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Cisco and AppDynamics Ignite New Era of AIOps, Unveiling Vision for the Central Nervous System for IT

The Central Nervous System for It Gives Enterprises the Deepest Visibility into Complex Multi-Cloud Environments, Delivers Machine Learning Insights, and Automates Tasks to Free up Resources and Accelerate Innovation AppDynamics, a Cisco company, unveiled its vision for the Central Nervous System for IT, igniting a new era of AIOps. The Central Nervous System for IT will give businesses full visibility, deep insights, and automated actions across all technology domains that run modern companies: the application,…

Men Twice as Willing to Share Their Location With Strangers Than Women

The Convenience and Efficiency of Apps That Track User Location Are Appealing to Consumers, but There's a Significant Gap Between Men and Women When It Comes to Willingness to Share Location Information Through Apps Men are more willing to share their location data freely compared to women, according to a new survey from The Manifest, a business news and how-to website. More than double the number of men (20%) are willing to share their location with all of the contacts in their phone compared to only 9% of women who…

ABSYZ, a Salesforce Platinum Partner Acquired by Youngsoft Inc.

The Acquisition Is a Strategic Move to Achieve Growth and Combines the Expertise of Both Organizations in Their Respective Domain Youngsoft Inc., the premiere technology and consulting firm, announced that it has signed a definitive agreement to acquire the majority stake in ABSYZ Software Consulting Pvt. Ltd, a Platinum Salesforce Partner with specialization in Salesforce.com and related technologies. The acquisition will enable Youngsoft to leverage the strengths of ABSYZ as a Salesforce Platinum partner to service…

What Will Drive the AdTech Conversation in 2019?

Goodbye Multichannel, Hello Omnichannel How can you up your customer engagement game in the new year? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating the same message in every marketing channel, tell a multi-faceted story — one that unfolds as customers continue on their journey with your brand at different touchpoints and different stages of discovery. It’s more personal and relevant and will deepen the…

Interview with Sandi Lin, CEO, Skilljar

"Companies need both great product and great go-to-market in order to succeed — It’s very difficult to keep customers happy in the long-term if the product isn’t meeting expectations." Tell us about your role at Skilljar. What inspired you to establish a customer-training focused company? I’m the CEO and Co-Founder of Skilljar. We started the company in 2013, and have grown now to roughly 75 employees in Seattle and several hundred customers worldwide. My Co-Founder (Jason Stewart) and I were captivated from the start…

Dosh Declares War on Wasted Advertising Spend with $40 Million Series B Financing

Dosh, the fastest growing fintech app, announced it has closed a $40 million Series B financing round, including $20 million in equity and $20 million in venture debt. The financing was led by Goodwater Capital and Western Technology Investment (WTI), with participation from investors PayPal, BAM Capital and Anthem Venture Partners. In 2019, much of the $231 billion advertising spend will be wasted due to no attribution. Dosh brings a dramatic shift in how merchants spend advertising dollars by giving them a new way to…

Qlik Enhances Enterprise Data Management with Data Catalyst 4.0

New Release Broadens Support for Data Sources Beyond Hadoop to Further Unify Enterprise Data Management Wherever Data Resides Qlik continues to execute on its mission to provide enterprise customers with end-to-end data management and analytics solutions with the release of Qlik Data Catalyst 4.0. The latest version of Qlik’s data management product (rebranded from Podium Data in Q4 2018) now supports single server and AWS-based architectures, meeting the growing enterprise need for an agile solution to organizing and…

Running Multiple Digital Initiatives at Scale is What Sets Visionary Businesses Apart, Finds Infosys Digital Radar 2019

Companies Must Operate Key Digital Initiatives at Scale and Focus on a Broad Range of Technologies to Reach the Most Advanced Stage of Digital Transformation Infosys, a global leader in next-generation digital services and consulting, has released new global research, the Infosys Digital Radar 2019, revealing the digital transformation maturity of businesses in 2018, and what it takes to navigate the next stage of their journey. What can businesses expect in 2019? Infosys found businesses can be grouped into three…

Interview with Mike Austin, Co-Founder and CEO, Fresh Relevance

"AI can offer device-based and local time-based insights to help determine at what time and on which channel marketing messages should be served to each individual shopper for maximum effect." Tell us about your role and journey into technology. What galvanized you to start Fresh Relevance? I’m a serial entrepreneur — I started my first business when I was sixteen and have been building software companies for more than two decades, including one of the first UK-based ESPs in 2000. While working at my previous email…

