Banner Before Header

Interview with Carlos Cruz, Chief Executive Officer, ClickTool

"Using AI for an analytics platform has the potential to identify 10x more valuable information than a regular user would on their own."Tell us about your role and journey into technology. What made you join ClickTool? After having a very successful online marketing project at a young age, I took a long hiatus and started to think about all the possibilities where I could go next. All my heroes were technology titans and it became obvious to some that technology is what I really wanted to do. Connecting it with my…

Influenster Launches ReviewSource and Review Ads

New Offerings Leverage the Power of Organic Reviews; Enable Brands to Better Connect with Consumers and Retailers Influenster, the leading product discovery and reviews platform, launched ReviewSource, the always-on SaaS product that supplies continuous organic, non-incentivized consumer reviews left on Influenster.com to brand and retailer websites. Review Ads is a complementary new offering that populates fully-responsive, custom ad units with user-generated content (up to five curated reviews per month, with review…

Janrain Survey Shows Consumers Still Trust Brands but Want More Control over Data

US Public Surprisingly Forgiving Despite Data Breaches and Controversies as Long as Companies Demonstrate Good Faith; Consumers Welcome Consent-Based Marketing Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced during Cybersecurity Awareness Month the results of its latest Consumer Attitudes Toward Data Privacy and Security Survey, which show US consumers still generally trust brands but welcome consent-based relationships following the recent spate of breaches and…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source for the major MarTech developments of last week. SEMrush Tracks Online Growth in Popularity of Web Summit Conference Online Searches Highlight Web Summit Growth on Time for 2018 Conference Comscore Brings its Digital Audience Measurement to Include Snapchat Discover The New Integration Will Grant…

Aiden.ai Secures $1.6 Million for Their AI-Powered Virtual Marketer

Aiden.ai’s Promising Technology Is Adding a Whole New Dimension to Optimizing Paid Advertising Nowadays, marketers are finding it increasingly complex to drive their campaigns in ways that satisfy business goals. Time and again, the marketing community has explored several ways to find a brilliant solution and get this right, once and for all. But it’s not as simple as it seems. Globally, consumers are favoring smartphones over bulkier personal devices such as laptop or desktop. Applications, social media channels — even…

Informa Engage 2018 B2B Marketing Trends Report Shows Content Marketing Essential to Generating Meaningful Results; Video and ABM Surging

Report Offers Insight into the Marketing Trends, Challenges and Priorities of Marketers B2B marketers are scaling and optimizing their content marketing strategies, finding it valuable and effective to strengthen brand positioning, build engagement and generate qualified leads. Informa Engage unveils the second annual B2B Marketing Trends Report. The report offers insight on marketing trends, challenges and priorities of B2B marketers. In the ever-changing world of marketing, the B2B Marketing Trends Report shows…

People.ai Appoints New Chief Marketing Officer And Chief Customer Officer

Key Executives Join Following Recent Series B Announcement People.ai, the AI platform for Enterprise revenue, announced the appointment of Dayle Hall as Chief Marketing Officer and Joel Hofman as Chief Customer Officer. The appointments follow People.ai's recent Series B announcement that will fund commercial expansion, customer acquisition, and data science advancements. (Series B Press Release) "We're excited to be expanding our executive team as we scale the business," said Oleg Rogynskyy, Founder and CEO,…

Brainshark and CSO Insights to Reveal Data on Sales Enablement Investments and Trends in Co-Hosted Webinar

61% of Organizations Now Have Dedicated Sales Enablement People, Programs or Functions; Effective Training and Coaching Play Key Role in Driving Sales Success Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, will unveil data from a new report on sales enablement trends during an upcoming webinar with CSO Insights, an independent sales research firm within Miller Heiman Group. The report, sponsored by Brainshark and conducted by CSO Insights, contains insights from sales professionals at…

PagerDuty Welcomes Zendesk Chief Financial Officer Elena Gomez to Its Board of Directors

PagerDuty, a global leader in digital operations management, announced the appointment of Zendesk Chief Financial Officer Elena Gomez to its board of directors. As a senior finance executive with over 20 years of leadership experience at multi-billion-dollar companies, Gomez brings expertise in driving global growth and scaling finance operations, as well as deep knowledge of enterprise SaaS businesses to PagerDuty's board. Gomez will also serve as the audit committee chair for PagerDuty's board of directors. She is the…

Act-On Ranked Global Leader in Marketing Lead Management

Vendor Selection Matrix Puts Act-On at Number One for Both Strategy and Execution Act-On Software, the leading Adaptive Marketing platform that drives personalized and purposeful multi-channel marketing for mid-market enterprises, is thrilled to announced its #1 ranking as the global leader in the newly released Vendor Selection Matrix for Marketing Lead Management SaaS and Software. In partnership with Research In Action, the report is conducted by renowned analyst and former 12-year Forrester veteran, Peter O’Neill.…

