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Digital Transformation: Setting Yourself up for Success

Of the many challenges currently faced by CMOs, digital transformation ranks top of the priority list. Here are some statistics that suggest it is perhaps the number one priority for many CMOs: 87% of companies think that digital transformation is a competitive opportunity. 27% of senior executives think digital transformation is now a matter of survival. 33% of organizations see digital transformation as a huge challenge. Today’s executives estimate their companies are 25% of the way towards realizing the…

SeoSamba Listed as Top Business Supplier in the Franchise Industry by 1851 Franchise

SeoSamba Was Just Acknowledged as One of the Top Business Services Suppliers in the Franchise Industry by 1851 Franchise SeoSamba, leading franchise marketing and sales automation software provider, was just acknowledged as one of the top Business Services Suppliers in the franchise industry by 1851 Franchise. The November List Issue from 1851 Franchise compiles the very best franchise services providers for franchise marketing, development, consulting and other services. "In just over two years, SeoSamba has gained…

Interview with Tim Minahan, EVP and Chief Marketing Officer, Citrix

"Machines can recognize patterns, analyze things with greater efficiency, and automatically deliver insights that humans can use to make more informed decisions and engage customers in the most optimal way."Tell us about your role and journey into technology. I like to joke that I was in on the cloud before the cloud was cool. In the early days, I led marketing at Procuri, a pure Software-as-a-Service (SaaS) startup that nearly tripled in size in as many years. I was part of the leadership team that converted Ariba, an…

Prediction Series 2019: Six Trends Shaking up Customer Care in 2019

As 2018 comes to a close, it’s time to reflect upon this year’s Customer Care industry highlights, and to think about what’s expected to happen next year. To help you plan for 2019, we report on six major trends that are set to shake up the industry. New Messaging Channels The growth of business messaging platforms was part of our predictions last year. In 2019, we expect the use of messaging in Customer Care to increase even further. The growing number of customers using messenger platforms (1.5 billion on WhatsApp and…

TechBytes with Stephen Wakeling, Founder and CEO, Phobio

Stephen Wakeling Founder and CEO at Phobio Communication is shifting in all organizations away from email and onto more collaborative platforms that allow teams to overcome the challenges of distance and time. We spoke to Stephen Wakeling, Founder and CEO, Phobio, to understand how CMOs and sales leaders could better leverage Phobio to amplify their Marketing and Sales efforts.Tell us about your respective roles the team/marketing technology you handle. I’m the Co-Founder and CEO of Phobio. We’re a software-powered…

G2 Crowd Acquires Siftery Following $100 Million in Funding

Siftery Acquisition Adds Cost Savings to Leading Software Discovery and Marketplace Platform G2 Crowd is beginning to put its recently announced $100 million in total funding to use, announcing the acquisition of Siftery, the platform that helps businesses eliminate waste in software spend and discover new applications based on the tech stacks used by peer companies. Siftery is headquartered in San Francisco and had raised $4.1 million from investors. Siftery’s talented team of 20 employees, led by its co-founders CEO…

Looker Closes Series E Financing Round of $103 Million

Funding to Support Product Innovation, Operations and the Growing Demand for the Looker Data Platform Looker announced it has closed a Series E financing round of $103 million led by Premji Invest, with new investment from Cross Creek Advisors and participation from Looker’s current investors. Looker has raised a total of $280.5 million since 2013. Looker provides the new Platform for Data -- streamlining the data supply chain to put real, actionable information into the hands of all employees, when they need it.…

Formstack Acquires QuickTapSurvey, Further Develops Offline and Mobile Capabilities

Leader in Data Capture and Workflows Grows International Footprint and Customer Base Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect data and put it to work, announces the acquisition of Toronto-based QuickTapSurvey, a leading provider of mobile and offline surveys. With the acquisition, Formstack is doubling down on its investment in the mobile forms category and plans to combine the best features of the QuickTapSurvey and Formstack products into one, full-service…

cleverbridge Leverages OneTrust for GDPR Compliance and Global Privacy Program Management

OneTrust, the largest and most widely used dedicated privacy management technology platform with 1,700 customers, including 200 of the Global 2,000, announced cleverbridge, a provider of ecommerce and subscription billing solutions for monetizing digital goods, online services and SaaS, is using OneTrust for their General Data Protection Regulation (GDPR) and global privacy programme compliance efforts. cleverbridge will leverage OneTrust's Assessment Automation, Data Mapping and Cookie Compliance for GDPR and global privacy…

CallMiner Achieves Another Record Net Promoter Score (NPS) of 59 in 2018, Marking Third Consecutive Year of Score Improvement

CallMiner Dedication to Customer Satisfaction Through Training, Support, and Community for Customer Engagement Analytics Professionals Reflected in Highest NNP Score to Date CallMiner, the leading platform provider of award-winning speech and customer engagement analytics, announced that its 2018 Net Promoter Score set another company record at 59, beating the 2017 record of 51. The rating marks the third consecutive year of NPS improvement for CallMiner. Net Promoter Score is a standard metric that is calculated based…

