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Masergy Selected as a Global Premier Partner for Cisco Customer Journey Platform

Holistic Approach and Proven Execution Key Drivers to Customer Success Masergy, a leading provider of secure SD-WAN, cloud communications, and managed security solutions, announced that Cisco has selected Masergy as a global premier partner for its Customer Journey Platform. “As a leader in delivering the industry’s best customer experience, we understand how important it is for enterprises to have the right people, process and technologies to deliver exceptional experiences to their customers,” said Bob Laskey, EVP…

Oracle Expands Slack Partnership with Customer Experience Integrations

New Integrations Are the First to Leverage Slack’s API Toolkit Within Sales and Service Applications Oracle announced new integrations with Slack to help sales and customer service professionals improve collaboration and increase productivity. The new integrations between Slack and Oracle Customer Experience (CX) Cloud leverage Slack’s platform features to build and support integrations in sales and service applications. The Slack integration with Oracle CX Cloud helps sales leaders to close deals faster by…

The Trade Desk Welcomes Lise Buyer to Its Board of Directors

Global advertising technology leader The Trade Desk is pleased to announce that Lise Buyer has joined its board of directors. Buyer is the founder and has been the Managing Partner since 2006 of the Class V Group, a consulting firm that advises companies on successful initial public offerings and other market strategies. Buyer advised The Trade Desk prior to its IPO in September 2016. “I look forward to working with the company’s leadership team in continuing the company’s rocketing success.” Previously, Buyer was the…

Catalyst Connect Launches New API Integration Between Shopify and Zoho CRM

Catalyst Connect has developed a new integration between Shopify and Zoho CRM. The enhanced connection allows Shopify store owners to push complete customer and purchase details through to Zoho CRM and trigger automated email marketing and operational workflows. The enhanced integration allows store owners to automated their fulfillment and operational workflows while automating email drip campaigns The new integration was born out of a need to allow store owners to trigger operational workflows. By syncing not only…

NCC Media Extends Advertising Footprint Beyond TV with Launch of New Online Ad Capabilities

NCC's Data and Ad Inventory Resources Allow Advertisers To Run True Cross-Screen Campaigns Across 80 Million Households NCC Media, the national TV advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications, announced the launch of new digital buying capabilities that extend the reach of its industry-leading TV advertising platform to support a greater share of marketers' media spend. The move creates a comprehensive all-screen advertising solution,…

Account-Based Marketing (ABM) is Your Growth Opportunity in 2019

Account-Based Marketing (ABM) has been in the Sales Technology horizon for some time now. The dynamic nature of Sales Technology tools and its adoption among ABM practitioners provide ample scope for both Marketing and Sales to identify, nurture, and engage customers throughout the lifecycle, building personalized interactions based on powerful analytics on complex sales challenges. In this article, we tell you why to focus on powerful ABM strategy and leverage SalesTech to bring better collaboration and compelling sales…

Shotzr, Inc. Closes Series Seed Round of Equity Financing

Shotzr, Inc., announced that it has closed a $3 Million Series Seed equity financing round. Access Venture Partners led the round with additional participation from DVI Equity Partners, Blue Note Ventures, First Mile Ventures, Spring Time Ventures, and RVC. Brian Wallace, Managing Director of Access Venture Partners has joined Shotzr's Board of Directors. DVI Equity Partners' Nathan Levy said of the closing, "We're excited to be part of this round, and we think Shotzr has a strongly differentiated offering in a multi-billion…

onQ Announces Amar Duggasani as President

onQ, a revolutionary platform that humanizes the digital experience, transforming how organizations and consumers communicate and learn around digital content, announced that Amar Duggasani has been named as its President. Amar has more than 20 years of senior management experience, including more than a decade of strategy development, plan execution, capital raise and M&A at fast growing enterprise software companies, most recently as the principal of investment firm ARD Ventures.   Prior to that, Amar served as…

Bluescape Announces New Whiteboard Feature and API Integrations with Leading Collaboration Tools

Teams Discover Faster Ways to Connect, Work and Collaborate on Interactive Workspaces Bluescape, the leading collaboration workspace solution, introduces new product features and API integrations with Adobe Creative Cloud tools, including a free trial program of Bluescape. Teams can now work faster with streamlined processes and more productive meetings. The company also announces a new digital whiteboard feature, adding some fun back into brainstorming sessions and making it easier to share ideas, create storyboards,…

Looking Ahead: Predictions for Programmatic Advanced TV Advertising

The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019. Global platforms with bottomless pockets will quickly penetrate local markets; local traditional players will produce and license premium content for big platforms; technology will accelerate the disintermediation from large producers and rights holders to audiences; successful subscription models will be accompanied by new non-advertising formulas; traditional and virtual…

MarTech Interview with Ryan Grable, Vice President of Global Digital Demand Generation, Genesys

