Banner Before Header

Interview with Daina Middleton, CEO, Ansira

"Moving from a transactional to a relational approach to marketing is having a profound effect on marketing programs." Tell us about your role and how you got here. What inspired you to be part of a data-driven marketing agency?  I feel as though all of my previous roles have provided the perfect skills and experience for my role as CEO of Ansira. I spent 16 years at Hewlett-Packard Company during its glory days. The experience I received at HP was truly invaluable. Sixteen years may seem like a long time, but I wasn’t…

HubSpot Named a 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management

HubSpot, a Leading CRM, Marketing, Sales, and Customer Service Platform, Was Recognized as a 2018 Gartner Peer Insights Customers' Choice for CRM Lead Management HubSpot has been recognized as a 2018 Gartner Peer Insights Customers' Choice for CRM Lead Management. HubSpot is a leading CRM, marketing, sales, and customer service platform. Since 2006, HubSpot has been on a mission to make the world more inbound. In its announcement, Gartner explains, "The Gartner Peer Insights Customers' Choice is a recognition of vendors…

MAZ Launches The World’s First Content Logistics System: A New Category of Enterprise Software for Content Creators

MAZ Was Founded by Former Apple and Adobe Designers and Engineers New York City-based software company, MAZ, announced that they have launched the world's first Content Logistics System to solve the issue that all media companies and brands face of delivering their content to an ever-growing/unscalable list of social platforms, devices and operating systems. Content logistics is a brand new category of cloud-based software which addresses the problems in the part of the content supply chain that facilitates the efficient…

Why Should ‘Grey Area’ Players Fear GDPR?

In This Chat, Optimove's CEO Pini Yakuel Dove into How GDPR May Affect Marketing and Sales Technologies and the Impact on the US-Based Martech Companies Brands love to be in the headlines, only if they are making the right kind of news and delighting their customers. What if you lose to GDPR and end up making a news headline anyways... With the biggest disruption to marketing and brand connectivity coming next week, companies are leaving no stone unturned to ensure they are on the right side of GDPR compliance. US…

Adobe Brings Accurate Attribution with Advertising Analytics

New Launch from Adobe Analytics Helps to Understand the Efficiency of Search Advertising Investment into Digital Property Adobe Analytics has officially announced the integration of their Adobe Analytics Cloud and Adobe Advertising Cloud with Advertising Analytics for Paid Search. This marks a unique integration in Adobe's marketing technology ecosystem that helps organizations to clearly understand the efficiency of their search advertising investment. This is done by combining offsite advertising tied to context intent…

Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem

According to CEO of Madison Logic, "Marketo Is Just the Right Size, and Its Leadership Lends Itself Well to Forward-Looking Organizations When It Comes to B2B Martech Partners Community." Earlier this month, the leading ABM company Madison Logic announced that ActivateABM Direct would be available to Marketo customers. The platform unifies the power of ABM with Marketing Automation, enabling marketers to reach and engage prospects at every stage of the buyer journey, accelerate growth, and prove the ROI of their efforts.…

Nudge.ai Expands Horizon in Relationship Intelligence with New Tool for Sales

To Further Grow Expertise in Relationship Intelligence, Nudge.ai Responds to Google’s Launch of ‘Nudges’ Nudge.ai, the leading relationship intelligence platform, has advanced its solution that empowers businesses to build relationships at scale. As Google announces a ‘smart reply’ feature to Gmail, Nudge.ai has launched intelligent follow-up cadences that set and manage reminders based on relationship strength, and smart templates that allow instant personalization of email outreach. Read More: Ask Yourself, What’s…

Interview with Jesper Theill Eriksen, CEO, Templafy

"The important thing for our customers is document compliance and employee productivity when they produce documents." Tell us about your role at Templafy and how you got here. What inspired you to join the company? I become CEO of Templafy in January of 2017. Previously, I was the chairman of the supervisory board for 3 years and also an early private investor. I joined the company because I was experiencing the daily problems that Templafy ultimately solves when I was involved in management for large enterprises.…

Marketo Announces First-Ever Marketing Nation Summit Demo Jam Winners

Allocadia, Mintigo, PFL, and Trunomi Recognized for the Value, Performance, and Creativity of Their Solutions at Marketing Nation Summit Hosted by Marketo Marketo, Inc., the leading provider of engagement marketing software and solutions, announced the results of its first Demo Jam competition hosted at Marketing Nation Summit in San Francisco earlier this month. The competition highlighted the innovation of Marketo's LaunchPoint partner ecosystem through three-minute live demos. Of the 20 participating companies, …

SparkPost Celebrates Opening of New Maryland Headquarters to Accommodate Rapid Growth

New Building More Than Doubles Company Footprint in Howard County SparkPost, a cloud email API service preferred by leading internet and technology companies, announced that it has opened new headquarters in Maryland to accommodate rapid company growth, expanding from approximately 13,900 square feet to 29,665 square feet at its new location at 9160 Guilford Road in Columbia, Md. SparkPost's new, two-story Maryland headquarters features innovative design and was carefully chosen with longevity in mind. Approximately 88…