Interview with Jenn Steele, CMO, Madison Logic

"Where before it was difficult to digitally reach people with the right titles at your target accounts, now you can not only reach exactly the CMO and VP of Marketing at company X, but you can reach them across devices."Tell us about your role and journey into ABM. I am CMO of Madison Logic, a global ABM platform that customers use to convert their best accounts faster. Madison Logic is the third company at which I’ve worked that uses ABM. I first brought ABM into a big data company in 2015, where our BDRs weren’t having…

HubSpot Announces Launch of HubSpot Ventures, a $30 Million Fund to Support Customer-First Startups

HubSpot announced the launch of HubSpot Ventures, a $30 million fund that aims to bolster and expand the impact of startups focused not just on growing bigger, but on growing better. Through the venture fund, HubSpot will seek out companies that take the long-view on success by putting their customers first, investing in an inclusive company culture, and delivering highly differentiated products. “We’re not looking for quick wins with this fund,” said Andrew Lindsay, VP of Corporate and Business Development at HubSpot.…

Accenture Acquires PrimeQ, Further Strengthening Its Digital Transformation Capabilities on Oracle Cloud

Acquisition Makes Accenture the Largest Oracle Cloud Systems Integrator in Australia and New Zealand Accenture has acquired PrimeQ, one of Australia’s and New Zealand’s top Oracle Software as a Service (SaaS) Cloud implementation service providers. With the addition of PrimeQ, Accenture is now the largest Oracle Cloud systems integrator in the region. The acquisition bolsters Accenture’s leading Oracle capabilities and helps deliver new value to clients by accelerating their digital transformation through Oracle Cloud.…

MetaCX Launches With $14 Million in Funding to Redesign Customer Success

Founded by Technology Veteran Scott Mccorkle and Funded by Upfront Ventures, the MetaCX Platform Will Launch in Early 2019 MetaCX, a new High Alpha Studio company, announced it has raised over $14 million in funding to transform how businesses manage their customers and how customers manage their vendors. The funding was led by Upfront Ventures, a leading early-stage venture capital firm based in Los Angeles. @MetaCX Launches With $14M in Funding to Redesign Customer Success MetaCX is led by Co-Founder and CEO Scott…

TapClicks Prepares for Supercharged Growth in MarTech Sector, Hires VP of People And Operations and VP of Enterprise Customer Success

Strategic Hires Will Enhance Customer Success, Talent Acquisition, and Operations as TapClicks Expands Its Footprint TapClicks, the global SaaS leader in marketing intelligence, analytics, reporting and workflow, announced today that it made two new strategic hires as the company prepares for accelerated growth in the MarTech sector. Tonya J. Long is joining the company as Vice President of People and Operations while Regan Davis is joining as the Vice President of Enterprise Customer Success. On the heels of TapClicks'…

TransPerfect Introduces TransCEND 11 Secure Enterprise Document Management Platform

TransPerfect, the world's largest provider of language services and technology solutions, today announced the release of TransCEND 11, its proprietary enterprise document management platform. Built on TransPerfect's longstanding document collaboration technology, TransCEND provides enterprise clients with an enhanced user interface, a true Windows Explorer-type environment, flexible metadata editing, improved full-text keyword search with corresponding smart folders, and its trademark end-to-end security. As part of the…

Interview with Guy Yalif, Co-Founder, CEO and Board Director, Intellimize

"We think that in the next couple of years, we will start seeing a shakeout where companies that ‘threw on some AI to look shiny’ will run into issues delivering on their promises."Tell us about your role and journey into technology. What galvanized you to start Intellimize? I’m the Co-Founder and CEO of Intellimize. We’ve been putting AI in the hands of marketers for several years to better engage and convert website visitors and drive more revenue. We personalize mobile and desktop websites for each unique visitor…

Ready to Hire a PR Agency? Here’s How to Sell It to Your CEO

As the marketing leader at a growing SaaS business, you have influence over your marketing budget — but dollars are tight and significant allocations still likely need the buy-in from the CEO or founder. When it comes to marketing spend, you may have made the case for additional team members and are able to get approval for direct ROI-driving initiatives like paid media or trade shows. Today, however, you are ready to add more top-of-the-funnel tools to the marketing toolbox, including the hiring of an experienced PR agency…

NuORDER Secures $15 Million Funding to Accelerate B2B eCommerce

US B2B Ecommerce Sales Are Projected to Reach $1.18 Trillion, with More Than $3 Billion Being Spent Globally on B2B Ecommerce Platform Technologies NuORDER, the leading B2B wholesale eCommerce platform, announced it has closed a $15 million Series C financing round, led by NewSpring and joined by existing investors Upfront Ventures and Argentum. NuORDER has raised a total of $40 million to date. The company will use this latest financing to continue defining the wholesale eCommerce market by further meeting customer…

Interview with Álvaro Verdoy, CEO, Sales Layer

"Better integrations, faster setups, Machine Learning and AI — this distribution model can bring lots of benefits to your daily work."Tell us about your role and journey into technology. What made you join Sales Layer? I was a technology consultant for 10 years, and found the same problem in every company: managing thousands of images, descriptions, specifications… in a growing number of sales channels. How do you see SaaS landscape evolving with better automation and analytics platforms? Better integrations,…