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‘Marketers May be Overestimating Their Ability to Execute and Deliver ROI’

Lack of Martech Competency of the Wider Team Was a Barrier to Success Wipro Digital, the digital business unit of Wipro Limited, released a new study that indicates the growing importance of MarTech-related skills for marketing teams across the US and UK. However, the study also indicated that despite this growing emphasis on MarTech expertise, many marketing departments are struggling to reap the full potential of their investment and deliver expected ROI. While the survey found that 75 percent of…

Emogi Closes $12.6 Million in Series A Funding

Emogi is a Conversational Content Leader Helping People Have Better Conversations and Deeper Emotional Expression in Messaging Emogi, a company enriching conversations for millions of people every day in messaging apps, announced it closed $12.6 million in Series A funding led by a group of existing investors. This capital expands on the $2.7 million Emogi has raised prior to Series A and will be used to grow the company's business and headcount as it expands across multiple platforms. Emogi is transforming the…

OnCrawl SEO Solution Scoops $4 Million to Expand International Deployment

OnCrawl Is a Powerful SEO Crawler and Log Analyzer in SaaS Mode Dedicated to Seo Audits and Daily Monitoring The French OnCrawl solution dedicated to SEO performance optimization has announced raising $4 million to accelerate its international deployment. The company is progressing towards achieving one goal: to become the world market leader in SEO. Currently, OnCrawl is a powerful SEO crawler and log analyzer in SaaS mode dedicated to SEO audits and daily monitoring. Recommended Read: Contextual Content and AI: The New…

Clinch Partners with Tapad to Enable Video Personalization at Scale

Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey Clinch, a creative technology company that powers dynamic, personalized video, display, and social advertising, announced a partnership with Tapad, the company reinventing personalization for the modern marketer, to enable brands and marketers to personalize digital video campaigns across devices to create stronger consumer connections, increase engagement and return on ad…

dunnhumby Grows by ‘Democratizing Customer Data Science’

dunnhumby Expanded their Global Client Base by  Offering Customer Data Science on a Levelled Playing Field for Retailers and Other Businesses Following a strategic directive by company’s new CEO, dunnhumby has grown its global client base by 30 percent in just one year. dunnhumby has disclosed the momentum it has gained as it formally executed on a strategy to provide greater access to customer data science. The company also announced progress in building out its customer data science platform – an integrated suite of…

ClearStory Data Appoints Gary Morgenthaler, Pioneer of Data Companies, to Its Board of Directors

Gary Morgenthaler Joins ClearStory Data’s Board to Accelerate Next Phase of the Company’s Growth, Building Upon ClearStory’s Proven Success Across Global 2000 Companies  ClearStory Data, the leading AI-powered enterprise-scale business analytics solution for complex data, announced that Gary Morgenthaler, founder and CEO of database companies and experienced investor and domain expert in Artificial Intelligence (AI), machine-learning and analytics, will be joining its board of directors to help accelerate the next stage of…

New Clutch Research Highlights Most Highly Recommended B2B Service Providers in Atlanta

After Analyzing Hundreds of Marketing, Design, Creative, Development, and IT Companies in Atlanta, Research Firm Clutch Named the Leaders Based on Client Reviews Leading research, ratings, and reviews company Clutch released in-depth analysis and rankings of business service providers in Atlanta. The data shows the leading companies in four business segments: advertising and marketing, creative and design, development, and IT services. Of the hundreds of companies evaluated, these companies were named top performers…

What Platforms Can Do To Increase Transparency For Publishers

It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views of where their revenue really comes from. Platforms say they’re addressing the issue, but how can publishers combat the growing problem themselves? In many ways, programmatic has failed publishers. Media companies are juggling a range of revenue streams, still trying to understand what will be core to the business. According to the Reuters Institute, most publishers think subscriptions will be…

TechBytes with Veronica Buitron, Co-founder and CTO, TangoCode

Veronica Buitron Co-founder and CTO, TangoCode Digital Transformation is key to survive in this age of data-driven sales and marketing. Most companies need to relook their digital processes and adapt to the disruptive phenomenon. We spoke to Veronica Buitron, Co-founder and CTO of TangoCode, to understand how to bridge the gap between UX  and CX and the current state of digital transformation in B2B marketing firms. TangoCode builds custom software for companies in the digital marketing space.Tell us about your role at…

Infosys Completes Acquisition of Award-Winning Creative and Consumer Insight Agency, WONGDOODY

Infosys Enhances Its Digital Experience Services Ecosystem Infosys, a global leader in consulting, technology and next-generation services, recently announced that it has completed the acquisition of WONGDOODY, a US-based, full-service creative and consumer insights agency. WONGDOODY, an award-winning creative agency with studios in Seattle and Los Angeles, brings to Infosys globally recognized creative talent and deep marketing and brand engagement expertise. The acquisition is in accordance with the terms set out in the…

Data: Smartphone Orders Account for Half of All Email-Driven Orders and Generate a Third of All Email-Driven Revenue for the First Time

