Extension Allows Users to Connect with Customers Without Leaving the CRM Platform Interface Deskforce, a leading provider of cloud communications for business, has partnered with Zoho to integrate Deskforce's Cloud PBX platform…
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Advertising Automation Solution Provider Optimizes Campaigns for E-Commerce Customers with Snowflake's Real-Time Data Sharing Snowflake Computing, the data warehouse built for the cloud, announced that Nanigans, the leading…
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Vista Equity Partners has Agreed to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth The leading adtech platform, Integral Ad Science (“IAS”), has announced that it has entered into a definitive agreement to…
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The New ShareIQ Tool Instantly Tells Brands the Value of their Facebook Engagement ShareIQ, the earned media performance platform for brands, recently launched a new product, which, for the first time, gives marketers an immediate…
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Artificial Intelligence company, Magnetic, announced the launch of Magnetic Live Audiences, the first AI-optimized audience segmentation product. With Magnetic Live Audiences, media buyers are now able to tap into the power of AI in an…
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BPA is Based in Dallas, TX, and Will Integrate Fully with the Ansira Dallas Office Ansira Partners Inc., a leading data-driven, technology-enabled marketing solutions provider, announced its acquisition of Brand Protection Agency (BPA),…
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Terlato Wines International and Majestic Star Casino & Hotel to Participate in First Blockchain-Enabled Programmatic Advertising Campaign Using Ternio Ternio, the first company to provide a scalable blockchain solution for…
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Rapid Stream of Product Innovations Earn Nimble CRM Market Leading Status and Tops in Customer Satisfaction for the Fifth Consecutive Year Nimble, the simply smarter CRM for Office 365 and G Suite, announced that it has been rated the top…
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6sense Has Combined Its Core Strengths with the Last Critical Piece of the ABM Equation – Orchestration The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Because Forrester's evaluation was…
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Although native advertising and content marketing are not new concepts, growth in both areas has been impressive in recent years—and that growth shows no signs of waning. In 2018, BI Intelligence estimates that native advertising revenue in…
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Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is Evolving In a recent report, Marin Software revealed that search spend increased by 11% globally, with…
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"Customer behavior is constantly changing and leveraging new technologies and insights is the only way to keep up."Tell us about your role at Wipro and how you got here. How do you stay on top of your Martech game? I lead MarTech and…
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Proof Analytics Software Platform Became Available in Early 2017 Proof Analytics announced that top marketing communications agency Allison+Partners will roll out its award-winning business impact analytics software to the firm’s clients…
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Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey Clinch, a creative technology company that powers dynamic, personalized video, display,…
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Trusted Third-Parties Now Able to Score Data for Accuracy, Delivering Greater Quality, Transparency and Control to Benefit Both Consumers and Marketers LiveRamp®, an Acxiom® company and leading provider of omnichannel identity…
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Pubmatic’s Targeted Private Marketplace Solution Offers Heavily Curated, Premium Site Lists Based on Marketers’ Needs PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of an…
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"In order to capture all available channels under one roof, brands will have to use unified data, unified creatives and streamlined experiences that tracks each user on their journey."Tell us about your role and how you got here? What…
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Creative Agency Redefines ROI as Realization of Impact Anderson Group is launching its new reinvigorated branding and position that reflects the impact agency's energetic vibe, work ethic, and passion its team provides to clients. "As…
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