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TechBytes with Michael Kostow, SVP and GM, Salesforce Pardot

Tell us about your vision in ABM and the role it plays in current Marketing-Sales alignment. Sales and marketing is undergoing a dramatic change today, which is truly shaping the role that Account-Based Marketing (ABM) plays for both teams. Customers are more empowered than ever, and they expect the companies they engage with to be connected and transparent across every part of their business. In fact, 74% of business buyers say it’s very important for salespeople to be aware of marketing campaigns and offers in order…

AppsFlyer’s People-Based Attribution Provides New Insights Connecting the Consumer Journey Across Mobile and Beyond

People-Based Innovations Introduce New Cross-Device, Cross-Channel Intelligence and Dashboards to Measure and Connect Data Across Web, Apps and More AppsFlyer, the world leader in mobile attribution and marketing analytics, has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. Leveraging insights at scale from 8.4 billion of the world’s connected devices, AppsFlyer’s advances in…

QueBIT Recognized as the 2019 Top North American AI Business Partner

QueBIT Receives IBM’s 2019 Top North American AI Business Partner Award, Presented at IBM’s Think 2019 Conference Held at Moscone Center in San Francisco QueBIT Consulting, experts in analytics, was named IBM’s 2019 Top North American AI Business Partner, along with a second award as the 2018 Worldwide IBM PA Local #1 Re-Seller. These awards from IBM recognizes the Business Partner that distinguished itself in the past year across a broad range of different factors: outstanding growth and performance; marketing excellence;…

Serial Digital Entrepreneur Adam Ludwin, Joins the Board of Influencer in Preparation for Global Expansion

Digital Marketing Expert and Award Winning Entrepreneur Adam Ludwin, Has Joined SaaS Influencer Marketing Platform Influencer as a Director of the Board in Preparation for the Companies Rapid Expansion Growing by 450% YOY, and winning many leading global brands in the past year including Boohoo, Alibaba and Protein World, to name a few, Influencer is now looking to expand their offering within their platform, bringing new innovations that allow brands and creators to build deeper relationships, something that Co Founder…

Artificial Intelligence Expert Madhumita Bhattacharyya Joins Protiviti

Bhattacharyya Brings Deep Expertise in AI, Machine Learning and Data Analytics to Help Global Consulting Clients Madhumita Bhattacharyya has joined the Technology Consulting practice of global consulting firm Protiviti as a managing director and leader of advanced analytics and artificial intelligence services. Based in the firm's Dallas office, she has more than 19 years of strategy and analytics experience in numerous industries including financial services, retail, consumer packaged goods and healthcare. Bhattacharyya…

How to Ensure AI Doesn’t Make Your Customers Hate You

There is no doubt that the shift to “learning from experience” aka learning from data is transforming marketing as we know it. Artificial Intelligence solves the most nagging problem that marketers have created for themselves: how to turn terabytes of consumer-generated interactions, which are continuously collected across channels, into relevant and personalized experiences for each individual — and do so on a large scale. Evolution of Machine Learning Although often thought of as a new concept, “Machine Learning” has…

Adobe Unveils Customer Experience Management (CXM) Innovations to Accelerate Digital Experience Delivery

New Capabilities in Adobe Experience Manager Enhance Content Agility and Personalization for Marketers and IT Professionals Adobe recently surveyed US consumers, revealing that 51 percent are more likely to make a purchase and 49 percent are more likely to become loyal to the brand if content is personalized. Brands are under pressure to deliver more personalized content to more channels, faster than ever before. This presents challenges for marketing and IT. Adobe unveiled new innovations in Adobe Experience Manager,…

TCS Partners with JDA Software to Develop Cognitive Supply Chain Solutions

Tata Consultancy Services and JDA Next-Generation Solutions will Optimize Intelligent Supply Chains, Enhancing Customer Experience Tata Consultancy Services, a leading global IT services, consulting, and business solutions organization, announced a global partnership with JDA Software, the leading provider of end-to-end supply chain and retail solutions, to build next-generation cognitive solutions, and offer consulting and system integration services around digital technologies, to optimize supply chains for customers…

PerimeterX Raises $43 Million In Series C Funding To Fuel Expansion into New Markets and Accelerate Product Development

The Round Will Allow PerimeterX to Expand Its Platform Beyond Bot Protection to Broader and Complementary Products Protecting from Other Cloud Security Threats, as Well as Expansion into New Verticals and New Markets PerimeterX has secured $43 million in Series C funding to expand its product portfolio beyond its PX Bot Defender offering to address the growing variety of information security risks facing enterprises on their web and mobile properties and their APIs. Scale Venture Partners led the round with participation…

Zeta Global Appoints Its First Chief Privacy Officer

Leading Data Compliance and Privacy Expert Ben Hayes Joins Executive Team as It Prepares for Next Phase of Growth Zeta Global, the data-driven marketing technology company that operates the largest independent Marketing Cloud and Data Cloud, is proud to announce Ben Hayes as its first Chief Privacy Officer. A recognized expert in data privacy, compliance and security, and a pioneer in setting enterprise-level privacy guidelines for the transition to cloud-based systems, Hayes is the latest addition to Zeta's senior…