Now, Pinterest Marketing Gets Easier with Hootsuite’s Latest Integration

Integration Enables Pinterest Scheduling and Publishing from Hootsuite, Empowering Customers to Build and Manage Brands and Strengthen Relationships with Customers Through the Power of Imagery  Leading social media management platform and a MarTech 150 RADARcompany, Hootsuite, has announced a global partnership with Pinterest. This partnership is resulting in the native integration of Pinterest into the Hootsuite platform. Following the trends uncovered in Hootsuite’s 2018 Social Trends Report showcasing the growing…

Interview with Steve Lok, Global Head of Martech, The Economist

"There’s been a shift in our ability to connect growth directly to marketing resource spend, essentially creating another directly attributable revenue engine with an enormous amount of potential growth." What does digital transformation mean to you? Digital transformation is the holistic act – top to bottom, side to side – of a fundamental shift in how business is done in a particular industry or vertical, due to technology enablement. We see this across products, people, and processes – we spend countless resources…

Interview with Caspar Thykier, Co-Founder and CEO, Zappar

"We’re on the cusp of an era when augmented reality can take its place among the communications channels businesses and people regularly use." Tell us about your role and how you got here? What galvanized you to start Zappar? I am the CEO and co-founder of Zappar. My co-founders and I were inspired to start Zappar to democratize augmented reality (AR) technology. We wanted to enable companies of all sizes - whether small businesses or big multinationals - to leverage AR within their commercial and marketing strategies…

Squelch Emerges from Stealth to Solve $17 Billion Customer Experience Problem

Raises $ 8 Million in Series A Funding Squelch, Inc., provider of real-time customer experience optimization for customer support and customer success teams, launched from stealth with $8 million in Series A funding from Shasta Ventures and Correlation Ventures, which it will use to further product development and expand sales and marketing. The company concurrently announced general availability of its flagship SaaS product, which is designed to take customer satisfaction, retention and loyalty to the next level for…

How Can Your Team Avoid Marketing App Overload?

Most mobile and web applications were developed to make the lives of marketing teams easier. The cruel irony of the modern workplace, however, is that apps have become so commonplace that the sheer number of them can hinder workplace productivity. App overload is a phenomenon halting the progress of marketing teams all over the world. But how significant of an issue is app overload? How much time and productivity does it sap from a company? And most importantly, what can be done to streamline app overload issues to create…

HubSpot Launches Integration for Shopify App Store to Help Ecommerce SMBs Win

Now Live, The Integration Is Free For Shared Users And Enables True Inbound Marketing For Ecommerce Businesses HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced that its Shopify integration is live and available for install by all shared customers at no additional cost. The HubSpot-built integration allows Shopify merchants to share their Shopify sales data with HubSpot and turns it into a sales and marketing signal. "Over the past five years, we've seen the growth of…

TechBytes with Maor Sadra, Managing Director and CRO, AppLift

Maor Sadra Managing Director and CRO, AppLift What is the ‘State of Data-driven App Marketing’ in 2018? Most B2B marketers and tech leaders find this a tricky question, and rightly so. With so much happening in the app industry, especially around mobile marketing and advertising in a mobile-first marketplace, B2B marketing teams are looking to blockchain technology for answers. To dive deeper into how blockchain technology could impact mobile advertising campaigns in 2018, we spoke to Maor Sadra, Managing Director and…

Interview with Kyle Tkachuk, President, CEO and Founder, Clickback

"Leveraging predictive technologies to gather more accurate data points or patterns, or auto-populating through algorithms can help marketers increase their accuracy and reduce manual aspects of different tasks." Tell us about your role and how you got here. What inspired you to start a B2B lead-gen software company? I’d first like to start off by telling you what Clickback does. We are a B2B Software-as-a-Service (SaaS) company located in St. Catharines, Canada. Since we launched in 2010, we’ve helped thousands of…

ContentlyOne Unveiled to Deliver Intelligent Content for the Entire Customer Journey

ContentlyOne is First All-in-One Solution to Help Marketers Master Content for the Entire Customer Journey At the Marketo Summit, Contently announced ContentlyOne. ContentlyOne is the industry’s first all-in-one content solution. ContentlyOne is designed to empower marketers with the tools and expertise needed to master content for the entire customer journey. Included in ContentlyOne are three comprehensive, unified offerings: a leading content marketing platform, on-demand talent found only at Contently and expert…

HubSpot Announces Integration with Workplace by Facebook

HubSpot CRM Connects HubSpot-Integration With Workplace by Facebook HubSpot, a leading CRM, customer experience, sales and marketing platform announced the launch of a new integration with Workplace by Facebook. The new integration helps with delivering notifications directly from HubSpot to Workplace so that sales representatives never miss a step. Sales reps usually manage many channels and it stretches them thin -- this makes it difficult to engage in rapidly incoming engagements. With new productivity channels…