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Edgy Content Marketing Has Brands And Media Taking Notice

The New Stories Are Vetted for Originality and Packaged in a Way That Resounds with Top-Tier Media Publishers In 2018, we can expect to see digital marketing experts roll out breakthrough strategies to capture consumer audiences in provocative new ways. Take 5 Media Group, one of the nation's largest consumer data owners and compilers, and a leader in omnichannel marketing solutions is raising the bar with a new content marketing strategy that is singular in its approach and delivers unrivaled results. In contrast to the…

Battle of Two Giants in 2018 Will Inspire Everybody Else to Think Differently

Throughout 2017, Walmart and Amazon took their positions and mustered their troops for battle. Both started to add elements that made up for their respective weaknesses. Amazon added brick and mortar aspects to their business through their launches of bookstores, their experimental Amazon Go store, and their purchase of Whole Foods. On the flip side, Walmart’s purchase of Jet.com was followed up with their acquisition of a number of other strong e-commerce and direct-to-consumer brands such as Bonobos and Moosejaw to…

Brandlive Releases 2018 Live Video Streaming Benchmark Report

New Research from Brandlive Reveals That 94.8% of the Executives Surveyed Said Live Video Will Be an Important Part of Their 2018 Marketing Mix Leading omnichannel live video platform, Brandlive has released the results of its live video survey in partnership with IBM Cloud Video on the state of live video streaming in the present marketplace and what 2018 will look like. Alden Fertig, the Senior Offering Manager at IBM Cloud Video, said, "As part of our continuing partnership with Brandlive, we’re seeing first-hand…

Urban Airship AI Marketing Orchestration Unveiled for Optimized Customer Engagement

Urban Airship's New Predictive Machine Learning and Intelligent Orchestration Allows Marketers to Effortlessly Coordinate Communications Across All Digital Channels and Reduce Costs Leading digital growth company for brands, Urban Airship has announced the extension of its open data and channels to support existing MarTech solutions, while adding new native support for triggered email and SMS notifications. Urban Airship AI Marketing Orchestration Allows Brands to Grow Beyond Contemporary Personalization Standards in an…

Five Best Practices for Successful People-Based Marketing

The CMO of Acxiom Explains How The Most Modern People-Based Marketing Platform Uses Datapoints From Multiple Channels to Break Down Traditional Data Silos and Get All Parts of the Marketing Stack Working Together The term “people-based marketing” is relatively new, but the concept behind it is grounded in more than 50 years of marketing practices and ongoing innovation. Marketers have always wanted to reach their customers with the most relevant message based on what they know. What’s new in the past few years is…

Leader Grupo Martí Deploys Suite of Oracle Retail Technology, Improving Customer Experience

A Leading Provider of Sporting Goods in Mexico Gains Single View of Inventory and Operations Oracle announced that a leading provider of sporting goods in Mexico, Grupo Martí has deployed Oracle Retail technology to make goods available to consumers in stores faster. As part of their implementation project, Grupo Martí has implemented Oracle Retail Merchandise operations management suite, Oracle Retail Store Inventory Management and Oracle Retail Allocation. With Oracle Retail at the core, Grupo Martí can enhance…

Monetate Intelligent Personalization Engine Unveiled to Drive Cross-Channel CX

The Monetate Intelligent Personalization Engine Makes It Easy to Test and Optimize, Segment and Target, and Even Create True 1-To-1 Experiences Leading optimization and personalization platform, Monetate, has announced enhancements to the Monetate Intelligent Personalization Engine, which enables brands to drive previously impossible real-time, cross-channel custom use cases in personalization, driven by enhanced customer data. These new capabilities are made possible by The Engine’s open architecture, which allows…

TechBytes with Johann Wrede, Global VP, Strategic Marketing, SAP Hybris

Johann Wrede Global VP, Strategic Marketing, SAP Hybris According to a recent SAP survey, a majority of online consumers expect prompt service, assured protection of their personal data, and best-in-class personalization from the businesses. Clearly, in 2018, winning a consumer is tougher than losing one-- and much of it depends on how marketers leverage customer data and build their omnichannel campaigns around unique behavioral intent collected from more sources than previously assumed. To understand how modern…

SAP Survey: US Consumers Want Better Service and More Transparency in Data Collection

A Majority of US Consumers Expect Personalized, Exclusive Experiences in Addition to Convenience of Shopping and Data Privacy from the Business Models According to "The Global 2017 SAP Hybris Consumer Insights Report," a survey sponsored by SAP SE, online brands must respect the US consumers' data privacy if they want to build strong US customer relationships. They must also offer discounts and respond to queries within 24 hours. At the time of this announcement, Matthias Goehler, senior vice president and head…

Episerver Named a Visionary in Gartner’s Magic Quadrant for Digital Experience Platforms

In The Last 12 Months, The Company Added Omnichannel Campaign Management And Real-Time Personalization Capabilities Backed By AI And Customer Journey Analytics, As Well As Enhanced User-Generated Content (UGC) and Distributed Order Management System (Doms) Features To The Platform Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, has been positioned in Gartner's "Magic Quadrant for Digital Experience Platforms." Gartner published the report on 17…

