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Interview with Tom Salvat, Founder and CEO, CONCURED

"AI enables huge leaps forward, but the industry needs to better educate marketers on the use cases instead of using buzzwords that can alienate rather than inspire."Tell us about your role and journey into technology. What made you start CONCURED? Having spent nearly a decade working in advertising and then Content Marketing, I’ve gained a comprehensive understanding of how brands have had to change the way they communicate with their customers, and how important content is in this journey. But with advertising in…

AdGreetz Opens UK Office

Launches with Data-Driven, Personalised Video Campaigns for the Prince's Trust and Alzheimer's Society AdGreetz announced the opening of its UK office to further expand its footprint and bring its "smart", hyper-relevant, data-driven, video and display ads and messages to brands and agencies in Europe and the rest of the world. The office, comprised of six executives with experience in the advertising/personalisation technology space, has already sold and launched two innovative campaigns – one for The Prince's Trust…

RingCentral Signs Definitive Agreement to Acquire Dimelo, a Leading Digital Customer Engagement Platform

Acquisition Will Accelerate Enterprise Transformation to Deliver Next-Generation Digital Customer Experiences RingCentral, Inc., a leading provider of global enterprise cloud communications and collaboration solutions, announced that it has entered into a definitive agreement to acquire Dimelo, a leading cloud-based digital customer engagement platform. Dimelo enables enterprises to manage all their digital customer interactions through a single platform. Dimelo is deployed by leading global organizations such as Allianz,…

Welcome to Teads, The Global Media Platform

With Recent Product Expansion Beyond Video and Continued Adoption of the Teads Platform by the World's Top Publishers, Teads Reveals Expanded Company Vision and New Tagline Teads' development has long been fueled by a vision to build the definitive platform that unites and empowers the world's top publishers to provide a global alternative to the advertising ecosystem. To articulate this vision clearly to the marketplace, Teads is sharing its expanded company vision and adopting the tagline, "The Global Media Platform."…

Interview with Jeff Fagel, SVP, Marketing, Epsilon and Conversant

"Growth comes from being the best in the business in identity, personalization and optimization through machine learning, with a clear line of sight to drive measurable outcomes."Tell us about your role and journey into technology. How did you arrive at Epsilon and Conversant? I lead the Epsilon and Conversant marketing team responsible for building a clear and ownable market leadership position. My team partners work closely with our Product and Sales teams to accelerate go-to-market clarity, confidence and revenue. I…

FleishmanHillard and Wibbitz Bring AI-based Video Solutions to the Communications Industry

FleishmanHillard and Wibbitz announced a collaboration to develop AI-powered video services and expertise for the communications industry and its clients. The relationship leverages Wibbitz's AI-based video creation platform and FleishmanHillard's expertise in reaching and communicating with audiences in an impactful way. FleishmanHillard's technology sector and social and innovation practice teams are already exploring key areas in AI-powered video with Wibbitz, developing solutions to help clients: Create…

The Era of Paid Social Media Promotions Has Just Begun

In 2018, Social Budgets Have Exceeded 30%, and the Ad Revenue Attributed to Social Media Is Set to Touch $51 Billion by the Year-End Paid social media promotion is not just earned impressions, clicks, organic video views or farmed comments. It’s a conversation that is forged between real identities, offering a chance for every ad campaign to connect and expand audience reach for higher revenue. Why This Suddenly Focus on Paid Social Media Promotions? It has been a year of remarkable transformation for the social media…

Impressive 1,302% Growth Ranks DashThis in the 2018 Growth 500 List

Marketing software company DashThis’ inaugural presence in the 2018 Growth 500 shows the small Québec-based company off to an impressive start. Ranked No. 58 on the definitive ranking of Canada’s Fastest-Growing Companies, DashThis showcases a 1,302% 5-year revenue growth, made all the more impressive considering their notable absence of venture capital funding. “This is such unexpected, yet appreciated, recognition for our team’s extraordinary work over the past 5 years. It really shows how our hard work enables us to…

botique.ai Sets in Motion Its AI-Driven Chatbot Platform for Customer Experience Management

Brands Can Now Automate and Facilitate Round-the-Clock Customer Service Through Popular Applications Such As Facebook Messenger  botique.ai, an enterprise that specializes in Conversational Artifical Intelligence, is helping companies bolster their customer engagement channels. The company announced the launch of their brand-new AI-Powered ChatBot Platform, empowering brands to add intelligence and conversational features in their customer satisfaction initiatives. One of the key features of botique.ai’s platform is its…

Braze Raises $80 Million in Latest Funding Round, More Than Doubling Valuation to $850 Million

