focus on key digital strategies and best practices for auto manufacturers to follow consumers into a mobile-first world. The Digital IQ Index methodology examines a brand's strengths and weaknesses across the four digital dimensions of Site, Digital Marketing, Social, and Mobile. Index brands are classified as either Genius,…

Interview with Melinda McLaughlin, CMO, Extreme Reach

"Outdated, manual, error-prone processes are holding back the promise of programmatic video advertising and negatively impacting brands, agencies, and publishers."Tell us about your role and how you got here. What inspired you to be part of a video technology company? As CMO at Extreme Reach, I spearhead all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy, and sales enablement. I am fortunate to have a career that has spanned the massive…

Nielsen Launches Audience-Based Forecasting Solution For Linear Television

Provides Media Owners and Buyers Ability to Forecast TV Viewership for Advanced Audience Segments to Drive Media Spend ROI Nielsen recently announced the launch of its Advanced Audience Forecasting tool that will provide clients with forecasts of TV audiences defined by advanced audience segments, which have been gaining traction in the marketplace. By leveraging Nielsen's advanced audience segment definitions, media owners and marketers alike will now have the ability to accurately and more directly forecast inventory…

What Every Sales Leader Should Know About Conversation Intelligence Technology

Public Answers to Some Frequently Asked Questions Conversation intelligence technology is one of the newest, most impactful sales technologies available today. It’s helping hundreds of sales organizations increase quota attainment and performance across their entire teams. But since it’s so new and novel, there are a lot of questions about it from both current users and potential users. This post outlines a list of frequently asked questions about this new technology, and our answers to them. We hope you find it…

Interview with David Kerr, CEO, Octiv

"CMOs should look for solutions that will seamlessly integrate with the systems and platforms they’re already using to ensure the most painless transition."Tell us about your role and how you got here. What inspired you to join Octiv? My role, as CEO, is to support, motivate, and empower people to do their best work in their own roles. I’m a genuinely curious person and love digging into the why. It is interesting to me to figure out what people are good at, what they want to do, what the business needs and fitting all…

Oracle Is Integrating Machine Learning Across All Its Platform-As-A-Service Offerings

Will Make Cloud Platform Services 'Self-Driving, Self-Securing and Self-Repairing' Cloud giant Oracle has announced its expanding its AI and machine learning technology from its Autonomous Database across all its platform-as-a-service offerings. Revealing the news at its annual CloudWorld conference in New York, Oracle said the move will make all its Cloud Platform services “self-driving, self-securing and self-repairing”, which in turn will help save on admin labor. “Now Oracle is adding autonomous capabilities to…

Outbrain Launches ‘Sphere’ for Unbiased Audience Development

Sphere by Outbrain to Help Publishers Collaborate and Build Direct Connections with their Audiences Leading premium discovery platform, Outbrain, has unveiled Sphere. Sphere by Outbrain is an innovative audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers while reducing their reliance on Facebook. CNN, Meredith Corporation, Penske Media Corporation and Getty Images are among the premium publishers to have signed on with Sphere as founding…

Glispa Appoints Jon Hook as Their First Chief Commercial Officer

Glispa Also Unveiled New Branding Following Two Years of Acquisitions Mobile advertising technology company, Glispa is bolstering its executive team with the appointment of Jon Hook to the newly created role of Chief Commercial Officer. Based at Glispa’s London office, Hook is charged with commercializing Glispa’s solutions and will report to CEO Itamar Benedy. Read More: What Does Google Chrome’s New “Auto-Annoying-Ad-Blocker” Mean For You? Explaining the newly branded solutions and commenting on Hook’s…

HYPR Launches Designated Market Areas (DMA) Tool For Influencer Audiences

Proprietary Tool Allows Marketers to Identify Influencers with a Sizable Audience in a Specific Area HYPR, the market leader in influencer analytics, announced it has launched a Designated Market Areas (DMA) search functionality for Influencer discovery. The advanced feature allows marketers to identify the precise location of influencer audiences. As the influencer marketing industry’s first tool of its kind, DMA based discovery helps marketers connect with the appropriate influencers by recognizing ones with a high…

Monetate Unveils Individual Fit Insights within its Personalization Engine

Individual Fit Insights is a New Capability from Monetate that Arms Brands with AI-Based Automated Segment Discovery Monetate, the worldwide leader in personalization, has announced a major enhancement to the Monetate Intelligent Personalization Engine, which allows marketers to use artificial intelligence to power real-time, cross-channel personalization. The new capability, Individual Fit Insights, provides a highly specialized view into how individualized decisions are made. Last month, Monetate unveiled …

Mvix Adds Slack App to Digital Signage Platform

Slack Messages Can Now Be Displayed on Digital Signs to Share General Announcements or Quickly Communicate with Large Teams Mvix, a leading provider of content-rich digital signage software, announced the addition of Slack to its extensive content library. The popular workplace collaboration and messaging app can now be displayed on digital signs. The user chooses a specific Slack channel to display and the most recent message in that channel appears on the screen. "Slack is one of the quickest and most…

Sacom Mediaworks Partners With Mahindra Comviva to Enable Robust Digital Content Engagement on Telecom Platforms

This Tie-Up with Sacom Mediaworks Will Provide Mooditt Digital Store, Mahindra Comviva's Digital Marketplace for Content, with a Broader Range of Digital Vod Content Sacom Mediaworks, a leading content aggregator in the Middle East and Africa, today announced that it has entered into a partnership with Mahindra Comviva, the global leader in mobility solutions. This tie-up with Sacom Mediaworks will provide Mooditt Digital Store, Mahindra's digital marketplace for content, with a broader range of digital VOD content –…

How Marketers Can Optimize $682 Billion in Expected Spend in 2018

As we rapidly enter the start of 2018, mobile transactions are expected to surpass record numbers set this year. With 2017 holiday sales in full swing, the NRF reported 147 million consumers engaged in online shopping on Black Friday and Cyber Monday, 63 percent of those consumers used their smartphones to make holiday shopping decisions. Given that the short weeks between Thanksgiving and Christmas are the busiest time of year for retailers, it is critical to making sure marketers craft a mobile strategy that allows them to…

Mintigo Launches Predictive Audiences: AI-Empowered ABM for Marketo

Users of This New Product Will Be Able To Access And Target High-Quality Audiences Generated With Real-Time First And Third-Party Data Mintigo, the leader of predictive marketing and sales technology, announced the launch of Mintigo Predictive Audiences. Powered by artificial intelligence (AI), this solution allows customers of Marketo Inc., the leading provider of engagement marketing technology, to maximize their return from Account-based Marketing (ABM) investment. Users of this new product will be able to access…

Taboola Announces Global Self Service Business Has a Run Rate of Nearly $100 Million in Its First Year

Taboola’s Self Service Platform Enables Thousands of Businesses to Be Discovered by Millions of Consumers Taboola, the leading discovery platform, announced that its self-service platform has now reached a run rate of nearly $100M just a year after it was released in Q4 of 2016. The new business unit empowers marketers all over the world with simple access to a billion consumers on thousands of Taboola’s publisher partners across the open web. The platform is leveraged by thousands of entrepreneurs and business owners to…

How Businesses Can Effectively Implement Chatbots: PointSource

The Globant Company, Releases New Data Showing The Implication of AI Investments and Consumers' Current Relationship With Chatbots Along with personalized insights and automated processes, the rise in artificial intelligence (AI), has also brought a disconnect with it. In its latest study, PointSource, a Globant company, found that many consumers have already had a taste of AI, but there is still a gap when it comes to understanding and accepting its applications, such as chatbots. However, regardless of the…