Prediction Series 2019: Interview with Irina Kovalenko, CMO, SmartyAds

Tell us about your role and how you got here. What inspired you to be part of the Marketing Technology company — SmartyAds? It was June 2016, when I officially joined SmartyAds as the brand’s “lifesaver” and dedicated advisor. Such responsibilities may sound epic, but they had no chance to be average after several DDos attacks and a series of poor-quality outbursts of weblinks, leading to our website and referencing our brand out of blue. Reputation is very important for every brand. Ours, obviously, needed urgent…

Lionbridge Augments Artificial Intelligence Offering Through Acquisition of Gengo and Gengo.ai

Lionbridge Expands Japanese Market Footprint with Strategic Purchase of Innovative Technology Company Lionbridge, one of the world's most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of leveraging its 500,000 linguistic experts to help the world's largest companies expand their businesses on the global stage by providing…

Prediction Series 2019: Interview with Yaniv Reznik, Head of Customer Engagement Products, LogMeIn

Tell us about your role at LogMeIn and the team/technology you handle. I am the Vice President of Customer Engagement Products for LogMeIn. My team and I are focused on the Bold360 platform, which is an AI-powered customer engagement solution that helps brands all over the world deliver personalized and consistent customer experiences seamlessly across both AI and agent-based interactions. Could you tell us about the product development lifecycle for Bold360? How did your technology team plan this launch? Much of the…

Pandora Launches Voice Mode in Mobile App

Beta Access to New Voice-Enabled Smart Assistant Available Today Pandora, the largest streaming music provider in the US, introduced Voice Mode, a new, native smart assistant that allows listeners to control Pandora’s mobile app and enjoy new music discovery using simple voice commands, providing an intuitive, hands-free experience tailored for the unique tastes of each user. Starting today, Pandora will roll out access to Voice Mode to select listeners on iOS and Android, with general availability for all mobile…

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

Cisco Executive Yvette Kanouff Joins Sprinklr Board

Kanouff Brings More Than 20 Years of Experience Leading Business Transformation at Scale Sprinklr, the world’s #1 social suite, is proud to announce that Yvette Kanouff is joining Sprinklr’s Board of Directors, effective immediately. Expanding Sprinklr’s board with Kanouff’s experience operating businesses at scale will help Sprinklr achieve its mission of enabling every organization on the planet to make their customers happier. Cisco executive @YvetteKanouff is joining the @Sprinklr Board Kanouff's valuable…

Salesforce Expands Commerce Cloud With New Platform Tools For Embedding Smart, Personalized, And Connected Shopping Experiences Anywhere

New APIs and Developer Services Empower Brands to Go Beyond Ecommerce Sites and Modernize Every Shopping Experience – Across Apps, Social Networks, Personal Assistants and More Salesforce, the global leader in CRM, announced new innovations across its Commerce Cloud platform that enable companies to bring artificial intelligence, visual search, inventory availability services and more to an entirely new generation of commerce experiences. Today, discovering and shopping for products doesn’t happen exclusively on ecommerce…

Data Decisions Group Acquires Reach Analytics

Data Decisions Group, a leading provider of data, research and marketing services, announced their acquisition of Reach Analytics, a predictive marketing technology startup in Silicon Valley. Data Decisions Group can now score a national prospect database in 6 minutes and produce an increase in customer acquisition results of 4-7X. Marketers have an increasingly urgent need for 'Smart Data' to drive better decisions.  Many traditional predictive methods exist, but they are too slow while machine learning tools do…

Prediction Series 2019: Interview with Floriana Nicastro, Director, Mobile Product Strategy, MediaMath

Tell us about your role and how you got here. What inspired you to be part of the programmatic industry? I started in a mobile ad network to drive their first programmatic offering. I was fascinated by the technological exploits around data and measurement, and the early promise of reaching the right audience, at the right time, in the right place. I quickly moved to MediaMath — already pioneering the way — and I have never left! As the mobile channel lead for MediaMath, I’m working with both our product and sales teams…

Prediction Series 2019: Interview with Jackie Palmer, GVP of Strategy and Solution Management, SAP Marketing Cloud

Tell us about your role at SAP. I lead the Strategy and Solution Management team for SAP Marketing Cloud. In this role, I am responsible for the strategic vision and direction of the product including long-term roadmap, partnerships, acquisitions, analyst and influencer interactions. I have more than two decades of experience in the marketing and customer experience space and have held various leadership positions in product management and marketing for software vendors such as Teradata, Infor and Epiphany. I was also a…

Build, Borrow or Buy: Analytics Enablement for In-House Marketers

Few companies are achieving advanced marketing analytics at scale despite the benefits of doing so. Analytics should offer the prospect of improved efficiency and effectiveness in demand generation management. The dream of profitable growth for a company is potentially in reach with an analytics culture that drives both tactical and strategic decision-making. What then is holding companies back? Why isn’t analytics a core internal function at more organizations? Many other marketing services have moved or are moving…