The Braze Human Approach to Customer Engagement Continues to Disrupt Legacy Cloud Players Today, Braze (formerly Appboy), the leading global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more, announced an $80 million Series E round of funding led by Meritech Capital Partners, a venture capital company with investments in leading technology brands such as Facebook, MuleSoft, and Salesforce. This latest infusion of capital brings Braze to $130 million raised in…

Promo Partners with Unsplash to Expand its Video Creation Library

Unsplash Is the First Photo Provider to Join Promo’s Premium Video Library Which Is the Largest Worldwide Slidely the maker of Promo, the leading video creation platform for businesses, announced a new content integration with Unsplash, the fastest growing creative platform for free-to-use, high-resolution photography, adding more than 650,000 photos to the Promo visual library. Promo is the #1 video creation service, empowering businesses to supercharge their online content marketing by creating professional looking…

Join Video Content Producers and Digital Marketing Heads at Video Marketing Strategies World 2018 in Singapore this November

Join Digital Communications Heads, Content Creation Producers and Video Makers at Video Marketing Strategies World 2018, a 2-day conference organized by Asher Russell Pte Ltd, on 19 -20 November 2018 at One Farrer Hotel & Spa Singapore. Featuring 24 speakers and panellists over two full days of a value packed agenda, the conference will present the latest key insights on video trends and media landscape, social video and online video campaigns in Asia, and keys to successful executions of video stories. Get the latest…

TwentyThree Opens World’s First Webinar Studio in San Francisco During Dreamforce

After launching a new webinar tool - TwentyThree Webinars - last week, TwentyThree opens a webinar studio as part of their campaign to give marketers a webinar tool they can finally love. TwentyThree, The Video Marketing Platform, announces a pop-up webinar studio in San Francisco. As a part of TwentyThree's campaign to change webinars, the free webinar studio allows marketers to schedule the space and the option of easily producing webinars with a high-quality. "We've always seen webinars as video content, which is…

Dreamforce Interview with Gary Ballabio, Director, Business Development, Cloudinary

"Consumers have come to expect that their shopping experiences will be as optimal on their phones as they are on their desktops or laptops, and no matter where they’re viewing your content."Tell us about your journey in technology and how you arrived at Cloudinary? I joined Cloudinary last summer after spending time at Akamai Technologies. My years at Akamai gave me a foundation in best practices for website design and web performance that is very relevant to the work that Cloudinary does. After seeing Cloudinary’s image…

The Ad2pro Group’s JDX Platform Wins Digiday Technology Award

Recognition as Best CMS & Web Content Management Platform Validates JDX as a Key Growth Driver of the Company's 2Adpro and Madras Global divisions The Ad2Pro Group, which provides strategy, creative and content automation to global brands and media companies, has won Best CMS & Web Content Management Platform for its JDX technology in the 2018 Digiday Technology Awards, a premier industry competition for advertising-related technologies. JDX is a customizable, cloud-based workflow system that supports the…

18 Video Marketing Ideas for Every Stage of the Buyer’s Journey

Read More: Five Tips to Perfectly Time Your Webinar and its Promotion Videos have long been present in people’s lives. From TV commercials and movie trailers to shows and vlogs streamed on mobile phones, the moving picture clearly enraptures consumers. The rate at which it’s getting increasingly crucial is something marketers should pay attention to. Impact Bound cited a report where it found video marketing to be 600% more effective than print and email combined. That alone tells you that if your company hasn’t…

Social is the Unexplored Frontier of Digital Promotions

Juniper Research says that consumers will redeem $91 billion in digital offers by 2022, up from $47 billion in 2017.  Almost 60% of US internet users redeemed a digital offer or code at least once in 2016. And, three quarters of consumers spend $10-50 more than planned when they use a digital promotion. In short, digital promotions are big business. The biggest question for marketers is neither whether brands will continue to offer offers or if consumers will continue to use them. The real question is what digital…

Dreamforce Interview with Eric Prugh, Co-founder and Chief Product Officer, PactSafe

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI."Tell us about your journey in technology and why you created PactSafe? My journey in technology started a long time ago (I won’t say how long!) just as web design was becoming a thing. I got an “HTML for Dummies” book for my 13th birthday and it changed my life. Ever since, I've been obsessed with technology and the power of technology to solve really interesting problems. I'm…

5 Predictions About the Future of Conversational Commerce

Once the territory of a few niche companies, Conversational Commerce is trending with some of the biggest brands in the world — and it’s working better than anyone could have hoped. Walmart, king of consumer goods, recently formed an incubator called Store No. 8. The debut product of this incubator, Jetblack, provides personalized shopping support to customers through text messages. Jetblack’s AI assistants make suggestions to shoppers based on their previous activity. Thanks to this investment, Walmart is dominating…

iHeartMedia, Jelli and Foursquare Team up to Launch New Attribution Product for Advertisers

iHeartMedia, Jelli and Foursquare announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare. “iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and…