Interview with Bhaskar Roy, Head of Growth, Workato

"I find it useful to always ask: What are the key things that we need as a team to do our jobs 2x better and faster? Then we can identify the tech that could help us achieve that."Tell us about your role at Workato and the team you handle? I’m the VP of Growth at Workato. The team I oversee is mostly marketing — from product to content — but it also includes our sales development team. What was the biggest attraction for you at Dreamforce 2018? Personally, I’m a big fan of the expo floor. I loved walking around and…

Upland Software Upgrades Sales Enablement Suite and Announces Annual Customer Reference Program Award Winners

IBM, Symantec, Marketo, and Informatica Are Among Those to Receive Customer Reference Program Awards at Annual Elevate Customer Summit in San Jose, California, November 14-15 Upland Software, Inc., a leader in cloud-based Enterprise Work Management software, announced major product updates to its sales enablement suite which includes Qvidian for RFP and sales proposal automation; RO Innovation for customer reference management; Upland Analytics for real-time integrated analytics; and LeadLander for website visitor…

Videolicious Announces Ashley Deibert as New Chief Marketing Officer

Seasoned Marketing Industry Executive Joins Video Automation Company to Lead New Market Category and Accelerate Enterprise Adoption Videolicious, the pioneer of video automation for enterprise b2b sales and marketing organizations, announced Ashley Deibert as its new Chief Marketing Officer (CMO). As CMO, Deibert will focus on the company’s growth and expansion of a new market category, accelerating the company’s enterprise adoption footprint, and increasing their partnership program across the sales and marketing tech…

Mautic, Inc. Continues Growth Path; Expands Reach with Certified Partner Program

800% Annual Increase in Sale of Marketing Automation Management Product, New Product Integrations and Notable Accolades Mautic, the company that provides the world's only Open Marketing Cloud, announced continued momentum in adoption and recognition for Mautic as the best alternative to expensive, closed marketing automation solutions. This most recent quarter included several new milestones for the company. Since its release in 2017, Mautic achieved 800% year-over-year growth in sales of Maestro, the industry's only…

DMEXCO Learnings and the Future of AI in Marketing

As one of the biggest and high-value digital marketing conferences out there, DMEXCO this year did not disappoint. It delivered thoughtful, in-depth looks at how new technologies such as Artificial Intelligence (AI) and new guiding policies around data are affecting the way brands communicate and understand their customers. This year marked Selligent Marketing Cloud’s 8th year attending the show and, in case you missed it, here are a few of the major trends and takeaways that may be helpful to your brand. Read More: What…

Online Medical Records Company WebPT Enhances Customer Experience and Agent Engagement with NewVoiceMedia

NVM Platform Supports Improved Coaching and Performance Management; Interaction Assistance; And Personalized Customer Service NewVoiceMedia, a leading global provider of cloud contact centre and inside sales solutions, announced that web-based medical records company WebPT is reporting an improved experience for its customers and sales and service agents using the NVM Platform. Based in Phoenix and founded in 2008, WebPT provides a web-based medical record system for physical therapists. The organization aims to offer…

Videolicious Announces MarTech Veteran Ashley Deibert as New CMO

Leading Marketing Industry Executive Joins Video Automation Company to Carve Out New Market Category and Drive Enterprise Adoption Today, Videolicious, the pioneer of video automation for high-volume b2b sales and marketing organizations, announced Ashley Deibert as its new Chief Marketing Officer (CMO). As CMO, Ashley has been tasked with carving out a new market category, positioning the company’s video platform for wide enterprise adoption, and developing a partnership program with a focus on technology integrations…

Laserfiche Named a Challenger in 2018 Gartner Magic Quadrant for Content Services Platforms

Laserfiche, a leading provider of enterprise content management (ECM) and business process automation solutions, was named a Challenger in the Gartner Magic Quadrant for Content Services Platforms. Laserfiche was evaluated as one of 18 vendors in the market, and was recognized based on its completeness of vision and ability to execute. This is the second year Gartner has published the Magic Quadrant for Content Services Platforms. The report represents an evolution of the Gartner Magic Quadrant for Enterprise Content…

Brainshark Introduces Sales Coaching ‘Practice Field’ – to Help Sellers Rehearse and Master Their Messages

Sales Readiness Leader Unveils Other New Capabilities in its Coaching and Learning Software - Improving Sales Team Productivity and Effectiveness Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced powerful enhancements to its award-winning sales coaching technology. Chief among them is a Practice Field for sellers – increasing sellers' confidence and competence, so they can master key messages. Recognized with gold-level Stevie Awards in The International Business Awards for the…

X2Engine, Inc. Releases X2CRM Enterprise Version 7.0

X2CRM Enterprise Provides Increased Levels of Customer Engagement and Behavior Monitoring Across All Modules, Improving Business Value and Efficiency X2Engine, Inc., provider of the award-winning X2CRM software, which includes sales force automation, marketing automation, service, and workflow, announces the release of its latest edition—X2CRM Enterprise 7.0. X2Engine is revolutionizing a software industry that has become ineffective due to old proprietary coding options, inferior data management practices, and…