Latest Predictive Analytics Software Optimizes Dynamic Display Advertising MRP, the leading global provider of AI-powered customer acquisition software and services, announced the launch of MRP Prelytix version 2.2, its newest predictive…
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"ABM is a strategy. It’s a fundamental way of managing your go-to-market business to drive better quality pipeline and revenue from the accounts you care about the most."How has the martech landscape changed, since the last time you spoke…
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Kenshoo's New Relationship Enables Marketers to Capitalize on Apple Search Ads' Continued Growth and Entrance into More Markets at Scale Kenshoo, a global leader in marketing technology, announced it has become an Apple Search Ads…
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Salesforce Koa Club Welcomes the More Than 4,600 Customers Who Have Been with Salesforce for 10 Years at Dreamforce 2018 Salesforce, the global leader in CRM, announced that The Adecco Group, Barclays, CBS Interactive, Pitney Bowes, REA…
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Marketers know by now that television, like most non-digital channels, is fading fast. In 2017, American TV ad spend dropped for the first time since 2009. Meanwhile, digital advertising shot up by double digits. As more consumers…
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Strengthens Artificial Intelligence Capabilities for Leading Enterprise Sales Performance Management Portfolio Xactly, a leading provider of cloud-based sales performance management (SPM) software, announced that it has acquired…
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Marketing Measurement Requires Increasingly Timely, Accurate and Granular Data;99 Percent of Marketing Leaders Are Considering a Person-Based Approach New research shows marketers are bullish to analyze their campaigns at the…
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Over 300 Industry Leaders and Stakeholders Will Gather in Singapore to Discuss Evolving Communities and the Social Impact of New Technologies The inaugural DEN Summit 2018 will be held on October 18, 2018 at the National Gallery in…
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Over 40,000 visitors and 1,000+ global ad tech industry leaders gathered  in Cologne for DMEXCO 2018, so the place was literally brimming with people, ideas, and spirit of innovation. Trying to achieve greater competitive advantages today…
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When’s the last time you skipped an ad on YouTube or fast-forwarded past a commercial on your DVR? There’s no shame in admitting it—even if you’re a marketer who eats, sleeps, and breathes advertising in your day job. In fact, Pressboard…
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Industry-First Unified Planner and Sorenson Media Partnership for Programmatic Linear Execution Enables Advertisers to Get the Most Efficient TV Reach dataxu, a leading provider of programmatic marketing software for marketing and media…
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Brickfish, the leading end-to-end social media management company, expanded its capabilities adding Nuvi - a real-time research, monitoring, and analytics platform. Nuvi’s social listening platform allows brands to see what consumers are…
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Partnership Will Provide Taboola’s Clients with the Unbounce Landing Page Analyzer Tool to Improve Landing Pages and Convert More Traffic Taboola, the leading discovery platform, announced a strategic partnership with Unbounce, the…
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Funding Round Led by Norwest Venture Partners with Participation from General Catalyst, Method Capital, Telstra Ventures, Translink Capital, and Thomvest Singular, the marketing intelligence platform that unifies marketing analytics for…
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A Fast Customer Favorite, Account Scoring Gets Revamped with New Visualizations and Dynamic Tiering to Remove Grunt Work and Guess Work from Territory Planning Processes DataFox, the company intelligence provider, announced that it has…
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New Role Will Support Hotels, Resorts and Entertainment Venues as They Look to Improve Their Guests' Experience and Drive Bottom Line Growth Through the Mobile Channel CellPoint Mobile, a leading global provider of sales and payment-side…
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I am so over GDPR GDPR came into force on May 25 and it is having a profound effect on the event and corporate entertainment industry. Dreamforce is a huge user conference but also a massive exhibitor event. And as a large percentage of…
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Out of 41 solution providers included in G2 Crowd’s 2018 Momentum Report for Sales Intelligence, DiscoverOrg has received the highest Momentum Score, based on exceptional customer satisfaction and market growth, reinforcing DiscoverOrg’s…
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