Media.net Launches Next Generation Ad Targeting at IAB Annual Leadership Meeting

Amidst Mounting Privacy Concerns, Tightening Government Regulation and Increased Consumer Advocacy, Media.net Wants Publishers and Marketers to Rediscover the Power of Content Today at the Internet Advertising Bureau’s Annual Leadership Meeting (#IABALM), Media.net COO Namit Merchant introduced an important new feature of The Media.net Programmatic Platform that embraces IAB Content Taxonomy 2.0 and OpenRTB 3.0. This new feature helps publishers and marketers rediscover the power of content by making Media.net’s…

MarTech Interview with Joshua March, Founder and CEO, Conversocial

"While the launch of the bot platforms in 2016 caused a lot of hype, we’re now starting to see brands figure out how to use the bot platforms to add real value for customers." Tell us about your role and journey into technology. What galvanized you to start Conversocial? I started my career by founding one of the first Facebook app development agencies in the world, back in 2007. Conversocial was initially a project of that agency, started in 2011 as a general social media management system that helped clients engage…

MarTech Interview with Derek Slayton, CMO, Terminus

"The movement to metrics that is less about lead volume can be challenging for others who don’t live in this space every day." Tell us about your journey into ABM? It seems like I’ve been running, or trying to run, Account-Based things in marketing for decades. Probably because my first few gigs running marketing were for software companies that had solutions purpose-built for larger, more sophisticated customers. But in the early 2000s, the data and tech in marketing wasn’t really satisfying what we needed to do it…

Prediction Series 2019: Interview with Jennifer Toton, VP of Marketing, Rollworks

What is your vision of the Marketing Technology landscape for 2019? Marketing is constantly changing as the underlying technology for many key marketing functions is innovating and enabling new insights and achievements for global marketers. Although change does not happen overnight, we still expect to see massive shifts in Marketing Technology in 2019 on both the B2B and B2C sides. This is in part driven by the increasing need to target key companies, accounts and targets with buying power in efficient, effective and…

Prediction Series 2019: Interview with Fred Maude, Product Development Manager, NMPi

What trends had the biggest impact on digital advertising in 2018? The confidence that people have in platforms to protect their information and allow them a safe environment to create and engage dwindled last year. Digital trust had been declining over the course of the year with the implications of GDPR on businesses. For companies, distrust has negative financial consequences and this growing distrust has certainly hit a number of companies this year. Outside of the ongoing technology trends, when people look back…

NetSuite Announces New Industry Cloud Solutions to Help ANZ Organisations Grow

New Industry-Specific Cloud Solutions and Financial Management Capabilities Help ANZ Organisations Increase Efficiency and Achieve Faster Time to Value Oracle NetSuite announced a series of new innovations to help ANZ organisations gain the visibility and control needed to navigate change and accelerate growth. The latest innovations within the NetSuite platform include new SuiteSuccess industry cloud solutions and financial management capabilities that are designed to help organisations in ANZ drive growth, reduce costs…

Ace Metrix Releases Standout Super Bowl LIII Ads

Based on Emotional Impact from Consumer Generated Data Ace Metrix, the leader in measuring the impact of video advertising, released its lists of Super Bowl ads that stood out to viewers based on emotional impact. Results are generated from consumer data, where each ad is rated by more than 500 real world viewers all across the country. @Ace_Metrix releases lists for standout Super Bowl LIII ads based on emotional impact from consumer generated data “The day after the Super Bowl seemingly everyone wants to put out a…

MarTech Interview with Alison Durant, SVP of Corporate Marketing, LogMeIn

"From the outset, you need to be ready to enable sales to cross-sell and upsell new products, empower the marketing teams to deliver compelling content, and most importantly, be ready to create immediate value to the customer base." Tell us about your role and journey into technology. What made you join LogMeIn? I currently lead a team of talented and passionate marketing professionals at LogMeIn. I’ve been in the tech industry for more than 25 years leading marketing teams at both small and large organizations, and now I…

Three Ways Context Helps to Cut Through the Mobile “Noise”

Mobile phones have become more than communication tools. We use them to manage our schedules and finances, monitor our connected homes, order meals or groceries, shop for holiday gifts, navigate new places and conduct business, even at a global scale. It’s no wonder that Americans spend an average of 70+ hours a week on our phones. With more than 6 million mobile applications available for download from app stores, users can find one to facilitate almost any task imaginable. However, this wave of mobile saturation has…

Deloitte’s ‘Tax in 2020’ Initiative Includes an Unprecedented Investment to Create a New Digital Client Experience

Initiative Reinforces the Business' Commitment to Helping Clients Navigate a Complex Tax Landscape with Innovative and Flexible Solutions That Deliver Insights and Value Deloitte shared more details of its global 'Tax in 2020' initiative, a three-year digital transformation plan launched in 2018. The plan is anchored by its unprecedented investment in building a seamless global tax experience for its clients. Tax in 2020 is focused on reimagining how clients navigate the increasing change and complexity in the tax…