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NetSuite Announces New Industry Cloud Solutions to Help ANZ Organisations Grow

New Industry-Specific Cloud Solutions and Financial Management Capabilities Help ANZ Organisations Increase Efficiency and Achieve Faster Time to Value Oracle NetSuite announced a series of new innovations to help ANZ organisations gain the visibility and control needed to navigate change and accelerate growth. The latest innovations within the NetSuite platform include new SuiteSuccess industry cloud solutions and financial management capabilities that are designed to help organisations in ANZ drive growth, reduce costs…

Ace Metrix Releases Standout Super Bowl LIII Ads

Based on Emotional Impact from Consumer Generated Data Ace Metrix, the leader in measuring the impact of video advertising, released its lists of Super Bowl ads that stood out to viewers based on emotional impact. Results are generated from consumer data, where each ad is rated by more than 500 real world viewers all across the country. @Ace_Metrix releases lists for standout Super Bowl LIII ads based on emotional impact from consumer generated data “The day after the Super Bowl seemingly everyone wants to put out a…

MarTech Interview with Alison Durant, SVP of Corporate Marketing, LogMeIn

"From the outset, you need to be ready to enable sales to cross-sell and upsell new products, empower the marketing teams to deliver compelling content, and most importantly, be ready to create immediate value to the customer base." Tell us about your role and journey into technology. What made you join LogMeIn? I currently lead a team of talented and passionate marketing professionals at LogMeIn. I’ve been in the tech industry for more than 25 years leading marketing teams at both small and large organizations, and now I…

Three Ways Context Helps to Cut Through the Mobile “Noise”

Mobile phones have become more than communication tools. We use them to manage our schedules and finances, monitor our connected homes, order meals or groceries, shop for holiday gifts, navigate new places and conduct business, even at a global scale. It’s no wonder that Americans spend an average of 70+ hours a week on our phones. With more than 6 million mobile applications available for download from app stores, users can find one to facilitate almost any task imaginable. However, this wave of mobile saturation has…

Deloitte’s ‘Tax in 2020’ Initiative Includes an Unprecedented Investment to Create a New Digital Client Experience

Initiative Reinforces the Business' Commitment to Helping Clients Navigate a Complex Tax Landscape with Innovative and Flexible Solutions That Deliver Insights and Value Deloitte shared more details of its global 'Tax in 2020' initiative, a three-year digital transformation plan launched in 2018. The plan is anchored by its unprecedented investment in building a seamless global tax experience for its clients. Tax in 2020 is focused on reimagining how clients navigate the increasing change and complexity in the tax…

AVIOS Launches Conversational Interaction Conference

Companies Are Increasingly Using AI Tools That Deal with Human Language Dealing with human language automatically – "natural language processing" (NLP, which can interpret text or speech) – is evident in products such as Amazon's Alexa or Google Assistant. But that's the tip of the iceberg. NLP can be used by companies to deal with customers or employees in natural language that simplifies interactions, overcoming the limitations of the Graphical User Interface on mobile devices, the the frustration of a long series of…

Nuxeo Announces the Latest Edition of Its Modern Content Services Platform

LTS 2019 Features a Fully-Trainable AI Framework, Intelligent Integration and Content Federation Improvements, and More Nuxeo, the leading cloud-native Content Services Platform (CSP), announced the immediate availability of LTS 2019, which delivers the latest features and functionality to the low-code Nuxeo Platform. With major enhancements in areas such as artificial intelligence (AI), integration to leading productivity and creative applications, and extended content connectivity options, LTS 2019 reinforces Nuxeo’s…

Data Privacy Moves to Top of the Priority List for Advertisers

IAS Industry Pulse Report Explores Top Priorities and Opportunities For 2019 Fifty-six percent of advertisers who participated in Integral Ad Science (IAS) Industry Pulse Report said data privacy is number one on their list of priorities for the coming year. Demand for consistent measurement across platforms is a close second followed by brand safety and ad fraud. It is no surprise that data privacy has surpassed the usual suspects as a focus - the advent of GDPR in the EU and the emergence of The California Data…

Monetate Appoints Brandon Atkinson as Chief Operating Officer

Seasoned Customer Experience Leader Joins Company’s Mission to Deliver Personalisation for the World’s Most Trusted Brands Monetate, the worldwide leader in personalisation, announced the appointment of Brandon Atkinson to Chief Operating Officer (COO). As COO, Atkinson will report directly to Monetate’s CEO Stephen Collins and will support the organisation’s commitment to help brands develop more of their best customers by applying personalisation across customer interactions. Atkinson’s leadership will enable Monetate…

Alfresco Adds Major Extensibility Features to Its Open Source, Process-Led, Low Code Application Development Framework

Extension to Framework Will Allow Development of Future Proofed, Custom Apps Alfresco, a leading open source provider of process automation, content management, and information governance software, has announced the availability of the latest release of its ADF 3.0 (Application Development Framework) during its annual developer conference, DevCon 2019, in Edinburgh, Scotland. “a focus on customer journeys requires much greater attention to user experience and application design to ensure users stay engaged and the…