MPP Global and Dynamic Yield Partner to Automate Personalized Customer Experiences

MPP Global, the world’s smartest subscription platform, and Dynamic Yield, the world’s first personalization technology stack, announced a partnership to help clients automate individualized experiences that maximize customer lifetime value. The marriage of MPP Global’s eSuite platform and Dynamic Yield’s machine learning powered personalization engine will provide media and retail companies with a personalized and tailored subscription marketing and management solution that integrates seamlessly. Also Read: Eight Ways…

“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018

In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly effect" within martech demonstrates a great metaphorical effect on the way B2B technology ecosystem is shaping up in 2018. An extension of the Chaos Theory, the butterfly effect is "the sensitive dependence on initial conditions in which a small change in one state of a deterministic …

SteelHouse Releases Technology that Disrupts Manual Media Buying

Auto-Resizing Creative and Real Time, Cross-Channel Optimization Solves Big Problems for Big Brands Following the recent release of Connected TV (CTV) advertising, SteelHouse, a leading advertising software company, has added significant innovations to its automated advertising platform. New features include automatic ad resizing to more than thirty sizes in multiple formats ready to launch through six channels. The SteelHouse Advertising Suite offers marketers a single source for branding, prospecting, and…

Tech + Human: Marketing Navigation 101 to Delight The C.U.S.T.O.M.E.R. in 2018

"It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change." -- Charles Darwin "In 2018, we will see successful marketers are those able to prove their products work through data - legitimate and specific data," said Johanna Beckmen, Vice President of Marketing at VitalConnect. Not far from the truth! Isn't it? In Part Six of our Predictions 2018 Series, we bring cutting-edge insights on how leading business representatives are…

RichRelevance Launches the New Era of Experience Personalization

Global Personalization Leader Bridges The Experience Gap Between Marketing And Commerce & Enables Digital Leaders to Win in Today’s Experience Economy RichRelevance, the global leader in omnichannel personalization, unveiled a strategic personalization initiative to help companies create memorable experiences across the customer lifecycle. With RichRelevance Experience Personalization, digital business leaders can bridge marketing and commerce engagements to stage unique, memorable, and individualized experiences that…

Mi9 Retail Acquires JustEnough Software

Industry-Leading Demand Management Combined with BI-Driven Merchandising Will Be a Game-Changer for Retail Mi9 Retail, a leading provider of omnichannel retail software, announced that it has acquired JustEnough Software, a leader in demand management solutions for retail, wholesale and direct-to-consumer businesses worldwide.  The acquisition of JustEnough adds best-of-breed planning, allocations, and replenishment solutions to the Mi9 Retail platform of integrated, analytics-driven merchandising, store, and digital…

AgilOne Announces New Customer Data Platform Capabilities for Enterprise B2C Marketing Teams

AgilOne’s New Customer Data Platform Now Enables Enterprise Brands to Meet Their Unique Business Needs and Future-Proof Their Customer Data Investments Leading customer data platform for B2C enterprises, AgilOne, has announced the launch of AgilOne Lightning IQ. AgilOne Lightning IQ is the only data query tool integrated into a customer data platform that allows marketing teams to query massive amounts of customer data with speed and agility. Recommended Read: AI-as-a-Service in Martech: Focus on Virtual Assistants,…

Evergage, Sophelle and One Step Retail Solutions Form Alliance – Enabling Retailers to Deliver Personalized Customer Experiences

Partners Working to Bridge the ‘Omnichannel Gap’ and Deliver a Richer, More Valuable Experience to Every Customer in Real Time – Online and in Stores – Using One Customer Data Platform Evergage, Sophelle, and One Step Retail Solutions announced an alliance to empower retailers to finally offer a truly unified and personalized experience for each customer across all digital channels and customer touchpoints, and during the in-store engagement. The partnership combines Evergage’s real-time personalization technology and…

TechBytes with Kevin Shively, Head of Marketing, Simply Measured

Kevin Shively Head of Marketing,  Simply Measured Social media analytics is a measure of the omnichannel customer experience that brands are trying to deliver to their customers. We spoke to Kevin Shively, Head of Marketing at Simply Measured, to understand how they go about measuring this.Tell us about your role at Simply Measured and the team you handle? I lead marketing for Simply Measured, which is a team of ten incredibly talented people responsible for content and communication, demand generation, and product…

Marketing Teams Will Struggle to Make Sense of the Hype around AI

The hype around Artificial Intelligence will drive vendors and internal data science teams to try and apply recent advancements towards marketing optimization solutions – especially recent approaches in “deep learning”, for example using Generative Adversarial Networks (GAN), or the various emerging architectures of Recurrent Neural Networks (RNN), to name a few. Such strategic initiatives will challenge marketing departments to recruit more sophisticated AI talent and oversee complicated R&D processes, traditionally not…