"MarTech stacks need to work together and ensure alignment as accounts and contacts transition from one channel to the next." What inspired you to join Genesys?  Genesys is a global organization that leads in customer experience. I joined with the goal of transforming their global digital demand-generation team and footprint. I am excited to be a part of how Genesys is revolutionizing the Sales and Marketing space by extending its customer engagement portfolio to marketers. Genesys is an innovative and diverse company…

Website Speling and Grammer Mistakes Cost US Businesses Millions in Lost Customers

Poor Grammar in Google Ads Also Costs US Firms 72% More per Click US businesses with bad grammar and spelling mistakes on their websites will lose almost double the number of potential customers than those with typo-free sites, research by global web services comparison site. The analysis* of more than 5,000 site visits over a two-week period showed that the ‘bounce rate’ on landing pages with sloppy spelling and grammar was 85% more than those that were correctly written and spell-checked. The ‘bounce rate’ is the…

TechBytes with Michael Brackpool, VP Product, Vizia, Brandwatch

Tell us about your role at Brandwatch and the team/technology you handle. I’m lucky enough to be responsible for the overall strategy and direction of Vizia, Brandwatch’s Reporting, and Command Centre product. The broader team comprises design, development, product management, and product marketing specialists. They are a sharp bunch and keep me on my toes. Our view is that there has never been greater demand for customer data to inform decision-makers, yet when you dig in you realize that most business decisions…

Westwood One Adds Nielsen’s National Media Impact To Its Audio Insights Platform

Westwood One to Utilize Nielsen National Media Impact to Quantify the Effect of Adding Network Radio to Television Media Plans Nielsen announced that Westwood One has expanded its relationship with Nielsen to license the national version of Nielsen Media Impact (NMI) powered by Nielsen's Total Media Fusion.  Nielsen Media Impact is a cross-platform media planning and optimization solution that helps clients understand total campaign reach, frequency, and duplication using advanced audience segments. NMI will enable…

New Winterberry Group Research Deconstructs the Confusion Revolving Around Customer Data Platforms

Winterberry Group, a specialist management consultancy that supports growth initiative in advertising, marketing, media, information and technology, released new research: “Deconstructing Customer Data Platforms: Myth vs. Reality.”  Developed over the past four months, the research deconstructs the confusion brands are experiencing with Customer Data Platforms (CDPs) by defining the category, outlining use cases and presenting a long-term outlook for the CDP market. Based on interviews conducted with more than 40 CDP and…

Dow Jones Risk & Compliance and Dun & Bradstreet Partner on Third-Party Risk Data Solutions

Dow Jones Risk & Compliance and Dun & Bradstreet have agreed to utilize their best-in-class datasets to enhance their respective risk management and regulatory compliance solutions. Dow Jones Risk & Compliance will make Dun & Bradstreet’s beneficial ownership data available through its web-based platform, RiskCenter, or via API. Dun & Bradstreet’s Data Cloud, which draws from over 300 million verified business records, will augment proprietary Dow Jones data, providing customers with a more complete…

VoiceBase and Tableau Software Partner to Modernize How Speech Analytics Data is Consumed by the Enterprise

VoiceBase, the leading open architecture solution for AI-powered speech analytics, announced a strategic partnership with Tableau Software, the leading visual analytics platform, to transform how enterprises make broad use of speech analytics data. Through this partnership Tableau customers can now lead a digital transformation initiative to extend the benefits of speech analytics beyond the contact center to every department by leveraging VoiceBase's deep learning speech technology, powerful query language, and predictive…

Webscale Launches Cloud Image Manager

Solution Enhances Shopping Experience, While Improving Performance and Reducing the Cost of Content Optimization and Management Webscale, the E-Commerce Cloud Company, announced the launch of Cloud Image Manager, an automated image optimization and management solution fully integrated with the Webscale Cloud Hosting Platform, for e-commerce businesses wanting to improve user experience and site performance as well as reduce costs. Images have a significant impact on the user experience of an e-commerce storefront. A…

1WorldSync and Snap36 to Deliver Leading Image Capture and Ecommerce Product Content Solution

Snap36, the market leader for rich and interactive 360-degree/3D product experiences, and 1WorldSync, the leading provider of product content solutions, announced a strategic partnership that will provide companies of any size and industry the added advantage of authentic, high-quality, digital-ready product images. In the increasingly competitive e-commerce world, engaging customers and optimizing conversion rates online is critical for growth. 1WorldSync and Snap36 understand the importance of high-quality and brand…

Equifax and Gwynn Group Team up to Deliver Comprehensive Collections Management Solution

Equifax Inc.  and Gwynn Group, Inc. announced a strategic collaboration to deliver a comprehensive collections management solution that guides users efficiently through the resolution of any case via an intuitive user interface. The accounts receivable (AR) management solution supports the entire collections lifecycle by providing insights into the progress of agents and third-party vendors and case communications from multiple devices. "This partnership with the Gwynn Group represents a rich combination of directly…