The Future of Customer Experience, and What 2019 Has in Store

Predictions, by nature, are fickle. You’re expected to be right and if you’re wrong, people will never let you forget it. Fortunately, making predictions in the customer experience space is a bit easier because there is less variance involved.  Reading the tea leaves based on our work with some of the world’s leading and most innovative marketers, brands will increasingly strive to create more and better personalized experiences. The wave of hyper-personalization is still cresting, and predicting its breadth and depth is…

TA Digital Joins the Salesforce Partner Program

Global marketing technology agency TA Digital announced that it has joined the Salesforce Solution Partner Program. The Salesforce Partner Program is the industry's largest enterprise cloud partner program, empowering consultants, ISVs, VARs, agencies and other partners to drive customer success using the Salesforce Intelligent Customer Success Platform. Through a combination of business, technology and marketing benefits, and the world's largest business app marketplace - the AppExchange - the Salesforce Partner Program…

How Can App Developers Maximize Their App’s Revenue?

There has been a fundamental shift in the way users consume content today. Mobile users have gradually moved away from using their mobile browsers to focus on a wide range of apps across various verticals. This affinity towards in-app has changed app developers’ perception towards different monetization strategies. App developers who keep up with the evolution of the best practices will definitely tap into a fast-growing revenue stream in the future. We, at Chocolate, recently released our report ‘App Monetization Secrets…

Trustpilot Launches ‘Review Insights’ Providing Smarter Intelligence from Customer Feedback

AI and Machine Learning Give Deeper Insights Beyond Star Ratings, Allowing Businesses to Spend More Time on Improving and Innovating for Their Customers Trustpilot announced the launch of Review Insights. Created to help businesses gain deeper and smarter intelligence from their customer feedback, Review Insights uses Artificial Intelligence and machine learning technologies allowing businesses to understand the nuances of customer feedback beyond any given star rating. The new tool will initially be available in English…

Qlik Acquires CrunchBot and Crunch Data to Augment Conversational Analytics Capabilities

AI-Powered Natural Language Bot and Specialist Services Will Help Drive Analytics Adoption, Customer Success and Data Literacy Qlik announced it has acquired the CrunchBot AI-powered analytics bot along with Crunch Data Inc.’s experienced team of AI and solution development professionals. Now users can interact with and understand their data using natural language through Qlik Sense and within leading collaboration tools such as Slack, Skype, Salesforce Chat and Microsoft Teams. This expands Qlik’s existing augmented…

Segment Launches Segment Select, A New Program To Help Companies Leverage First-Party Data Through Certified Partners

New Program Will Also Help Partners Access Growing Market Opportunity Around Customer Data Infrastructure (CDI) Segment, the customer data infrastructure company, launched Segment Select, a new program designed to help Channel and Technology Partners easily build and implement solutions for their customers that leverage Segment’s Customer Data Infrastructure (CDI). Segment Select provides partners with technical certification, sales training, dedicated technical support, and personalized co-marketing opportunities. “The…

Interview with Kristina Yarrington, VP of Marketing, Adswerve

"Every action you take, every application you use, every decision you make, should be based on insights garnered from trustworthy data." Tell us about your role at AdSwerve and your journey into technology. I joined AdSwerve as the VP of Marketing in September. My vision is to build the brand awareness and recognition that AdSwerve truly deserves. AdSwerve is such an exciting, fast-growing company with a great reputation among both its customers and Google. But since it's never had a marketing department, it hasn't had…

Information Builders Unveils New Global Partner Program

Robust Program Supports Data and Analytics Expansion Opportunities for the Channel Information Builders, a leader in business intelligence (BI), analytics, and data management solutions, announced the launch of a new Global Partner Program to provide its partners with the benefits, investment, and resources needed to drive profitability and success in the data and analytics market. As organizations around the world recognize the inherent value of their information assets, the data management, BI, and analytics market has…

Cisco and AppDynamics Ignite New Era of AIOps, Unveiling Vision for the Central Nervous System for IT

The Central Nervous System for It Gives Enterprises the Deepest Visibility into Complex Multi-Cloud Environments, Delivers Machine Learning Insights, and Automates Tasks to Free up Resources and Accelerate Innovation AppDynamics, a Cisco company, unveiled its vision for the Central Nervous System for IT, igniting a new era of AIOps. The Central Nervous System for IT will give businesses full visibility, deep insights, and automated actions across all technology domains that run modern companies: the application,…

Men Twice as Willing to Share Their Location With Strangers Than Women

The Convenience and Efficiency of Apps That Track User Location Are Appealing to Consumers, but There's a Significant Gap Between Men and Women When It Comes to Willingness to Share Location Information Through Apps Men are more willing to share their location data freely compared to women, according to a new survey from The Manifest, a business news and how-to website. More than double the number of men (20%) are willing to share their location with all of the contacts in their phone compared to only 9% of women who…