New Yes Lifecycle Marketing Report Reveals New Milestones for Smartphone Usage and Finds Lower Email Volume but Higher Unsubscribe Rates Post-Holiday Email-driven smartphone performance reached a milestone in Q1 2018. For the first time, smartphones generated over 35 percent of all email-driven revenue and half of all email-driven orders, according to data released recently by Yes Lifecycle Marketing. In the newly released, "Email Benchmark Report: Maintaining the Holiday Momentum," Yes Lifecycle Marketing analyzed…

Leading Global Workforce Communications Platform SocialChorus Scoops $12.5 Million

Latest Funding for SocialChorus Follows Tremendous Growth and Significant Momentum with New Customers, Executive Hires, and Global Expansion Today, SocialChorus, a global workforce communications platform, announced that it has secured $12.5 million in growth financing co-led by B2B software specialist Arrowroot Capital and Kohlberg Ventures, with participation from Western Technology Investment. Employee Communications Is a Central Part of the Digital Transformation At the time of this announcement, “Digital…

B2B SaaS Salesforce Consultancy SaaScend acquires Dashtab

B2B Technical Marketing Company Saascend Purchases Salesforce Acceleration Platform from Bitmatica SaaScend, a demand generation and Salesforce consultancy for the B2B and hyper-growth technology markets, announced its acquisition of Dashtab, an inside sales workflow acceleration and lead management platform. Dashtab was purchased from and developed by Bitmatica, a San Francisco-based digital product consultancy that provides training, product acceleration, and design and engineering services to its enterprise…

TVadSync Unveils Smart Tune-In Attribution; Provides Entertainment Marketers With Effective Cross-platform Media

TVadSync Leverages Smart TV ACR Technology in Millions of Opted-in TVs To Accurately Measure Exposure To TV Spots, Retarget Viewers Across Mobile and Laptop Devices and Link This to Related Show and Movie Viewings Throughout The US TVadSync has announced the launch of Smart Tune-In Attribution - its cross-channel, multi-touch attribution algorithm, designed to optimize insight into the influence of integrated TV and digital campaigns on content viewings. Through the most advanced data-driven, algorithmic machine-learning…

Showpad Appoints Alan Gurock as Senior Vice President of Sales, North America

Alan Gurock, Former Oracle and Adobe Vice President, Will Lead Sales Teams to Drive Global Market Revenue Showpad, the world's most powerful sales and marketing success platform, has named Alan Gurock Senior Vice President of North America. Gurock will be responsible for driving Showpad sales across the United States and Canada. “We’re thrilled to have Alan join the team; he’ll be a valuable asset in continuing Showpad’s explosive expansion,” said Don Matejko, Chief Revenue Officer of Showpad. “We have a deep bench of…

Kaltura Acquires Interactive Personalized Video Startup Rapt Media

The Acquisition by Kaltura Brings Advanced Branching Video Technology and Customers Including Mercedes, EMC Dell, and eBay Kaltura, the leading video technology provider, announced that is has acquired the interactive personalized video startup Rapt Media for an undisclosed amount. Rapt Media’s interactive branching video technology is ideal for personalized marketing, customer education, recruitment, learning and educational video experiences. Viewers are guided through different video paths depending on their behavior or…

Salesforce-Sponsored Car 66 Finishes in Top-12 in Indy 500

Salesforce’s Einstein Analytics Team Also Added to the Race Festivities, Hosting an Interactive Analytics Pit Stop Experience at the Racetrack After the hustle-bustle of GDPR, the martech community had something different to cheer about. Top CRM maker and martech leader, Salesforce is burning some serious rubber in Indy 500 racing as well. Popular racer JR Hildebrand drove the Salesforce-sponsored car 66 to an eleventh-place finish in Sunday’s 102nd Indianapolis 500 race. Indianapolis is home to Salesforce’s second…

DES2018 Turns Out to be a Hit With 20,974 Attendees From 51 Countries

68% of the Attendees at DES2018 were C-Level Executives from Portugal, United Kingdom, Germany, United States and France; DES has Already Announced Dates for the Next Edition in Madrid Digital Enterprise Show (DES), a three-day conference about the technologies that are driving the business world into the digital economy, came to an end recently. There was a substantial increase in attendance, with 17% more attendance than the last edition. DES2018 is already the world's largest international forum on digital…

Global Brand Leaders Set to Redesign the Future of Commerce at SB’18 Vancouver

Sustainable Brands brings P&G, Braskem, PwC, Clif Bar, LG Electronics & Others to Collaborate on Innovative Products and Services for The Good Life Sustainable Brands recently unveiled the full programming and schedule for the Activation Hub at SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The Activation Hub is the central hub of the Vancouver conference, an area where attendees gather to hear from solution-providers, to collaborate and co-create on market…

Visualizing Machine Learning: How Do We Humanize The Intelligence?

These are exciting times for data science professionals. With the rapid advances being made in analytics, specifically around machine learning, deep learning and AI, researchers and practitioners around the world have started adapting these technologies for deep, human-impacting applications. The Age of Advanced Analytics Social talk is replete with conversations that have shifted gears from self-driving cars to flying vehicles, smart machines to robots that are already collaborating quietly in our homes, and chatbots to…